Sjoerd Koornstra of The House of Insights introduces the basics of Machine Learning, explains why insight managers need to be analytics translators and shares a CPG innovation case study.
Sjoerd Koornstra is partner at The House of Insights, an organisation which supports companies to upgrade the level of the insights discipline. Sjoerd has a wealth of international experience in both developed and developing markets, and has worked across a broad range of market-research related areas, including more than 30 years with Heineken. He has held international senior positions in the field of Marketing Research, Knowledge Management and Marketing Information Technology. He is an active speaker at international congresses and has produced several publications. He has been a frontrunner in applying and evaluating new Insights-tools for business purposes and is currently focusing on the implications of AI (machine learning, bots) for Insights departments. Sjoerd has been named by Ray Pointer as one of the Leaders of Change within the research Industry.