How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition, memory and emotional disclosure).
What can we learn from the psychology of qualitative research via webcam?
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
How Mobile Qualitative Enabled More Authentic Research into Swingers
Tom Woodnutt of Feeling Mutual shares a case study of using agile, mobile qualitative research to help an urban golf concept.
10 Tips for Global Online Qual Success
Tom Woodnutt of Feeling Mutual shares his ten tips for running successful international online qualitative research projects
5 Ways to Package Online Qualitative Research
Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.