What is Data Analytics: an Insight Platforms explainer to demystify the extraction of insights from data for informed decision-making.
What is Data Analytics? Read More »
What is Data Analytics: an Insight Platforms explainer to demystify the extraction of insights from data for informed decision-making.
What is Data Analytics? Read More »
An explainer for Qualitative Research: learn how to use conversation and observation to understand people’s needs, attitudes, and behaviours.
What is Qualitative Research? Read More »
Survey research is a versatile data collection method to gain invaluable insights into patterns of behavior, opinions, or preferences.
What is Survey Research? Read More »
Learn about five ways you can use AI for qualitative research from discussion guides, moderation, analysis all the way to reporting.
5 Ways to Use AI for Qualitative Research Read More »
Learn about five ways you can use AI for innovation research from predicting trends with social data to generating concept ideas and designs.
5 Ways to Use AI for Innovation Research Read More »
Delve into the key stages of New Product Development and the research that goes into each step of the journey.
The Role of Research in New Product Development Read More »
Marat Sustavov, Marketing Director of Fastuna, shows how agile research for advertising creation improves ad’s quality, efficiency and ROI.
The Agile Ad Creation Process: Testing and Refining Ideas to Deliver Value Read More »
Dig Insights explains in depth how automation and AI tools can help you streamline and optimise the market research process.
The Power of Automation and AI in Market Research Read More »
Upsiide explains how concept testing has evolved and shares best practices for running concept test studies.
A New Approach to Concept Testing Read More »
Artem Tinchurin, CTO of Fastuna explains how to make the most of research automation, minimizing grunt work and adding more value.
Do More With Less: Efficiency Strategies for Researchers & Insight Teams Read More »
A brief explainer on the basics, main methods and essential terms of market research for anyone who is completely new to the field.
What is Market Research? Read More »
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more in this Insight Platforms Explainer.
What are Research Repositories? Read More »