The study of users and their requirements to add context and insights into the process of designing user-centric products and services.

Platforms and tools for collecting and analyzing user feedback. These solutions are crucial for understanding customer satisfaction, improving product design, and enhancing overall user experience.

A visual or diagrammatic representation of the end-to-end customer journey, highlighting touchpoints, user emotions, and pain points to optimize the user experience.

The organization and oversight of user research activities, including planning, execution, and analysis to guide user-centered design decisions.

The use of questionnaires to collect feedback, preferences, and insights directly from users to inform product development and improvement.

Tools and services that facilitate user testing fall under this category. They are used to evaluate the usability and user experience of websites, applications, and other digital products by observing real users interacting with the product and collecting feedback.

The process of categorizing and coding open-ended responses exactly as they are spoken or written to capture the full nuance of respondent feedback.

The technique of analyzing video footage to identify patterns, count events, or extract other meaningful information from recorded visual data.

This category involves tools and methods for conducting research using video content. It includes video interviews, focus groups, and ethnographic research, providing a more nuanced understanding of participants’ behaviors, expressions, and environments.

A qualitative research method where participants record their activities or opinions over a period of time to provide insight into their behaviors and experiences.

Specialized venues equipped for conducting market research, including focus groups and interviews, often with one-way mirrors for observation.

In the context of market research, this category includes the use of virtual reality (VR) technology to simulate environments for product testing, user experience research, and consumer behavior studies. VR provides an immersive experience, allowing researchers to analyze responses in simulated real-world settings.

Virtual Store Environments are simulated retail settings that allow for the testing of store layouts, product placements, and shopper experience in a controlled digital space.

Tools and software that specialize in the analysis and presentation of data through visual representations. These include dashboards, data visualization software, and graphic tools that help in understanding complex data sets and uncovering insights through visual interpretation.

The use of speech recognition and analysis to understand and derive insights from spoken content in recordings or real-time conversations.

Intelligent software agents that can perform tasks or services for an individual based on commands or questions given in natural language.

Surveys designed to capture customers’ expectations, preferences, and aversions to provide a comprehensive understanding of their experiences.

This category encompasses the study and analysis of vocal interactions, often involving speech recognition software and analysis of voice patterns to improve user interfaces and services.

In this category, surveys are conducted using voice input rather than traditional written methods, often via phone or voice recognition devices to collect feedback in a conversational manner.

VoxPops involves tools for collecting video feedback and testimonials, allowing for richer consumer insight through visual and auditory expression in natural settings.

This refers to research and development in wearable technology such as smartwatches and fitness trackers that collect user data for health, fitness, and personal analytics.

This category focuses on evaluating how user-friendly and efficient websites are, involving participant testing to enhance the overall user experience on the web.

Webcam Focus Groups use webcams and online meeting platforms to conduct live discussions and gather qualitative data, allowing participants to join from any location.

Webcam interviews involve conducting qualitative research through video calls, allowing for a more personal interaction and the ability to read visual cues.

This involves the collection and analysis of website data to understand user behavior, improve website performance, and optimize user experience.

This category includes the use of WhatsApp as a platform for conducting research, utilizing its messaging capabilities to gather data and feedback from users.

Whiteboard typically refers to collaborative brainstorming and strategy sessions that are often part of the planning stage in research and development.

Workshop Facilitation covers services designed to guide and manage group workshops, aimed at brainstorming, problem-solving, or strategic planning in a collaborative setting.

Youth Research refers to understanding the behaviors, preferences, and needs of teenagers, students or other young adults – often to help guide advertising development, media planning or product innovation.

Zero-party data refers to data that a customer intentionally and proactively shares with a brand, which can include preference data, purchase intentions, personal context, and how they want the brand to recognize them.