Ready to boost your confidence in customer and UX research?

Get hands-on, real-world experience in the most up-to-date approaches with online workshops that take the guesswork out of customer research.

ON-DEMAND & LIVE WORKSHOP OPTIONS

 “Besides graduate school, this is THE BEST, MOST IMPACTFUL educational experience I have had the pleasure of participating in. I cannot overemphasize the quality and value this course provides. Plus, the Alumni community (which I am a part of) absolutely rocks and just gets better over time.”

-Mo Goltz, All-In Student, Fall 2020 Cohort

Get the hands-on experience you need with expert guidance and mentoring every step of the way.

Get the hands-on experience you need with expert guidance and mentoring every step of the way.

Want to feel proficient in asking your customers the right questions in the right way? Are you ready to feel successful in research planning? Do you want to make a quantum leap in your professional development? Join these “learn by doing” workshops where you’ll work on your own research project, build your skills and fill in your knowledge gaps.

INTRODUCING

Ask Like a Pro with Michele Ronsen

An 8-week online mentorship for professionals who want step-by-step guidance on how to conduct meaningful, relevant, and impactful research.

Get hands-on, proven methods and tools to help you genuinely understand your customers, challenges, and opportunities in less time while reducing errors and risk.

Take part in or observe original research that answers questions like…

✔ What should we build?

✔ Who are my best-fit customers?

✔ How can we improve our product adoption?

 

✔ Are we building the right thing?

✔ Are we building the thing right?

 

Wherever you are in your career

Choose Ask Like a Pro workshops when…

You want to break into the field of user research

get mentoring from a ux research pro

Think you want a career in user and customer research but don't know where to start? Save yourself the headache of trying to break into the industry... and hunting the internet for the best resources.

Give yourself a head start without spinning your wheels.

You’ve got specific questions and don’t know where to start

learn the best practices of user research

You've been tasked with finding out why your latest product flopped. Or you need to understand why your retention numbers are in the toilet. Learn how to ask the right questions to get the answers you need.

Say goodbye to costly mistakes and missed opportunities.

You need to boost your skills and fill in gaps to be more competitive

gain confidence with training during workshops

Are you a freelance consultant, UX researcher, or in-house product developer? Learn the ins and outs of customer research to improve your service offerings or leap frog in your career.

Help your clients, boss, and yourself make more money with your new skills.

Check out what a few of our Ask Like a Pro students have to say about…

Learning from Michele


Gaining confidence and practical UXR experience

Ask Like a Pro is your ticket to a deep dive into real-world customer research you don't need a Ph.D. to understand

With these straightforward, super interactive, and easy-to-follow workshops, you'll come away with...

Confidence built through hands-on practice

Properly plan research study with stakeholders, find the right participants, conduct qualitative interviews, analyze your results, and present your learnings with impact. Our magic formula is Guidance + Practice = Confidence.

Best practices of user research all in one place

You'll get everything you need to increase your efficiently and effectiveness in conducting research: real-world examples, templates, guidelines, scripts, and more, so you're prepared for research in this course and beyond.

Mentorship from one of the foremost UX practitioners in the world

Learn from a pro who has helped Fortune 500 companies like Facebook, Zillow, and Slack develop better products and services through research, interactive workshops, and in-house team training.

A research project to build your portfolio and resume

Real employers and clients want to see real work. Your project will demonstrate your thinking, methodology, capabilities, collaboration and storytelling skills, and impact. No project? No problem. We have tons!

Fast-track feedback to keep you on track

Get mentoring from a research pro. You’ll get constant feedback from Michele and the community throughout the series. We’ll help each other course correct, pilot, and find solutions to research issue together.

Accountability and community support to stay motivated

No one goes it alone here! Through interactive workshops, office hours and weekly check-ins, we quickly form a strong support community to give you input and perspective so your experience (and data) is as pure and helpful as it can be.

 
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Here’s everything you’ll learn in this power-packed series of 6 workshops.

 
1 Plan Like a Pro.png
 

Craft A Winning Research Plan With Stakeholder Buy-In

  • Gain confidence that your product and service-focused research will improve your customers experience  

  • Master and leverage stakeholder engagement and gain alignment on your organization’s success criteria and metrics

  • Understand how to ask questions that yield accurate, relevant information (even when customers aren’t clear on what they want) 

  • Choose the best methods to easily and efficiently understand your customer’s story and mindset, regardless of the industry 

  • Identify criteria and sources to recruit the right people

  • Pinpoint the exact information to gather so you use time productively and get the biggest bang for the buck from your research dollar

Not ready to dive into the entire series? No problem. Sign-up for just the Plan Like a Pro Workshop here.

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Gather Actionable Feedback Via Surveys And Screeners

  • Learn how to write, distribute and leverage surveys and screeners to achieve your research goals 

  • Identify who to recruit, where, and how to maximize the number of responses

  • Understand the pros and cons of different question types and when to use which ones  

  • Design question sequences to move from surface data gathering to deeper understanding  

  • Explore piping, branching and other techniques to gather the most pertinent information in the shortest amount of time

Not ready to dive into the entire series? No problem. Sign-up for just the Survey/Screen Like a Pro Workshop here.

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Author Discussion Guides To Get The Right People Talking

  • Master the art, science (and improv!) of crafting discussion guides that build empathy and deliver results 

  • Learn techniques on how to build rapport, probe deeply and mine for stories that lead to insights and action 

  • Understand the criteria of a successfully moderated interview and monitor your performance over time with our evaluation tools and tactics 

  • Recognize when to deviate from your guide, when your interviews are complete and when it’s time to begin synthesizing (so you won’t waste time) 

  • Interpret body language, tone of voice, and facial expressions to unlock hidden meanings behind the transcripts

  • Gain confidence in your interview skills with live, immediate feedback during in-class practice exercises

Not ready to dive into the entire series? No problem. Sign-up for just the Interview Like a Pro Workshop here.

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Tackle Stakeholder Engagement, Recruiting Logistics, Note Taking Strategies and Other Fundamental Tactics

  • Master how to build credibility and get your stakeholders involved in every step of the process

  • Maximize your time and efforts with our 25+ proprietary tools, templates, and resources

  • Identify, comply with, and uphold various ethical, legal and other research-related responsibilities

  • Learn and apply tips and tricks to manage your study’s logistics, participants, incentives and stakeholders like a boss

  • Rightsize the amount and formats of data collected to move you from insights into action, faster

  • Practice multiple note-taking strategies to reduce bias and expedite analysis, synthesis and reporting

Not ready to dive into the entire series? No problem. Sign-up for just the Orchestrate Like a Pro Workshop here.

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Explore Three Essential, Strategic Methods To Connect The Dots, Faster

  • Apply qualitative analysis and synthesis techniques to increase your efficiency and move you from insights to action, faster

  • Leverage 50+ frameworks to facilitate analysis and synthesis and when to use with each one

  • Get hands-on practice synthesizing and coding data with multiple tools

  • Learn the difference between a finding and an insight 

  • Turn piles of data into powerful insights that make a big difference to your bottom line

  • Learn 16 ways to document, share and present learnings and inspire stakeholders to take action

Not ready to dive into the entire series? No problem. Sign-up for just the Spot Patterns Like a Pro Workshop here.

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Present with Impact and Move Your Teams into Action Faster

  • Identify and master the combination of functional and emotional skills required to present research findings with impact

  • Discover how to build credibility and trust with stakeholders and potential employers before you present

  • Increase your confidence in presenting so it’s enjoyable and effective

  • Expand opportunities to influence product decisioning and business strategies

  • Design and deliver presentations that fit your audience’s specific needs and constraints

  • Persuade and inspire your audience to take action in meaningful and culturally relevant ways

  • Learn the differences between, and when to leverage, research “snacks” — topline reports, key quotes, video highlight reels, presentation decks, case studies, and more

  • Find out how to future-proof your presentation’s impact

Not ready to dive into the entire series? No problem. Sign-up for just the Present Like a Pro Workshop here.

We've taught professionals from some of the most innovative organizations around the world

michele ronsen, ux researcher and educator

Created and led by Michele Ronsen, CEO of Curiosity Tank 

Hey there! I’m Michele Ronsen.

I’ve been conducting qualitative research on behalf of Fortune 500s and start ups for nearly a decade. I’ve helped companies like Facebook, Zillow, and Slack make better products, services, and more informed business decisions. My clients rely on me when they want data and insights that are accurate and actionable and when they want to build their team's in-house research acumen.

In these workshops, I’m giving you everything I use: templates, guidelines, scripts, and more, so you are covered in this series and for research you’ll run in the future.

Using my experience with countless studies, launches, iterations, and collaborations, I'll show you the skills you absolutely need, demonstrate how the theory comes to life in practice, and dozens of shortcuts that save time and money.

I know you need someone right by your side to ask, “what’s next?” That's why the workshop series is super small and interactive. Join me to "learn-by-doing" and have some fun along the way.

Ask Like a Pro Online Workshop Schedule

Fall 2023 Cohort: September 10th - November 20th

Join the workshops live or watch them on-demand.

We have options to fit your schedule and your needs.

ON-DEMAND
Ask Like a Pro Series

Bundle of 6 Workshops

With on-demand access, you'll get all 40 hours of in-depth training and class materials and 45+ tools and templates as soon as you register.

Work at your own pace when and where you want.

And when you buy the entire bundle of workshops you get all 6 for the price of 5.

Not ready for the 6 workshop commitment?

Only have a few gaps to fill in your UX research knowledge base? We’ve got you!

Only sign up for the workshops you want.

OBSERVER
Ask Like a Pro Series

Bundle of 6 Workshops

As an Observer, you'll participate along with the live cohort, have the flexibility to watch live or via the recorded replays, get access to all the training, workshop materials, templates, and tools — in real-time.

While you'll only “observe” the workshops without asking questions or getting feedback, you can participate in our private Slack community and attend the live weekly check-ins. These benefits add to your experience, significantly. 

You'll love this option if you need a skill refresher, don't have time or desire to tackle a research study, or just want the accountability of scheduled workshops.

ALL-IN
Ask Like a Pro Series

Ready for the whole enchilada? Looking for research experience to put on your resume or a new case study to showcase your capabilities?

As an All-In, you're one of only 9 students who take part in a research project of your own choosing — closely mentored by Michele.

You'll participate live in all six workshops and have access to all class materials, templates, and tools. 

The best part? You’ll also receive coaching and feedback during all workshops, the opportunity to participate in up to 24 additional office hours, and get dedicated 1:1 time with Michele to address your specific goals, troubleshoot, and or real-talk about the UXR industry.

 If you need a little more help or accountability, you can purchase 1:1 consulting time with Michele.

Available to all Ask Like a Pro students at a special rate.

 

 Here’s exactly what you’ll get

On-Demand Observer All-In
Immediate access to pre-recorded video lessons and workshops from a prior cohort
Ability to purchase individual workshops (versus the whole series)
All class materials, templates, and tools for the entire series of workshops
Access to pre-work and homework for each workshop
Ability to purchase additional 1:1 time with Michele
Invitations to all quarterly and cohort virtual mixers and other private UXR specific events
Participation in the live, remote workshops and access to all live workshop recordings for your cohort
Access to the past alumni events and the alumni directory
Project feedback during Observer Weekly Check-Ins and All-In Office Hours. Join live or watch the recordings.
Access to Observer or All-In Slack channel
Certificate of completion
1:1 mentorship with Michele (5 meetings, 30 minutes each)
Ask questions and get feedback during class
Work on a research project of your choosing with direct guidance from Michele

Participate how and when you want.

Each bundle includes access to the entire series of 6 workshops, 40+ hours of training, 45+ templates, homework, and classwork.

REGISTER NOW TO SAVE 15%-20% ON ANY OF THE BUNDLES FOR A LIMITED TIME

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ON-DEMAND
Ask Like a Pro Series

Perfect for students who want to access the workshops and resources from a previous cohort — immediately.

$1,399
$1,680

Register Now

SAVE OVER $280

observer.png

OBSERVER
Ask Like a Pro Series

Perfect for students who want to access all of the live training without the time commitment the All-In registration requires.

$1949
$2,294

Register Now
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ALL-IN
Ask Like a Pro Series

Perfect for students who want to be active participants in all of the workshops and complete their own research projects with feedback and guidance at every stage.

$4545
$4,845

SAVE $300

 Guidance + Practice = Confidence

“I did the All-In and even with 20 years experience moderating - for brands like P&G, Sony, Diageo, and too many to list, I found the course fantastic. For me, a lot of the value was gaining hands-on experience with the new virtual tools (a gap for me as I took time out for my son when that was all blooming). But I also gained a lot of great fresh perspectives on the research practice. It’s always valuable to learn from an expert like Michele. And as an accidental teacher of my field too - I can tell you she is a phenomenal one. Really great at breaking down the material.”

- Serena Berra, All-In Student, Fall 2020 Cohort

What’s next?

  • Upon registration, you'll receive a confirmation email confirming enrollment.

  • On-Demands receive instructions on how to log into the online portal upon registration.

  • Observers and All-Ins receive instructions on how to log in to our online portal on the first day of “Prep Week.”

  • Observers and All-In students will get invitations to join their respective, private Slack channel.

  • All-Ins will meet with Michele to choose a research project. Bring your own or work on a client-sponsored project!

  • PayPal and major credits accepted.


Questions for Michele? Feel free to schedule an “Is ‘Ask Like A Pro’ right for me” Zoom call.