Mastering Online Workshops

Drive greater impact

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Why join this course?

Activate insights by leading creative, collaborative virtual meetings

Every insight professional wants to create impact.

Impact comes from visibility. From partnering with stakeholders or clients. From activating the insights we help uncover.

It's why we do the job: to help organisations make the right decisions for the people they serve.

Insight professionals who lead workshops with confidence - to debrief results, align stakeholders or generate ideas - drive far more impact for their organisations.

And it's not a mystical art.

Leading effective workshops - offline and online - is something you can learn. The right mix of technology, preparation and inspiration will equip any insight professional with the tools to succeed.

Whether you're together in a windowless room or dispersed to the four corners of the internet, you can master the skills and tools to deliver great workshops.

This course is led by Pam Hamilton, founder of Paraffin - the only agency that specialises in building effectiveness for insight teams.

Pam also wrote the book - literally - on running high impact workshops.

An introduction from your course tutor, Pam Hamilton

Who is this course for?

Insight Managers who want to drive more commercial impact with stakeholders.

Agency researchers who want to deliver more memorable, motivating debriefs to their clients.

Consultants who want to bring their offline workshop skills confidently into an online setting.

Insight Managers

Drive alignment and decision-making with stakeholders

Agency Researchers

Kick off projects, land your insights, wow your clients

Marketing Consultants

Run high energy, creative idea generation sessions online

What will you learn?

By the end of this course, you will be able to run workshops in any environment - online or offline - that stimulate participants, activate insights and increase your impact

This course comprises three two-hour live and interactive modules.

Module 1: Design

Know when to use a workshop and why; choose the right method for the client and their brief; design projects more creatively and profitably; understand the best insight workshop tools

Module 2: Deliver

Plan and deliver more engaging online projects; use prep work and expert inputs for inspiration, motivate participants better; use technology to activate insights and decisions

Module 3: Live Action

Co-create a workshop for your work and get feedback; reduce risk and maximise your first workshop leading experience post-training

What's in each module?

Each module contains live tuition, hands-on interaction and practical course materials

Expert Tuition

Receive coaching and expertise from the only agency specialising in insights workshops

Hands-on Experience

The sessions consist of breakouts, so you can experience the tools and teaching first-hand

Course materials

On-demand materials will be provided after every session

Module 1: Design

Date: Sept 1st 2020 | 3pm - 5pm (UK time)
Activating insights using workshops

What you will learn:

  • The science behind workshops
  • Tools and tips to make Kick off workshops successful, including; setting prep work, exposing conflict early and the key principles for alignment
  • Tools and tips to make Debrief workshops successful, including; theming and bringing insights to life using our principles and examples as a guide
  • Tools and tips to make Ideation workshops successful, including; expectation setting, managing difficult people and key tools for evaluation
  • How to make sure insights aren't forgotten with engaging & informative outputs

Module 2: Deliver

Date: Sept 8th 2020 | 3pm - 5pm (UK time)
Impactful insight workshops online

What you will learn:

  • Online culture and behaviour change
  • How to design online workshops; including how to set up objectives and use tech for best effect
  • How to prepare for online workshops; including how to use prep work and set expectations for maximum impact
  • How to lead an online workshop; including how to manage difficult people online and problem solve live
  • How to share the output of an online training
  • Breakout into groups to test some collaboration tools

Module 3: Live Action

Date: Sept 22nd 2020 | 3pm - 5pm (UK time)
Coaching and feedback on your live business challenge

Optional session with active participation; you must share a workshop scenario or challenge to participate

  • Participants share workshop session plans for a live project in advance of the training
  • Pam will provide feedback, suggestions and examples from past experience to refine and perfect each plan in an interactive group coaching session

Who is the course tutor?

Pam Hamilton

Founder, Paraffin

Pam Hamilton is MD of Paraffin.

Pam is the author of The Workshop Book and is about to launch her new book ''Supercharged Teams, 30 Tools of Great Teamwork''.

Pam has a background in psychology and collective intelligence, and specialises in insight, innovation and capabilities.

Pam worked at Kraft Foods and Unilever in consumer insight before leading internal innovation units Fifteen20 at Research International and ITV Imagine at ITV.

Pam Hamilton - Insight Platforms
Paraffin Logo - Insight Platforms

Feedback from Previous Paraffin Workshop Training Sessions

"This was the best training we’ve ever done in terms of engagement and practicality."

Head of Digital Excellence

"Loved the energy from Paraffin, the enthusiasm, fun and pace.

Was so happy to join again the final day and see the concepts being brought to life."

Workshop Participant

"Paraffin played an instrumental role in terms of the development and implementation of the programme across our organisation.

Their knowledge and passion for the subject matter, their expertise in capability development and understanding of how to drive cultural and behavioural change were key in ensuring our programme was a huge success."

Consumer Planning Director

"Your events last week were the best events we’ve ever attended. You guys rock."

Global Head of Consumer Planning

"Thanks so much for the session. We all really enjoyed it and I know that I have already been putting what we learned into practice.

It was a great build, covering new areas on top of the broad understanding I had covered in the basic tutorial training.

The practical experience was fantastic in terms of seeing what others do, picking up tips from others and going through the process of planning/doing."

Head of Research and Insights

"The entire marketing community was trained as well as partner agencies.

Refresher versions of the training were made available for new starters and the training is going to be continually repeated every 18 months."

Workshop Participant

"The materials have been very well received. Everyone I spoke with is finding value in the pages.

Teams run their own trainings based on the materials, localising the guidance, using local examples etc."

Workshop Participant

"I’m really impressed at how quick you were as a team to provide leadership on how to do online workshops, and knowing how strong

Paraffin’s capability is in this area gives the team a lot more confidence to continue to run workshops."


"Thanks Coral, absolute delight working with you - and who would have guessed a digital workshop could be so engaging, emotive and tech problem free!"

Workshop Participant

"I am reading your book at the moment and find it very interesting.

I am learning plenty and think it is a great resource for workshop design and facilitation as I am training myself up on these areas.

So a massive thank you for sending this incredible tool."

Senior Global Innovation Manager, Beauty and Personal Care - Unilever

"Virtual workshop worked well and will soon become the new normal, good to try it out!"

Workshop Participant

Paraffin Workshop Training Clients 

Enrol for the course

20% reduction in course fees will apply to multiple enrolments form the same organisation


  • Euro €559 | US $629 | AUD 899*
  • 6 hours' live online training
  • Downloadable course materials
  • 12 months' access to session recordings


£396 per participant
  • 20% discount for multiple enrolments
  • Euro €445 | US $500 | AUD 719*
  • 6 hours' live online training
  • Downloadable course materials
  • 12 months' access to session recordings

Please note: all participants must also buy The Workshop Book, which is available on Kindle and Paperback on Amazon UK, US and other international sites. It costs between GBP £10 and £20.    

*Euro, USD and AUD prices are indicative; you will be charged in GBP

Frequently Asked Questions

Anyone who wants to build impact by leading high energy, creative online workshops: insight managers, agency researchers, independent consultants.  

The training takes place on Sept 1st, 8th and 22nd 2020.  

The course cost is £495. You must also but The Workshop Book, which costs between £10 and £20 on Amazon.

Yes, we offer discounts of 20% if there are several participants from the same organisation.

Please contact us using the form below and we will arrange the registrations at the discounted rate.

The course is being led by Pam Hamilton of Paraffin.  

The course is curated and hosted by Insight Platforms, which is a trading name of What Next Strategy & Planning Ltd.

Please use the form below to send an enquiry.

Enquire about this Course

Please use this form if you have any questions, or if you would ilke to book multiple participants from the same organisation.

By submitting an enquiry, you agree to share your information with Insight Platforms (see Privacy Policy here) and Paraffin (see Privacy Policy here).

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