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SUMMARY:The Great Unlock with GenAI: Next-Gen Qualitative Research
DESCRIPTION:With YouScan \n\n\nlive webinar\n\nSocial Media Listening/IntelligenceAudience/Consumer SegmentationInfluencer AnalyticsImage AnalyticsAudio Content RecognitionSentiment Analysis\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.\n\n\n\nMarket research is continually evolving\, and Generative AI provides a leap forward for qualitative research methodologies.  \n\n\n\nIn this presentation\, Julie Katz – Edgewell’s Senior Manager\, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.  \n\n\n\nNew tools developed by Discuss are helping researchers to uncover deeper insights\, enhance participant engagement\, and streamline their analysis.  \n\n\n\nPacked with examples and practical tips from Edgewell’s experience\, this webinar will help you learn: \n\n\n\n\nHow AI can help design effective screeners and discussion guides that surface richer insights\n\n\n\nHow to use generative AI to speed up your analysis and interpretation\n\n\n\nWhere you can eliminate the roadblocks to scaling qual research\n\n\n\nThe key ethical implications of using generative AI in qualitative research\, and best practices for ensuring responsible and transparent use.\n\n\n\n\n\nSign up now to join live or watch on-demand afterwards.   \n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to receive marketing emails from the presenting company*\n\nRegister\n\n\n\n\n\n\n\n\n\n\n  \n\n\n\nLearn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.\n\n\n\nMarket research is continually evolving\, and Generative AI provides a leap forward for qualitative research methodologies.  \n\n\n\nIn this presentation\, Julie Katz – Edgewell’s Senior Manager\, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.  \n\n\n\nNew tools developed by Discuss are helping researchers to uncover deeper insights\, enhance participant engagement\, and streamline their analysis.  \n\n\n\nPacked with examples and practical tips from Edgewell’s experience\, this webinar will help you learn: \n\n\n\n\nHow AI can help design effective screeners and discussion guides that surface richer insights\n\n\n\nHow to use generative AI to speed up your analysis and interpretation\n\n\n\nWhere you can eliminate the roadblocks to scaling qual research\n\n\n\nThe key ethical implications of using generative AI in qualitative research\, and best practices for ensuring responsible and transparent use.\n\n\n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n								\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeakers \n\n\nJim LongoJim Longo is the co-founder and chief strategy officer at Discuss.io\, a consumer-connection platform for market research.FIND OUT MORE Jim LongoJulie KatzJulie Katz is Senior Manager Global Consumer Insights for Edgewell Personal Care and a seasoned research pro with over 20 years’ experience.FIND OUT MORE Julie Katz\n\n\n\n\n\n\n\n\n\nMore from YouScan\n\n\nDiscussDiscuss is an end-to-end real-time qualitative video research platform used by the top global brands and their agencies.FIND OUT MORE Discuss\n\nOn-demand platform demo of Discuss\, the complete\, end-to-end platform for real-time qualitative video research.Learn More Platform Demo – DiscussLearn how leading brands innovate with empathy by using the latest digital qualitative techniques developed…Learn More How Next-Gen Qual Helps Leading Brands to Innovate with Empathy
URL:https://www.insightplatforms.com/event/the-great-unlock-with-genai-next-gen-qualitative-research/
CATEGORIES:Webinar
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