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DTSTART;TZID=Europe/London:20240305T150000
DTEND;TZID=Europe/London:20240305T160000
DTSTAMP:20260407T093341
CREATED:20240214T074758Z
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UID:10000004-1709650800-1709654400@www.insightplatforms.com
SUMMARY:Behavioral Data Made Easy: How to Enhance Your Consumer Insights
DESCRIPTION:10:00 am – 11:00 am New York / East Coast \n\n\n\n With YouScan \n\n\nlive webinar\n\nSocial Media Listening/IntelligenceAudience/Consumer SegmentationInfluencer AnalyticsImage AnalyticsAudio Content RecognitionSentiment Analysis\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearn how easy it is to use behavioral data to enhance the value of your consumer insights in this live webinar with Qrious Insight.\n\n\n\nBehavioral data collected from smartphones is a treasure trove of insights for researchers\, strategists\, and marketing planners.  \n\n\n\nWhen people consent to share their digital activities – the websites they visit\, the apps they use\, the places they go – they provide rich\, accurate and verifiable data about their authentic  behaviors.  \n\n\n\nIn this webinar\, Qrious Insight will explain how anyone can use behavioral data to enrich their consumer insights.  \n\n\n\nJoin this session with Lisa Speck\, SVP Behavioral Insights\, to learn:  \n\n\n\n\nHow behavioral data has become a vital offering that anyone can leverage – without heavy lifting\, timely delays\, or data engineering.   \n\n\n\nHow to use this data to enrich your everyday surveys like segmentation\, concept testing\, AA&U\, journey mapping and more… \n\n\n\nHow it improves the quality of online surveys\, overcomes respondent bias\, and closes the ‘say-do’ gap.\n\n\n\n\nYou’ll also get practical tips for building behavioral into your own consumer insights and research projects.  \n\n\n\nSign up now to join this expert session live or watch the recording on-demand afterwards. \n\n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*\n\n\nView Event Terms \n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n  \n\n\n\nLearn how easy it is to use behavioral data to enhance the value of your consumer insights in this live webinar with Qrious Insight.\n\n\n\nBehavioral data collected from smartphones is a treasure trove of insights for researchers\, strategists\, and marketing planners.  \n\n\n\nWhen people consent to share their digital activities – the websites they visit\, the apps they use\, the places they go – they provide rich\, accurate and verifiable data about their authentic  behaviors.  \n\n\n\nIn this webinar\, Qrious Insight will explain how anyone can use behavioral data to enrich their consumer insights.  \n\n\n\nJoin this session with Lisa Speck\, SVP Behavioral Insights\, to learn:  \n\n\n\n\nHow behavioral data has become a vital offering that anyone can leverage – without heavy lifting\, timely delays\, or data engineering.   \n\n\n\nHow to use this data to enrich your everyday surveys like segmentation\, concept testing\, AA&U\, journey mapping and more… \n\n\n\nHow it improves the quality of online surveys\, overcomes respondent bias\, and closes the ‘say-do’ gap.\n\n\n\n\nYou’ll also get practical tips for building behavioral into your own consumer insights and research projects.  \n\n\n\nSign up now to join this expert session live or watch the recording on-demand afterwards. \n\n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n								\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeakers \n\n\nLisa SpeckLisa Speck is SVP\, Behavioral Insights & Sales for Qrious Insight\, and an expert in diverse methodologies including behavioral data analysis.FIND OUT MORE Lisa Speck\n\n\n\n\n\n\n\n\n\nLearn more about YouScan\n\n\nQrious InsightQrious insight collects permission-based location and behavioral data from a proprietary mobile panel.FIND OUT MORE Qrious Insight
URL:https://www.insightplatforms.com/event/behavioral-data-made-easy-enhance-consumer-insights/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2024/02/Behavioral-Data-Made-Easy-Webinar-Featured-Image-Insight-Platforms.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T160000
DTEND;TZID=Europe/London:20240314T170000
DTSTAMP:20260407T093341
CREATED:20240208T190011Z
LAST-MODIFIED:20240314T182240Z
UID:10000003-1710432000-1710435600@www.insightplatforms.com
SUMMARY:The Great Unlock with GenAI: Next-Gen Qualitative Research
DESCRIPTION:With YouScan \n\n\nlive webinar\n\nSocial Media Listening/IntelligenceAudience/Consumer SegmentationInfluencer AnalyticsImage AnalyticsAudio Content RecognitionSentiment Analysis\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.\n\n\n\nMarket research is continually evolving\, and Generative AI provides a leap forward for qualitative research methodologies.  \n\n\n\nIn this presentation\, Julie Katz – Edgewell’s Senior Manager\, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.  \n\n\n\nNew tools developed by Discuss are helping researchers to uncover deeper insights\, enhance participant engagement\, and streamline their analysis.  \n\n\n\nPacked with examples and practical tips from Edgewell’s experience\, this webinar will help you learn: \n\n\n\n\nHow AI can help design effective screeners and discussion guides that surface richer insights\n\n\n\nHow to use generative AI to speed up your analysis and interpretation\n\n\n\nWhere you can eliminate the roadblocks to scaling qual research\n\n\n\nThe key ethical implications of using generative AI in qualitative research\, and best practices for ensuring responsible and transparent use.\n\n\n\n\n\nSign up now to join live or watch on-demand afterwards.   \n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to receive marketing emails from the presenting company*\n\nRegister\n\n\n\n\n\n\n\n\n\n\n  \n\n\n\nLearn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.\n\n\n\nMarket research is continually evolving\, and Generative AI provides a leap forward for qualitative research methodologies.  \n\n\n\nIn this presentation\, Julie Katz – Edgewell’s Senior Manager\, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.  \n\n\n\nNew tools developed by Discuss are helping researchers to uncover deeper insights\, enhance participant engagement\, and streamline their analysis.  \n\n\n\nPacked with examples and practical tips from Edgewell’s experience\, this webinar will help you learn: \n\n\n\n\nHow AI can help design effective screeners and discussion guides that surface richer insights\n\n\n\nHow to use generative AI to speed up your analysis and interpretation\n\n\n\nWhere you can eliminate the roadblocks to scaling qual research\n\n\n\nThe key ethical implications of using generative AI in qualitative research\, and best practices for ensuring responsible and transparent use.\n\n\n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n								\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeakers \n\n\nJim LongoJim Longo is the co-founder and chief strategy officer at Discuss.io\, a consumer-connection platform for market research.FIND OUT MORE Jim LongoJulie KatzJulie Katz is Senior Manager Global Consumer Insights for Edgewell Personal Care and a seasoned research pro with over 20 years’ experience.FIND OUT MORE Julie Katz\n\n\n\n\n\n\n\n\n\nMore from YouScan\n\n\nDiscussDiscuss is an end-to-end real-time qualitative video research platform used by the top global brands and their agencies.FIND OUT MORE Discuss\n\nOn-demand platform demo of Discuss\, the complete\, end-to-end platform for real-time qualitative video research.Learn More Platform Demo – DiscussLearn how leading brands innovate with empathy by using the latest digital qualitative techniques developed…Learn More How Next-Gen Qual Helps Leading Brands to Innovate with Empathy
URL:https://www.insightplatforms.com/event/the-great-unlock-with-genai-next-gen-qualitative-research/
CATEGORIES:Webinar
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