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SUMMARY:The Future of Advertising: Generative AI meets Emotion AI
DESCRIPTION:With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet to grips with the impact of Generative AI and Emotion AI in advertising and how they can improve ad success.\n\n\n\nGenerative AI has changed the world of advertising. \n\n\n\nLarge Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. \n\n\n\nBut what about the risks from all this AI-led efficiency? \n\n\n\nCan Generative AI really design compelling ads? \n\n\n\nEmotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power? \n\n\n\nAffectiva is a pioneer using Emotion AI technology to test and optimise advertising creative. \n\n\n\nJoin this live session to learn how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity\, audience engagement and even virality. \n\n\n\nJoin this session to learn: \n\n\n\n\nHow emotions in advertising impact consumer engagement\n\n\n\nThe influence of positive and negative emotions\, including phenomena like the uncanny valley effect\n\n\n\nWhat Emotion AI is and how it helps to develop more engaging advertising\n\n\n\nHow researchers\, publishers and brands work with Emotion AI – including real world case studies\n\n\n\nPractical tips for researchers and insights teams who want to use Emotion AI in their advertising testing\n\n\n\n\n\nRegister now and get up to speed with actionable takeaways on Emotion AI for advertising research\, strategy and planning.  \n\n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n								\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeaker\n\n\nSasha MukhanovaSasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast\, her mission is to humanise technology with Emotion AI.FIND OUT MORE Sasha Mukhanova\n\n\n\n\n\n\n\n\n\nMore from \n\n\nAffectivaAffectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos\, ads\, movies and TV shows.FIND OUT MORE Affectiva\n\nLearn how Affectiva Media Analytics helps optimise content & media spend by measuring consumer emotional…Learn More Affectiva Lightning Demo: Emotion AI for Media AnalyticsRead this ebook by Affectiva to learn about how Generative AI can transform your advertising…Learn More Generative AI meets Emotion AI: AI Disruption in Advertising
URL:https://www.insightplatforms.com/event/the-future-of-advertising-generative-ai-meets-emotion-ai/
CATEGORIES:Webinar
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