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DTSTART;TZID=Europe/London:20240416T150000
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DTSTAMP:20260523T195532
CREATED:20240306T182420Z
LAST-MODIFIED:20240609T165227Z
UID:10000013-1713279600-1713283200@www.insightplatforms.com
SUMMARY:The Future of Advertising: Generative AI meets Emotion AI
DESCRIPTION:With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGet to grips with the impact of Generative AI and Emotion AI in advertising and how they can improve ad success.\n\n\n\nGenerative AI has changed the world of advertising. \n\n\n\nLarge Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. \n\n\n\nBut what about the risks from all this AI-led efficiency? \n\n\n\nCan Generative AI really design compelling ads? \n\n\n\nEmotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power? \n\n\n\nAffectiva is a pioneer using Emotion AI technology to test and optimise advertising creative. \n\n\n\nJoin this live session to learn how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity\, audience engagement and even virality. \n\n\n\nJoin this session to learn: \n\n\n\n\nHow emotions in advertising impact consumer engagement\n\n\n\nThe influence of positive and negative emotions\, including phenomena like the uncanny valley effect\n\n\n\nWhat Emotion AI is and how it helps to develop more engaging advertising\n\n\n\nHow researchers\, publishers and brands work with Emotion AI – including real world case studies\n\n\n\nPractical tips for researchers and insights teams who want to use Emotion AI in their advertising testing\n\n\n\n\n\nRegister now and get up to speed with actionable takeaways on Emotion AI for advertising research\, strategy and planning.  \n\n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n								\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeaker\n\n\nSasha MukhanovaSasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast\, her mission is to humanise technology with Emotion AI.FIND OUT MORE Sasha Mukhanova\n\n\n\n\n\n\n\n\n\nMore from \n\n\nAffectivaAffectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos\, ads\, movies and TV shows.FIND OUT MORE Affectiva\n\nLearn how Affectiva Media Analytics helps optimise content & media spend by measuring consumer emotional…Learn More Affectiva Lightning Demo: Emotion AI for Media AnalyticsRead this ebook by Affectiva to learn about how Generative AI can transform your advertising…Learn More Generative AI meets Emotion AI: AI Disruption in Advertising
URL:https://www.insightplatforms.com/event/the-future-of-advertising-generative-ai-meets-emotion-ai/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2024/03/Affectiva-Webinar-Generative-AI-meets-Emotion-AI-Featured-Image-April-2024.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240423T150000
DTEND;TZID=Europe/London:20240423T160000
DTSTAMP:20260523T195532
CREATED:20240319T154547Z
LAST-MODIFIED:20240424T064633Z
UID:10000021-1713884400-1713888000@www.insightplatforms.com
SUMMARY:How to Prompt Your Way to Qualitative Insight
DESCRIPTION:With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\nDiscover how to get actionable qualitative insights from large amounts of data efficiently using Generative AI.\n\n\n\nQualitative research can be a goldmine of insight for any researcher. But does it leave you feeling overwhelmed by the mountains of data? \n\n\n\nNot anymore. Generative AI can be your secret weapon\, helping you find qualitative insights at quant scale. But unlocking its true potential requires crafting the perfect prompts. \n\n\n\nJoin Betsy Nelson\, Voxpopme’s Head of Product\, and Kasey Klansnic\, Market Research Manager at Microsoft\, to discover how to transform qualitative data into actionable insights in seconds. \n\n\n\nIn this webinar\, you’ll learn: \n\n\n\n\nPrompt writing basics for market researchers.\n\n\n\nHow to tailor AI prompts to uncover insights in your qualitative data.\n\n\n\nHow prompts work when applied to a real-life qualitative research study. \n\n\n\n\nSign up today to join Betsy and learn how to prompt your way to qualitative insights. \n\n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to receive marketing emails from the presenting company. You will be able to unsubscribe at any time.*\n\nRegister\n\n\n\n\n\n\n\n\n\n\nLearn about Generative AI prompting for qualitative insight and get actionable learnings from large amounts of data efficiently.\n\n\n\nQualitative research can be a goldmine of insight for any researcher. But does it leave you feeling overwhelmed by the mountains of data? \n\n\n\nNot anymore. Generative AI can be your secret weapon\, helping you find qualitative insights at quant scale. But unlocking its true potential requires crafting the perfect prompts. \n\n\n\nJoin Betsy Nelson\, Voxpopme’s Head of Product\, and Kasey Klansnic\, Market Research Manager at Microsoft\, to discover how to transform qualitative data into actionable insights in seconds. \n\n\n\nIn this webinar\, you’ll learn: \n\n\n\n\nPrompt writing basics for market researchers.\n\n\n\nHow to tailor AI prompts to uncover insights in your qualitative data.\n\n\n\nHow prompts work when applied to a real-life qualitative research study. \n\n\n\n\nSign up today to join Betsy and learn how to prompt your way to qualitative insights. \n\n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n								\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeaker\n\n\nBetsy ShaakBetsy Shaak\, VP of Product at Voxpopme\, leads product development and strategy with her strong background in AI and market research.FIND OUT MORE Betsy ShaakKasey KlansnicKasey Klansnic\, Market Research Manager at Microsoft\, has over seven years of experience in research\, data analysis\, and business strategy. FIND OUT MORE Kasey Klansnic\n\n\n\n\n\n\n\n\n\nMore from \n\n\nVoxpopmeVoxpopme’s integrated insights platform uses AI to collect\, centralise and analyse qualitative research data from videos.  FIND OUT MORE Voxpopme\n\nSee how Voxpopme’s AI research tools help you design\, run and analyse better qualitative interviews…Learn More Voxpopme Demo: AI tools to plan\, moderate and analyse your interviews & focus groupsLearn how Microsoft and Voxpopme combine qualitative video research with ChatGPT for faster\, smarter innovation…Learn More Video + ChatGPT: the Future of Qualitative Insights with Microsoft and Voxpopme
URL:https://www.insightplatforms.com/event/how-to-prompt-your-way-to-qualitative-insight/
CATEGORIES:Webinar
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