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UID:10000059-1727362800-1727366400@www.insightplatforms.com
SUMMARY:A Video Speaks a Thousand Words: How to Use AI Augmented Video Research to Close the Say-Do Gap
DESCRIPTION:With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\nFilling in the say-do gap with AI augmented video research. \n\n\n\nWhether it’s dating profiles\, social media\, or consumer surveys\, the gulf between who we are and who we say we are can be vast. As researchers\, it’s our duty to bridge the gap and get to the truth – but it’s not always easy.  \n\n\n\nBut with rich-media taking over the digital sphere – with video accounting for more than half of internet traffic – consumers are living their lives on camera and the opportunities for obfuscation are gone.  \n\n\n\nSo\, how can we harness video to get deeper into consumer truths? And\, how can we leverage AI to get us there faster? \n\n\n\nJoin CEO of the MRS\, Jane Frost CBE and Bulbshare\, and Simon Pollock from Kellanova for this webinar with Insight Platforms on 26th September as we discuss how video research\, amplified by AI\, can get brands closer to their consumers.  \n\n\n\nCovering: \n\n\n\n\nAlways-on: Driving consumer empathy through more immersive research\n\n\n\nAuthenticity: How video provides richer results through verbal and nonverbal cues\n\n\n\nAI-nalysis: Discover how AI is converting hours of content into thousands of insights.\n\n\n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*\n\n\n\n\nView Event Terms \n\n\nRegister\n\n\n\n\n\n\n\n\n\n\nFilling in the say-do gap with AI augmented video research. \n\n\n\nWhether it’s dating profiles\, social media\, or consumer surveys\, the gulf between who we are and who we say we are can be vast. As researchers\, it’s our duty to bridge the gap and get to the truth – but it’s not always easy.  \n\n\n\nBut with rich-media taking over the digital sphere – with video accounting for more than half of internet traffic – consumers are living their lives on camera and the opportunities for obfuscation are gone.  \n\n\n\nSo\, how can we harness video to get deeper into consumer truths? And\, how can we leverage AI to get us there faster? \n\n\n\nJoin CEO of the MRS\, Jane Frost CBE\, Bulbshare\, and Simon Pollock from Kellanova for this webinar with Insight Platforms on 26th September as we discuss how video research\, amplified by AI\, can get brands closer to their consumers.  \n\n\n\nCovering: \n\n\n\n\n\nAlways-on: Driving consumer empathy through more immersive research\n\n\n\nAuthenticity: How video provides richer results through verbal and nonverbal cues\n\n\n\nAI-nalysis: Discover how AI is converting hours of content into thousands of insights\n\n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n								\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeaker\n\n\nMamta MithalMamta Mithal is a natural-born inquisitive Quallie at heart\, with a passion for strategic marketing\, branding and consumer research.FIND OUT MORE Mamta MithalJane Frost CBEJane Frost CBE\, MRS CEO\, has 30 years experience in board level marketing & strategy positions in major blue chip companies & public bodies.FIND OUT MORE Jane Frost CBESimon PollockSimon Pollock\, Senior Director Insights & Analytics for Kellonova & board member for Bulbshare\,uncovers human behaviour to deliver growth.FIND OUT MORE Simon Pollock\n\n\n\n\n\n\n\n\n\nMore from \n\n\nBulbshareBulbshare is a customer collaboration technology platform for insight communities that bring brands closer to the daily lives of their customers.FIND OUT MORE Bulbshare
URL:https://www.insightplatforms.com/event/how-use-ai-augmented-video-research-close-say-do-gap/
CATEGORIES:Webinar
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