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SUMMARY:Decisions Without Data: What Stops Insights Being Fully Utilised?
DESCRIPTION:UK TIME\n\n\n\n\n\n With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOne third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research\, insights or data1.\n\n\n\nWhat stops organisations making better use of consumer knowledge? \n\n\n\nWhy do some marketing and product decisions still get made without data? \n\n\n\nHow can organisations increase the use of insights in decision-making? \n\n\n\nThis panel of senior innovation\, marketing and insights leaders will explore these questions.  \n\n\n\nJoin this session to learn: \n\n\n\n\nhow product/innovation\, brand/marketing teams use consumer insights today\n\n\n\nhow to increase the share of decisions that are informed by consumer insights or data\n\n\n\nthe organisational and technical barriers that stand in the way of evidence-based decision making.\n\n\n\n\nYou’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams.  \n\n\n\n1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders\, Sept 2024  \n\n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*\n\n\n\n\nView Event Terms \n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOne third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research\, insights or data1.\n\n\n\nWhat stops organisations making better use of consumer knowledge? \n\n\n\nWhy do some marketing and product decisions still get made without data? \n\n\n\nHow can organisations increase the use of insights in decision-making? \n\n\n\nThis panel of senior innovation\, marketing and insights leaders will explore these questions.  \n\n\n\nJoin this session to learn: \n\n\n\n\nhow product/innovation\, brand/marketing teams use consumer insights today\n\n\n\nhow to increase the share of decisions that are informed by consumer insights or data\n\n\n\nthe organisational and technical barriers that stand in the way of evidence-based decision making.\n\n\n\n\nYou’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams.  \n\n\n\n1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders\, Sept 2024  \n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n				Log in				\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nStefanie ZammitStefanie Zammit is Global Director Analytics & Insight for premium audio products brand Bang & Olufsen.FIND OUT MORE Stefanie ZammitMatthew HanlonMatthew Hanlon is Global Director\, Media & Consumer Marketing for e-commerce retail fashion platform ASOS.FIND OUT MORE Matthew HanlonOlaf LenzmannOlaf Lenzmann is the Co-Founder\, Chief Innovation & Product Officer for Market Logic Software\, driving product strategy & execution.FIND OUT MORE Olaf LenzmannMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant\, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike StevensJeremiah TyJeremiah Ty is the Global Head of Luxury Breakthrough Innovation for drinks giant Diageo.FIND OUT MORE Jeremiah Ty\n\n\nMore from Market Logic Software\n\n\nMarket Logic SoftwareMarket Logic Software brings your insights to life in a company-wide\, AI-powered platform to inform\, align and grow your business.FIND OUT MORE Market Logic Software
URL:https://www.insightplatforms.com/event/decisions-without-data-what-stops-insights-being-fully-utilised/
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