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UID:10000078-1732633200-1732636800@www.insightplatforms.com
SUMMARY:Emotion AI + Eye Tracking: Unlock New Insights For Your Advertising Testing
DESCRIPTION:ON-DEMAND WEBINAR\n\n\n\n With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearn how the combination of Emotion AI and Eye Tracking leads to more effective ad testing and creative evaluation.\n\n\n\nThe media industry has begun to focus on understanding attention.  \n\n\n\nBut attention alone isn’t enough to maximize advertising effectiveness.  \n\n\n\nMeasuring audience engagement and emotional reactions is equally critical to truly understanding how ads resonate.  \n\n\n\nWith Affectiva’s calibration-free eye-tracking\, advertisers no longer have to choose between measuring attention or emotion – they can seamlessly capture both to unlock deeper insights. \n\n\n\nJoin us for this webinar where we explain how this innovative combination is transforming advertising and media research. \n\n\n\nLearn about the benefits of calibration-free eye tracking\, explore its real-world applications\, and see how it integrates with Affectiva’s powerful Emotion AI technology to deliver a richer\, more complete picture of consumer behavior.  \n\n\n\nAffectiva’s expert speakers will share how to effortlessly gather more accurate data\, driving better outcomes for marketers\, researchers\, and brands. \n\n\n\nJoin the session to learn: \n\n\n\n\n“They Look\, but Do They See?” Discover how attention and engagement work together to drive advertising effectiveness\, and learn what separates impactful ads from those that fall short.\n\n\n\nIntegrating Emotion AI for Multimodal Insights: Understand how combining eye tracking with Emotion AI provides a comprehensive view of consumer reactions\, going beyond surface-level metrics.\n\n\n\nReal-World Applications and Use Cases: Explore how brands and researchers can leverage this technology to diagnose and optimize the integration of meaningful brand cues.\n\n\n\nThe Power of Calibration-Free Eye Tracking: Learn how this breakthrough enhances insights without disrupting respondents’ experience\, enabling effortless and scalable data collection.\n\n\n\n\n\nRegister now to discover how combining Emotion AI and real-world eye tracking can elevate your ad research and creative excellence. \n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*\n\n\n\n\nView Event Terms \n\n\nRegister\n\n\n\n\n\n\n\n\n\nAffectiva shows how to elevate your advertising testing & creative strategy by harnessing the power of Emotion AI and eye tracking.\n\n\n\nThe media industry has rightly turned its focus toward understanding attention—but attention alone isn’t enough to maximize advertising effectiveness. Measuring audience engagement and emotional reactions is equally critical to truly understanding how ads resonate. With the introduction of Affectiva’s calibration-free eye-tracking technology\, advertisers no longer have to choose between measuring attention or emotion; now\, they can seamlessly capture both to unlock deeper insights. \n\n\n\nJoin us for an exclusive webinar where we will delve into how this innovative feature is transforming market research. Learn about the benefits of calibration-free eye tracking\, explore its real-world applications\, and see how it integrates with Affectiva’s powerful Emotion AI technology to deliver a richer\, more complete picture of consumer behavior. Our expert speakers will share how to effortlessly gather more accurate data\, driving better outcomes for marketers\, researchers\, and brands. \n\n\n\nJoin the session to learn: \n\n\n\n\n“They Look\, but Do They See?” Discover how attention and engagement work together to drive advertising effectiveness\, and learn what separates impactful ads from those that fall short.\n\n\n\nIntegrating Emotion AI for Multimodal Insights: Understand how combining eye tracking with Emotion AI provides a comprehensive view of consumer reactions\, going beyond surface-level metrics.\n\n\n\nReal-World Applications and Use Cases: Explore how brands and researchers can leverage this technology to diagnose and optimize the integration of meaningful brand cues.\n\n\n\nThe Power of Calibration-Free Eye Tracking: Learn how this breakthrough enhances insights without disrupting respondents’ experience\, enabling effortless and scalable data collection.\n\n\n\n\nRegister now to discover how combining Emotion AI and real-world eye tracking can elevate your ad research and creative excellence. \n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n				Log in				\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker\n\n\nSasha MukhanovaSasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast\, her mission is to humanise technology with Emotion AI.FIND OUT MORE Sasha MukhanovaGraham PageGraham Page\, Global Managing Director\, Media analytics for Affectiva\, is a research innovator with deep expertise in brand & advertising.FIND OUT MORE Graham Page\n\n\nMore from Affectiva\n\n\nAffectivaAffectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos\, ads\, movies and TV shows.FIND OUT MORE Affectiva
URL:https://www.insightplatforms.com/event/emotion-ai-eye-tracking-unlock-new-insights-for-your-advertising-testing/
CATEGORIES:Webinar
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