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X-WR-CALDESC:Events for Insight Platforms
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241113T150000
DTEND;TZID=Europe/London:20241113T160000
DTSTAMP:20260524T013410
CREATED:20241029T081018Z
LAST-MODIFIED:20241114T171600Z
UID:10000082-1731510000-1731513600@www.insightplatforms.com
SUMMARY:Decisions Without Data: What Stops Insights Being Fully Utilised?
DESCRIPTION:UK TIME\n\n\n\n\n\n With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOne third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research\, insights or data1.\n\n\n\nWhat stops organisations making better use of consumer knowledge? \n\n\n\nWhy do some marketing and product decisions still get made without data? \n\n\n\nHow can organisations increase the use of insights in decision-making? \n\n\n\nThis panel of senior innovation\, marketing and insights leaders will explore these questions.  \n\n\n\nJoin this session to learn: \n\n\n\n\nhow product/innovation\, brand/marketing teams use consumer insights today\n\n\n\nhow to increase the share of decisions that are informed by consumer insights or data\n\n\n\nthe organisational and technical barriers that stand in the way of evidence-based decision making.\n\n\n\n\nYou’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams.  \n\n\n\n1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders\, Sept 2024  \n\n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*\n\n\n\n\nView Event Terms \n\n\nRegister\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOne third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research\, insights or data1.\n\n\n\nWhat stops organisations making better use of consumer knowledge? \n\n\n\nWhy do some marketing and product decisions still get made without data? \n\n\n\nHow can organisations increase the use of insights in decision-making? \n\n\n\nThis panel of senior innovation\, marketing and insights leaders will explore these questions.  \n\n\n\nJoin this session to learn: \n\n\n\n\nhow product/innovation\, brand/marketing teams use consumer insights today\n\n\n\nhow to increase the share of decisions that are informed by consumer insights or data\n\n\n\nthe organisational and technical barriers that stand in the way of evidence-based decision making.\n\n\n\n\nYou’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams.  \n\n\n\n1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders\, Sept 2024  \n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n				Log in				\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nStefanie ZammitStefanie Zammit is Global Director Analytics & Insight for premium audio products brand Bang & Olufsen.FIND OUT MORE Stefanie ZammitMatthew HanlonMatthew Hanlon is Global Director\, Media & Consumer Marketing for e-commerce retail fashion platform ASOS.FIND OUT MORE Matthew HanlonOlaf LenzmannOlaf Lenzmann is the Co-Founder\, Chief Innovation & Product Officer for Market Logic Software\, driving product strategy & execution.FIND OUT MORE Olaf LenzmannMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant\, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike StevensJeremiah TyJeremiah Ty is the Global Head of Luxury Breakthrough Innovation for drinks giant Diageo.FIND OUT MORE Jeremiah Ty\n\n\nMore from Market Logic Software\n\n\nMarket Logic SoftwareMarket Logic Software brings your insights to life in a company-wide\, AI-powered platform to inform\, align and grow your business.FIND OUT MORE Market Logic Software
URL:https://www.insightplatforms.com/event/decisions-without-data-what-stops-insights-being-fully-utilised/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2024/10/Decisions-Without-Data-Webinar-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241120T150000
DTEND;TZID=Europe/London:20241120T160000
DTSTAMP:20260524T013410
CREATED:20241028T135643Z
LAST-MODIFIED:20250211T111421Z
UID:10000080-1732114800-1732118400@www.insightplatforms.com
SUMMARY:Centralize Your Qual: Making Insights Accessible for Everyone
DESCRIPTION:ON-DEMAND\n\n\n\n With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\nVoxpopme shows the benefits of centralized qual insights and the use of AI to make them searchable\, accessible and efficient throughout the business.\n\n\n\nMcKinsey reports that 30-40% of employees’ time is wasted searching for or duplicating existing data. Often\, this happens because research is scattered across different systems and vendors\, making it tough to access the valuable insights that already exist. \n\n\n\nInsights teams can help fix this by centralizing research findings into one easy-to-use repository and using AI to make consumer feedback searchable\, accessible\, and efficient for the entire organization. \n\n\n\nWant to learn how?  \n\n\n\nJoin us for a 25-minute webinar to see how Voxpopme’s AI-powered qualitative repository can help teams share insights faster\, collaborate better\, and make smarter decisions when research is always at their fingertips. \n\n\n\nRegister now to save your seat and discover how centralizing your qualitative data can elevate your insights strategy. \n\n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*\n\n\n\n\nView Event Terms \n\n\nRegister\n\n\n\n\n\n\n\n\n\nVoxpopme shows the benefits of centralized qual insights and the use of AI to make them searchable\, accessible and efficient throughout the business.\n\n\n\nMcKinsey reports that 30-40% of employees’ time is wasted searching for or duplicating existing data. Often\, this happens because research is scattered across different systems and vendors\, making it tough to access the valuable insights that already exist. \n\n\n\nInsights teams can help fix this by centralizing research findings into one easy-to-use repository and using AI to make consumer feedback searchable\, accessible\, and efficient for the entire organization. \n\n\n\nWant to learn how?  \n\n\n\nJoin us for a 25-minute webinar to see how Voxpopme’s AI-powered qualitative repository can help teams share insights faster\, collaborate better\, and make smarter decisions when research is always at their fingertips. \n\n\n\nRegister now to save your seat and discover how centralizing your qualitative data can elevate your insights strategy. \n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n				Log in				\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nErica DingerErica Dinger is Voxpopme’s Director of Research Service\, where she helps clients uncover insights from scalable consumer video conversations.FIND OUT MORE Erica DingerDavid KatzDavid Katz is a trusted advisor for clients at Voxpopme\, guiding them in transforming consumer feedback into clear\, actionable insights.FIND OUT MORE David Katz\n\n\nMore from Voxpopme\n\n\nVoxpopmeVoxpopme’s integrated insights platform uses AI to collect\, centralise and analyse qualitative research data from videos.  FIND OUT MORE Voxpopme
URL:https://www.insightplatforms.com/event/centralize-your-qual-making-insights-accessible-for-everyone/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20241126T150000
DTEND;TZID=Europe/London:20241126T160000
DTSTAMP:20260524T013411
CREATED:20241022T201244Z
LAST-MODIFIED:20250211T111414Z
UID:10000078-1732633200-1732636800@www.insightplatforms.com
SUMMARY:Emotion AI + Eye Tracking: Unlock New Insights For Your Advertising Testing
DESCRIPTION:ON-DEMAND WEBINAR\n\n\n\n With  \n\n\nlive webinar\n\nAI Moderated InterviewsConversational SurveysConversational AI\n\n\n\n\n\n\n\n\n\n\n\n\n\nLearn how the combination of Emotion AI and Eye Tracking leads to more effective ad testing and creative evaluation.\n\n\n\nThe media industry has begun to focus on understanding attention.  \n\n\n\nBut attention alone isn’t enough to maximize advertising effectiveness.  \n\n\n\nMeasuring audience engagement and emotional reactions is equally critical to truly understanding how ads resonate.  \n\n\n\nWith Affectiva’s calibration-free eye-tracking\, advertisers no longer have to choose between measuring attention or emotion – they can seamlessly capture both to unlock deeper insights. \n\n\n\nJoin us for this webinar where we explain how this innovative combination is transforming advertising and media research. \n\n\n\nLearn about the benefits of calibration-free eye tracking\, explore its real-world applications\, and see how it integrates with Affectiva’s powerful Emotion AI technology to deliver a richer\, more complete picture of consumer behavior.  \n\n\n\nAffectiva’s expert speakers will share how to effortlessly gather more accurate data\, driving better outcomes for marketers\, researchers\, and brands. \n\n\n\nJoin the session to learn: \n\n\n\n\n“They Look\, but Do They See?” Discover how attention and engagement work together to drive advertising effectiveness\, and learn what separates impactful ads from those that fall short.\n\n\n\nIntegrating Emotion AI for Multimodal Insights: Understand how combining eye tracking with Emotion AI provides a comprehensive view of consumer reactions\, going beyond surface-level metrics.\n\n\n\nReal-World Applications and Use Cases: Explore how brands and researchers can leverage this technology to diagnose and optimize the integration of meaningful brand cues.\n\n\n\nThe Power of Calibration-Free Eye Tracking: Learn how this breakthrough enhances insights without disrupting respondents’ experience\, enabling effortless and scalable data collection.\n\n\n\n\n\nRegister now to discover how combining Emotion AI and real-world eye tracking can elevate your ad research and creative excellence. \n\n\n\n\n\n\nSign up to join live or watch on-demand afterwards\n\n\n\n\n\n\nFirst Name*\n\n\n\nLast Name*\n\n\n\nEmail Address*\n\nJob Title*\n\nCompany / Organisation*\n\nCountry*\n\nBy registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*\n\n\n\n\nView Event Terms \n\n\nRegister\n\n\n\n\n\n\n\n\n\nAffectiva shows how to elevate your advertising testing & creative strategy by harnessing the power of Emotion AI and eye tracking.\n\n\n\nThe media industry has rightly turned its focus toward understanding attention—but attention alone isn’t enough to maximize advertising effectiveness. Measuring audience engagement and emotional reactions is equally critical to truly understanding how ads resonate. With the introduction of Affectiva’s calibration-free eye-tracking technology\, advertisers no longer have to choose between measuring attention or emotion; now\, they can seamlessly capture both to unlock deeper insights. \n\n\n\nJoin us for an exclusive webinar where we will delve into how this innovative feature is transforming market research. Learn about the benefits of calibration-free eye tracking\, explore its real-world applications\, and see how it integrates with Affectiva’s powerful Emotion AI technology to deliver a richer\, more complete picture of consumer behavior. Our expert speakers will share how to effortlessly gather more accurate data\, driving better outcomes for marketers\, researchers\, and brands. \n\n\n\nJoin the session to learn: \n\n\n\n\n“They Look\, but Do They See?” Discover how attention and engagement work together to drive advertising effectiveness\, and learn what separates impactful ads from those that fall short.\n\n\n\nIntegrating Emotion AI for Multimodal Insights: Understand how combining eye tracking with Emotion AI provides a comprehensive view of consumer reactions\, going beyond surface-level metrics.\n\n\n\nReal-World Applications and Use Cases: Explore how brands and researchers can leverage this technology to diagnose and optimize the integration of meaningful brand cues.\n\n\n\nThe Power of Calibration-Free Eye Tracking: Learn how this breakthrough enhances insights without disrupting respondents’ experience\, enabling effortless and scalable data collection.\n\n\n\n\nRegister now to discover how combining Emotion AI and real-world eye tracking can elevate your ad research and creative excellence. \n\n\n\n\n\n\n\n\n\nPlease login below or register for a free Insight Platforms account to watch videos. \n\n\n\n\n	\n					\n				Log in				\n\n					Username or Email *Password *\n					\n                        Remember Me					\n\n					Log in\n\n				\n\n                \n                    \n						Create account\n                    \n                    \n						Forgot password?\n                    \n                \n\n                \n					                \n\n			\n	\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeaker\n\n\nSasha MukhanovaSasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast\, her mission is to humanise technology with Emotion AI.FIND OUT MORE Sasha MukhanovaGraham PageGraham Page\, Global Managing Director\, Media analytics for Affectiva\, is a research innovator with deep expertise in brand & advertising.FIND OUT MORE Graham Page\n\n\nMore from Affectiva\n\n\nAffectivaAffectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos\, ads\, movies and TV shows.FIND OUT MORE Affectiva
URL:https://www.insightplatforms.com/event/emotion-ai-eye-tracking-unlock-new-insights-for-your-advertising-testing/
CATEGORIES:Webinar
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