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UID:10000272-1770825600-1770829200@www.insightplatforms.com
SUMMARY:Mastering Open-Ended Questions: Design\, Coding\, and Analysis of Verbatim Data at Scale
DESCRIPTION:This demo is presented by:\n\n\nFathomFathom combines AI with human oversight for open-ended analysis that is 10× faster and 5× more detailed for insights across 193 languages.\n\n\nLearn how to master open-ended question design\, coding and analysis in this free\, practical online workshop with experts from Fathom.\n\n\n\n\n\n\n\n\n\nComplete the form to watch this free virtual masterclass\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms\, which include consent to receive e-mail from Insight Platforms and event sponsors.View full Event Terms Submit            \n            \n\n\n\n\n\n\n\n\nParticipants will learn how to design open-ended questions that generate valuable responses\, apply systematic coding approaches to unstructured data\, and conduct rigorous thematic and sentiment analysis at scales. \n\n\n\nThe session addresses common methodological challenges and demonstrates techniques for translating coded themes into research findings. \n\n\n\nSuitable for market researchers\, data analysts\, UX researchers CX teams\, working with quantitative open-ends and with interviews at scale. \n\n\n\nLearn practical strategies and streamlined workflows that make open-ended analysis faster\, more accurate\, and directly tied to business outcomes. \n\n\n\nKey Learning Outcomes\n\n\n\nBy the end of this session\, participants will be able to: \n\n\n\n\nDesign open-ended questions that generate valuable responses across research contexts (NPS follow-ups\, concept tests\, customer feedback\, tracking studies)\n\n\n\nApply systematic coding methodologies to unstructured text data\, including deductive and inductive approaches\, and understand when each is appropriate\n\n\n\nDevelop code frames that are nuanced and detailed\, mutually exclusive\, collectively exhaustive\, and aligned with research objectives\n\n\n\nConduct thematic analysis that identifies patterns\, relationships\, and meaningful differences across attributes in open-ended responses\n\n\n\nIntegrate open-ended analysis with quantitative data to understand drivers of behaviour and outcomes\n\n\n\nCombine AI + human guidance to code and analyze with efficiency and control\, considering the trade-offs between different analytical approaches (human coding\, AI-assisted\, hybrid) based on research requirements\n\n\n\nReport open-ended findings in ways that are transparent\, actionable\, and methodologically sound.\n\n\n\n\nLearn More About Fathom\n\n\n\nFathomFathom combines AI with human oversight for open-ended analysis that is 10× faster and 5× more detailed for insights across 193 languages.FIND OUT MORE Fathom\n\n\n\n\n\n\n\n\nSpeaker\n\n\nTovah PaglaroTovah Paglaro\, founder of Fathom\, empowers researchers from leading brands and agencies to understand and act on open-ended data at scale.FIND OUT MORE Tovah Paglaro
URL:https://www.insightplatforms.com/event/mastering-open-ended-questions/
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