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UID:10000283-1772726400-1772730000@www.insightplatforms.com
SUMMARY:The New Innovation Leaders: How Insights Teams Use AI To Drive Growth
DESCRIPTION:This live webinar is in partnership with:\n\n\nMarket Logic SoftwareMarket Logic Software brings your insights to life in a company-wide\, AI-powered platform to inform\, align and grow your business.\n\n\nDiscover how AI is transforming insights teams from support functions into innovation leaders. Learn strategies to bridge the insight gap holding back 75% of corporate innovation.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms\, which include consent to receive e-mail from Insight Platforms and event sponsors.View full Event Terms Submit            \n            \n\n\n\n\n\n\n\n\nThe Innovation Crisis Revealed\n\n\n\nNew research from Ipsos with 250 CEOs and CMOs reveals a troubling paradox: while 82% of leaders expect innovation to become critical for growth\, two-thirds anticipate it will contribute less than 20% of revenue.  \n\n\n\nLeaders cite “lack of consumer understanding” as their top barrier\, yet less than half of innovations originate from consumer insights. Instead\, companies are trapped in competitive copying and renovation over true innovation. \n\n\n\nFrom Support to Strategic Leadership\n\n\n\nThis webinar explores how AI is reshaping insights professionals’ role in innovation. Market Logic Software and industry experts will share how leading organisations use AI to make consumer data instantly accessible and actionable\, positioning insights teams to lead innovation from ideation through validation. \n\n\n\nKey Learning Outcomes\n\n\n\n\nUnderstand the corporate innovation crisis. Explore C-suite survey data revealing why 75% of “innovations” are renovations\, and how the insights gap blocks breakthrough growth.\n\n\n\nTransform insights teams with AI. Learn where AI helps insights experts to drive ideation\, synthesise data\, and accelerate concepts while maintaining consumer truth.\n\n\n\nImplement practical AI frameworks. Get guidance on balancing AI with human judgement\, avoiding generative pitfalls\, and building measurement systems that track innovation as a growth engine.\n\n\n\nBridge insights to action. Discover strategies that make proprietary consumer data accessible across organisations\, embedding insights throughout the innovation journey.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nOlaf LenzmannOlaf Lenzmann is the Co-Founder\, Chief Innovation & Product Officer for Market Logic Software\, driving product strategy & execution.FIND OUT MORE Olaf LenzmannAdam BrownAdam Brown\, PhD is Vice President at Ipsos\, where he has built a career of nearly a decade specialising in innovation research.FIND OUT MORE Adam BrownRichard DaviesRichard Davies is the co-founder of Alchemy-Rx\, a strategy\, marketing\, and eCommerce agency specialising in brand growth and innovation.FIND OUT MORE Richard DaviesMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant\, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens\n\n\nLearn More About Market Logic Software\n\n\nMarket Logic SoftwareMarket Logic Software brings your insights to life in a company-wide\, AI-powered platform to inform\, align and grow your business.FIND OUT MORE Market Logic Software
URL:https://www.insightplatforms.com/event/the-new-innovation-leaders-how-insights-teams-use-ai-to-drive-growth/
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