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UID:10000285-1773244800-1773248400@www.insightplatforms.com
SUMMARY:The Narcissism of Small Differences: Why It's Time to End the UX / Market Research Divide
DESCRIPTION:This live webinar is in partnership with:\n\n\nQuestionProQuestionPro is a SaaS platform for Customer and Employee Experience feedback\, surveys\, online communities\, focus groups\, polls\, and more.\n\n\nTwo research disciplines\, one shared future. Industry leaders discuss how to align UX and market research teams in an era of restructuring\, headcount pressures\, and the democratisation of tools.\n\n\n\n\n\n\n\n\n\nComplete the form to watch the recording.\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms\, which include consent to receive e-mail from Insight Platforms and event sponsors.View full Event Terms Submit            \n            \n\n\n\n\n\n\n\n\nModern market research was born in the 1930s\, when Arthur Nielsen began to measure radio audiences. The 1950s added motivational research and focus groups; ad pre-testing\, brand tracking and customer satisfaction surveys emerged in the decades that followed. \n\n\n\nUX research became a formal discipline in the 1990s at Apple (Don Norman) and Sun Microsystems (Jakob Nielsen\, no relation). Fresh thinking was needed to help improve Human-Computer Interfaces\, and new research methods emerged that emphasised prototyping\, observation and contextual feedback. \n\n\n\nThroughout the 2000s\, UX research became entrenched as a philosophy\, toolbox\, and corporate structure that was entirely distinct from market research. For some practitioners\, the distinction itself was a core raison d’être. \n\n\n\nBut market research didn’t stand still. Its methods and software tools added features born in UX research\, behavioural science and elsewhere. Senior executives began to ask why they were paying for two research departments. \n\n\n\nThen came the tech jobspocalypse of 2022. Thousands of UX researchers were shown the door. Designers\, product managers\, and even developers were expected to do their own research using democratised software tools. \n\n\n\nAnd today\, it’s market research and consumer insights teams who are staring down the same barrel: headcount reductions\, hiring freezes\, and the magical thinking of AI-based efficiency. \n\n\n\nIn this world\, it makes little sense to insist on separate silos for UX and MR. It’s high time to align. \n\n\n\nEasy to say\, hard to deliver. \n\n\n\nThis webinar panel with senior industry leaders will explore what this convergence might look like: for organisations\, for teams\, and for the tools they use. \n\n\n\nJoin this session to: \n\n\n\n\nUnderstand the factors that led to separate UX and market research functions\n\n\n\nDiscover where UX and market research complement each other\, and how the boundaries are dissolving\n\n\n\nLearn how enterprise restructuring and role retrenchment is reshaping the insights landscape for both disciplines\n\n\n\nExplore practical ideas and organisational models for aligning research teams\, outputs\, and skill sets\n\n\n\nGain insights from senior leaders who have navigated the challenges of building integrated insights capabilities at scale\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nJanani VenkataramanJanani Venkataraman is Director\, Research and Insights\, for B2B FinTech platform Bill.com.FIND OUT MORE Janani VenkataramanOli MivalOli Mival is VP of Product Strategy\, Innovation & Experience at Picsart\, where he leads the intersection of product\, design\, and research.FIND OUT MORE Oli MivalVivek BhaskaranVivek Bhaskaran is the founder and CEO of QuestionPro\, one of the industry’s leading providers of web-based research technologiesFIND OUT MORE Vivek BhaskaranMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant\, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens\n\n\nLearn More About QuestionPro\n\n\nQuestionProQuestionPro is a SaaS platform for Customer and Employee Experience feedback\, surveys\, online communities\, focus groups\, polls\, and more.FIND OUT MORE QuestionPro
URL:https://www.insightplatforms.com/event/narcissism-small-differences-time-to-end-ux-market-research-divide/
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