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DTSTART;TZID=Europe/London:20260305T160000
DTEND;TZID=Europe/London:20260305T170000
DTSTAMP:20260503T161018
CREATED:20260211T192023Z
LAST-MODIFIED:20260305T161912Z
UID:10000283-1772726400-1772730000@www.insightplatforms.com
SUMMARY:The New Innovation Leaders: How Insights Teams Use AI To Drive Growth
DESCRIPTION:This demo is in partnership with:\n\n\nMarket Logic SoftwareMarket Logic Software brings your insights to life in a company-wide\, AI-powered platform to inform\, align and grow your business.\n\n\nDiscover how AI is transforming insights teams from support functions into innovation leaders. Learn strategies to bridge the insight gap holding back 75% of corporate innovation.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms\, which include consent to receive e-mail from Insight Platforms and event sponsors.View full Event Terms Submit            \n            \n\n\n\n\n\n\n\n\nThe Innovation Crisis Revealed\n\n\n\nNew research from Ipsos with 250 CEOs and CMOs reveals a troubling paradox: while 82% of leaders expect innovation to become critical for growth\, two-thirds anticipate it will contribute less than 20% of revenue.  \n\n\n\nLeaders cite “lack of consumer understanding” as their top barrier\, yet less than half of innovations originate from consumer insights. Instead\, companies are trapped in competitive copying and renovation over true innovation. \n\n\n\nFrom Support to Strategic Leadership\n\n\n\nThis webinar explores how AI is reshaping insights professionals’ role in innovation. Market Logic Software and industry experts will share how leading organisations use AI to make consumer data instantly accessible and actionable\, positioning insights teams to lead innovation from ideation through validation. \n\n\n\nKey Learning Outcomes\n\n\n\n\nUnderstand the corporate innovation crisis. Explore C-suite survey data revealing why 75% of “innovations” are renovations\, and how the insights gap blocks breakthrough growth.\n\n\n\nTransform insights teams with AI. Learn where AI helps insights experts to drive ideation\, synthesise data\, and accelerate concepts while maintaining consumer truth.\n\n\n\nImplement practical AI frameworks. Get guidance on balancing AI with human judgement\, avoiding generative pitfalls\, and building measurement systems that track innovation as a growth engine.\n\n\n\nBridge insights to action. Discover strategies that make proprietary consumer data accessible across organisations\, embedding insights throughout the innovation journey.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nOlaf LenzmannOlaf Lenzmann is the Co-Founder\, Chief Innovation & Product Officer for Market Logic Software\, driving product strategy & execution.FIND OUT MORE Olaf LenzmannAdam BrownAdam Brown\, PhD is Vice President at Ipsos\, where he has built a career of nearly a decade specialising in innovation research.FIND OUT MORE Adam BrownRichard DaviesRichard Davies is the co-founder of Alchemy-Rx\, a strategy\, marketing\, and eCommerce agency specialising in brand growth and innovation.FIND OUT MORE Richard DaviesMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant\, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens\n\n\nLearn More About Market Logic Software\n\n\nMarket Logic SoftwareMarket Logic Software brings your insights to life in a company-wide\, AI-powered platform to inform\, align and grow your business.FIND OUT MORE Market Logic Software
URL:https://www.insightplatforms.com/event/the-new-innovation-leaders-how-insights-teams-use-ai-to-drive-growth/
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DTSTART;TZID=Europe/London:20260311T160000
DTEND;TZID=Europe/London:20260311T170000
DTSTAMP:20260503T161018
CREATED:20260216T174643Z
LAST-MODIFIED:20260311T171715Z
UID:10000285-1773244800-1773248400@www.insightplatforms.com
SUMMARY:The Narcissism of Small Differences: Why It's Time to End the UX / Market Research Divide
DESCRIPTION:This demo is in partnership with:\n\n\nQuestionProQuestionPro is a SaaS platform for Customer and Employee Experience feedback\, surveys\, online communities\, focus groups\, polls\, and more.\n\n\nTwo research disciplines\, one shared future. Industry leaders discuss how to align UX and market research teams in an era of restructuring\, headcount pressures\, and the democratisation of tools.\n\n\n\n\n\n\n\n\n\nComplete the form to watch the recording.\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms\, which include consent to receive e-mail from Insight Platforms and event sponsors.View full Event Terms Submit            \n            \n\n\n\n\n\n\n\n\nModern market research was born in the 1930s\, when Arthur Nielsen began to measure radio audiences. The 1950s added motivational research and focus groups; ad pre-testing\, brand tracking and customer satisfaction surveys emerged in the decades that followed. \n\n\n\nUX research became a formal discipline in the 1990s at Apple (Don Norman) and Sun Microsystems (Jakob Nielsen\, no relation). Fresh thinking was needed to help improve Human-Computer Interfaces\, and new research methods emerged that emphasised prototyping\, observation and contextual feedback. \n\n\n\nThroughout the 2000s\, UX research became entrenched as a philosophy\, toolbox\, and corporate structure that was entirely distinct from market research. For some practitioners\, the distinction itself was a core raison d’être. \n\n\n\nBut market research didn’t stand still. Its methods and software tools added features born in UX research\, behavioural science and elsewhere. Senior executives began to ask why they were paying for two research departments. \n\n\n\nThen came the tech jobspocalypse of 2022. Thousands of UX researchers were shown the door. Designers\, product managers\, and even developers were expected to do their own research using democratised software tools. \n\n\n\nAnd today\, it’s market research and consumer insights teams who are staring down the same barrel: headcount reductions\, hiring freezes\, and the magical thinking of AI-based efficiency. \n\n\n\nIn this world\, it makes little sense to insist on separate silos for UX and MR. It’s high time to align. \n\n\n\nEasy to say\, hard to deliver. \n\n\n\nThis webinar panel with senior industry leaders will explore what this convergence might look like: for organisations\, for teams\, and for the tools they use. \n\n\n\nJoin this session to: \n\n\n\n\nUnderstand the factors that led to separate UX and market research functions\n\n\n\nDiscover where UX and market research complement each other\, and how the boundaries are dissolving\n\n\n\nLearn how enterprise restructuring and role retrenchment is reshaping the insights landscape for both disciplines\n\n\n\nExplore practical ideas and organisational models for aligning research teams\, outputs\, and skill sets\n\n\n\nGain insights from senior leaders who have navigated the challenges of building integrated insights capabilities at scale\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nJanani VenkataramanJanani Venkataraman is Director\, Research and Insights\, for B2B FinTech platform Bill.com.FIND OUT MORE Janani VenkataramanOli MivalOli Mival is VP of Product Strategy\, Innovation & Experience at Picsart\, where he leads the intersection of product\, design\, and research.FIND OUT MORE Oli MivalVivek BhaskaranVivek Bhaskaran is the founder and CEO of QuestionPro\, one of the industry’s leading providers of web-based research technologiesFIND OUT MORE Vivek BhaskaranMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant\, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens\n\n\nLearn More About QuestionPro\n\n\nQuestionProQuestionPro is a SaaS platform for Customer and Employee Experience feedback\, surveys\, online communities\, focus groups\, polls\, and more.FIND OUT MORE QuestionPro
URL:https://www.insightplatforms.com/event/narcissism-small-differences-time-to-end-ux-market-research-divide/
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