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DTSTART;TZID=Europe/London:20260512T160000
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DTSTAMP:20260503T151052
CREATED:20260317T180106Z
LAST-MODIFIED:20260317T180331Z
UID:10000306-1778601600-1778607000@www.insightplatforms.com
SUMMARY:Crafting an Effective Sales Narrative In Research Tech
DESCRIPTION:This session is exclusively for Insight Platforms featured partners. Maximum capacity: 12 participants.\n\n\n\nThis session will be run by:\n\n\nPaul AlbertFIND OUT MORE Paul Albert\n\n\nSell the Problem\, Not the Solution: Lead To Your Value\, Not With It\n\n\n\nMost sales narratives fail because they are ego-centric. They open with “logo soup” and features\, trying to manufacture credibility before earning the right to speak. Your prospect doesn’t care about your founding story; they care about their own survival. To win\, you must stop leading with your solution and start leading to it. \n\n\n\nThis session is a masterclass in shifting the lens from you to them. Using the “Challenger” choreography\, we will deconstruct how to lead with insights that reframe the prospect’s world. You’ll learn to sell the problem so effectively that your solution becomes the only logical conclusion.  \n\n\n\nMove from a vendor begging for time to a trusted advisor mastering the “Three Whys”: Why change? Why now? Why us? \n\n\n\n\n\n\n\n\n\nComplete the form to apply for a place at this free virtual workshop\n\n\n\n                    Growth Accelerator Application Form (#8)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweSubmit            \n            \n\n\nApplication does not guarantee a place. Maximum 12 participants. Only apply if you work for an Insight Platforms Featured Partner. Part of the Growth Accelerator Series.\n\n\n\n\n\n\n\n\n\n\n\nKey Learning Outcomes\n\n\n\n\nThe “Lead To” Framework: Architecting a narrative that earns credibility through insight\, not credentials\n\n\n\nTrue Differentiation: How to combine proven strengths into a value proposition that is unique\, not just a “me-too” feature\n\n\n\nCommercial Reframing: Using “Rational Drowning” and “Emotional Impact” to make the cost of inaction unbearable\n\n\n\nThe Three Whys Audit: A practical toolkit to identify exactly why your deals are stalling\n\n\n\n\n\n\n\nWho Should Attend\n\n\n\nThis workshop is for commercial leaders and builders who are tired of “perfect” pitches ending in “no decision.” It is specifically designed for: \n\n\n\n\nFounders & CEOs: Who need to move from “founder-led selling” to a repeatable\, scalable narrative\n\n\n\nSales Leaders (VPs/CROs): Looking to shift their team from feature-dumping to insight-led\, high-urgency selling\n\n\n\nProduct Marketers: Responsible for bridging the gap between “what we built” and “why it actually matters” to the ICP\n\n\n\n\n\n\n\n\nSpeaker\n\n\nPaul AlbertPaul Albert is a Fractional CRO and seasoned tech sales leader with 20+ years’ experience in high-growth innovators including Zappi\, Vision Critical and PayHawk.FIND OUT MORE Paul Albert
URL:https://www.insightplatforms.com/event/crafting-an-effective-sales-narrative-in-research-tech/
CATEGORIES:Growth Accelerator Series
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