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SUMMARY:Digital Qual Masterclass Series - Module 1: Planning & Designing Modern Qualitative Research
DESCRIPTION:This live webinar is in partnership with:\n\n\nRecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.\n\n\nThe first of six modules in the Digital Qual Masterclass Series explores how qualitative research design has evolved and what modern study planning looks like today.\n\n\n\nView all modules in the series.\n\n\n\n\n\n\n\nENROL JUST ONCE FOR ALL SIX WEEKLY MODULES\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms\, which include consent to receive e-mail from Insight Platforms and event sponsors.View full Event Terms Submit            \n            \n\n\n\n\n\nOverview\n\n\n\nGreat qual starts long before the first participant logs in. This session revisits core planning and design principles from the original course and updates them for today’s reality — where AI drafts discussion guides\, async and live methods are combined within single studies\, and brand-side teams are taking a more active role in research design. \n\n\n\nIf you’ve ever started a project with the methodology in mind before fully defining the research question\, this session is for you. \n\n\n\nKey Takeaways\n\n\n\n\nHow qualitative research design has evolved since the original Fundamentals course\n\n\n\nHow to match methodology to business objectives\, rather than habit or client preference\n\n\n\nWhere AI can support study design and guide development — and where human judgment remains essential\n\n\n\nThe most common planning pitfalls and practical ways to avoid them before fieldwork starts\n\n\n\n\nSpeaker\n\n\nLaura PulitoLaura is VP Research Services with Recollective\, and has more than a decade’s online research experience on both the client and supplier side. At Recollective\, she helps brands\, agencies and researchers to deliver innovative research projects.FIND OUT MORE Laura Pulito\n\n\nLearn More About Recollective\n\n\nRecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective
URL:https://www.insightplatforms.com/event/digital-qual-masterclass-series-module-1-planning-designing-modern-qualitative-research/
CATEGORIES:2026-10 Qual Masterclass Series
ATTACH;FMTTYPE=image/jpeg:https://www.insightplatforms.com/wp-content/uploads/2026/04/Digital-Qual-Masterclass-Series_Module-1_Featured-Image_3.jpg
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