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UID:10000392-1793203200-1793206800@www.insightplatforms.com
SUMMARY:System Zero: When Consumer Choice No Longer Starts With the Consumer
DESCRIPTION:This live webinar is in partnership with:\n\n\nDig InsightsDIG is a tech-enabled insight and strategy consultancy that’s on a mission to help insights teams work smarter.\n\n\nJulien Naggar from Dig Insights introduces System Zero — a framework for measuring how AI shapes brand choice before consumers ever weigh in.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nBrand health research has always measured what people think\, feel\, and choose. But what happens when AI starts shaping the choices before consumers ever weigh in.\n\n\n\nAI is increasingly constructing the shortlist\, filtering options\, and shaping recommendations before a person makes a decision\, creating a new layer of influence that traditional brand health research wasn’t built to measure. \n\n\n\nJoin Dig Insights as we introduce System Zero\, our framework for measuring the AI-mediated layer of decision-making\, and share new original research testing it against skincare brands. \n\n\n\n\n\n\n\nKey Learning Outcomes:\n\n\n\n\nHow AI changes the shortlist before consumers ever evaluate a brand.\n\n\n\nWhat happens to perceptions of trust\, efficacy\, and recommendation when consumers hand a skincare decision to AI.\n\n\n\nWhat our skincare research reveals about the differences between human and AI-mediated brand choice.\n\n\n\nWhat this new layer of decision-making means for how researchers measure brand health.\n\n\n\n\n\n\n\nThe next evolution of brand health research will require understanding not just how consumers see your brand\, but how AI sees it too. \n\n\n\n\n\n\n\nSpeakers\n\n\nJulien NaggarJulien Naggar\, SVP of Client Partnerships at Dig Insights\, empowers insights teams through technology and analytical tools.FIND OUT MORE Julien Naggar\n\n\nLearn More About Dig Insights\n\n\nDig InsightsDIG is a tech-enabled insight and strategy consultancy that’s on a mission to help insights teams work smarter.FIND OUT MORE Dig Insights
URL:https://www.insightplatforms.com/event/system-zero-when-consumer-choice-no-longer-starts-with-the-consumer/
CATEGORIES:Webinar
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