BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Insight Platforms - ECPv6.18.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.insightplatforms.com X-WR-CALDESC:Events for Insight Platforms REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T120000 DTEND;TZID=Europe/London:20261111T200000 DTSTAMP:20261008T183315Z CREATED:20251205T140640Z LAST-MODIFIED:20261008T183315Z UID:10000260-1794312000-1794427200@www.insightplatforms.com SUMMARY:The Qualitative Insights Summit 2026 DESCRIPTION:With \n\n\nlive webinar\n\nAIInsight CommunitiesAgile Qualitative Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX URL:https://www.insightplatforms.com/event/the-qualitative-insights-summit-2026/ ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Qualitative-Insights-Summit-November-2026-Featured-Image-RAINBOW.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T130000 DTEND;TZID=Europe/London:20261110T134000 DTSTAMP:20261007T175824Z CREATED:20261006T170858Z LAST-MODIFIED:20261007T175824Z UID:10000389-1794315600-1794318000@www.insightplatforms.com SUMMARY:The Price is Right\, But Why? Adding Qualitative Depth to Price Sensitivity Research DESCRIPTION:This live webinar is in partnership with:\n\n\nConveoConveo’s AI designs expert studies\, interviews real people\, and analyzes every signal: voice\, video\, tone\, behavior\, and objects.\n\n\nDiscover how AI-moderated probing adds qualitative depth to price sensitivity research\, revealing the why behind pricing decisions.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nPrice sensitivity research tells you what people will pay. It rarely tells you why\, and the why is where pricing strategy lives. Behind every acceptable\, expensive or too-cheap price point sits a judgement about value\, and when that reasoning stays hidden\, pricing decisions are made on thresholds alone. \n\n\n\nIn this session Charlotte Morelli shows how Conveo clients now pair price sensitivity questions with AI-moderated probing\, so every respondent explains the thinking behind their answer in their own words\, at the scale of a quantitative study. \n\n\n\nUsing real examples\, she walks through how those explanations reshape packaging\, positioning and value communication\, and how research teams can start adding this layer to their own pricing work. \n\n\n\nKey Takeaways: \n\n\n\n\nWhy price sensitivity data alone shows you where the thresholds are but not what drives them\, and how a single well-timed follow-up question changes what you can act on.\n\n\n\nHow to design price sensitivity questions with AI-moderated probing so every respondent explains their answer\, without adding weeks or a separate qualitative phase.\n\n\n\nHow to turn those explanations into pricing decisions across packaging\, positioning and value communication\, with examples of what clients changed as a result.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nCharlotte MorelliCharlotte Morelli\, Research Impact Lead at Conveo\, blends quantitative rigour and qualitative depth across custom insights research.FIND OUT MORE Charlotte Morelli\n\n\nLearn More About Conveo\n\n\nConveoConveo’s AI designs expert studies\, interviews real people\, and analyzes every signal: voice\, video\, tone\, behavior\, and objects.FIND OUT MORE Conveo URL:https://www.insightplatforms.com/event/the-price-is-right-but-why-adding-qualitative-depth-to-price-sensitivity-research/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/jpeg:https://www.insightplatforms.com/wp-content/uploads/2026/09/Charlotte-Morelli-Conveo-The-Price-is-Right-But-Why-Qualitative-Insights-Summit-November-2026-Featured-Image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T134000 DTEND;TZID=Europe/London:20261110T140000 DTSTAMP:20261007T124148Z CREATED:20260824T150519Z LAST-MODIFIED:20261007T124148Z UID:10000366-1794318000-1794319200@www.insightplatforms.com SUMMARY:From Replacement to Refinement: A Reframe of AI in Qualitative Research DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nMacie Shewmaker reframes AI in qualitative research\, turning replacement fears and limits into a source of partnership\, not friction.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nThis session looks at a qualitative research project that ended up influencing an overall takeaway for how AI fits into more social and emotional contexts that feels comfortable in the world of qual. \n\n\n\nMany of us come from years of training\, education and traditional practice that gives us a better perception of what AI simply cannot do that humans can. It addresses three main tensions: Replacement\, Uselessness/Underappreciation and Professional Growth Hindrance. \n\n\n\nWe will explore these limitations of AI within qualitative research\, the research project that helped propel a reframe of its role and how that reframe can help AI’s limitations become a source of partnership\, not friction. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nMacie ShewmakerMacie Shewmaker\, Global Head of Qualitative Research at YouGov\, blends traditional methodology with empathy\, innovation and creativity.FIND OUT MORE Macie Shewmaker URL:https://www.insightplatforms.com/event/from-replacement-to-refinement-a-reframe-of-ai-in-qualitative-research/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Macie-Shewmaker-AI-Emotional-Context-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T140000 DTEND;TZID=Europe/London:20261110T144000 DTSTAMP:20261007T175935Z CREATED:20260909T150020Z LAST-MODIFIED:20261007T175935Z UID:10000386-1794319200-1794321600@www.insightplatforms.com SUMMARY:YouScan’s Synthetic Audiences: Built From Real Social Conversations in Real Time DESCRIPTION:This live webinar is in partnership with:\n\n\nYouScanYouScan is a listening and intelligence platform that analyses the text and image content of posts in social media.\n\n\nMariia-Malika Bahnenko & Anna Yanko from YouScan demo Synthetic Audiences\, built from real social data\, to test messages and surface insights.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nYou won’t really know how your audience feels about something until you hear from them. So what if you didn’t have to wait weeks for a study – because your audience is already talking. Right now\, and you can listen in today? \n\n\n\nThat’s the idea behind YouScan’s Synthetic Audiences. We build them from millions of real\, unprompted social conversations\, then group the people behind those conversations into segments based on the topics they discuss\, their opinions\, and their interests. \n\n\n\n\nIn this session\, we’ll show you how it works: \n\n\n\n\n\nWe’ll create Synthetic Audiences and get to know them: what makes them unique\, what they like and dislike\, how they talk\, what they’re into\, and how they perceive different products\, trends\, and messages.\n\n\n\nThen we’ll put them to work – dropping in a real message and watching how each segment reacts\, simulating responses to different campaigns\, trends\, and releases\, and running a full survey to surface the common themes\, the sharpest disagreements\, and the insights you didn’t see coming.For researchers\, it’s a shift from waiting on the field to reading the room in real time.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nAnna YankoAnna Yanko\, Youscan’s Social Listening Expert & Marketing Director\, is responsible for awareness & visibility\, Ambassadors Program\, content creation & more. FIND OUT MORE Anna YankoMariia-Malika BahnenkoMariia-Malika Bahnenko\, Product Manager for YouScan\, is a UX strategist specialising in probabilistic UX design and human-AI collaboration.FIND OUT MORE Mariia-Malika Bahnenko\n\n\nLearn More About YouScan\n\n\nYouScanYouScan is a listening and intelligence platform that analyses the text and image content of posts in social media.FIND OUT MORE YouScan URL:https://www.insightplatforms.com/event/youscans-synthetic-audiences-built-from-real-social-conversations-in-real-time/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/YouScan-Qualitative-Insights-Summit-November-2026-Featured-Image-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T144000 DTEND;TZID=Europe/London:20261110T150000 DTSTAMP:20261007T180047Z CREATED:20260824T211942Z LAST-MODIFIED:20261007T180047Z UID:10000369-1794321600-1794322800@www.insightplatforms.com SUMMARY:Make Your AI Interviewer Argue Back: Persona Design for More Honest Answers DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nTim Treagus from Yazi tests provocative AI interviewer personas\, showing when challenging respondents gets more honest\, useful research data.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nFor decades\, the way we ask research questions has been shaped by one hard constraint: a person is asking another person. Rapport\, neutrality and careful\, non-leading phrasing all exist because the interviewer is human\, and because the person answering reads the face\, the tone and everything left unsaid. AI-moderated interviews quietly remove that constraint. An AI moderator is unoffendable and endlessly consistent\, and it can hold a persona no human interviewer could sustain. Or would ever be allowed to attempt. \n\n\n\nThat opens up styles of questioning that were simply not available before. This session tests the most interesting of them: deliberately making the interviewer provocative and argumentative. So\, it pushes back. Challenges what people claim\, and even imposes an assumption on them to provoke a correction. When someone is nudged into defending what they believe\, they tend to tell you far more\, and far more honestly\, than when they are asked politely and neutrally. \n\n\n\nTim Treagus runs the same interview through three deliberately engineered personas\, a neutral moderator\, a warm and encouraging one\, and a provocative one that argues back\, across several markets. The session shows what each persona pulls out of people\, where provocation earns better data\, where it backfires\, and how to build these personas into your own prompts. With the guardrails that keep challenge constructive\, rather than hostile. \n\n\n\nThis is not a tool demo. It is a more technical and psychological way of thinking about how we ask questions once the interviewer is no longer human. \n\n\n\nKey Takeaways: \n\n\n\n\nTreat interviewer persona as a design decision. Right now most AI interviews inherit whatever default tone the model happens to have. You will leave able to choose that tone on purpose\, and match it to your research objective.\n\n\n\nPrompt patterns for an interviewer that pushes back. Concrete\, reusable ways to make an AI moderator challenge a claim\, surface a contradiction\, or float an assumption for the person to correct.\n\n\n\nA read on what persona actually changes. How warmth and provocation move depth\, candor and the gap between what people say and what they do\, so you can predict the trade-off before you field.\n\n\n\nWhen to provoke and when not to. Provocation carries a drop-off and rapport risk. You will get a clear sense of the topics and moments where it pays\, and where a neutral or warm persona serves you better.\n\n\n\nGuardrails and ethics. How to keep a challenging interviewer constructive\, protect participants\, and stay on the right side of the line. Before you put this in front of real people.\n\n\n\nA wider point about what is now askable. Questions and question styles that were never possible\, or permissible human to human\, are now on the table. And that is worth designing for deliberately.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nTim TreagusTim Treagus is the co-founder and CEO of Yazi\, interested in the questions AI interviewing makes possible that were never possible before.FIND OUT MORE Tim Treagus URL:https://www.insightplatforms.com/event/make-your-ai-interviewer-argue-back-persona-design-for-more-honest-answers/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Timothy-Treagus-Interviewer-Persona-Qualitative-Insights-Summit-November-2026-Featured-Image-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T150000 DTEND;TZID=Europe/London:20261110T154000 DTSTAMP:20261008T185305Z CREATED:20261008T185259Z LAST-MODIFIED:20261008T185305Z UID:10000396-1794322800-1794325200@www.insightplatforms.com SUMMARY:Beyond the 10-Minute Interview: Scaling a Longitudinal Community with AI DESCRIPTION:This live webinar is in partnership with:\n\n\ninclingincling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languages\n\n\nincling shows how AI helped moderate 16\,000 posts in a longitudinal qual project with Sparkminds Insights\, and why humans must still lead.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nWhen we hear ‘research at scale’\, most of us picture a study with thousands of participants turned around in 48 hours. But in qualitative research\, the real challenge can also be maintaining depth and rigour over time. Drawing on a recent longitudinal community project featuring 16\,000 participant posts\, conducted in partnership with Sparkminds Insights\, this session explores how to use AI to support high-volume qualitative research. \n\n\n\nWe will look at how AI stepped in to do the heavy lifting: reading responses\, acknowledging participants instantly\, and actively moderating and probing to extract deeper insights. To put that into perspective\, reviewing those 16\,000 posts is something that would have taken a human moderator 11 weeks\, if that was all they were doing for every working hour over those 11 weeks. \n\n\n\nBut making this work meant realising AI isn’t a magic button. It is not a ‘set and forget’ tool that you can just leave to ‘crack on’ unsupervised. We will share what it really takes to work hand-in-hand with the tech\, from the initial ‘test and learn’ phase (including what can happen when you leave an AI to its own devices) to figuring out the ideal division of labour. Because while AI can execute the hard work of moderating thousands of posts\, ultimately\, the AI is only as good as those instructing it. \n\n\n\n\n\n\n\n\n\n\n\nMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant\, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike StevensOlaf LenzmannOlaf Lenzmann is the Co-Founder\, Chief Innovation & Product Officer for Market Logic Software\, driving product strategy & execution.FIND OUT MORE Olaf Lenzmann\n\n\nLearn More About incling\n\n\ninclingincling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languagesFIND OUT MORE incling URL:https://www.insightplatforms.com/event/beyond-the-10-minute-interview-scaling-a-longitudinal-community-with-ai/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/incling-AI-for-high-volume-qual-analysis-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T154000 DTEND;TZID=Europe/London:20261110T160000 DTSTAMP:20261007T124746Z CREATED:20260824T212107Z LAST-MODIFIED:20261007T124746Z UID:10000371-1794325200-1794326400@www.insightplatforms.com SUMMARY:Creating Impact in the Age of AI: Adding value as a Trusted Advisor DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nTaryn Needham and Dan Young from Boxclever help insight professionals build trust\, judgment and strategic value as advisors in the age of AI.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nKnow your worth… AI can do a lot of the leg work\, but you add the value! \n\n\n\nAI is a fantastic tool – but unless handled correctly and fed with quality input it can feel overwhelming\, confusing and questionable in terms of its quality. This is where we as humans come in. \n\n\n\nDiscover your advisory style\, uncover your unique strengths and identify development areas that will make you unstoppable. Don’t underestimate the value of trust\, judgment and strategic thinking and challenges that your stakeholders and colleagues will value most in the future. \n\n\n\nThrough self-reflection\, discussion and practical exercises\, participants will identify their natural strengths\, recognise potential blind spots and explore new approaches to increase their impact\, influence and confidence. \n\n\n\nKey Takeaways: \n\n\n\n\nUnderstand how the role of the insights professional is evolving in the age of AI.\n\n\n\nIdentify the human skills that create the greatest value alongside AI\, including judgment\, strategic thinking\, curiosity and relationship-building.\n\n\n\nDiscover their own natural advisory style and recognise opportunities for development.\n\n\n\nLearn practical techniques for increasing stakeholder trust and influence.\n\n\n\nLeave with simple actions they can apply immediately to become more confident and impactful trusted advisors.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nTaryn NeedhamTaryn Needham\, Director at Boxclever Consulting\, an experienced insight specialist with 17+ years’ experience in customer & shopper behaviourFIND OUT MORE Taryn NeedhamDan YoungDan Young\, Director at Boxclever Consulting\, with 20+ years’ experience helping organisations turn customer insight into business decisionsFIND OUT MORE Dan Young URL:https://www.insightplatforms.com/event/creating-impact-in-the-age-of-ai-adding-value-as-a-trusted-advisor/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/BoxClever-Impact-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T160000 DTEND;TZID=Europe/London:20261110T164000 DTSTAMP:20261007T180157Z CREATED:20260831T154935Z LAST-MODIFIED:20261007T180157Z UID:10000378-1794326400-1794328800@www.insightplatforms.com SUMMARY:The Researcher's Playbook for AI-Moderated Interviews DESCRIPTION:This live webinar is in partnership with:\n\n\nRecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.\n\n\nLaura Pulito from Recollective\, offers a playbook for choosing AI-moderated interviews wisely and protecting research quality at scale.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nAI-moderated interviews add real qualitative depth to enterprise research that needs to run at scale\, but only on the right study. Run it on the wrong one and you trade research quality for speed. Knowing which is which\, and being able to defend that call to stakeholders\, is where most teams get stuck. \n\n\n\nIn this practical session\, Laura Pulito\, Vice President of Research at Recollective\, walks through how to make that decision and what to weigh before running an AI-moderated interview. She covers how to judge when AI moderation adds clear value\, when human moderation is the stronger fit and how the researcher’s role changes when AI handles the active probing. \n\n\n\nLaura will also share how to keep research quality high when AI is doing the interviewing: writing objectives that produce the conversation you intended\, setting guardrails your stakeholders can stand behind\, testing a design before launch and reading the outputs closely enough to reach real insight. It’s built for researchers who want to adopt AI on their own terms\, keeping human judgment and curiosity central to the work. \n\n\n\nWhat you will learn: \n\n\n\n\nDecide with confidence when AI-moderated interviews will strengthen a study and when a human moderator is the better call.\n\n\n\nMove from automated summaries to genuine insight your team can act on.\n\n\n\nGet to the “why” behind an answer with far more participants than you could interview live.\n\n\n\nProtect research quality with clear objectives and guardrails that hold up to stakeholder and governance scrutiny.\n\n\n\n\n\n\n\n\n\n\n\nSpeaker\n\n\nLaura PulitoLaura is VP Research Services with Recollective\, and has more than a decade’s online research experience on both the client and supplier side. At Recollective\, she helps brands\, agencies and researchers to deliver innovative research projects.FIND OUT MORE Laura Pulito\n\n\nLearn More About Recollective\n\n\nRecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective URL:https://www.insightplatforms.com/event/the-researchers-playbook-for-ai-moderated-interviews/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Laura-Pulito-Recollective-AIMI-Playbook-Qualitative-Insights-Summit-November-2026-Featured-Image-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T164000 DTEND;TZID=Europe/London:20261110T170000 DTSTAMP:20261007T145112Z CREATED:20260824T211624Z LAST-MODIFIED:20261007T145112Z UID:10000372-1794328800-1794330000@www.insightplatforms.com SUMMARY:Next-Gen Contact Centers: Unlocking Customer Insights with Multimodal AI DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nSharath Subrahmanya from Google Cloud shows how multimodal AI syncs audio\, text and screen video for sharper contact centre QA insights.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nMultimodal AI revolutionizes contact center QA by synchronizing audio\, text\, and screen video to eliminate the blind spots of audio-only monitoring. \n\n\n\nThis complete view uncovers hidden workflow bottlenecks\, enforces strict on-screen compliance\, and provides actionable insights for objective coaching. \n\n\n\nKey Takeaways: \n\n\n\n\nUpgrade Evaluation Methods: Combine audio transcripts with synchronized screen video to eliminate coaching blind spots and objectively assess agent performance. \n\n\n\nIdentify Process Friction: Track visual cues like cursor movements and application switching to pinpoint training gaps and streamline workflows. \n\n\n\nEnforce Visual Compliance: Monitor desktop activity to verify data masking\, redact PII\, and prevent unauthorized system overrides. \n\n\n\nExtract Granular Insights: Correlate spoken customer sentiments with on-screen metadata to uncover root causes of customer friction.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nSharath SubrahmanyaSharath Subrahmanya\, Senior Solutions Consultant at Google Cloud\, experienced directing high-impact infrastructure and disaster recovery strategiesFIND OUT MORE Sharath Subrahmanya URL:https://www.insightplatforms.com/event/next-gen-contact-centers-unlocking-customer-insights-with-multimodal-ai/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Sharath-Subrahmanya-Multimodal-AI-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T170000 DTEND;TZID=Europe/London:20261110T174000 DTSTAMP:20261007T145151Z CREATED:20260824T211817Z LAST-MODIFIED:20261007T145151Z UID:10000368-1794330000-1794332400@www.insightplatforms.com SUMMARY:Feeling Mutual: A Mutualistic Vision for How Qualitative Researchers Can Thrive with AI DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nTom Woodnutt of Feeling Mutual uses a forest ecosystem to reframe AI and qualitative research as a relationship\, not a threat or a tool.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nWe have been treating AI as a single thing with a polarised verdict:  threat or tool?  It is neither. It is a relationship. And like every relationship in nature\, sustainability requires a negotiation of mutual value. \n\n\n\nThis presentation uses a forest ecosystem as a framework for diagnosing what is happening to our industry. Client budgets are the sun. Procurement is the atmosphere\, refracting light before it reaches the canopy. Participants are the water\, increasingly contaminated by fraud and incentive pressure. Accumulated research is the soil (when recycled\, a potentially a rich source of life). And AI is the mycelium: a vast networked intelligence\, already threading through our root systems\, capable of feeding the forest or consuming it from below.  We draw on different examples of how the relationship can be symbiotic or parasitic – arguing that we need to put our energies into making it mutually beneficial. \n\n\n\nIt draws on case studies from Feeling Mutual’s own practice. Re-analysing past qualitative data against new briefs using Coloop for PureGym. Building a strategic thinking partner and digital twins in Claude\, trained on primary research for Amazon Books. Using AI to help make sense of complex multi-billion dollar overseas investment strategy for Diriyah Company – which augment AI analysis of 80 international investor depth interviews. \n\n\n\nIt closes with six recommendations for how qualitative researchers can move from seeing AI as an apex predator\, competing for scarce budgets\, and instead positively adapt towards symbiosis. Resisting parasitic drift\, feeding the soil deliberately\, cultivating the niches platforms cannot reach. And taking responsibility for whether the spores of insights actually germinate. \n\n\n\nThis is not a talk about whether AI is good or bad for research. It is a map of the ecosystem we are now living in. And a practical argument for how to not just survive\, but to thrive. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nTom WoodnuttTom is the founder of insight & strategy collective Feeling Mutual. He is a leading expert in global\, online and mobile qualitative research.FIND OUT MORE Tom Woodnutt URL:https://www.insightplatforms.com/event/feeling-mutual-a-mutualistic-vision-for-how-qualitative-researchers-can-thrive-with-ai/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Tom-Woodnutt-Adapt-to-AI-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T174000 DTEND;TZID=Europe/London:20261110T180000 DTSTAMP:20261007T180255Z CREATED:20260824T212243Z LAST-MODIFIED:20261007T180255Z UID:10000370-1794332400-1794333600@www.insightplatforms.com SUMMARY:Stop Logging In: Rethinking Where Qual Research Actually Happens DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nEnric Cid and Melissa Short share candid WhatsApp study on what AI moderation got right\, where it failed\, and what it means for research platforms.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nThe purpose-built qual platform (logins\, dedicated apps\, structured prompts) is starting to look like a legacy model. As AI-assisted moderation matures and participants spend their lives inside messaging apps. A new question emerges: should qualitative research meet people where they already are? \n\n\n\nThis session shares a candid\, methodology-first account of a 6-day\, 58-participant co-creation study run inside WhatsApp. Revealing both the genuine gains and the emerging challenges that come with moving qual research into everyday chat. \n\n\n\nKey Takeaways: \n\n\n\n\nDiscover the conditions under which messaging-native fieldwork improves authenticity and participation over legacy platforms\, and the limits of that advantage.\n\n\n\nWhere AI moderation genuinely helped keep a fast-moving\, multimedia community on track\, and where it missed context\, over-triggered\, or needed human intervention.\n\n\n\nGain a forward-looking framework for evaluating whether your next qualitative study belongs on a dedicated platform\, or within a channel your participants already trust.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nEnric CidEnric Cid is a product strategist and business builder with over 20 years of experience in the market research industryFIND OUT MORE Enric CidMelissa ShortMelissa Short is a qualitative research and product management expert with experience spanning research\, marketing\, and sales.FIND OUT MORE Melissa Short URL:https://www.insightplatforms.com/event/stop-logging-in-rethinking-where-qual-research-actually-happens/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Enric-Cid-Message-Native-Qual-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T180000 DTEND;TZID=Europe/London:20261110T182000 DTSTAMP:20261007T145329Z CREATED:20260902T175619Z LAST-MODIFIED:20261007T145329Z UID:10000379-1794333600-1794334800@www.insightplatforms.com SUMMARY:Can AI really understand emotion? DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nJon & Saul Cohen from Kindling ask: can AI understand emotion? Where sentiment analysis fails\, and what’s next for emotional measurement.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nJon and Saul’s talk explores the importance of emotion in market research. \n\n\n\nWhat goes wrong with basic tools and traditional qual. And what the future of machine learning and artificial intelligence can unlock in this space. \n\n\n\nKey Takeaways: \n\n\n\n\nEmotion sells – the importance of emotion and understanding your consumer.\n\n\n\nLimitations in the space – traditional research and sentiment analysis\, LLM theme coding\, bias in humans and machines.\n\n\n\nThe next step in emotional understanding in machines.\n\n\n\nWhat better emotion measurement unlocks.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nJon CohenJon Cohen is Managing Director of Kindling Strategy\, the qualitative research consultancy behind Kindling EVA.FIND OUT MORE Jon CohenSaul CohenSaul Cohen\, Head of Product for Kindling EVA\, designed and developed the scientific frameworks and analytics for the EVA Platform.FIND OUT MORE Saul Cohen URL:https://www.insightplatforms.com/event/can-ai-really-understand-emotion/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Josie-Peck-Kindling-EVA-AI-Emotion-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261110T182000 DTEND;TZID=Europe/London:20261110T184000 DTSTAMP:20261007T123146Z CREATED:20260824T220851Z LAST-MODIFIED:20261007T123146Z UID:10000374-1794334800-1794336000@www.insightplatforms.com SUMMARY:The Wrong Problem: AI Solved Speed and Scale. The Real Challenge Is Insight Drift DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nAdrian Sansone\, from DOCREPLAY.ai\, says AI fixed speed and scale in qual research\, but the real challenge left unsolved is insight drift.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nAI has transformed qualitative research by making studies faster\, larger\, and more affordable than ever before. But in solving for speed and scale\, has the industry overlooked a more fundamental issue? \n\n\n\nAs interviews become increasingly dynamic – whether led by humans or AI – variability in question delivery and probing can lead to insight drift: what happens when variability in both question delivery and probing causes the research findings to gradually move away from the original objective. \n\n\n\nThis session challenges the assumption that more conversations automatically produce better insights. Instead\, attendees will explore why consistent question delivery\, disciplined probing\, and maintaining alignment with the original research objective are equally important as speed and scale. \n\n\n\nKey Takeaways: \n\n\n\n\nRecognize why speed and scale alone do not guarantee better qualitative insights.\n\n\n\nUnderstand how variability in question delivery and probing can lead to insight drift and undermine confidence in research findings.\n\n\n\nLearn a framework for evaluating qualitative research through consistent question delivery\, disciplined probing\, and maintaining alignment with the original research objective.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nAdrian SansoneAdrian Sansone is the Founder & CEO of DOCREPLAY.ai\, a voice-capture qual research platform for the pharmaceutical and biotech industryFIND OUT MORE Adrian Sansone URL:https://www.insightplatforms.com/event/the-wrong-problem-ai-solved-speed-and-scale-the-real-challenge-is-insight-drift/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Adrian-Sansone-Insights-Quality-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT END:VCALENDAR