Insight Platforms

Corporate Researcher's Guide to Qualitative Research: A Masterclass
2026-02-04 15:00 - 16:30 (Europe/London)
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This 90-minute masterclass will cover the basics of modern qualitative research, from established approaches to AI-powered interviews, analysis, and reporting.

Complete the form to watch this free virtual masterclass

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This masterclass will give in-house researchers and insights professionals confidence when specifying, designing, executing, and getting value from qualitative research.

It will include practical guidance on use cases, methods, outputs, and emerging AI capabilities.

What You’ll Learn

Core qualitative methods and when to use them

Analysis, reporting and action planning using qualitative data

Online and AI-based qualitative approaches and tools

Advice and frameworks for running research DIY

Guidance and checklists for working with partners.

Real-world case studies from enterprise research teams

The sessions combine expert guidance with practical frameworks you can apply immediately. No academic theory or vendor pitches, just useful knowledge for busy professionals.

Who Should Attend

This masterclass is designed for in-house researchers and insights professionals:

Market researchers and consumer insights teams

UX researchers and product teams

Customer experience professionals

Marketing and brand strategists

Anyone responsible for qualitative research programs or platform decisions

Whether you’re new to qualitative research, evaluating technology options, or looking to incorporate AI into your workflows, this session should have something for you.

Event Sponsors

These masterclasses are free to you because of the generosity of our sponsors. Click the logos below to find out more about each of them.

Civicom® Marketing Research Services is the global leader in…flowres.io is an end-to-end qualitative research platform, layering seamlessly on…Qualzy is a qualitative research platform that enables communities, focus…Conveo’s AI designs expert studies, interviews real people, and analyzes…Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Speaker

Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens

Ten Tracks, Ten Trends in Research & Insights for 2026
2025-12-11 16:00 - 17:00
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Synthetic DataAI PersonasDigital Twins

Explore the innovations shaping 2026’s insights landscape — from multimodal AI to synthetic audiences and agentic workflows.

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Get ahead of the curve with a comprehensive look at the technologies and approaches reshaping market research.

Mike Stevens will synthesise insights from dozens of platform demos, product launches, industry events and real-world rollouts to identify the key trends that will impact research and insights in 2026.

What You’ll Get

This annual session will cut through the hype to focus on practical stuff.

Each trend will also be introduced by a different music track. Hear the tune, guess the trend. No prizes. Just a bit of fun.

Drawing on a year of demos, conversations with founders, and hands-on work with agencies and in-house teams, Mike will identify the big trends you need to know about.

Who Should Attend

Anyone who wants to stay on top of the latest developments in research, data and insights:

Researchers and insights leaders

Agency professionals

Innovation and marketing teams

Technology providers

Anyone else who likes music and industry trends.

Speaker

Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens

How to Buy AI Research Tools for Your Team
2025-12-02 10:00 - 11:00
Repeated Dec 1st 4pm UK time

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This session guides you through the steps for navigating, choosing and buying AI research tools for in-house teams.

Part of The AI Research Tools Speed Dating Festival. Sign up once for access to every session.

Sign up once for entire festival Dec 1-5

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

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What types of AI tool are you most interested in?Qualitative ResearchSurvey ResearchAI Moderated InterviewsVideo ResearchText AnalyticsDeep ResearchAI PersonasSynthetic Data Data AnalyticsAI AgentsSocial Listening

Other:

By registering you agree to the Event Terms.*

Register

With

WATCH ON-DEMAND

Synthetic DataAI PersonasDigital Twins

This session guides you through the steps for navigating, choosing and buying AI research tools for in-house teams.

Complete the form to watch the video

First Name*

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View Event Terms

WATCH NOW

What You’ll Learn

Make better technology decisions with a structured framework for evaluating and implementing AI research tools.

This session walks through practical principles for understanding the landscape, planning effectively, and selecting the right tools for your organisation.

We will provide a practical framework for making research technology buying decisions, whether you are an agency or in-house team.

Mapping your internal research processes: identify the bottlenecks and protecting the human expertise

Create a value chart for research processes

Establishing baseline requirements and success metrics

Avoiding common implementation pitfalls

Evaluating vendors capabilities, services & support

Learn a set of steps and considerations before you make a final decision

Who Should Watch

This session is designed for research and insights professionals responsible for technology decisions:

In-house research teams building or optimizing their tech stack

Agency leaders and operations managers evaluating new platforms

Anyone preparing to make a significant research technology investment

Whether you are replacing existing tools or building capability from scratch, this framework will help you make more informed decisions and avoid costly mistakes.

Speaker

Cynthia PortugalBased in Sao Paulo, Brazil, Cynthia helps to create the Insight Platforms content, training courses and virtual events.FIND OUT MORE Cynthia Portugal

How to Buy AI Research Tools for Your Team
2025-12-01 16:00 - 17:00
Repeated Dec 2nd 10am UK time

With

This session guides you through the steps for navigating, choosing and buying AI research tools for in-house teams.

Part of The AI Research Tools Speed Dating Festival. Sign up once for access to every session.

Sign up once for entire festival Dec 1-5

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

What types of AI tool are you most interested in?Qualitative ResearchSurvey ResearchAI Moderated InterviewsVideo ResearchText AnalyticsDeep ResearchAI PersonasSynthetic Data Data AnalyticsAI AgentsSocial Listening

Other:

By registering you agree to the Event Terms.*

Register

With

WATCH ON-DEMAND

Synthetic DataAI PersonasDigital Twins

This session guides you through the steps for navigating, choosing and buying AI research tools for in-house teams.

Complete the form to watch the video

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to receive emails from Insight Platforms*

View Event Terms

WATCH NOW

What You’ll Learn

Make better technology decisions with a structured framework for evaluating and implementing AI research tools.

This session walks through practical principles for understanding the landscape, planning effectively, and selecting the right tools for your organisation.

We will provide a practical framework for making research technology buying decisions, whether you are an agency or in-house team.

Mapping your internal research processes: identify the bottlenecks and protecting the human expertise

Create a value chart for research processes

Establishing baseline requirements and success metrics

Avoiding common implementation pitfalls

Evaluating vendors capabilities, services & support

Learn a set of steps and considerations before you make a final decision

Who Should Watch

This session is designed for research and insights professionals responsible for technology decisions:

In-house research teams building or optimizing their tech stack

Agency leaders and operations managers evaluating new platforms

Anyone preparing to make a significant research technology investment

Whether you are replacing existing tools or building capability from scratch, this framework will help you make more informed decisions and avoid costly mistakes.

Speaker

Cynthia PortugalBased in Sao Paulo, Brazil, Cynthia helps to create the Insight Platforms content, training courses and virtual events.FIND OUT MORE Cynthia Portugal

AI Research Tools Speed Dating Festival
2025-12-01 13:00 - 2025-12-05 20:00

AI in the Real World: How Insights Teams are Actually Using It
2025-11-19 09:00 - 10:00
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With

Synthetic DataAI PersonasDigital Twins

Learn how insights teams in leading brands are deploying AI tools and workflows for efficiency, impact and innovation.

There’s so much noise around AI. It’s hard to tell who’s using it, what they’re getting from it, and whether it’s actually working.

This webinar outlines some practical ways that insights teams are approaching AI, and features illustrative case studies of AI use .

Building on the Corporate Researcher’s Guide to AI, it covers tangible use cases in knowledge management, insight generation, concept creation, qual / quant research, and reporting.

Includes examples from insight teams at Reckitt, IKEA, Unilever, Novartis, Kia Europe and other companies.

Complete the form to watch the video

First Name*

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Company / Organisation*

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By registering you agree to receive emails from Insight Platforms*

View Event Terms

WATCH NOW

Speaker

Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens

Demystifying Agentic AI for Research: Practical Tools and Best Practices for Modern Insight Teams
2025-11-13 16:00 - 17:00
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Synthetic DataAI PersonasDigital Twins

In this webinar, Rival Technologies will explain the basics of agentic AI and explore practical uses cases for researchers and insight professionals.

Sign up to join live or watch on-demand afterwards

First Name*

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By registering you agree to the Event Terms which include consent to receive emails from Insight Platforms and the event partner*

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Register

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With

Synthetic DataAI PersonasDigital Twins

In this webinar, Rival Technologies explains the basics of agentic AI and explore practical uses cases for researchers and insight professionals.

Agentic AI is reshaping the research landscape — not with hype, but with real, practical impact. From uncovering deeper insights from open-ends to accelerating the creation of deliverables like video reels, AI agents are beginning to act as true collaborators for insight professionals.

But what’s actually possible today, and how can research teams prepare to use agentic AI responsibly and effectively?

In this engaging session, leaders from Rival will unpack the reality behind agentic AI — separating promise from practice and showing how these new tools can help you move faster, think deeper, and deliver more strategic value.

Join the webinar to learn:

What agentic AI really means (and how it differs from traditional AI tools)

How to incorporate agents into your workflows without sacrificing rigor or human judgment

Best practices for ensuring data quality, security, ethical use, and enterprise readiness

Real-world examples — and demos! — of agentic capabilities already available to researchers today

A look ahead to 2026: how agent ecosystems will transform the way insights are created and shared

Whether you’re just experimenting with AI or looking to scale its use across your organization, this session will give you a grounded, actionable roadmap for making agentic AI your next research advantage.

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Speakers

Dale EverndenDale Evernden, Executive VP Design & Innovation and Founding Partner at Rival Technologies, is experienced in product strategy, software innovation, and user-centered design.FIND OUT MORE Dale Evernden

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Rival TechnologiesRival Technologies is a mobile market research platform with digital experiences  that inspire people to share deep, rich and actionable insights.FIND OUT MORE Rival Technologies

Using Persona Agents for 24/7 Consumer Understanding
2025-10-22 17:00 - 17:45
Eastern US Time: 12 pm – 12:45 pm

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Synthetic DataAI PersonasDigital Twins

Market Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.

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Part of the Insights to Action Summit October 2025

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Market Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.

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Imagine if your customer profiles could talk back, and your teams could simulate consumer feedback anytime, anywhere. Enter Persona Agents, a powerful application of Agentic AI that transforms traditional segmentation into living, conversational agents.

Built with and drawing on your own trusted data, each persona simulates a real consumer—complete with demographics, preferences, tone of voice, and behavioral traits. These AI-driven agents simulate real customer segments, complete with demographic details, behavioral traits, tone of voice, and life context. But unlike static profiles, they’re interactive, so you can talk to them.

Join Market Logic’s Director of Product Management Joseph Rini to explore how Persona Agents can help you and your teams:

Accelerate time to insight: Get feedback in hours, not weeks.

Reduce research costs: No need for external vendors.

Boost innovation: Test early-stage ideas before full-scale investment.

Empower collaboration: Democratize access to segmentation data across teams.

Speaker

Joseph RiniJoseph Rini, Senior Commercial Product Manager at Market Logic Software works at the nexus of their product, commercial and GTM teams.FIND OUT MORE Joseph Rini

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Market Logic SoftwareMarket Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.FIND OUT MORE Market Logic Software

Black Boxes, Fraud Farms, and the Last Mile: What’s Holding Us Back — and How to Fix It
2025-10-22 16:00 - 16:45
Eastern US Time: 11 am – 11:45 am

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live webinar

Synthetic DataAI PersonasDigital Twins

Knit is an end-to-end Insights Platform combining Quant, Video & AI for brands get quicker & holistic understanding of their target audience.

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Part of the Insights to Action Summit October 2025

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Knit is an end-to-end Insights Platform combining Quant, Video & AI for brands get quicker & holistic understanding of their target audience.

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AI tools are flooding research, but many still struggle with trust, data quality, and the last mile of insight delivery.

This session uncovers the pitfalls—black boxes, fraud farms, and missed storytelling—and shows how Researcher-Driven AI turns them into opportunities.

Key Takeaways:

How to move past black-box AI to transparent, trusted insights.

Why fraud farms threaten data quality—and how to stop them.

Closing the “last mile” gap: turning data into decision-ready stories.

Speaker

Aneesh DhawanAneesh Dhawan, CEO and founder of Knit, an AI-Powered Qual-at-scale platform for brands to better understand their target audience.FIND OUT MORE Aneesh Dhawan

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KnitKnit is an end-to-end Insights Platform combining Quant, Video & AI for brands get quicker & holistic understanding of their target audience.FIND OUT MORE Knit

SightX Lightning Demo: How a Global CPG Brand Achieved 5X Faster Insights & 80% Cost Savings
2025-10-22 15:45 - 16:00
Eastern US Time: 10:45 am – 11 am

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Synthetic DataAI PersonasDigital Twins

SightX is an effortless all-in-one consumer research platform that is both elegantly advanced and masterfully simple.

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Part of the Insights to Action Summit October 2025

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Synthetic DataAI PersonasDigital Twins

SightX is an effortless all-in-one consumer research platform that is both elegantly advanced and masterfully simple.

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In this session, we’ll share how one of the world’s most recognized consumer brands used SightX to uncover key growth opportunities, achieving 5X faster insights and 80% cost savings.

You’ll get a step-by-step view of how SightX partners with organizations like yours to accelerate the insights practice, making powerful advanced methodologies accessible to every team.

Whether you’re a CPG executive, insights professional, agency partner, or innovation leader, this demo will show what’s possible when cutting-edge technology meets the urgent demands of today’s marketplace: smarter insights, agile decision-making, and a clear path to both cost efficiency and business growth.

Speaker

Naira MusallamNaira Musallam, PhD is the co-founder of SightX and in-house expert for all things research, statistics, and psychology.FIND OUT MORE Naira Musallam

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SightXSightX is an automated end-to-end consumer insights platform for efficient data-driven decision-making.FIND OUT MORE SightX

How inQvita Scaled Market Research and Enhanced Efficiency with Cint's Global Sample
2025-10-22 15:00 - 15:45
Eastern US Time: 10 am – 10:45 am

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Synthetic DataAI PersonasDigital Twins

Discover how Cint enables inQvita to provide clients with transparent metrics, scalability, and diverse data sets.

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Part of the Insights to Action Summit October 2025

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Synthetic DataAI PersonasDigital Twins

Discover how Cint enables inQvita to provide clients with transparent metrics, scalability, and diverse data sets.

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The world is changing faster than ever, and consumer preferences are shifting rapidly in tandem. One-off market research studies aren’t cutting it for businesses seeking to build insights-driven strategies. Instead, they need to conduct continuous research.

That’s why global brands are turning to inQvita, a market research agency that allows them to execute brand trackers by creating surveys, collecting responses, and analyzing the results. And they do this at scale by leveraging Cint, the world’s largest research marketplace.

Join Fredric Känngård, Sales Director of inQvita, and Josefin Pettersson, Senior Account Manager at Cint, for this discussion on how inQvita builds client trust and overcomes industry challenges by providing clients with transparent metrics, scalability, and diverse data sets.

By the end of this session, you will:

Have practical strategies for conducting continuous research

Understand how to navigate uncertainties by leveraging continuous research

How to scale data collection and improve internal efficiency

Speakers

Josefin PetterssonJosefin Pettersson is a Senior Account Manager at Cint, working with market research agencies across the Nordics and Europe.FIND OUT MORE Josefin PetterssonFredric KanngardFredric Kanngard, Sales Director at inQvita, is responsible for optimizing workflows and sales processes for the best customer experienceFIND OUT MORE Fredric Kanngard

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CintCint provides research and measurement technology with a network of 800+ suppliers representing millions of respondents in 130+ countries.FIND OUT MORE Cint

Flowres Lightning Demo
2025-10-22 14:45 - 15:00
Eastern US Time: 9:45 am – 10 am

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Synthetic DataAI PersonasDigital Twins

Flowres.io is an online video research platform designed to make qualitative research collaborative, integrated and centrally managed.

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Part of the Insights to Action Summit October 2025

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Synthetic DataAI PersonasDigital Twins

Flowres.io is an online video research platform designed to make qualitative research collaborative, integrated and centrally managed.

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By watching this video you agree to receive emails from Flowres (see privacy policy) and the presenting company*

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Synthetic DataAI PersonasDigital Twins

Flowres.io is an online video research platform designed to make qualitative research collaborative, integrated and centrally managed.

By watching this video, you consent to future email contact from Insight Platforms & the presenting company (privacy policy here).

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Reimagine your qualitative research workflow with tools you already love! ​

flowres is a qualitative research platform designed for and by researchers. It seamlessly integrates with Zoom, Teams, and Meet, ensuring minimal disruption for participants and clients.

Powered by ChatGPT, Claude, and Gemini, it accelerates insight generation and inspires impactful storytelling

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flowres.ioflowres.io is an end-to-end qualitative research platform, layering seamlessly on top of Zoom, Teams or Meet.FIND OUT MORE flowres.io

Closing the Activation Gap and Convincing Stakeholders with AI: A Case Study with CoLoop & Illuminas
2025-10-22 14:00 - 14:45
Eastern US Time: 9 am – 9:45 am

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Synthetic DataAI PersonasDigital Twins

Learn how CoLoop and Illuminas partnered to streamline qualitative research process to deliver faster and deeper insights.

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Part of the Insights to Action Summit October 2025

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Learn how CoLoop and Illuminas partnered to streamline qualitative research process to deliver faster and deeper insights.

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By watching this video you agree to receive emails from CoLoop (see privacy policy) and the presenting company*

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In this session, CoLoop CEO Jack Bowen and Illuminas’ Vice President of Qualitative Research Tracy Tuten share how a global technology leader closed the activation gap between insight and action using AI-powered qualitative analysis.

Traditionally, analysis was slow and disconnected – findings shared only once “finished.” Working together inside CoLoop, Illuminas and the client turned analysis into a live, collaborative process that delivered trusted, evidence-backed insights faster.

Join us to learn how AI can help insight teams move from research to action, build stakeholder confidence, and make qualitative analysis more transparent and human.

Speaker

Jack BowenJack Bowen is the founder and CEO of CoLoop, an AI-powered research platform focused on helping researchers go from data to insight faster.FIND OUT MORE Jack BowenDr Tracy TutenDr. Tracy Tuten, from Illuminas is a leading qualitative researcher and marketing strategist with deep expertise in the technology sector.FIND OUT MORE Dr Tracy Tuten

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CoLoopCoLoop is an AI-powered analysis platform for recording, analysing and synthesising qualitative research data.FIND OUT MORE CoLoop

Impact Bites: How Nurofen Regained Category Leadership With Research
2025-10-22 13:45 - 14:00
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Synthetic DataAI PersonasDigital Twins

In this Impact Bites session, Bigger than Biscuits shares how smart insights can power a brand comeback.

Watch this case study to see how Nurofen used research to reclaim its position as a category leader. From uncovering shifting consumer needs to testing bold brand strategies, insights informed every key decision along the way.

Bigger than Biscuits breaks down how evidence-based strategy guided Nurofen’s comeback story — turning insight into commercial growth and offering practical lessons any brand can apply to strengthen its market position.

Speakers

Danny RussellDanny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.FIND OUT MORE Danny RussellSuzanne LugthartSuzanne Lugthart, Founder of Bigger Than Biscuits, is a multi-award winning clientside researcher who believes in delivering research impact. FIND OUT MORE Suzanne Lugthart

From Communities to Credibility: Turning Qualitative Insight into Strategic Action
2025-10-22 13:00 - 13:45
Eastern US Time: 8 am – 8:45 am

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Synthetic DataAI PersonasDigital Twins

incling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languages

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Part of the Insights to Action Summit October 2025

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Synthetic DataAI PersonasDigital Twins

incling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languages

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By watching this video you agree to receive emails from incling (see privacy policy) and the presenting company*

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Whether clients subscribe to full-service support or use our platform to run studies themselves, we help turn qualitative feedback into strategic outcomes.

From rapid concept testing to multi-day community engagement, our flexible study design and expert in-house analysis uncover what matters and translate it into credible, actionable recommendations.

Brands like Badoo, Anglian Water, and General Mills use our approach to shape creative, messaging, services, and policy – moving from research to real impact.

Speaker

Glen TookeGlen Tooke leads commercial strategy at incling, helping brands tap into the power of online research communities.FIND OUT MORE Glen Tooke

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inclingincling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languagesFIND OUT MORE incling

From Data Overload to Business Strategy: A Biotech Case Study on Actionable Insights
2025-10-21 18:00 - 18:45
Eastern US Time: 1 pm – 1:45 pm

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Watch this session to see how a leading biotech company used Quillit to turn data overload into real-time consumer insights for faster decisions.

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Watch this session to see how a leading biotech company used Quillit to turn data overload into real-time consumer insights for faster decisions.

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In this case study, we will walk through how a leading biotech company navigated an overwhelming volume of qualitative data to transform its market intelligence. and learn how these methods can apply to your own data analysis.

The session will explain how the company moved from a time-intensive data review process of hundreds of market reports and syndicated interviews to a strategic approach.

You will learn the methods used to identify key themes and validate industry findings, enabling new business strategies to gain the time and clarity necessary to stay ahead when every decision matters.

Speaker

Ben AdostoBen Adosto is the Global Manager for Civicom Marketing Research Services, global leader in innovative marketing research solutions.FIND OUT MORE Ben AdostoJason DeniegaJason Deniega is Head of Product for Quillit, an AI-powered research assistant for qualitative research analysis and report writing.FIND OUT MORE Jason Deniega

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QuillitQuillit is the most accurate and secure AI-powered research assistant for qualitative market research analysis and report writing.FIND OUT MORE QuillitCivicom Marketing Research ServicesCivicom® Marketing Research Services is the global leader in facilitating online IDIs and focus groups worldwide.FIND OUT MORE Civicom Marketing Research Services

Impact Bites: The Hundred and Research’s Role in Building a £1 Billion Sports Brand
2025-10-21 17:45 - 18:00
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Synthetic DataAI PersonasDigital Twins

Bite-sized success story from Bigger than Biscuits, the growing evidence base showcasing the many ways research and insight delivers commercial impact.

Watch this case study to see how evidence-based strategy helped build a major sports brand.

In this 10-minute presentation, Bigger than Biscuits reveals how research and insight helped shape The Hundred into a £1 billion sports brand — driving fan engagement, guiding strategy, and fuelling commercial growth.

Speakers

Danny RussellDanny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.FIND OUT MORE Danny RussellSuzanne LugthartSuzanne Lugthart, Founder of Bigger Than Biscuits, is a multi-award winning clientside researcher who believes in delivering research impact. FIND OUT MORE Suzanne Lugthart

Qual-at-Scale, Designed for Impact: Turning Open-Ends into Actionable Insights
2025-10-21 17:00 - 17:45
Eastern US Time: 12 pm – 12:45 pm

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Fathom illustrates how qual at scale is transforming how teams design, analyze, and act on open-ended data.

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Fathom illustrates how qual at scale is transforming how teams design, analyze, and act on open-ended data.

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In this session, we’ll walk through how to get from question to impact with a practical framework for designing and analyzing open-ended surveys, that uncover not just what people say, but what drives how they feel and act.

We’ll share best practices for writing questions and prompts that elicit meaningful, actionable feedback, and how to efficiently code and analyze that feedback, to reveal the emotions, values, and experiences behind the numbers.

Using the American Eagle x Sidney Sweeney campaign as a live example, we’ll show how to connect design and analysis choices directly to business impact, so you can deliver insights that move beyond simple topics, to nuanced and detailed thematic insights.

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Tovah PaglaroTovah Paglaro, founder of Fathom, empowers researchers from leading brands and agencies to understand and act on open-ended data at scale.FIND OUT MORE Tovah Paglaro

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FathomFathom combines AI with human oversight for open-ended analysis that is 10× faster and 5× more detailed for insights across 193 languages.FIND OUT MORE Fathom

Cursory Technologies Lightning Demo: Making Insights Actionable with AI-Powered End to End Research Platform
2025-10-21 16:45 - 17:00
Eastern US Time: 11:45 am – 12 pm

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Cursory Technologies provides DIY and fully managed market research services for survey programming, data processing, quality checking & more.

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Cursory Technologies provides DIY and fully managed market research services for survey programming, data processing, quality checking & more.

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Market research often stops short of its true potential — insights are gathered but not always acted upon. This session explores how Cursory Technologies’ Brisk® end-to-end Gen AI platform has transformed the process of making insights actionable.

Through real-world applications across survey automation, sampling, validation, and data visualization, we’ll demonstrate how research teams can move from data collection to decision-making in record time.

Attendees will learn practical approaches to:

Automate repetitive research workflows while maintaining accuracy.

Integrate quantitative and qualitative insights into unified, actionable outputs.

Leverage AI-driven data validation and visualization to uncover stories behind numbers.

Shorten project turnaround times without compromising quality.

Speaker

Vinay RaoVinay Rao is the Founder and CEO of Cursory Technologies, a pioneering company in Gen AI-driven market research automation.FIND OUT MORE Vinay Rao

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Cursory TechnologiesCursory Technologies provides DIY and fully managed market research services for survey programming, data processing, quality checking & more.FIND OUT MORE Cursory Technologies

Unlocking Efficiency and Insight: The Qual Transformation Story
2025-10-21 16:00 - 16:45
Eastern US Time: 11 am – 11:45 am

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Leading research agency De La Riva and their tech partner Sago show how AI, collaboration, and streamlined qual tools can transform a business.

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Leading research agency De La Riva and their tech partner Sago show how AI, collaboration, and streamlined qual tools can transform a business.

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Market research technology makes a lot of promises, but is it really transformational?

When implemented the right way, with the right tool, it certainly can be. Learn how to achieve this kind of change from a company that’s done it – De La Riva, a leading market research agency based in Mexico.

Join Ana Paola Bravo, Head of Content / Qualitative & Culture at De La Riva, for a discussion with Sago’s Justin Perkins, SVP of Product, and Natalie Ogando, Director of QualSupport to discover how to leverage technology for a streamlined qual process.

Tune in to learn:

How to improve collaboration

When to use live or asynchronous activities

The best ways to leverage AI

Speakers

Justin PerkinsJustin Perkins has 10+ years experience in product management and qualitative research and is the Senior Vice President of Product at Sago.FIND OUT MORE Justin PerkinsAna Paola BravoAna Paola Bravo is Head of Content / Qualitative & Culture for leading Latin America research firm De la Riva Group.FIND OUT MORE Ana Paola BravoNatalie OgandoNatalie Ogando is a dynamic operations and people leader with over 20 years of experience, currently she is Director of QualSupport at Sago.FIND OUT MORE Natalie Ogando

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SagoSago is a data collection and research tech company that provides qualitative and quantitative research solutions and services.FIND OUT MORE Sago

Inspirient Lightning Demo: GenAI for Quant: From data to insights in minutes!
2025-10-21 15:45 - 16:00
Eastern US Time: 10:45 am – 11 am

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Inspirient’s AI-based Survey Analytics platform generates tables, applies statistics and creates reports using natural language generation.

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Inspirient’s AI-based Survey Analytics platform generates tables, applies statistics and creates reports using natural language generation.

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Attendees will learn how AI-driven quant analysis empowers both agency researchers and in-house insight teams to deliver expert-grade findings faster.

By embedding statistical rigor into Generative AI, the approach makes trustworthy results accessible across the business, enabling marketing, product, and strategy teams to act on insights with speed and confidence.

Speaker

Dr Guillaume AimettiGuillaume Aimetti is a Co-Founder of Inspirient, the AI-powered survey analytics platform.FIND OUT MORE Dr Guillaume Aimetti

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InspirientInspirient’s AI-based Survey Analytics platform generates tables, applies statistics and creates reports using natural language generation.FIND OUT MORE Inspirient

Using Conversational AI to Turn Qualitative Discussions into Impactful Insights
2025-10-21 15:00 - 15:45
Eastern US Time: 10 am – 10:45 am

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Recollective will take you through real world scenarios showing how Conversational AI enables smarter and faster outcomes.

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Recollective will take you through real world scenarios showing how Conversational AI enables smarter and faster outcomes.

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What if your research chats didn’t just fizzle out at “thanks for your feedback”?

With Recollective’s Conversational AI, participants get to engage in dynamic, back-and-forth discussions—while you stay focused on uncovering insights.

In this first-look session, Dana Cassady will walk through real-world scenarios to show how Conversational AI can:

Nudge participants to open up and reveal the “why” behind their answers

Spark richer stories that translate into business impact

Turn conversations into insights you can actually do something with

This isn’t about robots replacing humans, it’s about giving your research conversations a boost so the outcomes hit harder, faster, and smarter.

Speaker

Dana CassadyDana Cassady understands the power of qualitative data and the critical role of customer voice plays in inspiring & enacting change.FIND OUT MORE Dana Cassady

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RecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective

Impact Bites: How Primark Turned a Four Figure Research Investment in £1m in One Year
2025-10-21 14:45 - 15:00
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Synthetic DataAI PersonasDigital Twins

Bite-sized success story from Bigger than Biscuits, the growing evidence base showcasing the many ways research and insight delivers commercial impact.

Watch this case study to see how smart, cost-effective research can unlock massive business impact.

In this 10 minutes presentation, Bigger than Biscuits breaks down how Primark turned a modest research investment into a seven-figure return within 12 months.

Speakers

Danny RussellDanny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.FIND OUT MORE Danny RussellSuzanne LugthartSuzanne Lugthart, Founder of Bigger Than Biscuits, is a multi-award winning clientside researcher who believes in delivering research impact. FIND OUT MORE Suzanne Lugthart

Case Study: Putting Feedback to Work at Kia with Caplena
2025-10-21 14:00 - 14:45
Eastern US Time: 9 am – 9:45 am

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Caplena’s case study on how Kia Europe implemented a customer experience measurement approach to drive continuous improvement.

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Caplena’s case study on how Kia Europe implemented a customer experience measurement approach to drive continuous improvement.

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Kia Europe, as a regional headquarters, is responsible for overseeing the brand’s operations in the European market, with a focus on providing high-quality vehicles, innovative solutions and exceptional customer experiences.

In this case study, Maurice will share Kia’s journey establishing a 360-degree CX measurement process involving top management, core functions, local markets and dealerships.

Key takeaways:

How open-ended responses play a central role in Kia’s customer intelligence approach.

The power of granular topic x sentiment analysis to clearly understand what drives NPS up or down and take action.

Best practices from a 360-degree customer intelligence program that supports strategic goals and empowers the frontlines to drive continuous improvement.

Speaker

Maurice GonzenbachMaurice Gonzenbach, Co-Founder & Co-CEO of Caplena, translates the latest AI advancements into tools for market research and CX industry.FIND OUT MORE Maurice Gonzenbach

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CaplenaCaplena uses Augmented Intelligence to analyse large amounts of free text from reviews and open-ended survey questions.FIND OUT MORE Caplena

Seeing What Words Miss: How Multimodal AI Transforms Video Research
2025-10-21 13:00 - 13:45
Eastern US Time: 8 am – 8:45 am

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Conveo uses AI to conduct hundreds of in-depth voice interviews, analyse the data and provide insights within days.

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Conveo uses AI to conduct hundreds of in-depth voice interviews, analyse the data and provide insights within days.

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Most qualitative AI solutions capture what people say. Multimodal AI reveals what they mean.

In this session, Conveo will show how the latest AI helps researchers gather deeper insights by understanding what people do and how they feel – as well as what they say.

Learn how you can use Multimodal AI to:

‘See’ products, brands, logos, text and other visual elements in participant videos

Capture emotion at scale by combining language, tone, and facial-expression analysis

Streamline your interview design, fieldwork and analysis without losing the human touch.

Speaker

Niels SchillewaertNiels Schillewaert is Head of Research & Methods at Conveo.ai, with over 28 years of experience in strategic insights.FIND OUT MORE Niels Schillewaert

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ConveoConveo’s AI designs expert studies, interviews real people, and analyzes every signal: voice, video, tone, behavior, and objects.FIND OUT MORE Conveo

Insights to Action Summit October 2025
2025-10-21 12:30 - 2025-10-22 19:00
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Alex OrapAlex is the Founder of YouScan, and a tech entrepreneur with a successful track record in enterprise SaaS, consumer internet, business intelligence, and telecom industries.FIND OUT MORE Alex Orap

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YouScanYouScan is a listening and intelligence platform that analyses the text and image content of posts in social media.FIND OUT MORE YouScan

Reimagining Demand Spaces: Turning a Classic Insight Tool into Tomorrow’s Innovation Engine
2025-10-08 15:00 - 16:00
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Dig Insights EVP of Trends & Innovation shows how to spot signals in consumer discourse, decode cultural shifts, and analyze competitive plays to uncover demand spaces.

Traditional demand spaces capture today. Future-proofed demand spaces capture what’s coming next, giving your work greater longevity and innovation power. They don’t just explain where consumers are now; they reveal where they’re going, and we help you figure out how to bridge the gap between solving for today while building for tomorrow.

In this provocative session, Dig Insights will show you how spot the signals before they scale by unpacking consumer discourse, decoding cultural shifts, and analyzing disruptive competitive plays to uncover tomorrow’s demand spaces today.

This isn’t just about mapping the market. It’s about reinventing a core insights tool so it feels fresh, future-ready, and impossible for your stakeholders to ignore.

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Erin MaysErin Mays is an accomplished strategist and researcher having worked in an array of industries with some of the largest brands in the world.FIND OUT MORE Erin Mays

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Dig InsightsDIG is a tech-enabled insight and strategy consultancy that’s on a mission to help insights teams work smarter.FIND OUT MORE Dig Insights

The Data Quality Truth: How AI Is Both Saving and Threatening Market Research
2025-10-01 15:00 - 16:00
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Cint explains how they are successfully taking decisive action against fraudulent actors who contribute to poor-quality data using AI tools.

Think data quality is spiralling downward? Think again. While industry chatter is all about declining standards in online surveys, the reality tells a different story.

Join Cint’s Senior Program Manager of Trust & Safety, Shelby Downes and Marcus Carter, Product Manager of Trust & Safety, for a session that challenges conventional wisdom and reveals the surprising truth about quality trends. Hear how AI is reshaping the battlefield between legitimate research and sophisticated fraud.

In this session, you’ll learn about the real dynamics at play: how cutting-edge AI tools are simultaneously strengthening data integrity and empowering bad actors with unprecedented capabilities.

Discover why the quality conversation has intensified and learn practical strategies to stay ahead of increasingly tech-savvy fraudsters.

By the end of this webinar, you will have learned:

How to ensure you aren’t just making bad actors smarter

The most effective ways to set up your survey to catch fraud

How to use AI to check data quality

How to combat AI-generated answers to open-ended questions

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Shelby DownesShelby Downes, Senior Program Manager, Trust & Safety for Cint, focuses on building, managing, and innovating Cint’s quality programs.FIND OUT MORE Shelby DownesMarcus CarterAs a Product Manager of Trust & Safety at Cint, Marcus Carter drives the strategy to combat fraud and ensure high-quality data.FIND OUT MORE Marcus Carter

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CintCint provides research and measurement technology with a network of 800+ suppliers representing millions of respondents in 130+ countries.FIND OUT MORE Cint

AI Moderation Playbook: When to Use It (And When Not To)
2025-09-24 15:00 - 16:00
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AI Moderation: Voxpopme’s practical guide covers the limitations, the sweet spots, and the decision framework to deploy it strategically

AI moderation is everywhere — LinkedIn, conference tracks, vendor pitches — but knowing when to actually deploy it? That’s the real challenge.

In this focused 30-minute session, Voxpopme’s Head of Research Erica Dinger and VP of Product Betsy Shaak will give you the honest take on where AI moderation fits in your research toolkit. Drawing from Erica’s extensive client-side enterprise research background, you’ll get practical guidance beyond the hype:

Real-world deployment: See exactly which use cases work (and which don’t) — beyond the industry buzz

The researcher’s perspective: Get practical guidance on when AI moderation delivers value vs. when traditional methods are still your best bet

Multi-methodology approach: Understand how AI moderation integrates with other qualitative methods for maximum impact

Latest evolutions: Learn about the newest developments in AI moderation and what they mean for your research practice

We’ll cover the limitations, the sweet spots, and the decision framework you need to deploy this methodology strategically — with practical guidance from researchers who’ve been on both sides of the table.

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Betsy ShaakBetsy Shaak, VP of Product at Voxpopme, leads product development and strategy with her strong background in AI and market research.FIND OUT MORE Betsy ShaakErica DingerErica Dinger is Voxpopme’s Director of Research Service, where she helps clients uncover insights from scalable consumer video conversations.FIND OUT MORE Erica Dinger

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VoxpopmeVoxpopme’s integrated insights platform uses AI to collect, centralise and analyse qualitative research data from videos. FIND OUT MORE Voxpopme

Crunch.io Lightning Demo: Dashboards at Scale: From Burden to Breakthrough
2025-09-17 17:45 - 18:00
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Crunch.io is an online drag-and-drop survey analysis platform that combines analytics, visualisations, dashboards, PowerPoint exports and crosstabs.

Crunch.io is an online self-service survey data analysis platform for insights teams and market researchers. We were frustrated by the current tools used to analyse, visualise and deliver survey data. So, we built Crunch.io to bring simplicity, speed, and usability to survey data analysis.

With Crunch.io, analyse all your survey data – historical and current, from multiple sources – all in one place. The drag-and-drop interface combines everything you need for analysis and delivery – online analytics, visualisations, dashboards built in 5-minutes with no coding, fully editable PowerPoint exports, crosstabs, and automation. Crunch.io empowers everyone to analyse with the industry’s easiest-to-use, intuitive interface.

With Crunch.io, you can:

Analyse all your data in one place.

Build crosstabs with a drag-and-drop and a graph with one click.

Export editable PowerPoint objects.

Build and deliver a no-coding dashboard in 5 minutes.

Automate with scripting.

Rapidly deploy at scale.

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Part of the Demo Days for Research & Analytics Tools September 2025

Crunch.io is an online drag-and-drop survey analysis platform that combines analytics, visualisations, dashboards, PowerPoint exports and crosstabs.

Crunch.io is an online self-service survey data analysis platform for insights teams and market researchers. We were frustrated by the current tools used to analyse, visualise and deliver survey data. So, we built Crunch.io to bring simplicity, speed, and usability to survey data analysis.

With Crunch.io, analyse all your survey data – historical and current, from multiple sources – all in one place. The drag-and-drop interface combines everything you need for analysis and delivery – online analytics, visualisations, dashboards built in 5-minutes with no coding, fully editable PowerPoint exports, crosstabs, and automation. Crunch.io empowers everyone to analyse with the industry’s easiest-to-use, intuitive interface.

With Crunch.io, you can:

Analyse all your data in one place.

Build crosstabs with a drag-and-drop and a graph with one click.

Export editable PowerPoint objects.

Build and deliver a no-coding dashboard in 5 minutes.

Automate with scripting.

Rapidly deploy at scale.

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Speaker

Chris JonesChris Jones, Director of Customer Success for EMEA and APAC for Crunch.io, has 20 years of market research industry experience. FIND OUT MORE Chris Jones

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Crunch.ioCrunch.io is an online drag-and-drop survey analysis platform that combines analytics, visualisations, dashboards, PowerPoint exports and crosstabs.FIND OUT MORE Crunch.io
