Insight Platforms

Get Insights In 24 Hours: How AI Co-Workers Power Rapid End-to-End Research
2024-10-15 18:00 - 19:00 (Europe/London)
With

Understand how Focaldata’s AI co-worker can collaborate with human researchers to enhance and scale research processes and uncover deeper insights.

Once seen as emerging tech, generative AI is now streamlining research by enhancing and scaling data analytics, improving research design efficiency, and uncovering deeper qualitative insights through actionable reports. Yet, AI has so much more to offer.

At Focaldata we’re reimagining how AI and human researchers collaborate. Our AI co-worker handles tasks that previously required a team of researchers: developing research plans, adapting research methodologies in real time based on incoming data, moderating interviews, and generating detailed live reports that can be interrogated in natural language.

In this session, Focaldata CEO Justin Ibbett will introduce the AI co-worker and show how it’s transforming the way research is delivered.

He’ll demonstrate how it understands your objectives, creates research plans, and delivers actionable results—like an agency but faster and at a fraction of the cost. He’ll also share how clients like Virgin Media O2 and MoneySuperMarket have used Focaldata AI to crowdsource product innovations, map consumer trends to specific customer segments, and more.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Understand how Focaldata’s AI co-worker can collaborate with human researchers to enhance and scale research processes and uncover deeper insights.

Once seen as emerging tech, generative AI is now streamlining research by enhancing and scaling data analytics, improving research design efficiency, and uncovering deeper qualitative insights through actionable reports. Yet, AI has so much more to offer.

At Focaldata we’re reimagining how AI and human researchers collaborate. Our AI co-worker handles tasks that previously required a team of researchers: developing research plans, adapting research methodologies in real time based on incoming data, moderating interviews, and generating detailed live reports that can be interrogated in natural language.

In this session, Focaldata CEO Justin Ibbett will introduce the AI co-worker and show how it’s transforming the way research is delivered.

He’ll demonstrate how it understands your objectives, creates research plans, and delivers actionable results—like an agency but faster and at a fraction of the cost. He’ll also share how clients like Virgin Media O2 and MoneySuperMarket have used Focaldata AI to crowdsource product innovations, map consumer trends to specific customer segments, and more.

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Justin IbbettJustin Ibbett is one of UK’s leading experts on the use of MRP (Multilevel Regression & Poststratification), data, & machine learning.FIND OUT MORE Justin Ibbett

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FocaldataFocaldata AI uses AI to design research projects, conduct interviews with participants, conduct analysis and generate reports.FIND OUT MORE Focaldata

How to Analyze Qualitative Insights with Generative AI
2024-10-16 14:00 - 15:00
With

AI’s use in research is ramping up. But, knowing how to use AI efficiently and effectively still comes with a learning curve.

You could learn how to use AI on the job. Or join Erica Dinger, Voxpopme’s Director of Research Services, to discover her secrets for analyzing qualitative research at speed and scale.

Erica’s team has been using AI to deliver insights for enterprise research teams. Now, she’s ready to share the practical knowledge she’s learned, ensuring you can apply these insights directly to your own research.

What you’ll learn:

When and how to use AI to understand qualitative data

How to best combine AI and human expertise

Techniques to find reliable insights

Common AI pitfalls to avoid

Register now to master AI skills and accelerate your qualitative research.

Then, discover how to access Voxpopme Services for added AI expertise and extra resources whenever needed.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

I’s use in research is ramping up. But, knowing how to use AI efficiently and effectively still comes with a learning curve.

You could learn how to use AI on the job. Or join Erica Dinger, Voxpopme’s Director of Research Services, to discover her secrets for analyzing qualitative research at speed and scale.

Erica’s team has been using AI to deliver insights for enterprise research teams. Now, she’s ready to share the practical knowledge she’s learned, ensuring you can apply these insights directly to your own research.

What you’ll learn:

When and how to use AI to understand qualitative data

How to best combine AI and human expertise

Techniques to find reliable insights

Common AI pitfalls to avoid

Register now to master AI skills and accelerate your qualitative research.

Then, discover how to access Voxpopme Services for added AI expertise and extra resources whenever needed.

Please login below or register for a free Insight Platforms account to watch videos.

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Erica DingerErica Dinger is Voxpopme’s Director of Research Service, where she helps clients uncover insights from scalable consumer video conversations.FIND OUT MORE Erica Dinger

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VoxpopmeVoxpopme’s integrated insights platform uses AI to collect, centralise and analyse qualitative research data from videos. FIND OUT MORE Voxpopme

Researcher-Driven AI: Making Report-Ready Insights a Possibility at Your First Pass
2024-10-16 15:00 - 16:00
With

Knit helps Insights professionals run quant & qual research with Researcher-Driven AI, delivering comprehensive “report-ready insights”.

Knit Co-Founder & CEO, Aneesh Dhawan, unveils the newest development in the Insights space, in “Researcher-Driven AI,” and how it’s helping Insights professionals arrive at “report-ready insights” a mere hours after fielding wraps.

Aneesh will walk through the evolution of custom research over the past few years that has led to the development of Researcher-Driven AI, including:

Fallacies with how AI has been leveraged within research to date

Unveiling Researcher-Driven AI’s guiding principles

Walking through a real study conducted on Knit’s new platform to showcasing “report-ready insights” in action

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Knit helps Insights professionals run quant & qual research with Researcher-Driven AI, delivering comprehensive “report-ready insights”.

Knit Co-Founder & CEO, Aneesh Dhawan, unveils the newest development in the Insights space, in “Researcher-Driven AI,” and how it’s helping Insights professionals arrive at “report-ready insights” a mere hours after fielding wraps.

Aneesh will walk through the evolution of custom research over the past few years that has led to the development of Researcher-Driven AI, including:

Fallacies with how AI has been leveraged within research to date

Unveiling Researcher-Driven AI’s guiding principles

Walking through a real study conducted on Knit’s new platform to showcasing “report-ready insights” in action

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Speakers

Aneesh DhawanAneesh Dhawan, CEO and founder of Knit, an AI-Powered Qual-at-scale platform for brands to better understand their target audience.FIND OUT MORE Aneesh Dhawan

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KnitKnit is an end-to-end Insights Platform combining Quant, Video & AI for brands get quicker & holistic understanding of their target audience.FIND OUT MORE Knit

From Efficiency to Impact: The Power of Advanced Text Analytics
2024-10-16 16:00 - 17:00
With

Discover with Fathom how AI-driven text analytics unlocks new value from open-ended text responses accurately.

Top tier agencies and the world’s leading brands aren’t just leveraging high quality text analytics to slash open-ended analysis time.

They are also unlocking net-new value from customer feedback and verbatim survey questions.

By combining the most powerful AI with expert human supervision, Fathom delivers unparalleled nuance, detail, and accuracy—enabling whole new tiers of value to be unlocked for clients and stakeholders.

In this session, we’ll explore how analysts are applying high quality text analytics to analyze open-ends with the same rigor as closed-ended data, to drive business value, including:

Advanced segmentation

Experiential drivers analysis

Accurate longitudinal verbatim tracking

Analysis of prompt-based surveys

Open-ended persona development

Large dataset trend analysis

Plus, they’re rediscovering the fundamental, often overlooked, value of truly understanding their audience in their own words!

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Part of the Analytics & Reporting Summit – October 2024:

Discover with Fathom how AI-driven text analytics unlocks new value from open-ended text responses accurately.

Top tier agencies and the world’s leading brands aren’t just leveraging high quality text analytics to slash open-ended analysis time.

They are also unlocking net-new value from customer feedback and verbatim survey questions.

By combining the most powerful AI with expert human supervision, Fathom delivers unparalleled nuance, detail, and accuracy—enabling whole new tiers of value to be unlocked for clients and stakeholders.

In this session, we’ll explore how analysts are applying high quality text analytics to analyze open-ends with the same rigor as closed-ended data, to drive business value, including:

Advanced segmentation

Experiential drivers analysis

Accurate longitudinal verbatim tracking

Analysis of prompt-based surveys

Open-ended persona development

Large dataset trend analysis

Plus, they’re rediscovering the fundamental, often overlooked, value of truly understanding their audience in their own words!

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Tovah PaglaroTovah Paglaro, founder of Fathom, empowers researchers from leading brands and agencies to understand and act on open-ended data at scale.FIND OUT MORE Tovah PaglaroMichiah PrullMichiah Prull, CEO & co-founder of Fathom, leads an exceptional team in creating the highest quality text analytics platform for researchers.FIND OUT MORE Michiah Prull

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FathomFathom combines AI with human oversight for open-ended analysis that is 10× faster and 5× more detailed for insights across 193 languages.FIND OUT MORE Fathom

Blix AI Lightning Demo: Verbatim Coding, Made Quick & Easy
2024-10-16 17:00 - 18:00
With

Blix is a Generative AI-powered open-end coding & text analysis platform that turns qualitative feedback into a visual dashboard.

Tired of spending hours sifting through open-ended responses?

Sitting on a goldmine of untapped customer feedback?

Blix is an AI-powered platform that makes verbatim coding a breeze!

In this session, we’ll show you how to transform survey responses, reviews, and other textual feedback into actionable insights in no time—without the grunt work.

Our platform is designed for speed and simplicity, but you’re always in control.

From professional accuracy to easy customization, Blix helps you get the insights you need quickly and easily, leaving more time for what really matters: driving business forward.

What you’ll learn:

How Blix makes coding quick and efficient

How to maintain full control while simplifying your workflow with AI

How to turn customer feedback into actionable insights effortlessly

Say goodbye to tedious coding and hello to smarter, faster insights!

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

First Name*

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Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Analytics & Reporting Summit – October 2024:

Blix is a Generative AI-powered open-end coding & text analysis platform that turns qualitative feedback into a visual dashboard.

Tired of spending hours sifting through open-ended responses?

Sitting on a goldmine of untapped customer feedback?

Blix is an AI-powered platform that makes verbatim coding a breeze!

In this session, we’ll show you how to transform survey responses, reviews, and other textual feedback into actionable insights in no time—without the grunt work.

Our platform is designed for speed and simplicity, but you’re always in control.

From professional accuracy to easy customization, Blix helps you get the insights you need quickly and easily, leaving more time for what really matters: driving business forward.

What you’ll learn:

How Blix makes coding quick and efficient

How to maintain full control while simplifying your workflow with AI

How to turn customer feedback into actionable insights effortlessly

Say goodbye to tedious coding and hello to smarter, faster insights!

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Idan HavivIdan Haviv is the CTO & Co-Founder of Blix. He is a senior software developer with a track record of building successful tech startups. FIND OUT MORE Idan Haviv

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BlixBlix helps researchers code survey open-ends in minutes, turning text into quantitative data and insights quickly and easily.FIND OUT MORE Blix

ResearchWiseAI Lightning Demo: Using AI to Streamline Routine Analysis
2024-10-16 17:00 - 18:00
With

ResearchWiseAI is your automated assistant that reads and summarises market research data files.

Will Poynter & Ray Poynter demonstrate how to use ResearchWiseAI to create an initial analysis from survey data within just a few minutes.

In this lightening demo, Will covers all the most commonly used features by researchers, including theme generation, sentiment analysis, cross-tabbing and exporting one’s work.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

ResearchWiseAI is your automated assistant that reads and summarises market research data files.

Will Poynter & Ray Poynter demonstrate how to use ResearchWiseAI to create an initial analysis from survey data within just a few minutes.

In this lightening demo, Will covers all the most commonly used features by researchers, including theme generation, sentiment analysis, cross-tabbing and exporting one’s work.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Will PoynterWill Poynter is the co-founder of ResearchWiseAI, a platform dedicated to automating survey data analysis.FIND OUT MORE Will PoynterRay PoynterRay Poynter is the President of ESOMAR, Fellow of the MRS, & founder of NewMR, with a solid carreer in research, innovation & business.FIND OUT MORE Ray Poynter

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ResearchWiseAIResearchWiseAI automates the initial analysis and reporting of datasets collected using popular survey platforms.FIND OUT MORE ResearchWiseAI

Forsta Visualizations Lightning Demo: See in full color
2024-10-16 17:00 - 18:00
With

Illuminate data-based insights using custom infographics and reports with Forsta Visualizations.

Transform data from black and white to full technicolor with the powerful reporting capabilities in Forsta Visualizations.

The suite empowers users to create infographics that explain, inspire, and persuade people to act on data, elevating your offering to your clients.

Data comes to life with interactive displays. Visually guide your audience through a customer journey, spotlight the scale of an issue, communicate high-priority messages at a glance, or dive deeper and reveal overall trends.

Take advantage of the flexibility of Forsta Visualizations. From online dashboards to native PPT reports, explore a full spectrum of delivery options to suit your needs.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Part of the Analytics & Reporting Summit – October 2024:

Illuminate data-based insights using custom infographics and reports with Forsta Visualizations.

Transform data from black and white to full technicolor with the powerful reporting capabilities in Forsta Visualizations.

The suite empowers users to create infographics that explain, inspire, and persuade people to act on data, elevating your offering to your clients.

Data comes to life with interactive displays. Visually guide your audience through a customer journey, spotlight the scale of an issue, communicate high-priority messages at a glance, or dive deeper and reveal overall trends.

Take advantage of the flexibility of Forsta Visualizations. From online dashboards to native PPT reports, explore a full spectrum of delivery options to suit your needs.

Please login below or register for a free Insight Platforms account to watch videos.

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ForstaForsta is a full suite technology platform for market research, customer experience and employee experience management.FIND OUT MORE Forsta

Indico Labs Lightning Demo: Transforming Data into Impactful Stories, With New AI Powered Insights
2024-10-16 17:00 - 18:00
With

Indico Labs lightning demo: a cloud based platform for building PowerPoint presentations directly from data tables, turning data into insights in seconds.

In this demo, discover how Indico Labs leverages AI to revolutionise the way research agencies craft compelling data stories.

We’ll showcase SlideGen, our cutting-edge platform that transforms crosstabs/banner tables into engaging, custom PowerPoint reports—quickly and efficiently.

Learn how AI-driven commentary can enhance the impact of your insights, making data more accessible and actionable for your clients.

Join us to see how we’re not just helping researchers to produce compelling reports, but engage readers with impactful data narratives.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Indico Labs lightning demo: a cloud based platform for building PowerPoint presentations directly from data tables, turning data into insights in seconds.

In this demo, discover how Indico Labs leverages AI to revolutionise the way research agencies craft compelling data stories.

We’ll showcase SlideGen, our cutting-edge platform that transforms crosstabs/banner tables into engaging, custom PowerPoint reports—quickly and efficiently.

Learn how AI-driven commentary can enhance the impact of your insights, making data more accessible and actionable for your clients.

Join us to see how we’re not just helping researchers to produce compelling reports, but engage readers with impactful data narratives.

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Adam BakerAdam Baker is the CSO at Indico Labs, with almost 10 years of experience in Market Research and analytics.FIND OUT MORE Adam Baker

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Indico LabsIndico Labs (previously PPTX Builder) is a cloud based platform for building PowerPoint presentations directly from data tables.FIND OUT MORE Indico Labs

5 AI & Automation Hacks for Online Community Analysis
2024-10-17 14:00 - 15:00
With

incling brings 5 ways AI & automation can transform time-consuming analysis tasks into a quick and efficient process in minutes.

Why spend hours analysing your online qual data, when you can streamline it in minutes?

In this practical and informative session, Nick Campbell from incling explores 5 essential use cases that, with the right approach, can transform time-consuming analysis tasks into quick and efficient processes – often reducing analysis time from hours to mere minutes.

By the end of this session, you’ll be empowered to implement these powerful strategies to fast-track your global online community insights:

Building AI-Optimised Research from the Start: Set your projects up for success with AI and automation in mind

Mastering Transcription and Translation: How to efficiently handle multi-language studies with AI-powered tools

Unlocking the Power of AI Thematic Analysis: Learn when and how to best use AI for thematic analysis

Saving Time and Money: Understanding cost-benefit analysis of building in automation to reduce team hours and project costs

Impressing Clients with Speedy Video Outputs: Deliver polished video outputs in minutes, not hours.

Step into the future of research with incling — a powerful, user-friendly platform built by researchers for researchers, and supercharged with cutting-edge AI and automation technology.

Don’t miss this chance to learn about the power of AI and automation to redefine your qualitative analysis—delivering the same rich insights with a fraction of the effort!

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Part of the Analytics & Reporting Summit – October 2024:

incling brings 5 ways AI & automation can transform time-consuming analysis tasks into a quick and efficient process in minutes.

Why spend hours analysing your online qual data, when you can streamline it in minutes?

In this practical and informative session, Nick Campbell from incling explores 5 essential use cases that, with the right approach, can transform time-consuming analysis tasks into quick and efficient processes – often reducing analysis time from hours to mere minutes.

By the end of this session, you’ll be empowered to implement these powerful strategies to fast-track your global online community insights:

Building AI-Optimised Research from the Start: Set your projects up for success with AI and automation in mind

Mastering Transcription and Translation: How to efficiently handle multi-language studies with AI-powered tools

Unlocking the Power of AI Thematic Analysis: Learn when and how to best use AI for thematic analysis

Saving Time and Money: Understanding cost-benefit analysis of building in automation to reduce team hours and project costs

Impressing Clients with Speedy Video Outputs: Deliver polished video outputs in minutes, not hours.

Step into the future of research with incling — a powerful, user-friendly platform built by researchers for researchers, and supercharged with cutting-edge AI and automation technology.

Don’t miss this chance to learn about the power of AI and automation to redefine your qualitative analysis—delivering the same rich insights with a fraction of the effort!

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Nick CampbellNick Campbell leads incling’s commercial team. He is an insight communities advocate with extensive research experience in many categories.FIND OUT MORE Nick Campbell

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inclingincling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languagesFIND OUT MORE incling

Speed to Insights, Without Compromise
2024-10-17 15:00 - 16:00
With

Pollfish is a DIY market research platform that delivers real-time survey responses from consumers around the world.

Executives want answers yesterday, but they also want them to be correct.

In this session, we’ll talk about how to deliver actionable insights faster than ever, without cutting any corners.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Pollfish is a DIY market research platform that delivers real-time survey responses from consumers around the world.

Executives want answers yesterday, but they also want them to be correct.

In this session, we’ll talk about how to deliver actionable insights faster than ever, without cutting any corners.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Mark SchecknerMark Scheckner, from Prodege, has over 17 years of experience in designing and executing custom research solutions.FIND OUT MORE Mark SchecknerTroy HarringtonTroy Harrington is Pollfish’s product evangelist, helping users find value in the platform and getting feedback for product improvement.FIND OUT MORE Troy Harrington

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PollfishPollfish is a DIY market research platform that delivers real-time survey responses from consumers around the world.FIND OUT MORE PollfishProdegeProdege offers customized research focused on speed to insights, high quality data and broad consumer reach through fully owned global panels.FIND OUT MORE Prodege

How to Use AI for More Efficient Qual Analysis
2024-10-17 16:00 - 17:00
With

Discover how to leverage the latest AI features for qualitative analysis, including Multi-Video AI Summaries and Query AI for QualBoard®.

Hunting for new ways to improve the efficiency of your analysis in qualitative research projects? This session is for you.

Discover how to leverage the latest AI features for qualitative analysis, including Multi-Video AI Summaries and an exciting new tool soon to be revealed, to jumpstart your analysis and get you to meaningful insights faster.

Join us to learn how built-in AI, designed to tackle researchers’ most challenging tasks, will revolutionize the way you approach analysis

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Sago shows how to tackle challenging tasks in qual research by leveraging AI features and research expertise with QualBoard®.

Hunting for new ways to improve the efficiency of your analysis in qualitative research projects? This session is for you.

Discover how to leverage the latest AI features for qualitative analysis, including Multi-Video AI Summaries and an exciting new tool soon to be revealed, to jumpstart your analysis and get you to meaningful insights faster.

Join us to learn how built-in AI, designed to tackle researchers’ most challenging tasks, will revolutionize the way you approach analysis

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Justin PerkinsJustin Perkins has 10+ years experience in product management and qualitative research and is the Senior Vice President of Product at Sago.FIND OUT MORE Justin PerkinsNile FreemanNile Freeman, Digital Strategist at Sago’s Strategy + Insight, is passionate about user experience, younger audiences, & technology impact.FIND OUT MORE Nile Freeman

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SagoSago is a data collection and research tech company that provides qualitative and quantitative research solutions and services.FIND OUT MORE Sago

Sago QualBoardAn enterprise insights platform created to capture rich, agile insights, QualBoard® supports everything from simple DIY discussions to complex global projects.FIND OUT MORE Sago QualBoard

Insights to Action Workshop: AI Agents for Innovation
2024-10-17 17:00 - 18:00
With

Your data, your AI, your breakthroughs: a Vurvey workshop on AI agents bringing insights to action.

What if innovation could happen instantly? In a chat with an ai agent-that you created (no-code 😊)? Imagine unlocking a new level of ideas – fueled by fast, tailored insights based on your unique data and trends.

In “From Insights to Action: A Workshop on AI Agents for Innovation,” you’ll experience the future of idea generation.

Uncover Hidden Opportunities: Imagine AI agents relentlessly analyzing your data, revealing unexpected patterns and insights that redefine your understanding of what’s possible.

Co-Create the Unthinkable: Collaborate with specialized AI agents, each a master in their field, to brainstorm, refine, and generate groundbreaking ideas that push the boundaries of your industry.

Accelerate Beyond Limits: Witness the power of AI agents streamlining your workflow, forecasting trends, and providing data-driven recommendations that propel you from insight to a tangible impact – faster than you ever thought possible.

This is more than a webinar. It’s an invitation to reimagine innovation. Are you ready to join the future?

Content to be updated soon!

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Your data, your AI, your breakthroughs: a Vurvey workshop on AI agents bringing insights to action.

What if innovation could happen instantly? In a chat with an ai agent-that you created (no-code 😊)? Imagine unlocking a new level of ideas – fueled by fast, tailored insights based on your unique data and trends.

In “From Insights to Action: A Workshop on AI Agents for Innovation,” you’ll experience the future of idea generation.

Uncover Hidden Opportunities: Imagine AI agents relentlessly analyzing your data, revealing unexpected patterns and insights that redefine your understanding of what’s possible.

Co-Create the Unthinkable: Collaborate with specialized AI agents, each a master in their field, to brainstorm, refine, and generate groundbreaking ideas that push the boundaries of your industry.

Accelerate Beyond Limits: Witness the power of AI agents streamlining your workflow, forecasting trends, and providing data-driven recommendations that propel you from insight to a tangible impact – faster than you ever thought possible.

This is more than a webinar. It’s an invitation to reimagine innovation. Are you ready to join the future?

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Chad ReynoldsChad Reynolds, Founder & CEO at Vurvey® has led creative agencies, tech startups, and global innovation ventures for multinational companies.FIND OUT MORE Chad ReynoldsAndrew ConradAndrew Conrad, Vurvey’s VP of Customer Success, helps organizations driving successful outcomes in and through human-driven AI implementationFIND OUT MORE Andrew Conrad

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VurveyVurvey is a generative AI based software platform that combines surveys with video feedback for market researchFIND OUT MORE Vurvey

How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science
2024-10-29 15:00 - 16:00
WATCH ON-DEMAND

With

Learn how to uncover the hidden needs and motivations of social and streaming audiences with automated behavioral science methods.

In a world of millisecond ad exposures, understanding the consumer is challenging.

Saturated social and streaming platforms provide an endless feed of content, but how do audiences interact and react to this? For comprehensive insight into engagement, researchers need more than traditional analytics offer. Many are turning to behavioral science to quantify the true impact of creative.

Join Dr. Aaron Reid for a webinar on unlocking consumer insights through behavioral science. Through a collection of case studies, learn how Emotion AI quantifies emotional engagement, attention, memory, and purchase intent—providing valuable, actionable diagnostics into streaming and social media ads.

Key Learnings:

Explore the methodology used to uncover changes in the non-conscious mind

Discover how to utilize automated behavioral science for in-context pre-testing

Acquire techniques for enhancing consumer engagement and optimizing in-market impact

Sign up to join live or watch on-demand afterwards

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Learn how to uncover the hidden needs and motivations of social and streaming audiences with automated behavioural science methods.

In a world of millisecond ad exposures, understanding the consumer is challenging.

Saturated social and streaming platforms provide an endless feed of content, but how do audiences interact and react to this? For comprehensive insight into engagement, researchers need more than traditional analytics offer. Many are turning to behavioral science to quantify the true impact of creative.

Join Dr. Aaron Reid for a webinar on unlocking consumer insights through behavioral science. Through a collection of case studies, learn how Emotion AI quantifies emotional engagement, attention, memory, and purchase intent—providing valuable, actionable diagnostics into streaming and social media ads.

Key Learnings:

Explore the methodology used to uncover changes in the non-conscious mind

Discover how to utilize automated behavioral science for in-context pre-testing

Acquire techniques for enhancing consumer engagement and optimizing in-market impact

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Aaron ReidAaron Reid, Founded Sentient to bring the visionary advances from the behavioral sciences to business in a practical and accessible format.FIND OUT MORE Aaron Reid

More from Sentient Decision Science

Sentient Decision ScienceSentient uses advanced automated behavioral science to uncover implicit emotions, providing the predictive models of consumer decision-making.FIND OUT MORE Sentient Decision Science

Decisions Without Data: What Stops Insights Being Fully Utilised?
2024-11-13 15:00 - 16:00
UK TIME

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One third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research, insights or data1.

What stops organisations making better use of consumer knowledge?

Why do some marketing and product decisions still get made without data?

How can organisations increase the use of insights in decision-making?

This panel of senior innovation, marketing and insights leaders will explore these questions.

Join this session to learn:

how product/innovation, brand/marketing teams use consumer insights today

how to increase the share of decisions that are informed by consumer insights or data

the organisational and technical barriers that stand in the way of evidence-based decision making.

You’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams.

1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders, Sept 2024

Sign up to join live or watch on-demand afterwards

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One third of marketing decisions and nearly two thirds of product decisions are made without the use of consumer research, insights or data1.

What stops organisations making better use of consumer knowledge?

Why do some marketing and product decisions still get made without data?

How can organisations increase the use of insights in decision-making?

This panel of senior innovation, marketing and insights leaders will explore these questions.

Join this session to learn:

how product/innovation, brand/marketing teams use consumer insights today

how to increase the share of decisions that are informed by consumer insights or data

the organisational and technical barriers that stand in the way of evidence-based decision making.

You’ll also get a sneak peek at the results of a Market Logic Software / Insight Platforms survey about the use of insights amongst marketing and product teams.

1 Source: Market Logic Software / Insight Platforms survey of 200 enterprise marketing / product leaders, Sept 2024

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Speakers

Stefanie ZammitStefanie Zammit is Global Director Analytics & Insight for premium audio products brand Bang & Olufsen.FIND OUT MORE Stefanie ZammitMatthew HanlonMatthew Hanlon is Global Director, Media & Consumer Marketing for e-commerce retail fashion platform ASOS.FIND OUT MORE Matthew HanlonOlaf LenzmannOlaf Lenzmann is the Co-Founder, Chief Innovation & Product Officer for Market Logic Software, driving product strategy & execution.FIND OUT MORE Olaf LenzmannMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike StevensJeremiah TyJeremiah Ty is the Global Head of Luxury Breakthrough Innovation for drinks giant Diageo.FIND OUT MORE Jeremiah Ty

More from Market Logic Software

Market Logic SoftwareMarket Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.FIND OUT MORE Market Logic Software

Centralize Your Qual: Making Insights Accessible for Everyone
2024-11-20 15:00 - 16:00
ON-DEMAND

With

Voxpopme shows the benefits of centralized qual insights and the use of AI to make them searchable, accessible and efficient throughout the business.

McKinsey reports that 30-40% of employees’ time is wasted searching for or duplicating existing data. Often, this happens because research is scattered across different systems and vendors, making it tough to access the valuable insights that already exist.

Insights teams can help fix this by centralizing research findings into one easy-to-use repository and using AI to make consumer feedback searchable, accessible, and efficient for the entire organization.

Want to learn how?

Join us for a 25-minute webinar to see how Voxpopme’s AI-powered qualitative repository can help teams share insights faster, collaborate better, and make smarter decisions when research is always at their fingertips.

Register now to save your seat and discover how centralizing your qualitative data can elevate your insights strategy.

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Voxpopme shows the benefits of centralized qual insights and the use of AI to make them searchable, accessible and efficient throughout the business.

McKinsey reports that 30-40% of employees’ time is wasted searching for or duplicating existing data. Often, this happens because research is scattered across different systems and vendors, making it tough to access the valuable insights that already exist.

Insights teams can help fix this by centralizing research findings into one easy-to-use repository and using AI to make consumer feedback searchable, accessible, and efficient for the entire organization.

Want to learn how?

Join us for a 25-minute webinar to see how Voxpopme’s AI-powered qualitative repository can help teams share insights faster, collaborate better, and make smarter decisions when research is always at their fingertips.

Register now to save your seat and discover how centralizing your qualitative data can elevate your insights strategy.

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Erica DingerErica Dinger is Voxpopme’s Director of Research Service, where she helps clients uncover insights from scalable consumer video conversations.FIND OUT MORE Erica DingerDavid KatzDavid Katz is a trusted advisor for clients at Voxpopme, guiding them in transforming consumer feedback into clear, actionable insights.FIND OUT MORE David Katz

More from Voxpopme

VoxpopmeVoxpopme’s integrated insights platform uses AI to collect, centralise and analyse qualitative research data from videos. FIND OUT MORE Voxpopme

Emotion AI + Eye Tracking: Unlock New Insights For Your Advertising Testing
2024-11-26 15:00 - 16:00
ON-DEMAND WEBINAR

With

Learn how the combination of Emotion AI and Eye Tracking leads to more effective ad testing and creative evaluation.

The media industry has begun to focus on understanding attention.

But attention alone isn’t enough to maximize advertising effectiveness.

Measuring audience engagement and emotional reactions is equally critical to truly understanding how ads resonate.

With Affectiva’s calibration-free eye-tracking, advertisers no longer have to choose between measuring attention or emotion – they can seamlessly capture both to unlock deeper insights.

Join us for this webinar where we explain how this innovative combination is transforming advertising and media research.

Learn about the benefits of calibration-free eye tracking, explore its real-world applications, and see how it integrates with Affectiva’s powerful Emotion AI technology to deliver a richer, more complete picture of consumer behavior.

Affectiva’s expert speakers will share how to effortlessly gather more accurate data, driving better outcomes for marketers, researchers, and brands.

Join the session to learn:

“They Look, but Do They See?” Discover how attention and engagement work together to drive advertising effectiveness, and learn what separates impactful ads from those that fall short.

Integrating Emotion AI for Multimodal Insights: Understand how combining eye tracking with Emotion AI provides a comprehensive view of consumer reactions, going beyond surface-level metrics.

Real-World Applications and Use Cases: Explore how brands and researchers can leverage this technology to diagnose and optimize the integration of meaningful brand cues.

The Power of Calibration-Free Eye Tracking: Learn how this breakthrough enhances insights without disrupting respondents’ experience, enabling effortless and scalable data collection.

Register now to discover how combining Emotion AI and real-world eye tracking can elevate your ad research and creative excellence.

Sign up to join live or watch on-demand afterwards

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Affectiva shows how to elevate your advertising testing & creative strategy by harnessing the power of Emotion AI and eye tracking.

The media industry has rightly turned its focus toward understanding attention—but attention alone isn’t enough to maximize advertising effectiveness. Measuring audience engagement and emotional reactions is equally critical to truly understanding how ads resonate. With the introduction of Affectiva’s calibration-free eye-tracking technology, advertisers no longer have to choose between measuring attention or emotion; now, they can seamlessly capture both to unlock deeper insights.

Join us for an exclusive webinar where we will delve into how this innovative feature is transforming market research. Learn about the benefits of calibration-free eye tracking, explore its real-world applications, and see how it integrates with Affectiva’s powerful Emotion AI technology to deliver a richer, more complete picture of consumer behavior. Our expert speakers will share how to effortlessly gather more accurate data, driving better outcomes for marketers, researchers, and brands.

Join the session to learn:

“They Look, but Do They See?” Discover how attention and engagement work together to drive advertising effectiveness, and learn what separates impactful ads from those that fall short.

Integrating Emotion AI for Multimodal Insights: Understand how combining eye tracking with Emotion AI provides a comprehensive view of consumer reactions, going beyond surface-level metrics.

Real-World Applications and Use Cases: Explore how brands and researchers can leverage this technology to diagnose and optimize the integration of meaningful brand cues.

The Power of Calibration-Free Eye Tracking: Learn how this breakthrough enhances insights without disrupting respondents’ experience, enabling effortless and scalable data collection.

Register now to discover how combining Emotion AI and real-world eye tracking can elevate your ad research and creative excellence.

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Sasha MukhanovaSasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast, her mission is to humanise technology with Emotion AI.FIND OUT MORE Sasha MukhanovaGraham PageGraham Page, Global Managing Director, Media analytics for Affectiva, is a research innovator with deep expertise in brand & advertising.FIND OUT MORE Graham Page

More from Affectiva

AffectivaAffectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows.FIND OUT MORE Affectiva

Revolutionizing Pack Testing: Efficient, Agile Solutions for Virtual Shelves
2024-12-04 15:00 - 16:00
ON-DEMAND WEBINAR

With

Learn how agile, innovative pack testing solutions with virtual store and shelf simulators compare with traditional methods in a real-life case study.

Traditional pack testing methods can be slow, expensive, and outdated, especially in an increasingly mobile and digital world.

In this webinar, Dig Insights will explore how mobile-first, virtual shelf technologies are transforming the landscape of packaging research.

Discover how agile pack testing solutions can be faster, more flexible, and just as effective, using real-world examples, including a case study based on the RXBAR A.M.

Learn how to optimize packaging designs, claims, and shelf placement using cutting-edge virtual research methods that save time and resources while driving impactful results.

Key Learning Outcomes:

Understand the limitations of traditional pack testing and how new virtual technologies offer a faster, more agile approach.

Learn how to implement virtual store and shelf tools to optimize packaging design and claims.

Explore a real-world case study on the RXBAR A.M. bar to see how virtual shelf technology compares to traditional methods in terms of accuracy and efficiency.

Gain insights into future trends and how virtual methods are reshaping the future of market research.

Sign up to join live or watch on-demand afterwards

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Watch Dig Insights innovative pack testing solutions compared with traditional methods in a real-life case study.

Traditional pack testing methods can be slow, expensive, and outdated, especially in an increasingly mobile and digital world.

In this webinar, Dig Insights will explore how mobile-first, virtual shelf technologies are transforming the landscape of packaging research.

Discover how agile pack testing solutions can be faster, more flexible, and just as effective, using real-world examples, including a case study based on the RXBAR A.M.

Learn how to optimize packaging designs, claims, and shelf placement using cutting-edge virtual research methods that save time and resources while driving impactful results.

Key Learning Outcomes:

Understand the limitations of traditional pack testing and how new virtual technologies offer a faster, more agile approach.

Learn how to implement virtual store and shelf tools to optimize packaging design and claims.

Explore a real-world case study on the RXBAR A.M. bar to see how virtual shelf technology compares to traditional methods in terms of accuracy and efficiency.

Gain insights into future trends and how virtual methods are reshaping the future of market research.

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Samantha MusciaSamatha Muscia, VP for Dig Insights has nearly 20 years of experience in research, specially A&Us, segmentation and concept/product tests.FIND OUT MORE Samantha Muscia

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Dig InsightsDIG is a tech-enabled insight and strategy consultancy that’s on a mission to help insights teams work smarter.FIND OUT MORE Dig Insights

Ten Trends to Watch: Research, Analytics & Insights in 2025
2024-12-17 15:00 - 16:00
ON-DEMAND

With

Discover the latest trends shaping the research & analytics industry and find out what changes you can expect in 2025.

Join this live webinar with Mike Stevens to learn about the key technology and business trends that will shape the year ahead, including:

Real time voice, multimodal and conversational AI

Agents, embedded insights and autonomous research

The convergence of agency and tech business models

And much more

Register for the live webinar; the session will also be recorded for on-demand access afterwards.

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Discover the latest trends shaping the research & analytics industry and find out what changes you can expect in 2025.

Watch this webinar with Mike Stevens to learn about the key technology and business trends that will shape the year ahead, including:

Real time voice, multimodal and conversational AI

Agents, embedded insights and autonomous research

The convergence of agency and tech business models

And much more

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Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens

Asia Digital Insights Summit January 2025
2025-01-08 00:00 - 2025-01-09 23:59
With

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Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

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XXX

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Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens

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RecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective

The Research Technology Landscape
2025-01-08 06:00 - 07:00
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With

Get to grips with the diverse technology landscape of tools for market and user research, CX feedback and data analytics.

This overview session covers 12 of the most important categories in the research and analytics technology landscape. Get a high-level overview of each area, including key features, use cases, leading suppliers, and recent innovations.

Watch this video to learn:

The size, shape and depth of the research tech landscape

Key features, use cases and benefits of different categories

How AI is impacting the development and use of these tools.

This session is for anyone who uses, buys, or builds research technology.

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Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens

Lightning Demo: Yasna
2025-01-08 07:30 - 08:00
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With

Yasna by Fastuna is an AI assistant for conversational research: collect facts, opinions, and ideas from any audience in any country or language.

Yasna conducts in-depth AI interviews and analysis of qualitative data in a human like manner.

Yasna saves time, money, and effort on conducting in-depth interviews and analysis; the AI agent can chat with hundreds of consumers simultaneously, in different languages and with any target group. As an output, Yasna provides transcripts, interview summaries, structured reports, and data analysis.

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Speakers

Tanya BerlinaTanya Berlina is the Client Success Director for Yasna.ai. She has over 20 years experience in qualitative market research.FIND OUT MORE Tanya Berlina

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Yasna.aiYasna is an AI assistant for conversational research: collect facts, opinions, and ideas from any audience in any country or language.FIND OUT MORE Yasna.ai

Lightning Demo: MDI Global
2025-01-08 08:30 - 09:00
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With

MDI Global is a full service market research consultancy that specialises in smartphone-based data collection.

MDI (Mobile Digital Insights) provides mobile-focused market research, using proprietary smartphone apps and technology for data collection and analysis.

MDI will demonstrate the benefit of its multi lingual cute Koala AI moderator via insightful research on research demonstrating the power of this technology and its benefits and pitfalls when compared to human moderators.

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James FergussonJames Fergusson is the founder and Chief Commercial Officer for MDI Global (Mobile Digital Insights Global).FIND OUT MORE James Fergusson

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MDI GlobalMDI Global is a full service market research consultancy that specialises in smartphone-based data collection.FIND OUT MORE MDI Global

But Will it Work in Asia? The Challenges of Digital & AI Research in a Diverse Region
2025-01-08 09:00 - 10:00
ON-DEMAND WEBINAR

With

Learn how to ensure that digital & AI research approaches work properly in Asia in this panel discussion with industry leaders.

Asia is a continent of extraordinary diversity, spanning developed markets like China, Japan, Korea to high growth economies like Indonesia and India as well as emerging countries such as Vietnam and Myanmar.

This diversity brings both opportunities and challenges for the adoption of more complex online research methods in Asia.

This panel discussion with industry leaders and experts in research across Asia explores the complexities of digital and AI research in one of the most heterogeneous regions in the world.

Key themes include:

Choosing the Right Tech. Not all digital or AI research tools work effectively in Asia, with its diverse levels of digital penetration, infrastructure, and technological adoption.

Finding the Right People. How do you find and recruit online participants from different socio-economic groups, geographies, and languages?

Dealing with Differences. How do you navigate cultural sensitivities, language barriers, and consumer behaviours that vary dramatically between markets such as urbanised Tokyo and rural Indonesia?

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Speakers

Nina PascualNina Pascual, Senior Insights & Analytics Business Partner at FrieslandCampina, has 15+ years of insights experience in both agency & client.FIND OUT MORE Nina PascualGiulia RomanoGiulia, Head of Customer Innovation at Field Notes, has extensive experience managing international projects across multiple methodologies.FIND OUT MORE Giulia RomanoNishant KaushalNishant is a global insights professional with 20+years advising on brand strategy, innovation, brand & communication and market development. FIND OUT MORE Nishant KaushalMike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike Stevens

Learn more about Field Notes & ADNA Research

ADNA ResearchADNA Research is an agile insights consultancy with proprietary tech for accessing 700m+ respondents globally for real-time feedback.FIND OUT MORE ADNA ResearchField NotesField Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones.FIND OUT MORE Field Notes

Analysing Qualitative Research with AI
2025-01-08 09:30 - 10:00
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With

Watch the key highlights of this short case study for Momentum Research based on a training program for using AI in qualitative research.

This session will provide hands-on details of a qualitative project, first produced manually, then a version produced using Claude 3.5 Sonnet.

This will be a practical demonstration, moving beyond speculation about the role of AI, based on preparing native language video files in Chinese and Japanese and uploading to Claude for analysis and output.

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Speakers

John HabershonJohn Habershon PhD is the owner of insights consultancy Momentum, and an expert in applying AI to the field of qualitative research. FIND OUT MORE John Habershon

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Momentum ResearchMomentum Research unlocks insights using innovative behavioural methodologies and AI-powered qualitative research.FIND OUT MORE Momentum Research

Advancing Online Qualitative Research in Asia With Recollective
2025-01-08 10:00 - 11:00
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With

Learn about online qualitative research with Recollective, including communities, real time video and AI-powered analytics & reporting.

Recollective is a leading global provider of online qualitative research, whose platform helps researchers capture authentic insights across various cultural contexts, while minimising bias.

Discover how Recollective is driving innovation and catering to the increasing interest of Asian researchers with advanced tools and localised solutions. Plus, experience the platform in action during a live product demo.

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Nick YeungNick Yeung is Manager, Business Development, for Global Online Research Pioneer Recollective. He is currently spearheading Recollective’s expansion to Asia. FIND OUT MORE Nick Yeung

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RecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective

Lightning Demo: Verve
2025-01-08 10:00 - 11:00
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With

Verve is an Artificial Intelligence, Human Insights and Cultural Understanding Business to help clients make better business decisions.

Verve help our clients make better business decisions through a dynamic blend of Artificial Intelligence, Human Intelligence and Cultural Intelligence.

Applied across four practice areas: Insight Communities, Insight Consultancy, Cultures & Futures and AI for Better Insight.

Better intelligence. Better business decisions. Delivered with Verve.

Cultural Insight | Customer Closeness | Innovation | Brand Development | Customer Experience

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Rikki PearceRikki Pearce, MD at Verve Australia has a consulting background, experience at Qantas & News Corp, and advanced statistics degree.FIND OUT MORE Rikki Pearce

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VerveVerve is an Artificial Intelligence, Human Insights and Cultural Understanding Business.FIND OUT MORE Verve

Lightning Demo: Product Hub
2025-01-08 10:00 - 11:00
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With

Product Hub by MMR Research is an end-to-end, automated solution for central location (CLT) and in-home (iHUT) product testing.

Product Hub helps accelerate innovation pipelines with options for DIY and full managed central location and in-home tests with consumer audiences around the world.

Backed by MMR Research’s 30+ years of global expertise in consumer product testing, we combine expertise, scientific precision, and advanced technology to deliver actionable insights and streamline your product development process.

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Tasneem DalalTasneem Dalal is the Customer Success Director, Product Hub at MMR Research.FIND OUT MORE Tasneem Dalal

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Product HubProduct Hub by MMR Research is an end-to-end, automated solution for central location (CLT) and in-home (iHUT) product testing.FIND OUT MORE Product HubMMR ResearchMMR Research is a market research company specialising in innovation, sensory testing and brand strategy & development. FIND OUT MORE MMR Research

Fireside Chat: Reimagining Qualitative Research in the Digital Age
2025-01-09 07:00 - 08:00
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Ryota Sano of TALKEYE interviews digital qualitative expert Tom Woodnutt about the challenges and opportunities for qualitative research in the AI era.

This engaging fireside chat with a leading global expert explores how online qualitative research is redefining authenticity, uncovering insights traditional methods miss, and adapting to cultural nuances across Asia.

Gain actionable advice on overcoming challenges in participant engagement, avoiding common pitfalls when transitioning to digital methods, and leveraging the latest innovations to stay ahead.

This session will inspire you to rethink qualitative research and embrace the evolving digital landscape with confidence.

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Tom WoodnuttTom is the founder of insight & strategy collective Feeling Mutual. He is a leading expert in global, online and mobile qualitative research.FIND OUT MORE Tom WoodnuttRyota SanoRyota Sano is the owner and the CEO of TALKEYE, a Japan based firm providing research services to clients around the world.FIND OUT MORE Ryota Sano

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Feeling MutualFeeling Mutual delivers agile qualitative research projects from Strategic and Creative Development, to Customer Journey, Innovation and UX.FIND OUT MORE Feeling MutualTALKEYETALKEYE is a full service marketing research and consultancy with expertise in luxury categories and affluent consumer groups.FIND OUT MORE TALKEYE

Lightning Demo: Acutus AI
2025-01-09 07:30 - 08:00
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With

Acutus AI is a research tech company that uses AI to help overcome low conversion, sample wastage and poor data quality in online surveys.

Acutus AI’s flagship product is QMAPI – Qualification Mapping API: an AI-Driven Qual Pilot for automating survey qualifications.

QMAPI routes respondents to the most suitable surveys by using AI-generated qualification questions. Each respondent receives a probability score that determines the best match to available surveys, ensuring higher relevance and conversion rates.

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Ankesh SaxenaAnkesh Saxena has over two decades of experience, expanding market presence, capturing opportunities, and optimizing global operations.FIND OUT MORE Ankesh Saxena

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Acutus AIAcutus AI is a research tech company that uses AI to help overcome low conversion, sample wastage and poor data quality in online surveys.FIND OUT MORE Acutus AI

It’s Not Just Data Science - Behavioural Science is Key
2025-01-09 08:00 - 09:00
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With

This session explores the question: Data Science or Behavioural Science or both. And if both, in what proportion and manner?

Data Science is well established as a core of digital business, with digital insights strongly guiding decision making. However, most digital professionals will show a blank face on hearing the term Behavioural Science.

But here is a big question question: are the technology big daddies like Amazon and Google making money based on Data Science or based on Behavioural Science? The way they use loss aversion, social bias, and framing to present their wares, you may recognise that BeSci should get equal credit for their success.

While data science has been a big contributor to business insights, increased consumer focus, and eventually profitability, it is often forgotten that data science alone is just a sledgehammer. Data science needs to be guided by behavioural science to reach its full potential.

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Ashok SethiAshok Sethi is the co-founder of Behave! Consulting and an expert in applying behavioural science to marketing problem solving.FIND OUT MORE Ashok Sethi

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Behave! ConsultingBehave! Consulting provide marketers with powerful consumer insights and marketing advice, through the lens of the behavioural sciences.FIND OUT MORE Behave! Consulting
