BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Insight Platforms - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Insight Platforms
X-ORIGINAL-URL:https://www.insightplatforms.com
X-WR-CALDESC:Events for Insight Platforms
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20280326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20281029T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261110T170000
DTEND;TZID=Europe/London:20261110T174000
DTSTAMP:20261007T145151Z
CREATED:20260824T211817Z
LAST-MODIFIED:20261007T145151Z
UID:10000368-1794330000-1794332400@www.insightplatforms.com
SUMMARY:Feeling Mutual: A Mutualistic Vision for How Qualitative Researchers Can Thrive with AI
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nTom Woodnutt of Feeling Mutual uses a forest ecosystem to reframe AI and qualitative research as a relationship\, not a threat or a tool.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nWe have been treating AI as a single thing with a polarised verdict:  threat or tool?  It is neither. It is a relationship. And like every relationship in nature\, sustainability requires a negotiation of mutual value. \n\n\n\nThis presentation uses a forest ecosystem as a framework for diagnosing what is happening to our industry. Client budgets are the sun. Procurement is the atmosphere\, refracting light before it reaches the canopy. Participants are the water\, increasingly contaminated by fraud and incentive pressure. Accumulated research is the soil (when recycled\, a potentially a rich source of life). And AI is the mycelium: a vast networked intelligence\, already threading through our root systems\, capable of feeding the forest or consuming it from below.  We draw on different examples of how the relationship can be symbiotic or parasitic – arguing that we need to put our energies into making it mutually beneficial. \n\n\n\nIt draws on case studies from Feeling Mutual’s own practice. Re-analysing past qualitative data against new briefs using Coloop for PureGym. Building a strategic thinking partner and digital twins in Claude\, trained on primary research for Amazon Books. Using AI to help make sense of complex multi-billion dollar overseas investment strategy for Diriyah Company – which augment AI analysis of 80 international investor depth interviews. \n\n\n\nIt closes with six recommendations for how qualitative researchers can move from seeing AI as an apex predator\, competing for scarce budgets\, and instead positively adapt towards symbiosis. Resisting parasitic drift\, feeding the soil deliberately\, cultivating the niches platforms cannot reach. And taking responsibility for whether the spores of insights actually germinate. \n\n\n\nThis is not a talk about whether AI is good or bad for research. It is a map of the ecosystem we are now living in. And a practical argument for how to not just survive\, but to thrive. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nTom WoodnuttTom is the founder of insight & strategy collective Feeling Mutual. He is a leading expert in global\, online and mobile qualitative research.FIND OUT MORE Tom Woodnutt
URL:https://www.insightplatforms.com/event/feeling-mutual-a-mutualistic-vision-for-how-qualitative-researchers-can-thrive-with-ai/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Tom-Woodnutt-Adapt-to-AI-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261110T174000
DTEND;TZID=Europe/London:20261110T180000
DTSTAMP:20261007T180255Z
CREATED:20260824T212243Z
LAST-MODIFIED:20261007T180255Z
UID:10000370-1794332400-1794333600@www.insightplatforms.com
SUMMARY:Stop Logging In: Rethinking Where Qual Research Actually Happens
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nEnric Cid and Melissa Short share candid WhatsApp study on what AI moderation got right\, where it failed\, and what it means for research platforms.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nThe purpose-built qual platform (logins\, dedicated apps\, structured prompts) is starting to look like a legacy model. As AI-assisted moderation matures and participants spend their lives inside messaging apps. A new question emerges: should qualitative research meet people where they already are? \n\n\n\nThis session shares a candid\, methodology-first account of a 6-day\, 58-participant co-creation study run inside WhatsApp. Revealing both the genuine gains and the emerging challenges that come with moving qual research into everyday chat. \n\n\n\nKey Takeaways: \n\n\n\n\nDiscover the conditions under which messaging-native fieldwork improves authenticity and participation over legacy platforms\, and the limits of that advantage.\n\n\n\nWhere AI moderation genuinely helped keep a fast-moving\, multimedia community on track\, and where it missed context\, over-triggered\, or needed human intervention.\n\n\n\nGain a forward-looking framework for evaluating whether your next qualitative study belongs on a dedicated platform\, or within a channel your participants already trust.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nEnric CidEnric Cid is a product strategist and business builder with over 20 years of experience in the market research industryFIND OUT MORE Enric CidMelissa ShortMelissa Short is a qualitative research and product management expert with experience spanning research\, marketing\, and sales.FIND OUT MORE Melissa Short
URL:https://www.insightplatforms.com/event/stop-logging-in-rethinking-where-qual-research-actually-happens/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Enric-Cid-Message-Native-Qual-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261110T180000
DTEND;TZID=Europe/London:20261110T182000
DTSTAMP:20261007T145329Z
CREATED:20260902T175619Z
LAST-MODIFIED:20261007T145329Z
UID:10000379-1794333600-1794334800@www.insightplatforms.com
SUMMARY:Can AI really understand emotion?
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nJon & Saul Cohen from Kindling ask: can AI understand emotion? Where sentiment analysis fails\, and what’s next for emotional measurement.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nJon and Saul’s talk explores the importance of emotion in market research.  \n\n\n\nWhat goes wrong with basic tools and traditional qual. And what the future of machine learning and artificial intelligence can unlock in this space. \n\n\n\nKey Takeaways: \n\n\n\n\nEmotion sells – the importance of emotion and understanding your consumer.\n\n\n\nLimitations in the space – traditional research and sentiment analysis\, LLM theme coding\, bias in humans and machines.\n\n\n\nThe next step in emotional understanding in machines.\n\n\n\nWhat better emotion measurement unlocks.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nJon CohenJon Cohen is Managing Director of Kindling Strategy\, the qualitative research consultancy behind Kindling EVA.FIND OUT MORE Jon CohenSaul CohenSaul Cohen\, Head of Product for Kindling EVA\, designed and developed the scientific frameworks and analytics for the EVA Platform.FIND OUT MORE Saul Cohen
URL:https://www.insightplatforms.com/event/can-ai-really-understand-emotion/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Josie-Peck-Kindling-EVA-AI-Emotion-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261110T182000
DTEND;TZID=Europe/London:20261110T184000
DTSTAMP:20261007T123146Z
CREATED:20260824T220851Z
LAST-MODIFIED:20261007T123146Z
UID:10000374-1794334800-1794336000@www.insightplatforms.com
SUMMARY:The Wrong Problem: AI Solved Speed and Scale. The Real Challenge Is Insight Drift
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nAdrian Sansone\, from DOCREPLAY.ai\, says AI fixed speed and scale in qual research\, but the real challenge left unsolved is insight drift.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nAI has transformed qualitative research by making studies faster\, larger\, and more affordable than ever before. But in solving for speed and scale\, has the industry overlooked a more fundamental issue? \n\n\n\nAs interviews become increasingly dynamic – whether led by humans or AI – variability in question delivery and probing can lead to insight drift: what happens when variability in both question delivery and probing causes the research findings to gradually move away from the original objective. \n\n\n\nThis session challenges the assumption that more conversations automatically produce better insights. Instead\, attendees will explore why consistent question delivery\, disciplined probing\, and maintaining alignment with the original research objective are equally important as speed and scale. \n\n\n\nKey Takeaways: \n\n\n\n\nRecognize why speed and scale alone do not guarantee better qualitative insights.\n\n\n\nUnderstand how variability in question delivery and probing can lead to insight drift and undermine confidence in research findings.\n\n\n\nLearn a framework for evaluating qualitative research through consistent question delivery\, disciplined probing\, and maintaining alignment with the original research objective.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nAdrian SansoneAdrian Sansone is the Founder & CEO of DOCREPLAY.ai\, a voice-capture qual research platform for the pharmaceutical and biotech industryFIND OUT MORE Adrian Sansone
URL:https://www.insightplatforms.com/event/the-wrong-problem-ai-solved-speed-and-scale-the-real-challenge-is-insight-drift/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 1
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Adrian-Sansone-Insights-Quality-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T130000
DTEND;TZID=Europe/London:20261111T134000
DTSTAMP:20261007T181005Z
CREATED:20260924T033442Z
LAST-MODIFIED:20261007T181005Z
UID:10000390-1794402000-1794404400@www.insightplatforms.com
SUMMARY:How to Build Org-Wide Empathy with Consumer Connects
DESCRIPTION:This live webinar is in partnership with:\n\n\nVoxpopmeVoxpopme’s integrated insights platform uses AI to collect\, centralise and analyse qualitative research data from videos.  \n\n\nBetsy Shaak on how to build org-wide empathy with Consumer Connects — lessons from a Fortune 50 program logging 27\,000 hours of contact.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nEvery company wants its people closer to consumers. Consumer Connects make that literal\, bringing people across your organisation into live conversations with the people they serve. Simple idea. Harder to make work at scale. \n\n\n\nRecruitment needs to run smoothly. Employees need to participate. And eventually\, consumer connection needs to become something people want to do\, not something they’re told to do. \n\n\n\nIn this session\, we’ll unpack what makes Consumer Connects stick across teams\, markets and thousands of conversations. \n\n\n\nKey Takeaways:\n\n\n\n\nFrom mandate to habit: How successful programs create their own pull.\n\n\n\nThe metrics that matter: Four numbers that show if it’s working.\n\n\n\nWhat scale looks like: Lessons from a Fortune 50 program\, that logged 27\,000 hours of consumer contact in one year.\n\n\n\nWho owns what: The operating model behind a repeatable program.\n\n\n\nMaking year two happen: Five rules for building something that lasts.\n\n\n\nGoing global: How to expand market by market.\n\n\n\n\nJoin us to make consumer closeness something your whole organisation does\, not just talks about. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nBetsy ShaakBetsy Shaak\, VP of Product at Voxpopme\, leads product development and strategy with her strong background in AI and market research.FIND OUT MORE Betsy Shaak\n\n\nLearn More About Voxpopme\n\n\nVoxpopmeVoxpopme’s integrated insights platform uses AI to collect\, centralise and analyse qualitative research data from videos.  FIND OUT MORE Voxpopme
URL:https://www.insightplatforms.com/event/how-to-build-org-wide-empathy-with-consumer-connects/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/jpeg:https://www.insightplatforms.com/wp-content/uploads/2026/09/Betsy-Shaak-Voxpopme-Building-Org-Wide-Empathy-Qualitative-Insights-Summit-November-2026-Featured-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T134000
DTEND;TZID=Europe/London:20261111T140000
DTSTAMP:20261007T131155Z
CREATED:20260909T140425Z
LAST-MODIFIED:20261007T131155Z
UID:10000387-1794404400-1794405600@www.insightplatforms.com
SUMMARY:Nobody Wrote It Down: African Qual and the Record AI Is Learning From
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nMpho Mpofu from Masutane on why AI misreads African consumers — a provenance test and framework for documenting unwritten methods.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nA model can only learn from what somebody wrote down. African qualitative practice has largely gone unwritten\, so when a global model is asked about the African consumer it answers from frameworks written elsewhere. The answer reads as authoritative and a client has no way of telling that it is not. \n\n\n\nThe session draws on 31 in-depth interviews with qualitative researchers across the continent\, done for The Qual African. Over and over they described methods they use every week and have never written down anywhere. Working with an interpreter who is doing much more than translating. Reading a silence in a group and knowing what to do with it. Real technique\, held in people’s heads and nowhere else. \n\n\n\nDocumentation is the urgent work now. The session covers how to do it inside live project work\, without turning it into a separate writing job that never happens. It also covers where AI does earn its place in African fieldwork\, because it does. \n\n\n\nKey Takeaways: \n\n\n\n\nA provenance test for AI output about African consumers\, to run before it reaches a client.\n\n\n\nHow to document method inside live project work\, and where to publish it without academic access.\n\n\n\nWhere AI helps in African fieldwork and where it does damage.\n\n\n\nHow to make the documentation gap a commercial argument in a client conversation.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nMpho MpofuMpho Mpofu is qualitative research and consumer insights specialist based in Johannesburg\, working across African and global markets.FIND OUT MORE Mpho Mpofu
URL:https://www.insightplatforms.com/event/nobody-wrote-it-down-african-qual-and-the-record-ai-is-learning-from/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/jpeg:https://www.insightplatforms.com/wp-content/uploads/2026/09/Mpho-Mpofu-Qualitative-Insights-Summit-November-2026-Featured-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T140000
DTEND;TZID=Europe/London:20261111T144000
DTSTAMP:20261013T142343Z
CREATED:20261013T135528Z
LAST-MODIFIED:20261013T142343Z
UID:10000397-1794405600-1794408000@www.insightplatforms.com
SUMMARY:Real Research Is “AI-Proof”. Three Real-World Examples That Prove It… While Still Using AI
DESCRIPTION:This live webinar is in partnership with:\n\n\nQualzyQualzy is a qualitative research platform that enables communities\, focus groups\, ideation\, product testing and video analysis.\n\n\nJulian Cole of Qualzy shares three real-world examples of what AI can and can’t do in qualitative research\, and where people still matter.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIt feels like AI is everywhere in research now. Yet there are some things it just can’t replace. Join Julian Cole from Qualzy for three real-world examples that demonstrate what cutting-edge AI can do\, and what it can’t. \n\n\n\nMost researchers by now have used AI enough to feel both empowered and fearful. Work that used to be hard and laborious has become almost trivially easy\, while the ongoing encroachment of AI into all aspects of research begs the question of where people fit in. Does AI just make research more efficient\, or is there a point where it replaces researchers\, and possibly even the people they talk to? \n\n\n\nTo help answer this\, the session looks at three areas of research where AI has brought a lot of change: long-term communities\, multi-day qualitative studies\, and live interviews and groups. It explores how state-of-the-art AI and researchers work hand in hand to improve what can be accomplished. While researchers need AI more and more to keep competing in a world of shrinking budgets and growing expectations\, the session also shows the areas where humans still add value that AI cannot replace… at least not without raising the question of whether the result is real research at all. \n\n\n\nKey takeaways: \n\n\n\n\nAn understanding of the importance of cutting-edge AI in long-term communities\, multi-day studies\, and live interviews and groups\, in a world where budgets are falling and expectations are rising.\n\n\n\nReal-world examples that prove two things can be true at once: AI can make the research process faster\, cheaper and arguably better… but at the same time\, AI can’t do “real research” all by itself.\n\n\n\nWhy “better”\, in particular\, can’t be achieved without the continuing involvement of humans — with practical examples of where real research still requires real people and\, by extension\, real researchers.\n\n\n\n\nSpeakers\n\n\nJulian ColeJulian Cole\, Co-founder of the company behind Qualzy\, a qualitative research platform for communities\, multi-day studies and live interviews.FIND OUT MORE Julian Cole\n\n\nLearn More About Qualzy\n\n\nQualzyQualzy is a qualitative research platform that enables communities\, focus groups\, ideation\, product testing and video analysis.FIND OUT MORE Qualzy
URL:https://www.insightplatforms.com/event/real-research-is-ai-proof-three-real-world-examples-that-prove-it-while-still-using-ai/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/Qualzy-AI-Proof-Research-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T144000
DTEND;TZID=Europe/London:20261111T150000
DTSTAMP:20261007T145751Z
CREATED:20260908T133954Z
LAST-MODIFIED:20261007T145751Z
UID:10000385-1794408000-1794409200@www.insightplatforms.com
SUMMARY:Strengthening Qual in the Age of AI: Adding the Cultural Layer
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nAlessia Clusini & Martina Faralli from Trybes\, on adding a cultural layer to qual research — a framework to discover\, understand & decide.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nAs AI makes more parts of research faster and easier to replicate\, where can qualitative research create more distinctive value? \n\n\n\nDrawing on Trybes Agency client cases\, this session explores how adding a cultural layer can strengthen the qual expertise you already have. \n\n\n\n\nThere will be a focus on three opportunities: \n\n\n\n\n\nDiscover more — Go where existing data cannot. Discover new behaviours\, contexts and cultural shifts before they fit established categories.\n\n\n\nUnderstand in context — See what surrounds and shapes behaviour. Understand the norms\, identities\, communities and relationships that give individual choices meaning.\n\n\n\nCreate greater decision value — Turn understanding into consequential decisions. Determine what should be built\, changed\, prioritised\, invested in or stopped.\n\n\n\n\nKey Takeaway: \n\n\n\nA simple framework\, grounded in real client work\, for identifying where a cultural layer can strengthen qualitative research\, differentiate your expertise and increase the value you deliver. \n\n\n\n \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nAlessia ClusiniAlessia Clusini\, Co-Founder & CEO at Trybes Agency\, is an award-winning digital ethnographer specialised in cultural and behavioural insight.FIND OUT MORE Alessia ClusiniMartina FaralliMartina Faralli is a psychologist and cultural researcher specialising in the emotional\, social and cultural forces that shape behaviour.FIND OUT MORE Martina Faralli
URL:https://www.insightplatforms.com/event/strengthening-qual-in-the-age-of-ai-adding-the-cultural-layer/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Alessia-Clusini-AI-Cultural-Layer-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T150000
DTEND;TZID=Europe/London:20261111T154000
DTSTAMP:20261013T164641Z
CREATED:20261007T203135Z
LAST-MODIFIED:20261013T164641Z
UID:10000394-1794409200-1794411600@www.insightplatforms.com
SUMMARY:The Unique Value of Qual: a Reminder of What We’re Fighting For
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nSimon Shaw & Kenny Fox reclaim qual’s purpose — the unique value of human-to-human research vs “qual at scale” data collection tools.A session in partnership with AQR.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nIn a moment when qual risks being reduced to process\, tools and speed\, this session reclaims its original purpose: generating human insight that changes how people think\, feel and decide. Part provocation\, part reflection\, we’ll celebrate the distinctive value only qualitative research can offer. \n\n\n\nSimon Shaw from Trinity McQueen will host the session\, outlining the AQR’s position on “human to human” research and how it compares with “AI to Human” data collection. \n\n\n\n·Kenny Fox from davies+mckerr will share his paper from the 2026 AQR Conference entitled “We’ve confused process for purpose” \n\n\n\nThere will be a Q&A following the session to discuss what it means for agencies\, clients and participants. \n\n\n\n\nWhat Will be Covered: \n\n\n\n\nWhat great qual is – and what it isn’t.\n\n\n\nThe unique value of human-to-human research.\n\n\n\nA refreshed definition of Qualitative Research and “Qual at Scale”.\n\n\n\n\n\nKey Takeaways: \n\n\n\n\nA new perspective on what good qualitative research is.\n\n\n\nA new perspective on where “Qual at scale” data collection tools fit into the toolkit.\n\n\n\n\nMany of us come from years of training\, education and traditional practice that gives us a better perception of what AI simply cannot do that humans can. It addresses three main tensions: Replacement\, Uselessness/ Under-appreciation and Professional Growth Hindrance. \n\n\n\nWe will explore these limitations of AI within qualitative research. The research project that helped propel a reframe of its role. And how that reframe can help AI’s limitations become a source of partnership\, not friction. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nSimon ShawSimon Shaw is Co-Founder of Trinity McQueen. He uses qual and behavioural science to improve strategy for brands and is an AQR Board member.FIND OUT MORE Simon ShawKenny FoxKenneth Fox\, Head of Qualitative at Davies+McKerr\, is a qualitative insights and brand strategy professional with 15+ years in the industry.FIND OUT MORE Kenny Fox
URL:https://www.insightplatforms.com/event/the-unique-value-of-qual-a-reminder-of-what-were-fighting-for/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/jpeg:https://www.insightplatforms.com/wp-content/uploads/2026/10/AQR-Panel-The-Unique-Value-of-Qual-Qualitative-Insights-Summit-November-2026-Featured-Image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T154000
DTEND;TZID=Europe/London:20261111T160000
DTSTAMP:20261007T145922Z
CREATED:20260824T213512Z
LAST-MODIFIED:20261007T145922Z
UID:10000373-1794411600-1794412800@www.insightplatforms.com
SUMMARY:Less Is More\, Your Strategy for More Research Participation and Insight
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nKai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nLess is More is a proven strategy yielding more participation and insight especially from harder-to-reach respondents: multicultural and/or sensitive topics. Key Takeaways: \n\n\n\n\nDistill your “can’t fit in all the questions” guide to 3-4 questions that cover the clients’ needs plus yield even more insights. Avoid the perpetual researcher dilemma of putting 20lbs of questions in a 5lb bag!\n\n\n\nBuild baseline trust quickly in how you show up as a moderator or facilitator — your personal surprising embodiment of Less is More.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nKai K. FuentesKai K. Fuentes founded Ebony Marketing Systems to address lack of multicultural research agencies in the growth of multicultural markets.FIND OUT MORE Kai K. Fuentes
URL:https://www.insightplatforms.com/event/less-is-more-your-strategy-for-more-research-participation-and-insight/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Kai-Fuentes-Audience-Engagement-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T160000
DTEND;TZID=Europe/London:20261111T164000
DTSTAMP:20261007T150048Z
CREATED:20260910T180253Z
LAST-MODIFIED:20261007T150048Z
UID:10000388-1794412800-1794415200@www.insightplatforms.com
SUMMARY:AI-Moderated Interviews: What's Working in Qual\, What Isn't\, and What's Next
DESCRIPTION:This live webinar is in partnership with:\n\n\nListen LabsPlatform for conducting\, analyzing\, and scaling AI-moderated customer interviews with rapid turnaround and multi-language support.\n\n\nEric Knoben & Samara Sargeant from Listen Labs\, on where AI-moderated interviews fit vs human qual\, and how digital twins extend insights.\n\n\n\n\n\n\n\n\n\nComplete the form to register for this free virtual event\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nAI-moderated interviews have moved from experiment to everyday qualitative practice\, promising interview depth at sample sizes qual teams could not reach before.  \n\n\n\nWhere does the method actually fit? Eric Knoben\, Head of Insights at Listen Labs and former President of Emerald\, joins Samara Sargeant of Listen’s insights team for a practitioner’s view. Where AI moderation earns its place\, where human moderators still win\, and how digital twins built from real interviews extend the life of qual insights instead of replacing them. \n\n\n\nPractical Takeaways: \n\n\n\n\nWhen to use AI-moderated interviews vs human-led qual\, and how to combine them.\n\n\n\nGuardrails for data quality\, recruitment\, and governance at large qual sample sizes.\n\n\n\nWhere synthetic panels and digital twins fit alongside real participants.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nEric KnobenEric Knoben\, Head of Insights for Listen Labs\, guides research methodology and works with customer insights teams on operationalizing AI.FIND OUT MORE Eric KnobenSamara SargeantSamara Sargeant\, Insights Strategist at Listen Labs\, helps organisations bring AI-powered qualitative research into decision-making.FIND OUT MORE Samara Sargeant\n\n\nLearn More About Listen Labs\n\n\nListen LabsPlatform for conducting\, analyzing\, and scaling AI-moderated customer interviews with rapid turnaround and multi-language support.FIND OUT MORE Listen Labs
URL:https://www.insightplatforms.com/event/ai-moderated-interviews-whats-working-in-qual-what-isnt-and-whats-next/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Listen-Labs-AIMI-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T164000
DTEND;TZID=Europe/London:20261111T170000
DTSTAMP:20261007T150146Z
CREATED:20260828T231940Z
LAST-MODIFIED:20261007T150146Z
UID:10000376-1794415200-1794416400@www.insightplatforms.com
SUMMARY:The Future of Qualitative Research Is Human-Ready
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nSheena Yap Chan on why fast qual research needs human readiness — the VISIBLE™ Framework to boost stakeholder trust\, storytelling & adoption.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nQualitative research is being transformed by generative AI\, video\, mobile ethnography\, and tools that can synthesise human stories faster than ever. Yet\, faster analysis does not automatically create better decisions. Many insights lose impact when participant voice is flattened\, emotional nuance is missed\, stakeholders do not trust the findings\, or researchers struggle to make the human truth visible inside the organisation. \n\n\n\nThis session introduces Human Readiness and the VISIBLE™ Framework. Voice\, Identity\, Spotlight\, Inner Work\, Belief\, Leverage\, and Elevation. As a practical solution for strengthening the human side of qualitative insight. Attendees will learn how confidence and visibility function as measurable competencies that affect research storytelling\, stakeholder influence\, insight adoption\, empathy\, and organisational decision-making. Participants will leave with a framework for identifying hidden gaps between what participants reveal\, and what organisations act on. \n\n\n\nBecause qualitative research does not create impact when stories are collected. It creates impact when people are ready to hear them. \n\n\n\nKey Takeaways: \n\n\n\n\nIdentify three Human Readiness gaps that can weaken qualitative insight impact. Including flattened participant voice\, low stakeholder trust\, unclear storytelling\, weak researcher influence\, missed emotional nuance\, or limited insight adoption.\n\n\n\nApply the VISIBLE™ Framework to strengthen participant-centered storytelling\, stakeholder communication\, insight visibility\, empathy\, and decision-readiness.\n\n\n\nBuild one practical Human Readiness action step that helps qualitative researchers translate human stories into clearer recommendations\, stronger stakeholder buy-in\, and more actionable business or product decisions.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nSheena Yap ChanSheena is a Wall Street Journal and Publishers Weekly bestselling author\, TEDx and keynote speaker\, and a leading voice in Human ReadinessFIND OUT MORE Sheena Yap Chan
URL:https://www.insightplatforms.com/event/the-future-of-qualitative-research-is-human-ready/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Sheena-Yap-Chan-Human-Framework-Qualitative-Insights-Summit-November-2026-Featured-Image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T170000
DTEND;TZID=Europe/London:20261111T172000
DTSTAMP:20261007T150253Z
CREATED:20260829T015057Z
LAST-MODIFIED:20261007T150253Z
UID:10000377-1794416400-1794417600@www.insightplatforms.com
SUMMARY:The Cracked Mirror: What AI Reflects About Us\, and What It Can't
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nJoshua LaMar from Amplinate on AI’s cracked mirror in research: The Three Mirrors framework for a hybrid qual model balancing AI speed with human judgement.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nGood art holds a mirror up to humanity. Now\, AI holds one up to our research: synthetic respondents\, digital twins\, and simulated interviews. But the mirror is cracked. Trained on the average\, it reflects the centre whilst losing the edges. The anomaly\, the contradiction\, and the uncomfortable question that ultimately changes the brief. \n\n\n\nMore importantly\, there is a second mirror we’re worse at using: the one we hold up to our own past. Time and again\, tech revolution made the same three mistakes. First\, we built for scale before we understood the human. We confused the medium for the message. We ignored the warnings until they became a crisis. But the record is complete\, from the internal warnings at Google in 2013\, to MIT’s finding that 95% of organisations are getting zero return on $30–40 billion of AI investment. That glass is fine. The crack is in the looking.. \n\n\n\nThis session introduces The Three Mirrors: a diagnostic framework of three questions that force us to check both reflections. What AI can’t show us\, and what we’ve been refusing to see. It closes with a practical model for hybrid qualitative work. Where AI delivers speed and scale\, as well as human judgment\, which makes it meaningful. \n\n\n\nKey Takeaways: \n\n\n\n\nThree Mirrors framework: three questions to hold up to any AI initiative before it ships.\n\n\n\nA four-stage test for locating where your research sits between reflection and simulation.\n\n\n\nHybrid qual model: which tasks to hand to AI. Which calls to keep human\, and the real-world reversals that make the case for you.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nJosh LaMarJosh LaMar is CEO and Co-Founder of Amplinate\, an international research and design agency specializing in cross-cultural insights.FIND OUT MORE Josh LaMar
URL:https://www.insightplatforms.com/event/the-cracked-mirror-what-ai-reflects-about-us-and-what-it-cant/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/08/Joshua-Lamar-Framework-for-AI-Adoption-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T172000
DTEND;TZID=Europe/London:20261111T174000
DTSTAMP:20261007T150335Z
CREATED:20260902T184522Z
LAST-MODIFIED:20261007T150335Z
UID:10000380-1794417600-1794418800@www.insightplatforms.com
SUMMARY:Remove the friction\, not the Human: A perspective of the role of AI in Qualitative Research in South Africa
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nSamantha Loggenberg from Insights Edge\, on AI in African qual research: a “bothism” approach to removing friction while protecting real human proximity.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nIt is not new news that AI is rapidly changing qualitative research. From transcription and synthesis to analysis\, hypothesis generation\, AI-led conversations and increasingly AI pack and innovation work. But as the industry races to adopt new tools\, the more useful question may not be “Where can we use AI?” but “Where does AI genuinely make the research better and where do we still need proximity to real human experience?” \n\n\n\nDrawing on nearly 30 years of qualitative research across Africa and other international markets\, Samantha brings a practical\, non-European perspective to this question. Africa provides a particularly powerful lens through which to examine AI-enabled research. Multilingual\, enormous differences in lived context. Informal and formal economies existing alongside one another. Culturally nuanced communication and consumer realities\, that are not always well represented in the data on which technology relies. AI can help us find patterns\, interrogate more information\, and remove enormous amounts of friction from the research process. But a convincing representation of human experience is not necessarily evidence of human experience. \n\n\n\nRather than arguing for either traditional research or AI\, the session introduces a practical “bothism” approach. Deciding deliberately\, where technology should accelerate\, augment or scale research and where fresh human discovery remains essential. Through real methodological examples from WhatsApp diaries and mobile ethnography\, to unconventional fieldwork environments and AI-assisted analysis\, the session demonstrates why methodology should follow the question\, the consumer and the context\, rather than the technology. \n\n\n\nThe session will leave researchers with a simple way of thinking about AI in their own work. \n\n\n\nKey Takeaways: \n\n\n\n\nThinking about how to identify the parts of qualitative research where AI can remove friction and increase analytical capacity.\n\n\n\nHow to distinguish AI-generated or modelled understanding from fresh human discovery.\n\n\n\nHow to decide when scale is useful and when depth\, intimacy and cultural context matter more.\n\n\n\nHow to use AI as an analytical partner without outsourcing researcher judgement.\n\n\n\nHow to protect proximity to real consumers while still embracing the speed and possibilities of AI-enabled research.\n\n\n\n\nThe central message is simple: the future of qualitative research is neither human nor AI. It is knowing how to combine the strengths of both\, essentially removing friction\, without removing humanity. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nSamantha LoggenbergSamantha Loggenberg\, founder of Insights Edge\, is a senior qualitative researcher with  30 years’ experience in the insights industry.FIND OUT MORE Samantha Loggenberg
URL:https://www.insightplatforms.com/event/remove-the-friction-not-the-human-a-perspective-of-the-role-of-ai-in-qualitative-research-in-south-africa/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Samantha-Loggenberg-AI-in-Africa-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T174000
DTEND;TZID=Europe/London:20261111T180000
DTSTAMP:20261007T150430Z
CREATED:20260902T204950Z
LAST-MODIFIED:20261007T150430Z
UID:10000382-1794418800-1794420000@www.insightplatforms.com
SUMMARY:What AI Can't See: Cultural Sovereignty and the Human Intelligence Layer
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nNichola Quail on why AI defaults to Western norms — and how a human intelligence layer brings cultural sovereignty to AI research.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nAs brands and marketers race to scale customer understanding with AI\, a quieter risk emerges: cultural sameness. Most AI models are trained on a narrow slice of the world — overwhelmingly Western\, English-speaking\, and urban — yet businesses use them to build personas\, campaigns and customer strategy for markets these models were never designed to represent. \n\n\n\nThis session reframes qualitative research as the human intelligence layer that keeps AI outputs accurate\, culturally grounded\, and commercially useful. We draw on proprietary consumer research across Australia and the US\, real client work correcting AI-generated personas\, and the growing global movement toward AI and data sovereignty. From Indigenous data rights in Aotearoa\, New Zealand\, to sovereign AI investment in France and India. Nichola Quail shows us why understanding a customer on their own terms\, is no longer a nice-to-have. It’s a strategic asset which competitors can’t buy off the shelf. \n\n\n\nKey Takeaways: \n\n\n\n\nWhy AI-generated personas and insights consistently default to a narrow\, Western worldview — and what this costs a brand in market.\n\n\n\nWhat “cultural sovereignty” means for brands\, and why it’s a boardroom and government issue. Not just a research one.\n\n\n\nA practical framework for building a human intelligence layer into AI-enabled workflows. Getting upstream of training data\, briefing AI tools with cultural context\, and stress-testing outputs with real people.\n\n\n\nHow to move from selling one-off research projects to packaging cultural insight as an ongoing\, AI-ready retainer.\n\n\n\n\nThis session is designed for qualitative researchers\, consultants\, and insights leaders who want to lead the client conversation on AI rather than be left out of it\, and build more strategic\, higher-value work in the Agentic era. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nNichola QuailNichola Quail from Insight Exchange researches why humans behave the way they do and builds AI-augmented research delivery into her business.FIND OUT MORE Nichola Quail
URL:https://www.insightplatforms.com/event/what-ai-cant-see-cultural-sovereignty-and-the-human-intelligence-layer/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Nichola-Quail-Cultural-Sovereignty-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261111T180000
DTEND;TZID=Europe/London:20261111T182000
DTSTAMP:20261007T155354Z
CREATED:20260902T211924Z
LAST-MODIFIED:20261007T155354Z
UID:10000383-1794420000-1794421200@www.insightplatforms.com
SUMMARY:AI-Moderated Interviews in Practice: Promise\, Pitfalls\, and Human Oversight
DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nJeremy Cochran from Burke asks: are AI-moderated interviews really qual research? Why they’re a qual-quant hybrid needing human oversight to work.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n                    Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit            \n            \n\n\n\n\n\n\n\n\nAI moderated interviews/QAS have become extremely popular over the last few years\, and are touted as a new advancement in the world of qualitative research\, letting qual be done at the scale and speed of quant. But do those claims hold up? This new methodology raises important questions on what insights they provide.  \n\n\n\nIn reality\, AI-moderated interviews are not clear-cut and easy\, as the platforms would like you to believe. Jeremy discusses how AIMIs differ from traditional qualitative research\, and where human guidance is needed to ensure AI interviews yield useful insights. Also why AIMIs should not be thought of as qualitative research but rather as a qual-quant hybrid method\, and how this affects how researchers design\, execute\, and interpret the results of this methodology. The session will conclude with where Jeremy perceives AI moderation progressing\, and how the qual-quant binary will continue to collapse as new technology allows for hybrid methods. \n\n\n\nKey Takeaways: \n\n\n\n\nAI moderation can enhance overall research abilities\, if done in conjunction with humans.\n\n\n\nDesign\, sample management\, and analysis are top areas where humans can to intervene for AIMIs.\n\n\n\nDevelopments in survey platform technology and AI will further combine qual and quant elements. Creating new forms of qual-quant hybrid research.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nJeremy CochranJeremy Cochran\, PsyD is Senior Consultant at Burke\, where he helps advance innovative research approaches that deliver deeper insights.FIND OUT MORE Jeremy Cochran
URL:https://www.insightplatforms.com/event/ai-moderated-interviews-in-practice-promise-pitfalls-and-human-oversight/
CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Jeremy-Cochran-AIMI-Qualitative-Insights-Summit-November-2026-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270216T130000
DTEND;TZID=Europe/London:20270217T200000
DTSTAMP:20261014T161857Z
CREATED:20261014T160558Z
LAST-MODIFIED:20261014T161857Z
UID:10000403-1802782800-1802894400@www.insightplatforms.com
SUMMARY:Demo Days: The Impact Edition Feb 2027
DESCRIPTION:With Dig Insights \n\n\nlive webinar\n\nAudience/Consumer SegmentationCompetitor AnalysisMarket TrendsInnovation Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX
URL:https://www.insightplatforms.com/event/demo-days-the-impact-edition-feb-2027/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/Demo-Days-Feb-2027-The-Impact-Edition-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270518T130000
DTEND;TZID=Europe/London:20270519T200000
DTSTAMP:20261014T200300Z
CREATED:20261014T161716Z
LAST-MODIFIED:20261014T200300Z
UID:10000404-1810645200-1810756800@www.insightplatforms.com
SUMMARY:The Next Generation Insights Summit 2027
DESCRIPTION:With Dig Insights \n\n\nlive webinar\n\nAudience/Consumer SegmentationCompetitor AnalysisMarket TrendsInnovation Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX
URL:https://www.insightplatforms.com/event/the-next-generation-insights-summit-may-2027/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/The-Next-Gen-Insights-Summit-May-2027-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270706T130000
DTEND;TZID=Europe/London:20270707T200000
DTSTAMP:20261014T162418Z
CREATED:20261014T162413Z
LAST-MODIFIED:20261014T162418Z
UID:10000405-1814878800-1814990400@www.insightplatforms.com
SUMMARY:Demo Days: The Innovation Edition July 2027
DESCRIPTION:With Dig Insights \n\n\nlive webinar\n\nAudience/Consumer SegmentationCompetitor AnalysisMarket TrendsInnovation Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX
URL:https://www.insightplatforms.com/event/demo-days-the-innovation-edition-july-2027/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/Demo-Days-July-2027-The-Innovation-Edition-Featured-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270928T080000
DTEND;TZID=Europe/London:20270928T190000
DTSTAMP:20261014T200629Z
CREATED:20261014T163426Z
LAST-MODIFIED:20261014T200629Z
UID:10000406-1822118400-1822158000@www.insightplatforms.com
SUMMARY:Research Tech Founders & Leaders Summit 2027
DESCRIPTION:With Dig Insights \n\n\nlive webinar\n\nAudience/Consumer SegmentationCompetitor AnalysisMarket TrendsInnovation Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX
URL:https://www.insightplatforms.com/event/research-tech-founders-leaders-summit-sept-2027/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/Research-Tech-Founders-Leaders-Summit-London-Sept-2027-Featured-Image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270929T080000
DTEND;TZID=Europe/London:20270929T190000
DTSTAMP:20261014T200652Z
CREATED:20261014T164148Z
LAST-MODIFIED:20261014T200652Z
UID:10000407-1822204800-1822244400@www.insightplatforms.com
SUMMARY:The Corporate Research & Insights Summit 2027
DESCRIPTION:With Dig Insights \n\n\nlive webinar\n\nAudience/Consumer SegmentationCompetitor AnalysisMarket TrendsInnovation Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX
URL:https://www.insightplatforms.com/event/the-corporate-research-insights-summit-sept-2027/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/CRIS-London-Sept-2027-Featured-Image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270930T080000
DTEND;TZID=Europe/London:20270930T190000
DTSTAMP:20261014T201026Z
CREATED:20261014T164934Z
LAST-MODIFIED:20261014T201026Z
UID:10000408-1822291200-1822330800@www.insightplatforms.com
SUMMARY:Festival of Insights 2027
DESCRIPTION:With Dig Insights \n\n\nlive webinar\n\nAudience/Consumer SegmentationCompetitor AnalysisMarket TrendsInnovation Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX
URL:https://www.insightplatforms.com/event/festival-of-insights-sept-2027/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/Festival-of-Insights-London-Sept-2027-Featured-Image-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20271116T120000
DTEND;TZID=Europe/London:20271117T200000
DTSTAMP:20261014T170313Z
CREATED:20261014T170305Z
LAST-MODIFIED:20261014T170313Z
UID:10000409-1826366400-1826481600@www.insightplatforms.com
SUMMARY:The Qualitative Insights Summit 2027
DESCRIPTION:With Dig Insights \n\n\nlive webinar\n\nAudience/Consumer SegmentationCompetitor AnalysisMarket TrendsInnovation Research\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nXXX \n\n\n\n\nXXX\n\n\n\n\nXXX
URL:https://www.insightplatforms.com/event/the-qualitative-insights-summit-2027/
ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/10/The-Qualitative-Insights-Summit-Nov-2027-Featured-Image.png
END:VEVENT
END:VCALENDAR