BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Insight Platforms - ECPv6.18.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Insight Platforms X-ORIGINAL-URL:https://www.insightplatforms.com X-WR-CALDESC:Events for Insight Platforms REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20261111T172000 DTEND;TZID=Europe/London:20261111T174000 DTSTAMP:20261007T150335Z CREATED:20260902T184522Z LAST-MODIFIED:20261007T150335Z UID:10000380-1794417600-1794418800@www.insightplatforms.com SUMMARY:Remove the friction\, not the Human: A perspective of the role of AI in Qualitative Research in South Africa DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nSamantha Loggenberg from Insights Edge\, on AI in African qual research: a “bothism” approach to removing friction while protecting real human proximity.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nIt is not new news that AI is rapidly changing qualitative research. From transcription and synthesis to analysis\, hypothesis generation\, AI-led conversations and increasingly AI pack and innovation work. But as the industry races to adopt new tools\, the more useful question may not be “Where can we use AI?” but “Where does AI genuinely make the research better and where do we still need proximity to real human experience?” \n\n\n\nDrawing on nearly 30 years of qualitative research across Africa and other international markets\, Samantha brings a practical\, non-European perspective to this question. Africa provides a particularly powerful lens through which to examine AI-enabled research. Multilingual\, enormous differences in lived context. Informal and formal economies existing alongside one another. Culturally nuanced communication and consumer realities\, that are not always well represented in the data on which technology relies. AI can help us find patterns\, interrogate more information\, and remove enormous amounts of friction from the research process. But a convincing representation of human experience is not necessarily evidence of human experience. \n\n\n\nRather than arguing for either traditional research or AI\, the session introduces a practical “bothism” approach. Deciding deliberately\, where technology should accelerate\, augment or scale research and where fresh human discovery remains essential. Through real methodological examples from WhatsApp diaries and mobile ethnography\, to unconventional fieldwork environments and AI-assisted analysis\, the session demonstrates why methodology should follow the question\, the consumer and the context\, rather than the technology. \n\n\n\nThe session will leave researchers with a simple way of thinking about AI in their own work. \n\n\n\nKey Takeaways: \n\n\n\n\nThinking about how to identify the parts of qualitative research where AI can remove friction and increase analytical capacity.\n\n\n\nHow to distinguish AI-generated or modelled understanding from fresh human discovery.\n\n\n\nHow to decide when scale is useful and when depth\, intimacy and cultural context matter more.\n\n\n\nHow to use AI as an analytical partner without outsourcing researcher judgement.\n\n\n\nHow to protect proximity to real consumers while still embracing the speed and possibilities of AI-enabled research.\n\n\n\n\nThe central message is simple: the future of qualitative research is neither human nor AI. It is knowing how to combine the strengths of both\, essentially removing friction\, without removing humanity. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nSamantha LoggenbergSamantha Loggenberg\, founder of Insights Edge\, is a senior qualitative researcher with 30 years’ experience in the insights industry.FIND OUT MORE Samantha Loggenberg URL:https://www.insightplatforms.com/event/remove-the-friction-not-the-human-a-perspective-of-the-role-of-ai-in-qualitative-research-in-south-africa/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Samantha-Loggenberg-AI-in-Africa-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261111T174000 DTEND;TZID=Europe/London:20261111T180000 DTSTAMP:20261007T150430Z CREATED:20260902T204950Z LAST-MODIFIED:20261007T150430Z UID:10000382-1794418800-1794420000@www.insightplatforms.com SUMMARY:What AI Can't See: Cultural Sovereignty and the Human Intelligence Layer DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nNichola Quail on why AI defaults to Western norms — and how a human intelligence layer brings cultural sovereignty to AI research.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nAs brands and marketers race to scale customer understanding with AI\, a quieter risk emerges: cultural sameness. Most AI models are trained on a narrow slice of the world — overwhelmingly Western\, English-speaking\, and urban — yet businesses use them to build personas\, campaigns and customer strategy for markets these models were never designed to represent. \n\n\n\nThis session reframes qualitative research as the human intelligence layer that keeps AI outputs accurate\, culturally grounded\, and commercially useful. We draw on proprietary consumer research across Australia and the US\, real client work correcting AI-generated personas\, and the growing global movement toward AI and data sovereignty. From Indigenous data rights in Aotearoa\, New Zealand\, to sovereign AI investment in France and India. Nichola Quail shows us why understanding a customer on their own terms\, is no longer a nice-to-have. It’s a strategic asset which competitors can’t buy off the shelf. \n\n\n\nKey Takeaways: \n\n\n\n\nWhy AI-generated personas and insights consistently default to a narrow\, Western worldview — and what this costs a brand in market.\n\n\n\nWhat “cultural sovereignty” means for brands\, and why it’s a boardroom and government issue. Not just a research one.\n\n\n\nA practical framework for building a human intelligence layer into AI-enabled workflows. Getting upstream of training data\, briefing AI tools with cultural context\, and stress-testing outputs with real people.\n\n\n\nHow to move from selling one-off research projects to packaging cultural insight as an ongoing\, AI-ready retainer.\n\n\n\n\nThis session is designed for qualitative researchers\, consultants\, and insights leaders who want to lead the client conversation on AI rather than be left out of it\, and build more strategic\, higher-value work in the Agentic era. \n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nNichola QuailNichola Quail from Insight Exchange researches why humans behave the way they do and builds AI-augmented research delivery into her business.FIND OUT MORE Nichola Quail URL:https://www.insightplatforms.com/event/what-ai-cant-see-cultural-sovereignty-and-the-human-intelligence-layer/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Nichola-Quail-Cultural-Sovereignty-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20261111T180000 DTEND;TZID=Europe/London:20261111T182000 DTSTAMP:20261007T155354Z CREATED:20260902T211924Z LAST-MODIFIED:20261007T155354Z UID:10000383-1794420000-1794421200@www.insightplatforms.com SUMMARY:AI-Moderated Interviews in Practice: Promise\, Pitfalls\, and Human Oversight DESCRIPTION:This live webinar is part of The Qualitative Insights Summit 2026:\n\n\n\n\n\n\n\nJeremy Cochran from Burke asks: are AI-moderated interviews really qual research? Why they’re a qual-quant hybrid needing human oversight to work.\n\n\n\n\n\n\n\n\n\nComplete this form to register for all summit sessions\n\n\n\n Webinar Signup Form (#4)First NameLast NameEmailJob TitleCompanyCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R.\, ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweTerms Acceptance By signing up\, you agree to the Event Terms and Privacy Policy.View Event Terms & Privacy Policy Submit \n \n\n\n\n\n\n\n\n\nAI moderated interviews/QAS have become extremely popular over the last few years\, and are touted as a new advancement in the world of qualitative research\, letting qual be done at the scale and speed of quant. But do those claims hold up? This new methodology raises important questions on what insights they provide. \n\n\n\nIn reality\, AI-moderated interviews are not clear-cut and easy\, as the platforms would like you to believe. Jeremy discusses how AIMIs differ from traditional qualitative research\, and where human guidance is needed to ensure AI interviews yield useful insights. Also why AIMIs should not be thought of as qualitative research but rather as a qual-quant hybrid method\, and how this affects how researchers design\, execute\, and interpret the results of this methodology. The session will conclude with where Jeremy perceives AI moderation progressing\, and how the qual-quant binary will continue to collapse as new technology allows for hybrid methods. \n\n\n\nKey Takeaways: \n\n\n\n\nAI moderation can enhance overall research abilities\, if done in conjunction with humans.\n\n\n\nDesign\, sample management\, and analysis are top areas where humans can to intervene for AIMIs.\n\n\n\nDevelopments in survey platform technology and AI will further combine qual and quant elements. Creating new forms of qual-quant hybrid research.\n\n\n\n\n\n\n\n\n\n\n\nSpeakers\n\n\nJeremy CochranJeremy Cochran\, PsyD is Senior Consultant at Burke\, where he helps advance innovative research approaches that deliver deeper insights.FIND OUT MORE Jeremy Cochran URL:https://www.insightplatforms.com/event/ai-moderated-interviews-in-practice-promise-pitfalls-and-human-oversight/ CATEGORIES:2026-11 Qualitative Insights Summit Nov 2026 - Day 2 ATTACH;FMTTYPE=image/png:https://www.insightplatforms.com/wp-content/uploads/2026/09/Jeremy-Cochran-AIMI-Qualitative-Insights-Summit-November-2026-Featured-Image.png END:VEVENT END:VCALENDAR