Insight Platforms

Researcher-Driven AI: Making Report-Ready Insights a Possibility at Your First Pass
2024-10-16 15:00 - 16:00 (Europe/London)
With

Knit helps Insights professionals run quant & qual research with Researcher-Driven AI, delivering comprehensive “report-ready insights”.

Knit Co-Founder & CEO, Aneesh Dhawan, unveils the newest development in the Insights space, in “Researcher-Driven AI,” and how it’s helping Insights professionals arrive at “report-ready insights” a mere hours after fielding wraps.

Aneesh will walk through the evolution of custom research over the past few years that has led to the development of Researcher-Driven AI, including:

Fallacies with how AI has been leveraged within research to date

Unveiling Researcher-Driven AI’s guiding principles

Walking through a real study conducted on Knit’s new platform to showcasing “report-ready insights” in action

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Knit helps Insights professionals run quant & qual research with Researcher-Driven AI, delivering comprehensive “report-ready insights”.

Knit Co-Founder & CEO, Aneesh Dhawan, unveils the newest development in the Insights space, in “Researcher-Driven AI,” and how it’s helping Insights professionals arrive at “report-ready insights” a mere hours after fielding wraps.

Aneesh will walk through the evolution of custom research over the past few years that has led to the development of Researcher-Driven AI, including:

Fallacies with how AI has been leveraged within research to date

Unveiling Researcher-Driven AI’s guiding principles

Walking through a real study conducted on Knit’s new platform to showcasing “report-ready insights” in action

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Aneesh DhawanAneesh Dhawan, CEO and founder of Knit, an AI-Powered Qual-at-scale platform for brands to better understand their target audience.FIND OUT MORE Aneesh Dhawan

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KnitKnit is an end-to-end Insights Platform combining Quant, Video & AI for brands get quicker & holistic understanding of their target audience.FIND OUT MORE Knit

How to Analyze Qualitative Insights with Generative AI
2024-10-16 14:00 - 15:00
With

AI’s use in research is ramping up. But, knowing how to use AI efficiently and effectively still comes with a learning curve.

You could learn how to use AI on the job. Or join Erica Dinger, Voxpopme’s Director of Research Services, to discover her secrets for analyzing qualitative research at speed and scale.

Erica’s team has been using AI to deliver insights for enterprise research teams. Now, she’s ready to share the practical knowledge she’s learned, ensuring you can apply these insights directly to your own research.

What you’ll learn:

When and how to use AI to understand qualitative data

How to best combine AI and human expertise

Techniques to find reliable insights

Common AI pitfalls to avoid

Register now to master AI skills and accelerate your qualitative research.

Then, discover how to access Voxpopme Services for added AI expertise and extra resources whenever needed.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

I’s use in research is ramping up. But, knowing how to use AI efficiently and effectively still comes with a learning curve.

You could learn how to use AI on the job. Or join Erica Dinger, Voxpopme’s Director of Research Services, to discover her secrets for analyzing qualitative research at speed and scale.

Erica’s team has been using AI to deliver insights for enterprise research teams. Now, she’s ready to share the practical knowledge she’s learned, ensuring you can apply these insights directly to your own research.

What you’ll learn:

When and how to use AI to understand qualitative data

How to best combine AI and human expertise

Techniques to find reliable insights

Common AI pitfalls to avoid

Register now to master AI skills and accelerate your qualitative research.

Then, discover how to access Voxpopme Services for added AI expertise and extra resources whenever needed.

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Erica DingerErica Dinger is Voxpopme’s Director of Research Service, where she helps clients uncover insights from scalable consumer video conversations.FIND OUT MORE Erica Dinger

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VoxpopmeVoxpopme’s integrated insights platform uses AI to collect, centralise and analyse qualitative research data from videos. FIND OUT MORE Voxpopme

Get Insights In 24 Hours: How AI Co-Workers Power Rapid End-to-End Research
2024-10-15 18:00 - 19:00
With

Understand how Focaldata’s AI co-worker can collaborate with human researchers to enhance and scale research processes and uncover deeper insights.

Once seen as emerging tech, generative AI is now streamlining research by enhancing and scaling data analytics, improving research design efficiency, and uncovering deeper qualitative insights through actionable reports. Yet, AI has so much more to offer.

At Focaldata we’re reimagining how AI and human researchers collaborate. Our AI co-worker handles tasks that previously required a team of researchers: developing research plans, adapting research methodologies in real time based on incoming data, moderating interviews, and generating detailed live reports that can be interrogated in natural language.

In this session, Focaldata CEO Justin Ibbett will introduce the AI co-worker and show how it’s transforming the way research is delivered.

He’ll demonstrate how it understands your objectives, creates research plans, and delivers actionable results—like an agency but faster and at a fraction of the cost. He’ll also share how clients like Virgin Media O2 and MoneySuperMarket have used Focaldata AI to crowdsource product innovations, map consumer trends to specific customer segments, and more.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Understand how Focaldata’s AI co-worker can collaborate with human researchers to enhance and scale research processes and uncover deeper insights.

Once seen as emerging tech, generative AI is now streamlining research by enhancing and scaling data analytics, improving research design efficiency, and uncovering deeper qualitative insights through actionable reports. Yet, AI has so much more to offer.

At Focaldata we’re reimagining how AI and human researchers collaborate. Our AI co-worker handles tasks that previously required a team of researchers: developing research plans, adapting research methodologies in real time based on incoming data, moderating interviews, and generating detailed live reports that can be interrogated in natural language.

In this session, Focaldata CEO Justin Ibbett will introduce the AI co-worker and show how it’s transforming the way research is delivered.

He’ll demonstrate how it understands your objectives, creates research plans, and delivers actionable results—like an agency but faster and at a fraction of the cost. He’ll also share how clients like Virgin Media O2 and MoneySuperMarket have used Focaldata AI to crowdsource product innovations, map consumer trends to specific customer segments, and more.

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Justin IbbettJustin Ibbett is one of UK’s leading experts on the use of MRP (Multilevel Regression & Poststratification), data, & machine learning.FIND OUT MORE Justin Ibbett

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FocaldataFocaldata AI uses AI to design research projects, conduct interviews with participants, conduct analysis and generate reports.FIND OUT MORE Focaldata

Automated Insight Reporting Done Right!
2024-10-15 17:00 - 18:00
E-Tabs freed Directions‘ resources for higher value tasks, like storytelling and visualizations, by cutting more than 50% of reporting hours.

This joint presentation between Directions Group’s Director of Data Reporting Solutions, Rachel Cummins, and their technology solutions partner E-Tabs, explores the process of identifying limitations in reporting processes and finding a solution that provides a strategic and competitive advantage that saves both time and costs.

Originally, Directions developed a reporting automation system using VBAcode. However, this system struggled to handle increasing complexities from Directions’ clients . Rachel recalls, “As the complexity and demand for projects grew, the limitations of the VBA system became more apparent, and the team struggled to meet client demands effectively.” After searching for a solution that would meet all their needs, Directions Research discovered E-Tabs.

Through utilising E-Tabs’ automation solutions, Directions Group’s analytical spend reduced by over 30% and their analytical hours slashed by well over 50%. In fact, the average hours spent per wave decreased from 38.5 hours to only 9.8 hours. This substantial improvement has freed up resources for more high-value tasks, such as storytelling and visualization.

Key takeaways:

The limitations of VBA and macros

The strategic and competitive advantages using the right automation solution

How to be on the lookout for projects and opportunities to automate

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

E-Tabs freed Directions’ resources for higher value tasks, like storytelling and visualizations, by cutting more than 50% of reporting hours.

This joint presentation between Directions Group’s Director of Data Reporting Solutions, Rachel Cummins, and their technology solutions partner E-Tabs, explores the process of identifying limitations in reporting processes and finding a solution that provides a strategic and competitive advantage that saves both time and costs.

Originally, Directions developed a reporting automation system using VBAcode. However, this system struggled to handle increasing complexities from Directions’ clients . Rachel recalls, “As the complexity and demand for projects grew, the limitations of the VBA system became more apparent, and the team struggled to meet client demands effectively.” After searching for a solution that would meet all their needs, Directions Research discovered E-Tabs.

Through utilising E-Tabs’ automation solutions, Directions Group’s analytical spend reduced by over 30% and their analytical hours slashed by well over 50%. In fact, the average hours spent per wave decreased from 38.5 hours to only 9.8 hours. This substantial improvement has freed up resources for more high-value tasks, such as storytelling and visualization.

Key takeaways:

The limitations of VBA and macros

The strategic and competitive advantages using the right automation solution

How to be on the lookout for projects and opportunities to automate

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Speakers

Rachel CumminsRachel Cummins has 25 years of experience in market research, specializing in data analysis & visualization for strategic business decisions.FIND OUT MORE Rachel CumminsBenjamin RiettiBenjamin Rietti is the CEO and founder of E-Tabs, providing reporting services and solutions to the MR industry for over 25 years.FIND OUT MORE Benjamin Rietti

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E-TabsE-Tabs offers services and software for automating PowerPoint, Word and Excel reports including bespoke auto-charting and dashboard creation.FIND OUT MORE E-TabsThe Directions GroupThe Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate through integrated intelligence.FIND OUT MORE The Directions Group

AI in Action: Transforming Qualitative Research for More Powerful Insights
2024-10-15 16:00 - 17:00
With

Discover how to leverage AI to transform your qualitative research analysis, making it faster and more efficient to uncover valuable insights.

In this session, you’ll hear real-world success stories, including practical applications from PA Consulting that highlight the tangible benefits of AI in research.

Plus, get a sneak peek into future AI innovations from Recollective that promise to reimagine the way you use qualitative data.

Whether you’re looking to enhance your current research capabilities or stay ahead of the curve, this session will show you how AI is driving rapid, actionable insights.

Don’t miss your chance to see how the future of qualitative research is unfolding—today!

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Part of the Analytics & Reporting Summit – October 2024:

Discover how to leverage AI to transform your qualitative research analysis, making it faster and more efficient to uncover valuable insights.

In this session, you’ll hear real-world success stories,including practical applications from PA Consulting that highlight the tangible benefits of AI in research.

Plus, get a sneak peek into future AI innovations from Recollective that promise to reimagine the way you use qualitative data.

Whether you’re looking to enhance your current research capabilities or stay ahead of the curve, this session will show you how AI is driving rapid, actionable insights.

Don’t miss your chance to see how the future of qualitative research is unfolding—today!

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Speakers

Fiona MacGregorFiona is a qualitative researcher and moderator with particular expertise in technology B2B research categories.FIND OUT MORE Fiona MacGregorHolly RiedlingerHolly Riedlinger is a mixed-method researcher at PA Consulting, specialising in short and long term insights communities.FIND OUT MORE Holly RiedlingerDana CassadyDana Cassady understands the power of qualitative data and the critical role of customer voice plays in inspiring & enacting change.FIND OUT MORE Dana CassadyAdam Di TotaAdam Di Tota is Recollective’s Director of Product Management. He helps ensure the platform stays at the cutting-edge of research technology.FIND OUT MORE Adam Di Tota

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RecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective

Insights Chatbot: Replacement for Dashboards or Just a Gimmick?
2024-10-15 15:00 - 16:00
With

Caplena explores the applications and limitations of using insights chatbots for exploring survey data in natural language.

The webinar explores whether insights chatbots, which allow exploring survey data in natural language, can replace traditional dashboards or are merely demo-ware.

Maurice Gonzenbach, Co-CEO of Caplena, presents real-world applications and limitations of these chatbots, using examples from companies like Lufthansa and DHL.

The discussion focuses on the chatbot’s capability to deliver reliable data insights and its implications for CX managers.

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

Caplena explores the applications and limitations of using insights chatbots for exploring survey data in natural language.

The webinar explores whether insights chatbots, which allow exploring survey data in natural language, can replace traditional dashboards or are merely demo-ware.

Maurice Gonzenbach, Co-CEO of Caplena, presents real-world applications and limitations of these chatbots, using examples from companies like Lufthansa and DHL.

The discussion focuses on the chatbot’s capability to deliver reliable data insights and its implications for CX managers.

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Maurice GonzenbachMaurice Gonzenbach is the Co-Founder of Caplena.FIND OUT MORE Maurice Gonzenbach

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CaplenaCaplena uses Augmented Intelligence to analyse large amounts of free text from reviews and open-ended survey questions.FIND OUT MORE Caplena

Using AI to Improve Accuracy and Scope of Market Research
2024-10-15 14:00 - 15:00
With

The Glimpse platform leverages AI to create enriched insights that empower researchers to dive deeper into data and make better-informed decisions.

In this exclusive session featuring Glimpse’s Neil Dixit, CEO & founder with interviews conducted by Adam Bai, Chief Strategy Officer, with industry trailblazers Nick Nyhan, Former Chief Digital Officer of Kantar and Radi Hindawi, SVP, InMoment – Delivery & Consulting, we’ll explore how AI-driven solutions can improve the accuracy and scope of market research, with a special focus on audience segmentation and the evolving role of research in modern organizations.

Key Takeaways:

Leverage enriched audience data for better insights: Learn how Hubspot reshaped its buyer personas with real-time feedback by creating interactive digital twins allowing them to capture complex audience attitudes and make more dynamic, organization-wide decisions.

Interact with all your market discovery data in one place: Use Glimpse’s Interactive Data Repositories to navigate complex datasets more efficiently—such as social media data, customer feedback, survey results, and competitive intelligence—through natural language queries.

Best Practices:

Align augmented data with specific goals: Meet research objectives in areas such as marketing, innovation, and content development, ensuring that your research is actionable and aligned with strategic priorities.

Reduce time-to-insights through AI-driven reporting: Cut the time required to generate meaningful insights from diverse data sources (social, customer feedback, survey, competitive intelligence).

Sign up ONCE to access ALL SESSIONS at the Analytics & Reporting Summit – October 2024

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Part of the Analytics & Reporting Summit – October 2024:

The Glimpse platform leverages AI to create enriched insights that empower researchers to dive deeper into data and make better-informed decisions.

In this exclusive session featuring Glimpse’s Neil Dixit, CEO & founder with interviews conducted by Adam Bai, Chief Strategy Officer, with industry trailblazers Nick Nyhan, Former Chief Digital Officer of Kantar and Radi Hindawi, SVP, InMoment – Delivery & Consulting, we’ll explore how AI-driven solutions can improve the accuracy and scope of market research, with a special focus on audience segmentation and the evolving role of research in modern organizations.

Key Takeaways:

Leverage enriched audience data for better insights: Learn how Hubspot reshaped its buyer personas with real-time feedback by creating interactive digital twins allowing them to capture complex audience attitudes and make more dynamic, organization-wide decisions.

Interact with all your market discovery data in one place: Use Glimpse’s Interactive Data Repositories to navigate complex datasets more efficiently—such as social media data, customer feedback, survey results, and competitive intelligence—through natural language queries.

Best Practices:

Align augmented data with specific goals: Meet research objectives in areas such as marketing, innovation, and content development, ensuring that your research is actionable and aligned with strategic priorities.

Reduce time-to-insights through AI-driven reporting: Cut the time required to generate meaningful insights from diverse data sources (social, customer feedback, survey, competitive intelligence).

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Speaker

Neil DixitNeil Dixit is CEO and Founder of Panoplai, a next generation market discovery platform uniting human insights and AI-enhanced performance.FIND OUT MORE Neil DixitLisa HancockLisa Hancock, COO for Glimpse, is a seasoned strategist, expert at connecting the critical operations that drive organizational growth.FIND OUT MORE Lisa Hancock

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A Video Speaks a Thousand Words: How to Use AI Augmented Video Research to Close the Say-Do Gap
2024-09-26 15:00 - 16:00
With

Filling in the say-do gap with AI augmented video research.

Whether it’s dating profiles, social media, or consumer surveys, the gulf between who we are and who we say we are can be vast. As researchers, it’s our duty to bridge the gap and get to the truth – but it’s not always easy.

But with rich-media taking over the digital sphere – with video accounting for more than half of internet traffic – consumers are living their lives on camera and the opportunities for obfuscation are gone.

So, how can we harness video to get deeper into consumer truths? And, how can we leverage AI to get us there faster?

Join CEO of the MRS, Jane Frost CBE and Bulbshare, and Simon Pollock from Kellanova for this webinar with Insight Platforms on 26th September as we discuss how video research, amplified by AI, can get brands closer to their consumers.

Covering:

Always-on: Driving consumer empathy through more immersive research

Authenticity: How video provides richer results through verbal and nonverbal cues

AI-nalysis: Discover how AI is converting hours of content into thousands of insights.

Sign up to join live or watch on-demand afterwards

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Filling in the say-do gap with AI augmented video research.

Whether it’s dating profiles, social media, or consumer surveys, the gulf between who we are and who we say we are can be vast. As researchers, it’s our duty to bridge the gap and get to the truth – but it’s not always easy.

But with rich-media taking over the digital sphere – with video accounting for more than half of internet traffic – consumers are living their lives on camera and the opportunities for obfuscation are gone.

So, how can we harness video to get deeper into consumer truths? And, how can we leverage AI to get us there faster?

Join CEO of the MRS, Jane Frost CBE, Bulbshare, and Simon Pollock from Kellanova for this webinar with Insight Platforms on 26th September as we discuss how video research, amplified by AI, can get brands closer to their consumers.

Covering:

Always-on: Driving consumer empathy through more immersive research

Authenticity: How video provides richer results through verbal and nonverbal cues

AI-nalysis: Discover how AI is converting hours of content into thousands of insights

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Mamta MithalMamta Mithal is a natural-born inquisitive Quallie at heart, with a passion for strategic marketing, branding and consumer research.FIND OUT MORE Mamta MithalJane Frost CBEJane Frost CBE, MRS CEO, has 30 years experience in board level marketing & strategy positions in major blue chip companies & public bodies.FIND OUT MORE Jane Frost CBESimon PollockSimon Pollock, Senior Director Insights & Analytics for Kellonova & board member for Bulbshare,uncovers human behaviour to deliver growth.FIND OUT MORE Simon Pollock

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BulbshareBulbshare is a customer collaboration technology platform for insight communities that bring brands closer to the daily lives of their customers.FIND OUT MORE Bulbshare

Human + AI Collaboration to Supercharge Quant Analysis and Reporting
2024-09-12 15:00 - 16:00
With

Experience the game-changing power of Human + AI collaboration in the quantitative analysis and reporting of survey data.

This webinar will demonstrate how merging human expertise with AI technology can dramatically accelerate your workflow, enabling you to deliver deeper insights and more impactful reports, faster than ever.

Key Takeaways:

The critical advantages of Human + AI collaboration in quant analysis.

Proven strategies for leveraging AI in your data workflows.

A look at emerging AI trends that will shape the future of quant analysis and reporting.

Led by Tim Bock, CEO and Founder of Displayr, with over 20 years of experience working with AI, this session will include an interactive Q&A where you can get your specific questions answered.

Who should attend:

Market Researchers

Data Analysts

Consumer Insight Managers

Business Intelligence Professionals

Anyone interested in the future of data and AI

Sign up to join live or watch on-demand afterwards

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Experience the game-changing power of Human + AI collaboration in the quantitative analysis and reporting of survey data.

This webinar will demonstrate how merging human expertise with AI technology can dramatically accelerate your workflow, enabling you to deliver deeper insights and more impactful reports, faster than ever.

Key Takeaways:

The critical advantages of Human + AI collaboration in quant analysis.

Proven strategies for leveraging AI in your data workflows.

A look at emerging AI trends that will shape the future of quant analysis and reporting.

Led by Tim Bock, CEO and Founder of Displayr, with over 20 years of experience working with AI, this session will include an interactive Q&A where you can get your specific questions answered.

Who should attend:

Market Researchers

Data Analysts

Consumer Insight Managers

Business Intelligence Professionals

Anyone interested in the future of data and AI

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Speaker

Tim BockTim Bock is the founder and CEO of Displayr, passionate about making complex analysis accessible and automating research workflows.FIND OUT MORE Tim Bock

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DisplayrDisplayr is a data analytics, visualisation, and reporting platform to uncover and share stories in survey data.FIND OUT MORE Displayr

My-Take Lightning Demo: Smart Insights Communities
2024-07-11 17:00 - 18:00
With

My-Take Lightning Demo: The smarter way to integrate customer feedback into daily decision making.

My-Take is a greater Boston-based insight technology company. Our primary product/service is delivering customer/consumer insight through insight communities. The online insight community category is among the fastest growing segments in market research. Communities allow brands to instantly attain feedback and ideas from hundreds, or thousands of their customers on an ongoing basis.My-Take leverages its proprietary platform and a talented team of analysts and community managers to deliver exceptional results for a wide range of customers including many Fortune 500 companies.

The My-Take proprietary platform integrates all community capabilities seamlessly in a cloud-based and encrypted environment. The platform also scales to accommodate large member counts if needed, adapts to the user device, includes native mobile activities, easily handles images and video, and includes a multitude of analysis and reporting tools. Some more advanced features include:

Video Chats for Online Focus Groups and IDIs

Infographics Suite

Filtering/Statistics

Auto Incentives

Banner Tables

AI Text Analytics

Dial Testing

UX Web Analysis Tracking

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My-TakeMy-Take is an insight community platform with advanced features for video interviews, infographics, text analytics, dial tests and UX feedback.FIND OUT MORE My-Take

BoltChatAI Lightning Demo: Ultimate Guide to AI-Led Qualitative Research at Scale
2024-07-11 17:00 - 18:00
With

BoltChatAI Lightning Demo: AI-powered qualitative market research tool for AI-moderated interviews and reports within 24 hours.

BoltChatAI offers a unique approach to scale conversational qualitative market research using AI. Our solution enables you to conduct “Qual at scale” research across multiple markets and languages at once.

In this session, we’ll explore how to rethink qualitative methodologies to boost the ROI of your research. By drawing on data from our own research projects and client case studies, we’ll share best practices for obtaining and analyzing high-quality data, helping you uncover deeper insights.

Join us to learn:

Why brands like Danone, Unilever and Vodafone are choosing BoltChatAI for “Qual at scale”.

How to carry out conversational, in-depth research, engaging with hundreds of participants globally and receiving results within hours.

How to use our AI moderator to generate discussion guides in seconds.

How to run projects across multiple languages simultaneously, without the need for translation services.

How AI collects user generated content (photos and videos) in context

How AI automation works; from finding the right respondents to running interviews and analyzing transcripts, to deliver PowerPoint-ready reports.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

BoltChatAI Lightning Demo: AI-powered qualitative market research tool for AI-moderated interviews and reports within 24 hours.

BoltChatAI offers a unique approach to scale conversational qualitative market research using AI. Our solution enables you to conduct “Qual at scale” research across multiple markets and languages at once.

In this session, we’ll explore how to rethink qualitative methodologies to boost the ROI of your research. By drawing on data from our own research projects and client case studies, we’ll share best practices for obtaining and analyzing high-quality data, helping you uncover deeper insights.

Join us to learn:

Why brands like Danone, Unilever and Vodafone are choosing BoltChatAI for “Qual at scale”.

How to carry out conversational, in-depth research, engaging with hundreds of participants globally and receiving results within hours.

How to use our AI moderator to generate discussion guides in seconds.

How to run projects across multiple languages simultaneously, without the need for translation services.

How AI collects user generated content (photos and videos) in context

How AI automation works; from finding the right respondents to running interviews and analyzing transcripts, to deliver PowerPoint-ready reports.

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Speakers

Ester MarchettiEster Marchetti has over 18 years experience in insights, including 6.5 years at Unilever, Ester is a leader and Co-Founder of Bolt.FIND OUT MORE Ester MarchettiGabriela CarazatoGabriela Carazato is General Manager for France at Bolt Insight. Previously at Danone, she brings hands-on experience in FMCG insights and strategy and now works closely with brands to help them make faster, more meaningful decisions using AI-powered qualitative research.FIND OUT MORE Gabriela Carazato

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BoltChatAIBoltChat AI is an AI-powered qualitative market research tool for conducting AI-moderated interviews and providing reports within 24 hours. FIND OUT MORE BoltChatAI

Field Notes Lightning Demo: Mobile Video Research
2024-07-11 16:00 - 17:00
With

Field Notes Lightning Demo: a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones.

Field Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones – whether it’s customers, employees, research participants, healthcare professionals or patients.

The beautifully designed app and platform makes it simple to capture the content you need: set tasks, stimulate responses and stay on track by seamlessly communicating with your contributors using in-app messaging and our online portal.

Available for iOS and Android, you can fully customise the look and feel of individual projects and control any content that’s shared. It’s also easy to manage large numbers of contributors and tasks.

Watch this demo to learn about:

Participant Experience & Customization

Participants can complete customizable activities with design features specific to the brand and project, including uploading logos, background images, and changing color palettes.

Tasks can be assigned to different segments within the sample with options for sequential release or ongoing tasks. Participants have the flexibility to upload various media types such as images, videos, text entries, or audio files based on project requirements.

Fieldnotes Platform Features

The app-based product is designed for accessibility and allows participants to easily document key moments, even offline and without a stable internet connection.

The admin platform includes AI capabilities for automatic transcriptions, translations, timecode generation, and subtitles for video management and analysis.

Automatic content analysis enables the identification of key themes and supporting clips using AI functionality.

Task Types & Functionality

Various task types include prompt functionality for setting additional prompts during video recording sessions and screen recording tasks that capture phone interactions via audio recordings.

Narration one eighty allows participants to record their screens while exploring websites or static stimulus with immediate reaction capture functionality.

Integration with Typeform enables adding simple survey components to qualitative studies.

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Part of the Demo Days July 2024:

Field Notes Lightning Demo: a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones.

Field Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones – whether it’s customers, employees, research participants, healthcare professionals or patients.

The beautifully designed app and platform makes it simple to capture the content you need: set tasks, stimulate responses and stay on track by seamlessly communicating with your contributors using in-app messaging and our online portal.

Available for iOS and Android, you can fully customise the look and feel of individual projects and control any content that’s shared. It’s also easy to manage large numbers of contributors and tasks.

Watch this demo to learn about:

Participant Experience & Customization

Participants can complete customizable activities with design features specific to the brand and project, including uploading logos, background images, and changing color palettes.

Tasks can be assigned to different segments within the sample with options for sequential release or ongoing tasks. Participants have the flexibility to upload various media types such as images, videos, text entries, or audio files based on project requirements.

Fieldnotes Platform Features

The app-based product is designed for accessibility and allows participants to easily document key moments, even offline and without a stable internet connection.

The admin platform includes AI capabilities for automatic transcriptions, translations, timecode generation, and subtitles for video management and analysis.

Automatic content analysis enables the identification of key themes and supporting clips using AI functionality.

Task Types & Functionality

Various task types include prompt functionality for setting additional prompts during video recording sessions and screen recording tasks that capture phone interactions via audio recordings.

Narration one eighty allows participants to record their screens while exploring websites or static stimulus with immediate reaction capture functionality.

Integration with Typeform enables adding simple survey components to qualitative studies.

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Speaker

Dave KayeDave is a seasoned expert in digital qualitative research methods.
He has consistently been at the forefront of mobile research, previously founding Kiosk, the word’s first mobile qualitative agency.FIND OUT MORE Dave Kaye

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Field NotesField Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones.FIND OUT MORE Field Notes

Field Notes is a platform for capturing and managing high quality, self-shot video from people…Learn More Field Notes Lightning Demo: Mobile Video ResearchLearn how to run smartphone video-based qualitative research in this Insight Platforms Academy course with…Learn More Introduction to Smartphone Qualitative ResearchOn-Demand Masterclass from Dave Kaye of Field Notes. A step-by-step guide to running mobile video…Learn More Getting closer from a distance: qualitative research with smartphonesA webinar by Dave Kaye of Field Notes Communities, in which he shares 10 tips…Learn More Going Global via Mobile

AddMaple Lightning Demo: Automated Survey Analysis with Gen AI, Statistics, and Interactive Reports
2024-07-11 16:00 - 17:00
With

AddMaple Lightning Demo: Get summarized charts and tables with automated statistical testing and Gen AI for text analysis!

AddMaple is a survey analysis and visualisation tool that automatically detects data types, removes the need for complex Excel formulas, and allows filterable explorations directly from chart bars.

User data remains private as AddMaple operates on the user’s system. It also supports data import from various sources such as Typeform, Survey Monkey, Google Drive, and Excel.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

AddMaple Lightning Demo: Get summarized charts and tables with automated statistical testing and Gen AI for text analysis!

AddMaple is a survey analysis and visualisation tool that automatically detects data types, removes the need for complex Excel formulas, and allows filterable explorations directly from chart bars.

User data remains private as AddMaple operates on the user’s system. It also supports data import from various sources such as Typeform, Survey Monkey, Google Drive, and Excel.

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AddMapleAddMaple is a survey analysis and visualisation platform with dashboards, statistical tools and Gen AI text analysis in 80+ languages.FIND OUT MORE AddMaple

Aurelius Lightning Demo: Research Repository, Qualitative Analysis Tool & Insights Platform
2024-07-11 16:00 - 17:00
With

Aurelius Lightning Demo: a platform to help you gather, analyze, search and share all of your research and insights in one place.

With Aurelius, you can quickly answer the question “Do we have any insights about <insert topic>?”. Go from data to insights faster and easier with powerful global tagging and AI features to speed up analysis. Connect insights to decisions, track the impact of research and search and share everything you know in one central place.

In this session we’ll cover:

Adding research data in Aurelius

Powerful global and bulk tagging for faster analysis and findability

AI Assist – summarize and generate key themes from qualitative research in seconds

Capturing Key Insights and findings

Connecting insights to decisions using Recommendations

Searching and sharing all your research in one place with Universal Search and Collections

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

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Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Part of the Demo Days July 2024:

Aurelius is a platform to help you gather, analyze, search and share all of your research and insights in one place.

With Aurelius, you can quickly answer the question “Do we have any insights about <insert topic>?”. Go from data to insights faster and easier with powerful global tagging and AI features to speed up analysis. Connect insights to decisions, track the impact of research and search and share everything you know in one central place.

In this session we’ll cover:

Adding research data in Aurelius

Powerful global and bulk tagging for faster analysis and findability

AI Assist – summarize and generate key themes from qualitative research in seconds

Capturing Key Insights and findings

Connecting insights to decisions using Recommendations

Searching and sharing all your research in one place with Universal Search and Collections

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Zack NaylorZack Naylor, Aurelius Co-Founder & CEO has done UX, design, research & product strategy for 15+ years, in Fortune 100 companies to startups.FIND OUT MORE Zack Naylor

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AureliusAurelius is a user insights platform for design and product teams with tagging, grouping, synthesising & searching of user research documents.FIND OUT MORE Aurelius

Glimpse Lightning Demo: AI-Powered Global Research Platform
2024-07-11 16:00 - 17:00
With

The Glimpse platform uses AI to make great quality synthetic audience for anyone to do rapid, international, qualitative and quantitative research.

It’s difficult to escape the debates about the value of “synthetic sample” in market research these days.

Synthetic sample relies on generative AI to create realistic responses to questions, based on the training data available to Large Models (LLMs).

In theory there are important benefits associated with the use of synthetic sample, such as cost, time, efficiency and many more.

However, there are still lots of people skeptical about it, based on a false choice between traditional research techniques and gen AI-enabled approaches.

Glimpse AI solutions are build using reliable synthetic sample (or Enriched Data) to extend and scale the value of human research and insights.

Watch this demo to understand the principles for successful synthetic sample approaches:

Building AI-generated data based on traditional, real-world, first-party data

Leveraging all available company knowledge to create synthetic sample

Using synthetic sample to supplement (rather than replace) human sample

Aligning the creation and use of synthetic sample with specific marketing, innovation, content, and research goals.

Seeing synthetic sample as an opportunity to address bias by adding underrepresented groups

Over testing for constant improvement.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

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Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Part of the Demo Days July 2024:

The Glimpse platform uses AI to make great quality synthetic audience for anyone to do rapid, international, qualitative and quantitative research.

It’s difficult to escape the debates about the value of “synthetic sample” in market research these days.

Synthetic sample relies on generative AI to create realistic responses to questions, based on the training data available to Large Models (LLMs).

In theory there are important benefits associated with the use of synthetic sample, such as cost, time, efficiency and many more.

However, there are still lots of people skeptical about it, based on a false choice between traditional research techniques and gen AI-enabled approaches.

Glimpse AI solutions are build using reliable synthetic sample (or Enriched Data) to extend and scale the value of human research and insights.

Watch this demo to understand the principles for successful synthetic sample approaches:

Building AI-generated data based on traditional, real-world, first-party data

Leveraging all available company knowledge to create synthetic sample

Using synthetic sample to supplement (rather than replace) human sample

Aligning the creation and use of synthetic sample with specific marketing, innovation, content, and research goals.

Seeing synthetic sample as an opportunity to address bias by adding underrepresented groups

Over testing for constant improvement.

Please login below or register for a free Insight Platforms account to watch videos.

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Learn with Neil Dixit about the power of Glimpse’s gen AI-powered platform to help Hubspot…Learn More How Glimpse Helps Hubspot Understand Customer Needs, Shape Insights, and Craft Content for InnovationLearn how the Glimpse platform uses AI to make it easy for anyone to do…Learn More Glimpse Lightning Demo: Quick-Turn, AI-Powered Global Research Platform

Infotools Demo: Data Analysis and Visualisation for Stakeholders and Insights Teams
2024-07-11 15:00 - 16:00
With

How our modern market research analysis platform Harmoni works in real life.

Marketers and market researchers working as one surely is the dream that many tech vendors will try to sell you.

But there’s so much ambiguity out there and promises of AI that leave many market researchers questioning their every claim.

In this demo, we’ll explore a real data set and provide working examples of how researchers use Harmoni to interact with stakeholders and help them answer their business challenges.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

How our modern market research analysis platform Harmoni works in real life.

Marketers and market researchers working as one surely is the dream that many tech vendors will try to sell you.

But there’s so much ambiguity out there and promises of AI that leave many market researchers questioning their every claim.

In this demo, we’ll explore a real data set and provide working examples of how researchers use Harmoni to interact with stakeholders and help them answer their business challenges.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Geoff LoweGeoff Lowe, Director at Infotools, specialises in helping research users at all levels realise the potential in the data they’re collecting.FIND OUT MORE Geoff LoweJohn BirdJohn Bird, Infotools’ EVP Client Development, is a senior market research and software sales executive, focused in bringing value to clients.FIND OUT MORE John Bird

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Infotools HarmoniInfotools Harmoni is a purpose-built data analytics and visualisation solution for market research data.FIND OUT MORE Infotools Harmoni

Visualizing Insights: The Growing Power of Video in Research
2024-07-11 14:00 - 15:00
With

Learn how the combination of video feedback and AI is transforming market & user research.

This mini masterclass and expert discussion will explore the landscape for video-based research methods and applications. Discover how smartphone video feedback, generative analysis, and cutting-edge AI technologies are transforming qualitative and quantitative research.

The first part of this session will be a presentation by Mike Stevens where you can learn about:

The latest smartphone-based video research methods and tools

How Generative AI is turbocharging analysis of video content

Emerging applications for AI-powered video research.

Then Mike will be joined by video research expert and pioneer Dave Kaye, founder of Field Notes, to discuss how these techniques may evolve in the future.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

Learn how the combination of video feedback and AI is transforming market & user research.

This mini masterclass and expert discussion will explore the landscape for video-based research methods and applications. Discover how smartphone video feedback, generative analysis, and cutting-edge AI technologies are transforming qualitative and quantitative research.

The first part of this session will be a presentation by Mike Stevens where you can learn about:

The latest smartphone-based video research methods and tools

How Generative AI is turbocharging analysis of video content

Emerging applications for AI-powered video research.

Then Mike will be joined by video research expert and pioneer Dave Kaye, founder of Field Notes, to discuss how these techniques may evolve in the future.

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Speakers

Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike StevensDave KayeDave is a seasoned expert in digital qualitative research methods.
He has consistently been at the forefront of mobile research, previously founding Kiosk, the word’s first mobile qualitative agency.FIND OUT MORE Dave Kaye

Infotools Lightning Demo: Helping Marketers Make Data-Driven Decisions
2024-07-10 17:00 - 18:00
With

Fuel your marketing with our modern market research analysis engine Harmoni.

Understanding your target market better than your competitors is one of the best things a marketer can do.

But this requires an ability to generate reliable insights that are articulated clearly and received in a timely manner.

In this demo, we’ll explore a few examples of how Harmoni can do all this when the stakes are high, and how you can use Harmoni with your insights team when you need sufficient intelligence to act decisively.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

Fuel your marketing with our modern market research analysis engine Harmoni.

Understanding your target market better than your competitors is one of the best things a marketer can do.

But this requires an ability to generate reliable insights that are articulated clearly and received in a timely manner.

In this demo, we’ll explore a few examples of how Harmoni can do all this when the stakes are high, and how you can use Harmoni with your insights team when you need sufficient intelligence to act decisively.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Geoff LoweGeoff Lowe, Director at Infotools, specialises in helping research users at all levels realise the potential in the data they’re collecting.FIND OUT MORE Geoff Lowe

More from

Infotools HarmoniInfotools Harmoni is a purpose-built data analytics and visualisation solution for market research data.FIND OUT MORE Infotools Harmoni

SEE MORE ABOUT INFOTOOLSLearn More Infotools Demo

Quillit ai Lightning Demo: Qual Reports, Citations and Segments in Two Minutes
2024-07-10 17:00 - 18:00
With

Quillit ai lightning demo: AI-based solution for qualitative research analysis and reporting, generating actionable insights in minutes.

Explore the benefits of generative AI for the qualitative research analysis process.

Civicom will explain how Quillit AI can transform qualitative data, videos, audio, and transcripts from interviews and focus groups into actionable insights faster than ever before. Delve into how to prompt Quillit with questions that produce the answers you need, get respondent quotes verified by citations, and apply segmentation. Quillit makes it faster and easier for you to get to the beating heart of your qualitative content and trust the results.

Key Takeaways:

Discover how Quillit leverages AI to turn qualitative content, such as videos and transcripts, into speedy insights.

Learn how you can identify and analyze responses and insights across different customer segments.

Address concerns about how you can build trust with AI, knowing the answers to your questions are accurate, responsibly sourced, and secure.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

Quillit ai lightning demo: AI-based solution for qualitative research analysis and reporting, generating actionable insights in minutes.

Explore the benefits of generative AI for the qualitative research analysis process.

Civicom will explain how Quillit AI can transform qualitative data, videos, audio, and transcripts from interviews and focus groups into actionable insights faster than ever before. Delve into how to prompt Quillit with questions that produce the answers you need, get respondent quotes verified by citations, and apply segmentation. Quillit makes it faster and easier for you to get to the beating heart of your qualitative content and trust the results.

Key Takeaways:

Discover how Quillit leverages AI to turn qualitative content, such as videos and transcripts, into speedy insights.

Learn how you can identify and analyze responses and insights across different customer segments.

Address concerns about how you can build trust with AI, knowing the answers to your questions are accurate, responsibly sourced, and secure.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Annie McDannaldAnnie McDannald is the Global VP at Civicom, providing project facilitation, AI capabilities and client support worldwide.FIND OUT MORE Annie McDannaldJason DeniegaJason Deniega is Head of Product for Quillit, an AI-powered research assistant for qualitative research analysis and report writing.FIND OUT MORE Jason Deniega

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QuillitQuillit is the most accurate and secure AI-powered research assistant for qualitative market research analysis and report writing.FIND OUT MORE QuillitCivicom Marketing Research ServicesCivicom® Marketing Research Services is the global leader in facilitating online IDIs and focus groups worldwide.FIND OUT MORE Civicom Marketing Research Services

Learn how Quillit, Civicom’s AI-based solution for qualitative research, cuts analysis time by 80% and…Learn More Quillit ai Lightning Demo: AI-Powered Report Generating Tool

Delineate Lightning Demo: Real-Time Data, Insight and Intelligence for Brands
2024-07-10 17:00 - 18:00
With

Delineate connect brands to consumers by delivering live, accurate & actionable brand tracking and campaign evaluation data for fast decision making.

Delineate are a team of global research and insights experts, on a mission to revolutionise the way brands conduct survey research. They offer a unique approach to brand tracking and campaign evaluation through their end-to-end research technology platform – Delineate PROXIMITY.

PROXIMITY is a dynamic technology platform, designed by our experts, to revolutionise the speed and immediacy with which marketers can draw actionable insights from survey data. With access to consumers in over 130 countries, delivering real-time data, in comprehensive formats, via modern data tools, dashboards, and APIs for marketing and insights teams.

Delineate will demonstrate their real-time brand tracking and campaign evaluation platform, which allows brands to:

Evaluate the short- and long-term effects of brand communications

See daily updates so you can understand changes as they happen

Understand if your advertising and campaigns are delivering value

Make in-flight changes to your campaigns, enhancing effectiveness whilst they are still ongoing

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

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Email Address*

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Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

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Part of the Demo Days July 2024:

Delineate connect brands to consumers by delivering live, accurate & actionable brand tracking and campaign evaluation data for fast decision making.

Delineate are a team of global research and insights experts, on a mission to revolutionise the way brands conduct survey research. They offer a unique approach to brand tracking and campaign evaluation through their end-to-end research technology platform – Delineate PROXIMITY.

PROXIMITY is a dynamic technology platform, designed by our experts, to revolutionise the speed and immediacy with which marketers can draw actionable insights from survey data. With access to consumers in over 130 countries, delivering real-time data, in comprehensive formats, via modern data tools, dashboards, and APIs for marketing and insights teams.

Delineate will demonstrate their real-time brand tracking and campaign evaluation platform, which allows brands to:

Evaluate the short- and long-term effects of brand communications

See daily updates so you can understand changes as they happen

Understand if your advertising and campaigns are delivering value

Make in-flight changes to your campaigns, enhancing effectiveness whilst they are still ongoing

Please login below or register for a free Insight Platforms account to watch videos.

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DelineateDelineate connects brands to consumers by delivering live, accurate & actionable brand tracking and campaign evaluation data, for fast decision making.FIND OUT MORE Delineate

On-demand demo of Delineate: real-time data, insight and intelligence to brands using proprietary technology and…Learn More Platform Demo – DelineateJames (JT) Turner, Founder & CEO at Delineate shows how new tech enables using surveys…Learn More Are Surveys the Cake in a Cookie-less World?

QuestionPro Research Suite Demo: AI-Powered Creative Survey Platform
2024-07-10 16:00 - 17:00
With

QuestionPro Research Suite is a collection of enterprise-grade research tools for market research professionals to leverage research and transform insights.

Learn how the creative, analytics and data visualization features in QuestionsPro’s AI-Powered survey platform help to speed up and simplify survey design, analysis and reporting ensuring better respondent engagement and feedback.

Watch this session for demonstrations and applications of:

QuestionPro BI: An intuitive data visualization and charting solution for unlocking actionable insights and intelligent reporting from native QuestionPro surveys with AI every step of the way.

InsightsHub with AskAI: A dedicated and searchable repository of All your insights data, research methods, and project lifecycles. Effortlessly query your documents and datasets using conversational AI.

Deep Dive: Open-ended probing. This feature enables the selection and engagement of specific respondents for in-depth insights through a Q&A-style interface with AI-powered capabilities, offering deep and rich context for quantitative studies.

Visual Mode: Engage your respondents with dynamic surveys that match the question themes and respond to their feedback in real-time using the following features: 1.New themes, 2.Layout Settings, 3.Question-specific visuals.

LiveCast (Communities): Collect real-time video feedback within a survey. This function employs machine learning and natural language processing to analyze individual video submissions, identify the underlying emotions, and generate detailed reports from respondent-submitted video responses.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

QuestionPro Research Suite is a collection of enterprise-grade research tools for market research professionals to leverage research and transform insights.

Learn how the creative, analytics and data visualization features in QuestionsPro’s AI-Powered survey platform help to speed up and simplify survey design, analysis and reporting ensuring better respondent engagement and feedback.

Watch this session for demonstrations and applications of:

QuestionPro BI: An intuitive data visualization and charting solution for unlocking actionable insights and intelligent reporting from native QuestionPro surveys with AI every step of the way.

InsightsHub with AskAI: A dedicated and searchable repository of All your insights data, research methods, and project lifecycles. Effortlessly query your documents and datasets using conversational AI.

Deep Dive: Open-ended probing. This feature enables the selection and engagement of specific respondents for in-depth insights through a Q&A-style interface with AI-powered capabilities, offering deep and rich context for quantitative studies.

Visual Mode: Engage your respondents with dynamic surveys that match the question themes and respond to their feedback in real-time using the following features: 1.New themes, 2.Layout Settings, 3.Question-specific visuals.

LiveCast (Communities): Collect real-time video feedback within a survey. This function employs machine learning and natural language processing to analyze individual video submissions, identify the underlying emotions, and generate detailed reports from respondent-submitted video responses

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Dan FleetwoodDan Fleetwood is President of Research and Insights at QuestionPro, with over 15 years of market research experience.FIND OUT MORE Dan Fleetwood

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QuestionProQuestionPro is a SaaS platform for Customer and Employee Experience feedback, surveys, online communities, focus groups, polls, and more.FIND OUT MORE QuestionPro

Learn how the AI features in QuestionsPro’s survey platform help to speed up and simplify…Learn More QuestionPro Research Edition Demo: Advanced AI-Powered Survey PlatformOn-demand webinar with QuestionPro about maximising CX data, UX research and customer insights by adopting…Learn More Insights Storykeeping in the Turnover Era

Vurvey Demo: Meet vTeam, AI-Powered Agents to Unlock the Future of Insights
2024-07-10 15:00 - 16:00
With

Vurvey Demo: Introducing vTeam – AI-powered agents that will revolutionize how you gather and action consumer insights.

For insights and innovation professionals, staying ahead of the curve means accessing real-time consumer understanding. Traditional research methods simply can’t keep pace.

Introducing vTeam from Vurvey – AI-powered agents that will revolutionize how you gather and action consumer insights.

Join our session and discover how vTeam can:

Bring Your Consumer Segments to Life: Interact with AI agents representing key demographics and psychographics, trained on your specific datasets for unparalleled accuracy.

Test and Validate Ideas in Real-Time: Get instant feedback on product concepts, marketing messages, and more, directly from AI agents that mirror your target audience.

Accelerate Innovation with AI-Driven Insights: Uncover hidden patterns, predict future trends, and gain a deeper understanding of consumer motivations – all powered by cutting-edge AI.

In this session, you’ll experience:

The Power of vTeam: See live demonstrations of how leading brands use vTeam to make smarter decisions, faster.

Building Your Custom Agent Team: Learn how to create and personalize AI agents that reflect your unique customer segments and research objectives.

The Future of Insights, Today: Understand how vTeam integrates with your existing workflows to unlock a new era of data-driven decision making.

Ready to supercharge your insights engine? Register now and join us for this exclusive look into the future of insights and innovation.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

Vurvey Demo: Introducing vTeam – AI-powered agents that will revolutionize how you gather and action consumer insights.

For insights and innovation professionals, staying ahead of the curve means accessing real-time consumer understanding. Traditional research methods simply can’t keep pace.

Introducing vTeam from Vurvey – AI-powered agents that will revolutionize how you gather and action consumer insights.

Join our session and discover how vTeam can:

The Power of vTeam: See live demonstrations of how leading brands use vTeam to make smarter decisions, faster.

Building Your Custom Agent Team: Learn how to create and personalize AI agents that reflect your unique customer segments and research objectives.

The Future of Insights, Today: Understand how vTeam integrates with your existing workflows to unlock a new era of data-driven decision making.

Ready to supercharge your insights engine? Register now and join us for this exclusive look into the future of insights and innovation.

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Speakers

Chad ReynoldsChad Reynolds, Founder & CEO at Vurvey® has led creative agencies, tech startups, and global innovation ventures for multinational companies.FIND OUT MORE Chad ReynoldsSarah NagleSarah Nagle, VP for Vurvey, is a design research leader who successfully introduces the practice of Design Research into organizations.FIND OUT MORE Sarah Nagle

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VurveyVurvey is a generative AI based software platform that combines surveys with video feedback for market researchFIND OUT MORE Vurvey

Learn how AI Agents can help to streamline the research process for insights, innovation and…Learn More AI Agents to Accelerate Insights, Innovation and Co-Creation

Market Logic Software Demo: DeepSights Gen AI for Consumer Insights & Knowledge Management
2024-07-10 02:00 - 15:00
With

DeepSights™ Assistant is an AI-based solution by Market Logic Software that helps organizations unlock the value of their proprietary knowledge and insights.

Market Logic’s end-to-end market insights platform helps the world’s leading brands to generate and capitalize on insights. Our AI software enables customer-centric business decisions with a comprehensive suite of tools for insights professionals and an intuitive AI insights assistant for business users.

Our insights engine connects all your consumer and market data and tools to leverage existing investments. Our DeepSights™ AI assistant equips decision-makers to get insight-rich answers to business questions 24/7, and our DeepSights™ Workspace offers a suite of expert tools for market research teams to increase the impact and accessibility of their insights teams across the business.

Market Logic’s longstanding industry leadership has been recognized by many independent analysts including Forrester Research, the Market Research Society’s Best Data Solution Award, and the BIG Innovation Awards.

Use DeepSights™ to:

Get direct answers to market questions in seconds by specially trained AI for insights

Generate synthesized summary reports drawing from research studies and trusted newsfeeds and secondary content subscription

Integrate insights into your daily workflows via connectors to MS Teams and Google Chat tor other business application APIs

Keep stakeholders easily up-to-date with AI-curated newsfeeds and newsletters

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

DeepSights™ Assistant is an AI-based solution by Market Logic Software that helps organizations unlock the value of their proprietary knowledge and insights.

Market Logic’s end-to-end market insights platform helps the world’s leading brands to generate and capitalize on insights. Our AI software enables customer-centric business decisions with a comprehensive suite of tools for insights professionals and an intuitive AI insights assistant for business users.

Our insights engine connects all your consumer and market data and tools to leverage existing investments. Our DeepSights™ AI assistant equips decision-makers to get insight-rich answers to business questions 24/7, and our DeepSights™ Workspace offers a suite of expert tools for market research teams to increase the impact and accessibility of their insights teams across the business.

Market Logic’s longstanding industry leadership has been recognized by many independent analysts including Forrester Research, the Market Research Society’s Best Data Solution Award, and the BIG Innovation Awards.

Use DeepSights™ to:

Get direct answers to market questions in seconds by specially trained AI for insights

Generate synthesized summary reports drawing from research studies and trusted newsfeeds and secondary content subscription

Integrate insights into your daily workflows via connectors to MS Teams and Google Chat tor other business application APIs

Keep stakeholders easily up-to-date with AI-curated newsfeeds and newsletters

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Speaker

Joseph RiniJoseph Rini, Senior Commercial Product Manager at Market Logic Software works at the nexus of their product, commercial and GTM teams.FIND OUT MORE Joseph Rini

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Market Logic SoftwareMarket Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.FIND OUT MORE Market Logic Software

Demo of DeepSights AI from Market Logic Software, which helps organisations to share research, data…Learn More Market Logic Software Demo: DeepSights AI assistant for insights knowledge and report creationLive webinar Dec 5th 2023.
Join Market Logic Software and insights leaders to discuss the…Learn More How AI Will Transform Use Of Research, Data & InsightsEbook by Market Logic Software about the impact of Generative AI on insights professionals and…Learn More Future Skills for Insights Professionals: How Generative AI Will Impact JobsLearn how enterprise insights teams and stakeholders see the impact of AI on research, data…Learn More How AI Will Transform Use of Research, Data & InsightsLive Webinar June 21st. Panel discussion on the impact of AI with consumer insights leaders from…Learn More Enterprise Insights in the Age of AI

MX8 Labs Demo: AI Back Office For Researchers
2024-07-09 18:00 - 19:00
With

MX8 Labs Demo: Experience the first back office solution for MR built from scratch for AI and designed for researchers by researchers to take the pain out of programming, link testing, DP, and early analysis.

MX8 Labs flagship platform is built from the ground up – and updated with every new LLM iteration – in one easy-to-use platform. We turn days into hours through AI automation, freeing up human researchers to interpret and bring data to life.

We enable clients to gain a competitive advantage through immediate cost savings, speeding up project timelines, and accessing baseline insights, not just data, as soon as projects are out of the field.

In this demo, learn:

Strengths and weaknesses of different LLMs for the different stages of the research process

How to turn a Word doc into a fully programmed survey in minutes

How to use simulated data to expedite link checking and test your DP and weighting before you field

How to accelerate analysis using AI as your new Research Manager

The MX8 Research Platform is a good fit for:

Quantitative agencies with significant external spending on programming and data processing

Qualitative agencies that outsource any add-on quantitative work for their clients.

Brands desiring to reduce costs and speed up the delivery of insights to internal stakeholders

Agencies and brands that have legacy data-basing systems to get ongoing value out of their assets

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

MX8 Labs Demo: Experience the first back office solution for MR built from scratch for AI and designed for researchers by researchers to take the pain out of programming, link testing, DP, and early analysis.

MX8 Labs flagship platform is built from the ground up – and updated with every new LLM iteration – in one easy-to-use platform. We turn days into hours through AI automation, freeing up human researchers to interpret and bring data to life.

We enable clients to gain a competitive advantage through immediate cost savings, speeding up project timelines, and accessing baseline insights, not just data, as soon as projects are out of the field.

In this demo, learn:

Strengths and weaknesses of different LLMs for the different stages of the research process

How to turn a Word doc into a fully programmed survey in minutes

How to use simulated data to expedite link checking and test your DP and weighting before you field

How to accelerate analysis using AI as your new Research Manager

The MX8 Research Platform is a good fit for:

Quantitative agencies with significant external spending on programming and data processing

Qualitative agencies that outsource any add-on quantitative work for their clients.

Brands desiring to reduce costs and speed up the delivery of insights to internal stakeholders

Agencies and brands that have legacy data-basing systems to get ongoing value out of their assets

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Speaker

Megan DanielsMegan is the CEO of MX8 Labs and an experienced researcher with a passion for integrating artificial intelligence with quantitative research. FIND OUT MORE Megan Daniels

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MX8MX8 is an all-in-one AI-powered research software suite that integrates survey creation, sampling, and analytical tools.FIND OUT MORE MX8

Rival Technologies Demo: Optimizing your research processes with conversational insights for impact
2024-07-09 17:00 - 18:00
With

Discover how to navigate the research workflow with Rival’s conversational research, AI and qual-quant approach.

The journey from insight to impact demands a strategic approach to research. But given the dynamic landscape of consumer needs and behaviors, this is easier said than done. Which is why engaging with your audience in a way they like, and, on a device they love can be a real game changer.

In this session, you’ll learn how to get better insights which can impact your success by using Rival’s mobile-first conversational platform that steers you through every stage of your market research process, real-time. Our agile qual-quant approach combined with our video capabilities help in recruitment, authoring the survey design, data collection, data management and analysis – all with the aim of getting higher participation and better insights, fast.

If companies such as Dell Technologies and Warner Bros. Discovery benefit from Rival’s qualitative, quantitative, and video capabilities to run agile platforms, insights communities, and gauge the effectiveness of their experiential marketing efforts, you can too!

Join us to learn how to:

Use a conversational approach that combines both qual-quant approaches and video capabilities

Strategize better with real-time deeper insights

Leverage AI & other technologies in your market research process

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

Discover how to navigate the research workflow with Rival’s conversational research, AI and qual-quant approach.

The journey from insight to impact demands a strategic approach to research. But given the dynamic landscape of consumer needs and behaviors, this is easier said than done. Which is why engaging with your audience in a way they like, and, on a device they love can be a real game changer.

In this session, you’ll learn how to get better insights which can impact your success by using Rival’s mobile-first conversational platform that steers you through every stage of your market research process, real-time. Our agile qual-quant approach combined with our video capabilities help in recruitment, authoring the survey design, data collection, data management and analysis – all with the aim of getting higher participation and better insights, fast.

If companies such as Dell Technologies and Warner Bros. Discovery benefit from Rival’s qualitative, quantitative, and video capabilities to run agile platforms, insights communities, and gauge the effectiveness of their experiential marketing efforts, you can too!

Join us to learn how to:

Use a conversational approach that combines both qual-quant approaches and video capabilities

Strategize better with real-time deeper insights

Leverage AI & other technologies in your market research process

Please login below or register for a free Insight Platforms account to watch videos.

Username or Email *Password *

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Speakers

Andrew ReidAndrew Reid is the founder Rival Technologies, and Co-founder of the Rival Group Inc. He also founded Vision Critical, a cloud-based customer-intelligence platform provider.FIND OUT MORE Andrew ReidJulia MortonJulia Morton has nearly 15 years experience in market research, building Rival’s Customer Success team for optimal platform effectiveness.FIND OUT MORE Julia Morton

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Rival TechnologiesRival Technologies is a mobile market research platform with digital experiences  that inspire people to share deep, rich and actionable insights.FIND OUT MORE Rival Technologies

Watch this webinar from Rival to learn to maximize your agility, budget and impact, using…Learn More The Modern Researcher’s Guide to Insight CommunitiesJoin Rival Technologies to learn how real time mobile research can deliver powerful insights…Learn More Using the Full Power of Mobile to Capture Deeper CX InsightsA free guide to best practices when conducting market research with Gen Z participants from…Learn More The Mobile Imperative: Best Practices for Gen Z Market ResearchA free ebook from Rival Technologies with tips and practical advice for engaging Gen Z…Learn More The insight pro’s guide to Gen Z engagementOn-Demand Masterclass from Reach3 Insights and Rival Technologies. Learn how to gather and analyse high…Learn More How to use mobile-first video to get more authentic, richer insights

Upsiide Demo: Purpose-Built to Help You Launch Better Innovations
2024-07-09 16:00 - 17:00
With

Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.

Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.

In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.

What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.

Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):

which of their ideas are most likely to succeed in-market

how those ideas compare and contrast with one another

where an innovation will source volume from, within the competitive context

whether an innovation will be incremental or cannibalistic to your existing portfolio

Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.

Upsiide is a product of Dig Insights, the tech-enabled research company.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.

Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.

In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.

What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.

Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):

which of their ideas are most likely to succeed in-market

how those ideas compare and contrast with one another

where an innovation will source volume from, within the competitive context

whether an innovation will be incremental or cannibalistic to your existing portfolio

Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.

Upsiide is a product of Dig Insights, the tech-enabled research company.

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Melanie LoweMelanie Lowe has over 12 years experienceMarket research expert with over 12 years experience supplying insights to global brands.FIND OUT MORE Melanie Lowe

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UpsiideUpsiide allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective and clever way.FIND OUT MORE Upsiide

Stravito Demo: Turn Insights Into Action with Stravito Assistant
2024-07-09 15:00 - 16:00
With

Stravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.

Generative AI continues to be top-of-mind for many insights professionals. But where can it bring the most value? And how can you ensure it’s leveraged responsibly?

Enter Stravito Assistant, your new AI-powered insights companion that delivers a conversational experience for quicker time-to-insight without compromising on security or accuracy.

Built hand-in-hand with Fortune 500 customers, Assistant solves real-life needs, making it simple to harness the power of generative AI effectively.

Join this session to be one of the first to witness the next era of Stravito’s generative AI capabilities first hand and learn more about:

The benefits of a conversational interface

How Stravito Assistant can accelerate insights discovery

What to consider when evaluating enterprise-ready generative AI solutions

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

Stravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.

Generative AI continues to be top-of-mind for many insights professionals. But where can it bring the most value? And how can you ensure it’s leveraged responsibly?

Enter Stravito Assistant, your new AI-powered insights companion that delivers a conversational experience for quicker time-to-insight without compromising on security or accuracy.

Built hand-in-hand with Fortune 500 customers, Assistant solves real-life needs, making it simple to harness the power of generative AI effectively.

Join this session to be one of the first to witness the next era of Stravito’s generative AI capabilities first hand and learn more about:

The benefits of a conversational interface

How Stravito Assistant can accelerate insights discovery

What to consider when evaluating enterprise-ready generative AI solutions

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Aydan KoolAydan Kool is a Senior Solutions Consultant at Stravito, where he operates between the commercial and technical worlds.FIND OUT MORE Aydan KoolBrandon BeekenBrandon Beeken has the privilege of helping Stravito build relationships, revenue and strategy in the U.S. market.FIND OUT MORE Brandon Beeken

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StravitoStravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.FIND OUT MORE Stravito

This Ebook from Stravito explores the changing role of technology in market research with advice…Learn More Stravito Spotlight Report: The Insights Technology ParadoxRead Stravito’s ebook to learn about opportunities and challenges brought by technology, through the eyes…Learn More The State of Insights 2024

incling Demo: Building Trust in AI & The Qual Mindset That Shaped Our Toolkit
2024-07-09 14:00 - 15:00
With

incling Demo: Discover how incling incorporated qualitative researcher thinking and needs to create a streamlined, easy-to-use, and trustworthy AI toolkit.

Asking AI what it thinks is easy, but trusting it with your insight is hard.Join us for an enlightening first look at incling AI Summaries and the essential work that’s gone into making its AI think, act and synthesise more like qual researchers.

In this session, you’ll gain insight into how a human-first approach to testing and design led to a more streamlined, easy-to-use, and trustworthy AI toolkit.

incling will also share its experience through the trials and tribulations (and a fair share of squashing AI hallucinations!) of developing AI tools researchers can truly rely on, and the tension this creates between enabling vs replacing the researcher in the process.

Come along for the AI journey with us, and discover:

How a rigorous human vs machine analysis comparison helped optimised prompt logic to ‘know’ what researchers really want

How removing the need to input complex commands creates a more streamlined AI experience that frees up analysis time and energy

How thematic weighting, topic clustering and supporting quotes transform basic AI summaries, into reliable and insightful outputs

How task-specific AI Summaries accelerate the analysis process by offering insight that’s optimised for each activity, task or topic

You don’t want to miss this honest and informative session that explores the real challenges, questions, and opportunities we face today around AI and its role in supporting qual analysis.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Part of the Demo Days July 2024:

incling Demo: Discover how incling incorporated qualitative researcher thinking and needs to create a streamlined, easy-to-use, and trustworthy AI toolkit.

Asking AI what it thinks is easy, but trusting it with your insight is hard.Join us for an enlightening first look at incling AI Summaries and the essential work that’s gone into making its AI think, act and synthesise more like qual researchers.

In this session, you’ll gain insight into how a human-first approach to testing and design led to a more streamlined, easy-to-use, and trustworthy AI toolkit.

incling will also share its experience through the trials and tribulations (and a fair share of squashing AI hallucinations!) of developing AI tools researchers can truly rely on, and the tension this creates between enabling vs replacing the researcher in the process.

Come along for the AI journey with us, and discover:

How a rigorous human vs machine analysis comparison helped optimised prompt logic to ‘know’ what researchers really want

How removing the need to input complex commands creates a more streamlined AI experience that frees up analysis time and energy

How thematic weighting, topic clustering and supporting quotes transform basic AI summaries, into reliable and insightful outputs

How task-specific AI Summaries accelerate the analysis process by offering insight that’s optimised for each activity, task or topic

You don’t want to miss this honest and informative session that explores the real challenges, questions, and opportunities we face today around AI and its role in supporting qual analysis.

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Nick CampbellNick Campbell leads incling’s commercial team. He is an insight communities advocate with extensive research experience in many categories.FIND OUT MORE Nick Campbell

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inclingincling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languagesFIND OUT MORE incling

On-Demand Masterclass from incling. Learn how to include participants with accessibility needs into your online…Learn More A 5-Step Framework for Designing Accessible Online QualJoin incling and HelloFresh to learn how they combined UX, CX and Innovation research using…Learn More Fresh Perspectives: A recipe for blending UX, CX & InnovationLearn how customer innovation communities from incling help Whisker to develop new products for pet…Learn More Paws & Reflect: How Customer Innovation Communities Transformed Litter-Robot 4Learn more about inclingLearn More Video: Inspire & Energise StakeholdersLearn how incling’s online community platform and team of experts help take the stress out…Learn More incling Demo: Global Online Qualitative Research Made EasySEE MORE ABOUT INCLINGLearn More incling Demo

AI Agents to Accelerate Insights, Innovation and Co-Creation
2024-06-12 15:00 - 16:00
With

Learn how AI Agents can help to streamline the research process for insights, innovation and co-creation.

This masterclass session with Vurvey explores the transformative potential of AI agents to bring research to life, and streamline workflows.

See how innovators, research teams and brand marketers are using AI agents now, and learn some practical ways to incorporate them into your own team and projects.

Join this session to learn about 4 key aspects of AI Agents:

The Rise of AI Agents

Capabilities and Applications

Types of AI Agents

Benefits & Impact

Real World Applications

Market Research and Trends

Customer Personas and Insights

Strategy and Predictive Analytics

Innovation and Co-creation

Building Your First Agent

Live Demo of vTeam by Vurvey

Open Q&A

Your Roadmap for AI Agent Adoption

Framework & Planning

Team Adoption

Next Steps

Sign up to join live or watch on-demand afterwards

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Learn how AI Agents can help to streamline the research process for insights, innovation and co-creation.

This masterclass session with Vurvey explores the transformative potential of AI agents to bring research to life, and streamline workflows.

See how innovators, research teams and brand marketers are using AI agents now, and learn some practical ways to incorporate them into your own team and projects.

Join this session to learn about 4 key aspects of AI Agents:

The Rise of AI Agents

Capabilities and Applications

Types of AI Agents

Benefits & Impact

Real World Applications

Market Research and Trends

Customer Personas and Insights

Strategy and Predictive Analytics

Innovation and Co-creation

Building Your First Agent

Live Demo of vTeam by Vurvey

Open Q&A

Your Roadmap for AI Agent Adoption

Framework & Planning

Team Adoption

Next Steps

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Chad ReynoldsChad Reynolds, Founder & CEO at Vurvey® has led creative agencies, tech startups, and global innovation ventures for multinational companies.FIND OUT MORE Chad Reynolds

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VurveyVurvey is a generative AI based software platform that combines surveys with video feedback for market researchFIND OUT MORE Vurvey

Using Automated Implicit Research to Tap Into Consumers' Subconscious
2024-06-06 17:00 - 18:00
With

Learn how to automate implicit research and get insights into consumers’ subconscious attitudes and associations.

As many of us know, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.

In this webinar, quantilope will show you how automated implicit research can empower insights teams to tap into their consumers’ subconscious and uncover these hidden associations.

You’ll also learn how to integrate implicit association tests into your own research and gain actionable tips to set up and run these studies.

What You’ll Learn:

How subconscious associations influence buyer decisions

Use cases for implicit research

How to quickly and affordably implement implicit association tests into your consumer research

Sign up to join live or watch on-demand afterwards

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Register

Learn how to integrate implicit research into your program to get actionable insights based on consumers’ unconscious behaviour.

Whether we’re aware of it or not, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.

In this webinar, you’ll be introduced to how automated implicit research can empower insights professionals to tap into their consumers’ subconscious and uncover these hidden associations.

You’ll also learn the benefits & essentials of implicit association tests, ways to integrate them into your research and gain actionable tips to set up and run similar studies using the quantilope Consumer Intelligence Platform.

What You’ll Learn:

How subconscious associations influence buyer decisions

Use cases for implicit research

How to quickly and affordably implement implicit association tests into your consumer research

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Jewel TarasovaJewel Tarasova, is a Senior Research Consultant, advising clients on strategy, planning, marketing, communications & brand performance.FIND OUT MORE Jewel Tarasova

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quantilopequantilope is an agile insights platform that automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests.FIND OUT MORE quantilope

Get to know more about quantilope’s Brand Health Tracker for the insights you need to…Learn More quantilope Demo: Brand Health Tracking: Grow with Mental Availability
