Insight Platforms

The Future of Advertising: Generative AI meets Emotion AI
2024-04-16 15:00 - 16:00 (Europe/London)
With Bigger than Biscuits

on-demand webinar

Research Management

Get to grips with the impact of Generative AI and Emotion AI in advertising and how they can improve ad success.

Generative AI has changed the world of advertising.

Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined.

But what about the risks from all this AI-led efficiency?

Can Generative AI really design compelling ads?

Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?

Affectiva is a pioneer using Emotion AI technology to test and optimise advertising creative.

Join this live session to learn how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality.

Join this session to learn:

How emotions in advertising impact consumer engagement

The influence of positive and negative emotions, including phenomena like the uncanny valley effect

What Emotion AI is and how it helps to develop more engaging advertising

How researchers, publishers and brands work with Emotion AI – including real world case studies

Practical tips for researchers and insights teams who want to use Emotion AI in their advertising testing

Register now and get up to speed with actionable takeaways on Emotion AI for advertising research, strategy and planning.

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Speaker

Sasha MukhanovaSasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast, her mission is to humanise technology with Emotion AI.FIND OUT MORE Sasha Mukhanova

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Learn how Affectiva Media Analytics helps optimise content & media spend by measuring consumer emotional…Learn More Affectiva Lightning Demo: Emotion AI for Media AnalyticsRead this ebook by Affectiva to learn about how Generative AI can transform your advertising…Learn More Generative AI meets Emotion AI: AI Disruption in Advertising

The Great Unlock with GenAI: Next-Gen Qualitative Research
2024-03-14 16:00 - 17:00
With Bigger than Biscuits

on-demand webinar

Research Management

Learn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.

Market research is continually evolving, and Generative AI provides a leap forward for qualitative research methodologies.

In this presentation, Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.

New tools developed by Discuss are helping researchers to uncover deeper insights, enhance participant engagement, and streamline their analysis.

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

How AI can help design effective screeners and discussion guides that surface richer insights

How to use generative AI to speed up your analysis and interpretation

Where you can eliminate the roadblocks to scaling qual research

The key ethical implications of using generative AI in qualitative research, and best practices for ensuring responsible and transparent use.

Sign up now to join live or watch on-demand afterwards.

Sign up to join live or watch on-demand afterwards

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Learn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.

Market research is continually evolving, and Generative AI provides a leap forward for qualitative research methodologies.

In this presentation, Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.

New tools developed by Discuss are helping researchers to uncover deeper insights, enhance participant engagement, and streamline their analysis.

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

How AI can help design effective screeners and discussion guides that surface richer insights

How to use generative AI to speed up your analysis and interpretation

Where you can eliminate the roadblocks to scaling qual research

The key ethical implications of using generative AI in qualitative research, and best practices for ensuring responsible and transparent use.

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Speakers

Jim LongoJim Longo is the co-founder and chief strategy officer at Discuss.io, a consumer-connection platform for market research.FIND OUT MORE Jim LongoJulie KatzJulie Katz is Senior Manager Global Consumer Insights for Edgewell Personal Care and a seasoned research pro with over 20 years’ experience.FIND OUT MORE Julie Katz

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DiscussDiscuss is an end-to-end real-time qualitative video research platform used by the top global brands and their agencies.FIND OUT MORE Discuss

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Behavioral Data Made Easy: How to Enhance Your Consumer Insights
2024-03-05 15:00 - 16:00
10:00 am – 11:00 am New York / East Coast

With Bigger than Biscuits

on-demand webinar

Research Management

Learn how easy it is to use behavioral data to enhance the value of your consumer insights in this live webinar with Qrious Insight.

Behavioral data collected from smartphones is a treasure trove of insights for researchers, strategists, and marketing planners.

When people consent to share their digital activities – the websites they visit, the apps they use, the places they go – they provide rich, accurate and verifiable data about their authentic  behaviors.

In this webinar, Qrious Insight will explain how anyone can use behavioral data to enrich their consumer insights.

Join this session with Lisa Speck, SVP Behavioral Insights, to learn:

How behavioral data has become a vital offering that anyone can leverage – without heavy lifting, timely delays, or data engineering.

How to use this data to enrich your everyday surveys like segmentation, concept testing, AA&U, journey mapping and more…

How it improves the quality of online surveys, overcomes respondent bias, and closes the ‘say-do’ gap.

You’ll also get practical tips for building behavioral into your own consumer insights and research projects.

Sign up now to join this expert session live or watch the recording on-demand afterwards.

Sign up to join live or watch on-demand afterwards

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Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Register

Learn how easy it is to use behavioral data to enhance the value of your consumer insights in this live webinar with Qrious Insight.

Behavioral data collected from smartphones is a treasure trove of insights for researchers, strategists, and marketing planners.

When people consent to share their digital activities – the websites they visit, the apps they use, the places they go – they provide rich, accurate and verifiable data about their authentic  behaviors.

In this webinar, Qrious Insight will explain how anyone can use behavioral data to enrich their consumer insights.

Join this session with Lisa Speck, SVP Behavioral Insights, to learn:

How behavioral data has become a vital offering that anyone can leverage – without heavy lifting, timely delays, or data engineering.

How to use this data to enrich your everyday surveys like segmentation, concept testing, AA&U, journey mapping and more…

How it improves the quality of online surveys, overcomes respondent bias, and closes the ‘say-do’ gap.

You’ll also get practical tips for building behavioral into your own consumer insights and research projects.

Sign up now to join this expert session live or watch the recording on-demand afterwards.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Lisa SpeckLisa Speck is SVP, Behavioral Insights & Sales for Qrious Insight, and an expert in diverse methodologies including behavioral data analysis.FIND OUT MORE Lisa Speck

Learn more about Bigger than Biscuits

Qrious InsightQrious insight collects permission-based location and behavioral data from a proprietary mobile panel.FIND OUT MORE Qrious Insight

Supercharge Your Surveys with Conversational AI (using inca SmartProbe and inca AI Coding).
2024-02-29 16:00 - 17:00
With Bigger than Biscuits

on-demand webinar

Research Management

Learn how to get deeper insights from your surveys with AI probing and AI coding of open-ends.

Organisations everywhere are increasingly using AI to gain deeper insights from customer surveys.

In this webinar with inca’s Kathy Cheng and Phil Sutcliffe, you’ll learn how AI can boost the value of surveys by enhancing the depth and breadth of insights.

Learn how inca’s AI technology integrated with surveys can help explain the “why” behind consumers’ opinions and experiences.

SmartProbe AI interacts with respondents in a conversational manner to probe open-ended survey responses and probe for deeper insights.

AI Coding automatically codes large volumes of conversational data into nested themes, summarising the key insights for easy interpretation.

The integration of inca’s AI technology into surveys has been shown to yield more considered responses from participants, providing a greater depth of insight. It also leads to more differentiated findings, with twice as many significant differences emerging when comparing variables such as brand ratings.

SmartProbe AI and AI Coding are easy to integrate, inexpensive to run, and provide an end-to-end solution from AI probing to coding. inca puts the researcher at the centre of the process, making it easy to steer conversations and optimise coded results.

Sign up to join live or watch on-demand afterwards

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to receive marketing emails from the presenting company. You will be able to unsubscribe at any time.*

Register

Learn how to get deeper insights from your surveys with AI probing and AI coding of open-ends.

Organisations everywhere are increasingly using AI to gain deeper insights from customer surveys.

In this webinar with inca’s Kathy Cheng and Phil Sutcliffe, you’ll learn how AI can boost the value of surveys by enhancing the depth and breadth of insights.

Learn how inca’s AI technology integrated with surveys can help explain the “why” behind consumers’ opinions and experiences.

SmartProbe AI interacts with respondents in a conversational manner to probe open-ended survey responses and probe for deeper insights.

AI Coding automatically codes large volumes of conversational data into nested themes, summarising the key insights for easy interpretation.

The integration of inca’s AI technology into surveys has been shown to yield more considered responses from participants, providing a greater depth of insight. It also leads to more differentiated findings, with twice as many significant differences emerging when comparing variables such as brand ratings.

SmartProbe AI and AI Coding are easy to integrate, inexpensive to run, and provide an end-to-end solution from AI probing to coding. inca puts the researcher at the centre of the process, making it easy to steer conversations and optimise coded results.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Phil SutcliffePhil is the Managing Partner of Nexxt Intelligence.FIND OUT MORE Phil SutcliffeKathy ChengDeeply qualitative at heart, Kathy founded Nexxt Intelligence with 20+ years of global market research experience to bring clients the best of both worlds: qual and quant.FIND OUT MORE Kathy Cheng

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