Insight Platforms

Upsiide Demo: Purpose-Built to Help You Launch Better Innovations
2024-07-09 16:00 - 17:00 (Europe/London)
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.

Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.

In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.

What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.

Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):

which of their ideas are most likely to succeed in-market

how those ideas compare and contrast with one another

where an innovation will source volume from, within the competitive context

whether an innovation will be incremental or cannibalistic to your existing portfolio

Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.

Upsiide is a product of Dig Insights, the tech-enabled research company.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.

Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.

In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.

What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.

Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):

which of their ideas are most likely to succeed in-market

how those ideas compare and contrast with one another

where an innovation will source volume from, within the competitive context

whether an innovation will be incremental or cannibalistic to your existing portfolio

Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.

Upsiide is a product of Dig Insights, the tech-enabled research company.

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Speaker

Melanie LoweMelanie Lowe has over 12 years experienceMarket research expert with over 12 years experience supplying insights to global brands.FIND OUT MORE Melanie Lowe

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UpsiideUpsiide allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective and clever way.FIND OUT MORE Upsiide

Stravito Demo: Turn Insights Into Action with Stravito Assistant
2024-07-09 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Stravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.

Generative AI continues to be top-of-mind for many insights professionals. But where can it bring the most value? And how can you ensure it’s leveraged responsibly?

Enter Stravito Assistant, your new AI-powered insights companion that delivers a conversational experience for quicker time-to-insight without compromising on security or accuracy.

Built hand-in-hand with Fortune 500 customers, Assistant solves real-life needs, making it simple to harness the power of generative AI effectively.

Join this session to be one of the first to witness the next era of Stravito’s generative AI capabilities first hand and learn more about:

The benefits of a conversational interface

How Stravito Assistant can accelerate insights discovery

What to consider when evaluating enterprise-ready generative AI solutions

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Part of the Demo Days July 2024:

Stravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.

Generative AI continues to be top-of-mind for many insights professionals. But where can it bring the most value? And how can you ensure it’s leveraged responsibly?

Enter Stravito Assistant, your new AI-powered insights companion that delivers a conversational experience for quicker time-to-insight without compromising on security or accuracy.

Built hand-in-hand with Fortune 500 customers, Assistant solves real-life needs, making it simple to harness the power of generative AI effectively.

Join this session to be one of the first to witness the next era of Stravito’s generative AI capabilities first hand and learn more about:

The benefits of a conversational interface

How Stravito Assistant can accelerate insights discovery

What to consider when evaluating enterprise-ready generative AI solutions

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Aydan KoolAydan Kool is a Senior Solutions Consultant at Stravito, where he operates between the commercial and technical worlds.FIND OUT MORE Aydan KoolBrandon BeekenBrandon Beeken has the privilege of helping Stravito build relationships, revenue and strategy in the U.S. market.FIND OUT MORE Brandon Beeken

More from Y2S Consulting

StravitoStravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.FIND OUT MORE Stravito

This Ebook from Stravito explores the changing role of technology in market research with advice…Learn More Stravito Spotlight Report: The Insights Technology ParadoxRead Stravito’s ebook to learn about opportunities and challenges brought by technology, through the eyes…Learn More The State of Insights 2024

incling Demo: Building Trust in AI & The Qual Mindset That Shaped Our Toolkit
2024-07-09 14:00 - 15:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

incling Demo: Discover how incling incorporated qualitative researcher thinking and needs to create a streamlined, easy-to-use, and trustworthy AI toolkit.

Asking AI what it thinks is easy, but trusting it with your insight is hard.Join us for an enlightening first look at incling AI Summaries and the essential work that’s gone into making its AI think, act and synthesise more like qual researchers.

In this session, you’ll gain insight into how a human-first approach to testing and design led to a more streamlined, easy-to-use, and trustworthy AI toolkit.

incling will also share its experience through the trials and tribulations (and a fair share of squashing AI hallucinations!) of developing AI tools researchers can truly rely on, and the tension this creates between enabling vs replacing the researcher in the process.

Come along for the AI journey with us, and discover:

How a rigorous human vs machine analysis comparison helped optimised prompt logic to ‘know’ what researchers really want

How removing the need to input complex commands creates a more streamlined AI experience that frees up analysis time and energy

How thematic weighting, topic clustering and supporting quotes transform basic AI summaries, into reliable and insightful outputs

How task-specific AI Summaries accelerate the analysis process by offering insight that’s optimised for each activity, task or topic

You don’t want to miss this honest and informative session that explores the real challenges, questions, and opportunities we face today around AI and its role in supporting qual analysis.

Sign up ONCE to access ALL SESSIONS at the Demo Days July 2024

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Company / Organisation*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

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Part of the Demo Days July 2024:

incling Demo: Discover how incling incorporated qualitative researcher thinking and needs to create a streamlined, easy-to-use, and trustworthy AI toolkit.

Asking AI what it thinks is easy, but trusting it with your insight is hard.Join us for an enlightening first look at incling AI Summaries and the essential work that’s gone into making its AI think, act and synthesise more like qual researchers.

In this session, you’ll gain insight into how a human-first approach to testing and design led to a more streamlined, easy-to-use, and trustworthy AI toolkit.

incling will also share its experience through the trials and tribulations (and a fair share of squashing AI hallucinations!) of developing AI tools researchers can truly rely on, and the tension this creates between enabling vs replacing the researcher in the process.

Come along for the AI journey with us, and discover:

How a rigorous human vs machine analysis comparison helped optimised prompt logic to ‘know’ what researchers really want

How removing the need to input complex commands creates a more streamlined AI experience that frees up analysis time and energy

How thematic weighting, topic clustering and supporting quotes transform basic AI summaries, into reliable and insightful outputs

How task-specific AI Summaries accelerate the analysis process by offering insight that’s optimised for each activity, task or topic

You don’t want to miss this honest and informative session that explores the real challenges, questions, and opportunities we face today around AI and its role in supporting qual analysis.

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Nick CampbellNick Campbell leads incling’s commercial team. He is an insight communities advocate with extensive research experience in many categories.FIND OUT MORE Nick Campbell

More from Y2S Consulting

inclingincling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languagesFIND OUT MORE incling

On-Demand Masterclass from incling. Learn how to include participants with accessibility needs into your online…Learn More A 5-Step Framework for Designing Accessible Online QualJoin incling and HelloFresh to learn how they combined UX, CX and Innovation research using…Learn More Fresh Perspectives: A recipe for blending UX, CX & InnovationLearn how customer innovation communities from incling help Whisker to develop new products for pet…Learn More Paws & Reflect: How Customer Innovation Communities Transformed Litter-Robot 4Learn more about inclingLearn More Video: Inspire & Energise StakeholdersLearn how incling’s online community platform and team of experts help take the stress out…Learn More incling Demo: Global Online Qualitative Research Made EasySEE MORE ABOUT INCLINGLearn More incling Demo

AI Agents to Accelerate Insights, Innovation and Co-Creation
2024-06-12 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how AI Agents can help to streamline the research process for insights, innovation and co-creation.

This masterclass session with Vurvey explores the transformative potential of AI agents to bring research to life, and streamline workflows.

See how innovators, research teams and brand marketers are using AI agents now, and learn some practical ways to incorporate them into your own team and projects.

Join this session to learn about 4 key aspects of AI Agents:

The Rise of AI Agents

Capabilities and Applications

Types of AI Agents

Benefits & Impact

Real World Applications

Market Research and Trends

Customer Personas and Insights

Strategy and Predictive Analytics

Innovation and Co-creation

Building Your First Agent

Live Demo of vTeam by Vurvey

Open Q&A

Your Roadmap for AI Agent Adoption

Framework & Planning

Team Adoption

Next Steps

Sign up to join live or watch on-demand afterwards

First Name*

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Learn how AI Agents can help to streamline the research process for insights, innovation and co-creation.

This masterclass session with Vurvey explores the transformative potential of AI agents to bring research to life, and streamline workflows.

See how innovators, research teams and brand marketers are using AI agents now, and learn some practical ways to incorporate them into your own team and projects.

Join this session to learn about 4 key aspects of AI Agents:

The Rise of AI Agents

Capabilities and Applications

Types of AI Agents

Benefits & Impact

Real World Applications

Market Research and Trends

Customer Personas and Insights

Strategy and Predictive Analytics

Innovation and Co-creation

Building Your First Agent

Live Demo of vTeam by Vurvey

Open Q&A

Your Roadmap for AI Agent Adoption

Framework & Planning

Team Adoption

Next Steps

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Chad ReynoldsChad Reynolds, Founder & CEO at Vurvey® has led creative agencies, tech startups, and global innovation ventures for multinational companies.FIND OUT MORE Chad Reynolds

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VurveyVurvey is a generative AI based software platform that combines surveys with video feedback for market researchFIND OUT MORE Vurvey

Using Automated Implicit Research to Tap Into Consumers' Subconscious
2024-06-06 17:00 - 18:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how to automate implicit research and get insights into consumers’ subconscious attitudes and associations.

As many of us know, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.

In this webinar, quantilope will show you how automated implicit research can empower insights teams to tap into their consumers’ subconscious and uncover these hidden associations.

You’ll also learn how to integrate implicit association tests into your own research and gain actionable tips to set up and run these studies.

What You’ll Learn:

How subconscious associations influence buyer decisions

Use cases for implicit research

How to quickly and affordably implement implicit association tests into your consumer research

Sign up to join live or watch on-demand afterwards

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Learn how to integrate implicit research into your program to get actionable insights based on consumers’ unconscious behaviour.

Whether we’re aware of it or not, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.

In this webinar, you’ll be introduced to how automated implicit research can empower insights professionals to tap into their consumers’ subconscious and uncover these hidden associations.

You’ll also learn the benefits & essentials of implicit association tests, ways to integrate them into your research and gain actionable tips to set up and run similar studies using the quantilope Consumer Intelligence Platform.

What You’ll Learn:

How subconscious associations influence buyer decisions

Use cases for implicit research

How to quickly and affordably implement implicit association tests into your consumer research

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Jewel TarasovaJewel Tarasova, is a Senior Research Consultant, advising clients on strategy, planning, marketing, communications & brand performance.FIND OUT MORE Jewel Tarasova

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quantilopequantilope is an agile insights platform that automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests.FIND OUT MORE quantilope

Get to know more about quantilope’s Brand Health Tracker for the insights you need to…Learn More quantilope Demo: Brand Health Tracking: Grow with Mental Availability

Synthetic Data for Research & Insights: An Introduction
2024-05-29 16:00 - 17:00
All live events are UK times

With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn all about synthetic data for research & insights: what it is, where it comes from, how you can use it and why it’s here to stay.

Synthetic Data. Augmented Data. Synthetic Personas. Virtual Audiences. Whatever you call it, new types of generated data are coming to the research & insights industry.

Get up to speed fast in this masterclass with Doug Guion of Yabble.

Learn about:

The fundamentals of synthetic and augmented data: how it is generated; the different sources and methods used;

The opportunities for researchers: which use cases and project types are good candidates for synthetic data

How to get started: pragmatic steps for researchers and insights professionals who want to explore synthetic data

Sign up to join live or watch on-demand afterwards

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Learn all about synthetic data for research & insights: what it is, where it comes from, how you can use it and why it’s here to stay.

Synthetic Data. Augmented Data. Synthetic Personas. Virtual Audiences. Whatever you call it, new types of generated data are coming to the research & insights industry.

Get up to speed fast in this masterclass with Doug Guion of Yabble.

Learn about:

The fundamentals of synthetic and augmented data: how it is generated; the different sources and methods used;

The opportunities for researchers: which use cases and project types are good candidates for synthetic data

How to get started: pragmatic steps for researchers and insights professionals who want to explore synthetic data

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Speaker

Doug GuionDoug Guion is the Chief Growth Officer for Yabble, the Generative AI consumer insights platform. FIND OUT MORE Doug Guion

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YabbleYabble creates AI solutions for all stages of research – from data creation to data analysis. For answers to this, that, and everything. Yabble it.FIND OUT MORE Yabble

Yabble is the leading AI solution for every stage of research – from data creation…Learn More Yabble Demo: Synthetic Data: The New Era of InsightsLightning demo of AI-powered text analytics platform Yabble. 10-minute product overview and platform walk-through.Learn More Lightning Demo – YabbleOn-demand webinar with Yabble illustrating the power of AI for insights generation, with practical and…Learn More How to Accelerate Growth & Innovation with AI-Powered Insights

Insights for Impact Award: Winner Announcement
2024-05-16 18:00 - 19:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Watch the Video Submissions:

Speakers

Mike StevensMike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.FIND OUT MORE Mike StevensLaura PulitoLaura is VP Research Services with Recollective, and has more than a decade’s online research experience on both the client and supplier side. At Recollective, she helps brands, agencies and researchers to deliver innovative research projects.FIND OUT MORE Laura Pulito

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Insight PlatformsThe hub for tech-led research, insights and data professionals. Find software, services and data. Enrol in online training courses. Join virtual events. FIND OUT MORE Insight PlatformsRecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective

How To Build Confidence in AI Insights With Citations
2024-05-16 17:00 - 18:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Discover how you can quickly generate AI insights with citations from your qualitative research video, audio, and transcripts.

Artificial Intelligence (AI) has enabled us to automate tedious tasks in our market research process and get results faster than ever before. However, there’s no denying the skepticism surrounding AI-generated insights.

Establishing credibility in our findings is non-negotiable, but how do we ensure that our AI outputs are not only insightful but also trustworthy?

Join us for an informative webinar led by Civicom Marketing Research Services. In this masterclass, we’ll discuss how you can validate your AI research responses to ensure that your outputs are reliable and trustworthy.

Key Takeaways:

Explore strategies for establishing credibility and trustworthiness in AI-generated outputs

Discover how you can streamline the validation process of your research reports

Learn how you can reduce your report writing time by 80% or more without sacrificing accuracy

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

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Discover how you can quickly generate AI insights with citations from your qualitative research video, audio, and transcripts.

Artificial Intelligence (AI) has enabled us to automate tedious tasks in our market research process and get results faster than ever before. However, there’s no denying the skepticism surrounding AI-generated insights.

Establishing credibility in our findings is non-negotiable, but how do we ensure that our AI outputs are not only insightful but also trustworthy?

Join us for an informative webinar led by Civicom Marketing Research Services. In this masterclass, we’ll discuss how you can validate your AI research responses to ensure that your outputs are reliable and trustworthy.

Key Takeaways:

Explore strategies for establishing credibility and trustworthiness in AI-generated outputs

Discover how you can streamline the validation process of your research reports

Learn how you can reduce your report writing time by 80% or more without sacrificing accuracy

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Annie McDannaldAnnie McDannald is the Global VP at Civicom, providing project facilitation, AI capabilities and client support worldwide.FIND OUT MORE Annie McDannald

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QuillitQuillit is the most accurate and secure AI-powered research assistant for qualitative market research analysis and report writing.FIND OUT MORE Quillit

Learn how Quillit, Civicom’s AI-based solution for qualitative research, cuts analysis time by 80% and…Learn More Quillit ai Lightning Demo: AI-Powered Report Generating Tool

Reimagining Qual: Using Conversational Research to Get Qualitative Insights at Quantitative Scale
2024-05-16 16:00 - 17:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how to use AI based conversational research to get qualitative insights at quantitative scale in this webinar with Rival Technologies.

Qual research is critical in uncovering the contextual feedback you need today to keep up with ever-evolving consumer needs and behaviors. And thanks to the ubiquity of smartphones and advancements in AI, getting robust, qual feedback at scale is easier and faster than ever before.

In this session, you’ll learn how to reimagine qual methodologies to maximize the ROI of your research. Using data from our own research-on-research as well as real-world case studies, you’ll learn best practices on getting and analyzing the high-quality data you need to uncover deeper insights.

Join us to learn how to:

Use a conversational approach to get scale

Exploit the full power of smartphones to unlock new qual methodologies and capture video

Leverage AI to increase your efficiency when designing your research exercises and analyzing your findings

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Learn how to use AI based conversational research to get qualitative insights at quantitative scale in this webinar with Rival Technologies.

Qual research is critical in uncovering the contextual feedback you need today to keep up with ever-evolving consumer needs and behaviors. And thanks to the ubiquity of smartphones and advancements in AI, getting robust, qual feedback at scale is easier and faster than ever before.

In this session, you’ll learn how to reimagine qual methodologies to maximize the ROI of your research. Using data from our own research-on-research as well as real-world case studies, you’ll learn best practices on getting and analyzing the high-quality data you need to uncover deeper insights.

Join us to learn how to:

Use a conversational approach to get scale

Exploit the full power of smartphones to unlock new qual methodologies and capture video

Leverage AI to increase your efficiency when designing your research exercises and analyzing your findings

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Andrew ReidAndrew Reid is the founder Rival Technologies, and Co-founder of the Rival Group Inc. He also founded Vision Critical, a cloud-based customer-intelligence platform provider.FIND OUT MORE Andrew ReidJennifer ReidA pioneer in online research, Jennifer leads Rival’s development of mobile-first communities and conversational research approaches.FIND OUT MORE Jennifer Reid

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Rival TechnologiesRival Technologies is a mobile market research platform with digital experiences  that inspire people to share deep, rich and actionable insights.FIND OUT MORE Rival Technologies

Read for 5 killer tips from Rival Technologies on ways of managing insights communities that…Learn More The Modern Community Management Cheat SheetJoin Rival Technologies to learn how real time mobile research can deliver powerful insights…Learn More Using the Full Power of Mobile to Capture Deeper CX InsightsOn-Demand Masterclass from Reach3 Insights and Rival Technologies. Learn how to gather and analyse high…Learn More How to use mobile-first video to get more authentic, richer insightsA free ebook from Rival Technologies with tips and practical advice for engaging Gen Z…Learn More The insight pro’s guide to Gen Z engagementA free guide to best practices when conducting market research with Gen Z participants from…Learn More The Mobile Imperative: Best Practices for Gen Z Market ResearchA free introductory ebook about designing effective chat surveys for market research, user testing, online…Learn More Effective Chat SurveysA free ebook from Rival Technologies about the limits of recall-based surveys with practical tips…Learn More Stop Relying on RecallReach3’s Matt Kleinschmit shows how communities can evolve for the mobile-first generation by using SMS,…Learn More Communities Summit Replay – Reach3

Tellet’s Ultimate Guide to AI Research Interviews
2024-05-16 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn all about the opportunities and limitations of AI research interviews in this masterclass session with Tellet’s Greg Burke.

We’re human, you’re human, and your customers are too. But sometimes tick boxes, Likert scales and ‘any other comments’ input fields don’t feel very human at all.

To make research feel less robotic, Tellet turned to an unlikely source: AI.

In this masterclass, Tellet co-founder Greg Burke will reveal the lessons they’ve learned building the AI interviewer for customer research.

You’ll learn:

How to increase participation, satisfaction and duration of interactions with participants

Why VodafoneZiggo, Kantar and AkzoNobel have added Tellet to their research toolkit

How to ‘talk’ to datasets using a vector database

How to conduct studies across multiple languages at once without the need for translation services

How Tellet enables CPG brands to analyse the contents of customer’s cupboards (really)

Why it’s good to talk – even if you’re talking to an AI

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Learn all about the opportunities and limitations of AI research interviews in this masterclass session with Tellet’s Greg Burke.

We’re human, you’re human, and your customers are too. But sometimes tick boxes, Likert scales and ‘any other comments’ input fields don’t feel very human at all.

To make research feel less robotic, Tellet turned to an unlikely source: AI.

In this masterclass, Tellet co-founder Greg Burke will reveal the lessons they’ve learned building the AI interviewer for customer research.

You’ll learn:

How to increase participation, satisfaction and duration of interactions with participants

Why VodafoneZiggo, Kantar and AkzoNobel have added Tellet to their research toolkit

How to ‘talk’ to datasets using a vector database

How to conduct studies across multiple languages at once without the need for translation services

How Tellet enables CPG brands to analyse the contents of customer’s cupboards (really)

Why it’s good to talk – even if you’re talking to an AI

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Greg BurkeFormer UK journalist, Greg Burke is the Co-Founder and Chief Commercial Officer of Tellet, the AI interviewer for customer research.FIND OUT MORE Greg Burke

More from Y2S Consulting

TelletTellet uses AI to help organisations interview hundred of customers simultaneously and analyse the results instantly.FIND OUT MORE Tellet

How to Inspire and Energise Stakeholders with Your Qualitative Research?
2024-05-16 14:00 - 15:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how to inspire and energise stakeholders in your qualitative research using communities in this webinar with Nick Campbell of incling.

In today’s digital landscape, online communities emerge as a powerful method for capturing rich, human, insight across all aspects of audience experiences.

And whilst the need for qual insight is increasingly present, in an era where insight teams are also more remote, the ways we communicate, collaborate and share insight are changing…So, what’s the secret sauce to ignite enthusiasm for online qual research?Join us for an enlightening session exploring why taking clients on the ‘digital qual journey’ is more crucial than ever (yet, much easier than you might think!).

How to get clients and colleagues energised by online communities

Best practices for immersing stakeholders in your online research first-hand

Using visual storytelling to convey insights quickly and powerfully every step of the way

Prepare to leave inspired to energise your clients and stakeholders around online communities and online qual insight.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

First Name*

Last Name*

Email Address*

Job Title*

Company / Organisation*

Country*

By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Learn how to inspire and energise stakeholders in your qualitative research using communities in this webinar with Nick Campbell of incling.

In today’s digital landscape, online communities emerge as a powerful method for capturing rich, human, insight across all aspects of audience experiences.

And whilst the need for qual insight is increasingly present, in an era where insight teams are also more remote, the ways we communicate, collaborate and share insight are changing…So, what’s the secret sauce to ignite enthusiasm for online qual research?Join us for an enlightening session exploring why taking clients on the ‘digital qual journey’ is more crucial than ever (yet, much easier than you might think!).

How to get clients and colleagues energised by online communities

Best practices for immersing stakeholders in your online research first-hand

Using visual storytelling to convey insights quickly and powerfully every step of the way

Prepare to leave inspired to energise your clients and stakeholders around online communities and online qual insight.

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Nick CampbellNick Campbell leads incling’s commercial team. He is an insight communities advocate with extensive research experience in many categories.FIND OUT MORE Nick Campbell

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inclingincling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languagesFIND OUT MORE incling

Learn how incling’s online community platform and team of experts help take the stress out…Learn More incling Demo: Global Online Qualitative Research Made EasySEE MORE ABOUT INCLINGLearn More incling DemoLearn how customer innovation communities from incling help Whisker to develop new products for pet…Learn More Paws & Reflect: How Customer Innovation Communities Transformed Litter-Robot 4Join incling and HelloFresh to learn how they combined UX, CX and Innovation research using…Learn More Fresh Perspectives: A recipe for blending UX, CX & InnovationFIND OUT MORE ABOUT INCLINGLearn More A 5-Step Framework for Designing Accessible Online Qual

Speed to Insights: Qualitative Research in Days not Weeks
2024-05-15 18:00 - 19:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Join Digsite by QuestionPro to learn about the frameworks and tools that increase your speed to insights with qualitative research.

In this session, you’ll hear about the keys to delivering high-quality qualitative research with unparalleled speed.

We’ll focus on tools and methods in study design, recruitment, moderation, and reporting that ensure you can turn around qualitative research faster than you thought was possible!

Jill will showcase real-world examples of fast and flexible research in action, illustrating ways clients have delivered insightful and impactful qualitative research results quickly and efficiently . . . . in days, not weeks!

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Join Digsite by QuestionPro to learn about the frameworks and tools that increase your speed to insights with qualitative research.

In this session, you’ll hear about the keys to delivering high-quality qualitative research with unparalleled speed.

We’ll focus on tools and methods in study design, recruitment, moderation, and reporting that ensure you can turn around qualitative research faster than you thought was possible!

Jill will showcase real-world examples of fast and flexible research in action, illustrating ways clients have delivered insightful and impactful qualitative research results quickly and efficiently . . . . in days, not weeks!

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Jill MeneilleyJill Meneilley is the Director of Digsite, With over 25 years of qualitative and quantitative marketing research experience.FIND OUT MORE Jill Meneilley

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QuestionProQuestionPro is a SaaS platform for Customer and Employee Experience feedback, surveys, online communities, focus groups, polls, and more.FIND OUT MORE QuestionPro

Learn how the AI features in QuestionsPro’s survey platform help to speed up and simplify…Learn More QuestionPro Research Edition Demo: Advanced AI-Powered Survey PlatformOn-demand webinar with QuestionPro about maximising CX data, UX research and customer insights by adopting…Learn More Insights Storykeeping in the Turnover Era

Respondent Lightning Demo: How to Recruit Quality Respondents at Scale
2024-05-15 17:00 - 18:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Lightning demo with Respondent: learn how to recruit high quality participants globally and at scale for market and user research

Learn how to recruit from Respondent’s 3million+ participants across 150 countries.

Hear why researchers at Canva, Microsoft and P&G use Respondent for their participant recruitment.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Lightning demo with Respondent: learn how to recruit high quality participants globally and at scale for market and user research

Learn how to recruit from Respondent’s 3million+ participants across 150 countries.

Hear why researchers at Canva, Microsoft and P&G use Respondent for their participant recruitment.

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Brandon BidlackBrandon works behind the scenes to build systems that supply Respondent’s quality participants to the likes of Canva, IBM and Microsoft.FIND OUT MORE Brandon Bidlack

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Respondent.ioRespondent.io is an online recruitment platform for sourcing, scheduling and paying research participants.FIND OUT MORE Respondent.io

Reveal Lightning Demo: AI for Rapid Synthesis of Qualitative User and Market Research
2024-05-15 17:00 - 18:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how Reveal uses AI for synthesis and analysis of qualitative research data to provide insights, themes and evidence.

Reveal has been built by researchers in collaboration with other researchers. It uses artificial intelligence to analyse user interviews to answer research questions, suggest themes and find evidence for hypotheses.

Reveal goes deeper by allowing you to compare interviews to find similarities and contradiction and identify personas based on your research objectives.

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Learn how Reveal uses AI for synthesis and analysis of qualitative research data to provide insights, themes and evidence.

Reveal has been built by researchers in collaboration with other researchers. It uses artificial intelligence to analyse user interviews to answer research questions, suggest themes and find evidence for hypotheses.

Reveal goes deeper by allowing you to compare interviews to find similarities and contradiction and identify personas based on your research objectives.

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Alok JainAlok is the founder and CEO of Reveal, with almost three decades in User research, leading mixed-methods research teams and design spacing.FIND OUT MORE Alok Jain

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DoRevealReveal uses AI to analyse user interviews and find answers to research questions, suggest themes and find evidence for hypotheses.FIND OUT MORE DoReveal

Reveal uses artificial intelligence to analyse user interviews to answers research questions, suggest themes and…Learn More Reveal Demo: AI for Rapid Synthesis of Qualitative User and Market Research

Yasna by Fastuna Lightning Demo: AI Assistant for In-Depth Interviews
2024-05-15 17:00 - 18:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Discover how Yasna by Fastuna can conduct in-depth AI interviews and analysis of qualitative data in a human like manner.

Yasna saves you time, money, and effort on conducting in-depth interviews and analysis. It enables you to engage with consumers globally more frequently without actually talking to them.

AI agent Yasna will handle a lot for you: chatting with hundreds of consumers simultaneously in a human-like manner, in different languages and with any target group. As an output, Yasna will provide you with transcripts, generate interview summaries, structured reports, and data analysis.

Watch our demo to discover more about Yasna:

How it works.

When to use it.

Case studies.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Discover how Yasna by Fastuna can conduct in-depth AI interviews and analysis of qualitative data in a human like manner.

Yasna saves you time, money, and effort on conducting in-depth interviews and analysis. It enables you to engage with consumers globally more frequently without actually talking to them.

AI agent Yasna will handle a lot for you: chatting with hundreds of consumers simultaneously in a human-like manner, in different languages and with any target group. As an output, Yasna will provide you with transcripts, generate interview summaries, structured reports, and data analysis.

Watch our demo to discover more about Yasna:

How it works.

When to use it.

Case studies.

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Speakers

Rimas ReimontasFastuna’s Managing Director, Rimas Reimontas is an experienced leader with a demonstrated history of working in the market research industry. Skilled in Analytical Skills, Customer Relationship Management (CRM), Advertising Research, Market Research, and Competitive Intelligence. Strong business development professional with a Bachelor of Science (B.S.) degree from Vilnius University.FIND OUT MORE Rimas Reimontas

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FastunaFastuna is an automated survey research tool for validating product ideas, creative and ads with rapid consumer feedback.FIND OUT MORE FastunaYasna.aiYasna is an AI assistant for conversational research: collect facts, opinions, and ideas from any audience in any country or language.FIND OUT MORE Yasna.ai

Learn how Fastuna’s consumer testing platform helps in-house teams validate new ideas – quickly, easily,…Learn More Fastuna Demo: Easy Consumer Testing for In-House TeamsUnderstand how you can use Conversational AI in your own research projects in this practical…Learn More Conversational Research: Its Mechanics and Its SignificanceMasterclass with Fastuna and Haleon: learn how to identify advertising elements that resonate with consumers…Learn More Cracking the Code: How Advertising Elements Drive Behaviour Change

Field Notes Lightning Demo: Bringing to life menopause journeys with mobile ethnography and AI analysis
2024-05-15 17:00 - 18:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how the Field Notes solution can bring authentic stories to life with mobile ethnography and AI analysis

An ethnographic and app-based methodology enables researchers to capture real moments as they unfold and witness the emotional impact they have on participants’ lives. However, when conducting video-heavy studies, delivering a high-quality and impactful output at speed can be challenging.

In this lightning demo, Firefish will share their journey of transforming manopause symptoms from labels into lived experiences, and explain why they chose to collaborate with Field Notes and CoLoop.

Watch to learn:

How to use participant-generated content to bring stories to life without compromising on video quality.

How the Field Notes/CoLoop integration works and how it can benefit researchers.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Learn how the Field Notes solution can bring authentic stories to life with mobile ethnography and AI analysis

An ethnographic and app-based methodology enables researchers to capture real moments as they unfold and witness the emotional impact they have on participants’ lives. However, when conducting video-heavy studies, delivering a high-quality and impactful output at speed can be challenging.

In this lightning demo, Firefish will share their journey of transforming manopause symptoms from labels into lived experiences, and explain why they chose to collaborate with Field Notes and CoLoop.

Watch to learn:

How to use participant-generated content to bring stories to life without compromising on video quality.

How the Field Notes/CoLoop integration works and how it can benefit researchers.

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Giulia RomanoGiulia, Head of Customer Innovation at Field Notes, has extensive experience managing international projects across multiple methodologies.FIND OUT MORE Giulia Romano

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Field NotesField Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones.FIND OUT MORE Field Notes

SEE MORE ABOUT FIELD NOTESLearn More Field Notes DemoField Notes is a platform for capturing and managing high quality, self-shot video from people…Learn More Field Notes Lightning Demo: Mobile Video ResearchLearn how to run smartphone video-based qualitative research in this Insight Platforms Academy course with…Learn More Introduction to Smartphone Qualitative ResearchOn-Demand Masterclass from Dave Kaye of Field Notes. A step-by-step guide to running mobile video…Learn More Getting closer from a distance: qualitative research with smartphonesA webinar by Dave Kaye of Field Notes Communities, in which he shares 10 tips…Learn More Going Global via Mobile

How to Leverage Trends & Foresight Analysis to Enhance Your Qualitative Research
2024-05-15 16:00 - 17:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how to gather trends and develop foresight analysis to enhance qualitative research in a case study based on beverage innovations.

While qualitative research is a natural part of developing a foundational understanding of consumers, it shouldn’t stop there – qual can and should be an input to high quality trends & foresight analysis.

Shelby Walsh, Dig Insights’ VP of Trends & Foresight, has developed a new trends & foresight framework based on her decades of experience in the space. This framework and approach relies heavily on the combination of qualitative research, social listening, and search data.

In this interactive presentation we lay out the framework and put it to work. We’ll start by zooming out to showcase the larger context of each trend identified in a recent trend report on sparkling water while also zooming in to best-in-class examples of how these trends are manifesting in-market today. You will walk away from the session with clarity on how to incorporate trends & foresight analysis to enhance your qual research.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Learn how to gather trends and develop foresight analysis to enhance qualitative research in a case study based on beverage innovations.

While qualitative research is a natural part of developing a foundational understanding of consumers, it shouldn’t stop there – qual can and should be an input to high quality trends & foresight analysis.

Shelby Walsh, Dig Insights’ VP of Trends & Foresight, has developed a new trends & foresight framework based on her decades of experience in the space. This framework and approach relies heavily on the combination of qualitative research, social listening, and search data.

In this interactive presentation we lay out the framework and put it to work. We’ll start by zooming out to showcase the larger context of each trend identified in a recent trend report on sparkling water while also zooming in to best-in-class examples of how these trends are manifesting in-market today. You will walk away from the session with clarity on how to incorporate trends & foresight analysis to enhance your qual research.

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Shelby WalshShelby, VP of Trend & Foresight at Dig Insights, has over a decade of experience as a consumer insights expert in trends and foresight.FIND OUT MORE Shelby Walsh

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Dig InsightsDIG is a tech-enabled insight and strategy consultancy that’s on a mission to help insights teams work smarter.FIND OUT MORE Dig Insights

Learn how to apply Decision Science for more predictive innovation research and more successful new…Learn More How to Lead Change with Decision ScienceDig Insights & Upsiide show an innovation framework to group ideas based on their strategic…Learn More A Guide to Successful Innovation: From Ideation to ValidationSeries of 3 online masterclasses all about concept testing from innovation experts at Dig Insights…Learn More Concept Testing Masterclass Series

AI is Dead! Long Live AI!: How Researchers Are Finally Taming AI
2024-05-15 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Discover how AI is not just a pretty shiny thing, but can really help qualitative researchers to be more productive and get better insights.

Generative AI has been the next cool thing for over a year. Most researchers have heard the buzz, experienced the sizzle and seen the hype.

Fortunately for qualitative researchers, we have now entered the period we call “Researcher First” AI. It’s all about solving real-world problems efficiently rather than being the next cool party trick.

Join us to understand how the true promise of AI for researchers is now being realised – leading to greater productivity and better insights. AI truly is the competitive advantage many have been looking for.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Discover how AI is not just a pretty shiny thing, but can really help qualitative researchers to be more productive and get better insights.

Generative AI has been the next cool thing for over a year. Most researchers have heard the buzz, experienced the sizzle and seen the hype.

Fortunately for qualitative researchers, we have now entered the period we call “Researcher First” AI. It’s all about solving real-world problems efficiently rather than being the next cool party trick.

Join us to understand how the true promise of AI for researchers is now being realised – leading to greater productivity and better insights. AI truly is the competitive advantage many have been looking for.

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Paul Kingsley-SmithPaul Kingsley-Smith is responsible for growth and development of the Qualzy online qualitative market research software. FIND OUT MORE Paul Kingsley-Smith

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QualzyQualzy is a qualitative research platform that enables communities, focus groups, ideation, product testing and video analysis.FIND OUT MORE Qualzy

Learn about Qualzy, the qualitative research platform for communities, ideation, product testing, video analysis and…Learn More Qualzy Demo: Communities ReimaginedOn-demand webinar with Qualzy, Feeling Mutual & Insight Platforms about the opportunities & risks for…Learn More Generative AI & Qualitative Research

Qual Depth at Quant Scale: How Global Brands Harness AI for Consumer Insights
2024-05-15 14:00 - 15:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Discover how Bulbshare AI empowers companies to generate consumer insights with qual depth at quant scale.

Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.

Gone are the days of manually sifting through a data deluge, of designing surveys unassisted, of writing up reports from scratch. The future of consumer insights has arrived, ushered in by a new era of AI possibility.

Join Reckitt’s Shopper Insight Executive, Andrew Flavin, and Bulbshare’s Chief Customer Officer, Louise Hughes, at the Qual Innovation Summit as we discuss how AI is empowering researchers to unlock qualitative depth at quantitative scale and demo the latest in next-gen research tech with BulbshareAI.

You’ll leave the session with a practical, actionable step-by-step guide on how to use AI to revolutionise your insight capabilities and push the boundaries of qual research.

Covering:

Depth, but not at the cost of scale. Scale, but not at the cost of depth: Discover how AI is striking a new balance

Human insights, AI analysis: Maintaining qual’s human centricity whilst introducing automation

Data stories: Using AI to turn data into insight and stats into stories

Launching BulbshareAI: Discover how the must-try co-pilot is unleashing new possibilities for market researchers

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Discover how Bulbshare AI empowers companies to generate consumer insights with qual depth at quant scale.

Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.

Gone are the days of manually sifting through a data deluge, of designing surveys unassisted, of writing up reports from scratch. The future of consumer insights has arrived, ushered in by a new era of AI possibility.

Join Reckitt’s Shopper Insight Executive, Andrew Flavin, and Bulbshare’s Chief Customer Officer, Louise Hughes, at the Qual Innovation Summit as we discuss how AI is empowering researchers to unlock qualitative depth at quantitative scale and demo the latest in next-gen research tech with BulbshareAI.

You’ll leave the session with a practical, actionable step-by-step guide on how to use AI to revolutionise your insight capabilities and push the boundaries of qual research.

Covering:

Depth, but not at the cost of scale. Scale, but not at the cost of depth: Discover how AI is striking a new balance

Human insights, AI analysis: Maintaining qual’s human centricity whilst introducing automation

Data stories: Using AI to turn data into insight and stats into stories

Launching BulbshareAI: Discover how the must-try co-pilot is unleashing new possibilities for market researchers

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Speakers

Louise HughesLouise Hughes, Chief Customer Officer at Bulbshare, is responsible for the delivery and continued improvement of customer experience.FIND OUT MORE Louise HughesJuan PlanilloJuan is the Head of Product at Bulbshare, passionate about new technologies, problem solver and with a side in UI/UX design.FIND OUT MORE Juan PlanilloNina GlynnNina Glynn is the Head of Content at Bulbshare, breathing life into their B2B content with writing, design, hosting, and editorial experience.FIND OUT MORE Nina GlynnTessa BaronTessa Baron is a market researcher, Research Team Lead at Bulbshare, helping brands get closer to consumers through research and insight.FIND OUT MORE Tessa BaronAndrew FlavinAndrew has over 11 years’ experience in consumer & market insights for growing brands, profitable innovations and refine marketing strategies.FIND OUT MORE Andrew Flavin

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BulbshareBulbshare is a customer collaboration technology platform for insight communities that bring brands closer to the daily lives of their customers.FIND OUT MORE Bulbshare

Putting Qual-at-Scale to Test: Unlocking Insights Through Video + AI
2024-05-14 18:00 - 19:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Discover the power of Video Research and AI to take qualitative research to the next level of insights, speed and quality.

Knit Co-Founder & CEO, Aneesh Dhawan, dives into how the power of VoC Video Research and AI is enabling researchers to break through the traditional limits of qualitative research.

Aneesh will dive into how today’s researchers can put Qual-at-Scale to the test by showcasing a real world application through a recent study conducted through Knit on The Role of Sustainability in Brand Perception.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Discover the power of Video Research and AI to take qualitative research to the next level of insights, speed and quality.

Knit Co-Founder & CEO, Aneesh Dhawan, dives into how the power of VoC Video Research and AI is enabling researchers to break through the traditional limits of qualitative research.

Aneesh will dive into how today’s researchers can put Qual-at-Scale to the test by showcasing a real world application through a recent study conducted through Knit on The Role of Sustainability in Brand Perception.

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Aneesh DhawanAneesh Dhawan, CEO and founder of Knit, an AI-Powered Qual-at-scale platform for brands to better understand their target audience.FIND OUT MORE Aneesh Dhawan

More from Y2S Consulting

KnitKnit is an end-to-end Insights Platform combining Quant, Video & AI for brands get quicker & holistic understanding of their target audience.FIND OUT MORE Knit

Learn how Mars uses AI for Quant/Qual feedback to generate rapid, high quality innovation insights…Learn More How Mars Innovation Uses AI for Quant/Qual Feedback at Speed & Scale

Unifying Innovation: The Power of Centralized Platforms in Qualitative Research
2024-05-14 17:00 - 18:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Discover how to improve your qualitative research process using integrated solutions and technologies.

We all love the magic of qual. But conducting it is…HARD. It’s often a giant game of telephone trying to find the perfect (and available) moderator for your project, coordinating across multiple partners, and the agonizingly long wait for insights that you need now. We know the pain, because as researchers we’ve lived it too.

Discover how to accelerate your workflows, foster improved collaboration, and enhance scalability and flexibility with the power of integrated solutions. Learn how to foster resilience within your research endeavors, through the concept of platformication, the idea of bringing multiple technology solutions together to consolidate your processes.

Join buzzback’s Senior VP of Research & Strategy, Liz White, and Discuss’ Co-Founder and Chief Strategy Officer, Jim Longo, as they delve into the problems facing the qualitative research field right now and how to stay ahead in this constantly evolving space.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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By registering you agree to the Event Terms which include consent to receive emails from participating Event Partners*

View Event Terms

Register

Discover how to improve your qualitative research process using integrated solutions and technologies.

We all love the magic of qual. But conducting it is…HARD. It’s often a giant game of telephone trying to find the perfect (and available) moderator for your project, coordinating across multiple partners, and the agonizingly long wait for insights that you need now. We know the pain, because as researchers we’ve lived it too.

Discover how to accelerate your workflows, foster improved collaboration, and enhance scalability and flexibility with the power of integrated solutions. Learn how to foster resilience within your research endeavors, through the concept of platformication, the idea of bringing multiple technology solutions together to consolidate your processes.

Join buzzback’s Senior VP of Research & Strategy, Liz White, and Discuss’ Co-Founder and Chief Strategy Officer, Jim Longo, as they delve into the problems facing the qualitative research field right now and how to stay ahead in this constantly evolving space.

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Speakers

Jim LongoJim Longo is the co-founder and chief strategy officer at Discuss.io, a consumer-connection platform for market research.FIND OUT MORE Jim LongoLiz WhiteLiz White has 20 years experience working with big brands, leads the tech/telecom vertical & founded the qualitative division at buzzback.FIND OUT MORE Liz White

More from Y2S Consulting

DiscussDiscuss is an end-to-end real-time qualitative video research platform used by the top global brands and their agencies.FIND OUT MORE Discuss

Learn how leading brands innovate with empathy by using the latest digital qualitative techniques developed…Learn More How Next-Gen Qual Helps Leading Brands to Innovate with EmpathyOn-demand platform demo of Discuss, the complete, end-to-end platform for real-time qualitative video research.Learn More Platform Demo – DiscussFIND OUT MORE ABOUT DISCUSS.IOLearn More Self-Service, Online Qualitative Research is Here

The State of Qualitative Research 2024
2024-05-14 16:00 - 17:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how AI has transformed (and will transform) the way we do qualitative research.

Before AI burst onto the scene in 2023, qualitative research was already THE fastest-growing segment in consumer insights.

Fast-forward to 2024, with AI on its side, its potential growth is stratospheric.

As is the value it can bring, especially when researchers partner with AI to drive the efficiency and scalability of in-depth, market research.

So we’re bringing together Voxpopme’s newly appointed CEO, Andy Barraclough, and Jamin Brazil, Voxpopme’s CRO, to explore the future of research products and services.

Join us for this conversational webinar (no slides) to learn:

Why qual research is trending in every business

Why AI is proving so transformative for qual

How to drive adoption in your organization

What the future will look like for qual in an AI-powered world

Register now to save your seat for The State of Qualitative Research 2024.

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Register

Learn how AI has transformed (and will transform) the way we do qualitative research.

Before AI burst onto the scene in 2023, qualitative research was already THE fastest-growing segment in consumer insights.

Fast-forward to 2024, with AI on its side, its potential growth is stratospheric.

As is the value it can bring, especially when researchers partner with AI to drive the efficiency and scalability of in-depth, market research.

So we’re bringing together Voxpopme’s newly appointed CEO, Andy Barraclough, and Jamin Brazil, Voxpopme’s CRO, to explore the future of research products and services.

Join us for this webinar to learn:

Why qual research is trending in every business

Why AI is proving so transformative for qual

How to drive adoption in your organization

What the future will look like for qual in an AI-powered world

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Speakers

Jamin BrazilThe CRO of Voxpopme, a trusted qualitative insights platform, he is an experienced executive with expertise in leading high-growth organizationsFIND OUT MORE Jamin BrazilAndy BarracloughAndy Barraclough is the CEO & Founder of Voxpopme He is an entrepreneur, technologist, and video evangelist.FIND OUT MORE Andy Barraclough

More from Y2S Consulting

VoxpopmeVoxpopme’s integrated insights platform uses AI to collect, centralise and analyse qualitative research data from videos. FIND OUT MORE Voxpopme

See how Voxpopme’s AI research tools help you design, run and analyse better qualitative interviews…Learn More Voxpopme Demo: AI tools to plan, moderate and analyse your interviews & focus groupsLearn how Microsoft and Voxpopme combine qualitative video research with ChatGPT for faster, smarter innovation…Learn More Video + ChatGPT: the Future of Qualitative Insights with Microsoft and Voxpopme

Question Your Data: Recollective's Human Approach to AI in Market Research
2024-05-14 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn with Recollective the ways AI can help researchers thrive through daily tasks up to uncovering meaningful insights.

Join us as we delve into Recollective’s vision for expanding Artificial Intelligence into the every day routines of market researchers.

In this illuminating session, we’ll reveal a new AI Themes feature that helps researchers explore large qual data sets. AI Themes quickly confirm or challenge initial assumptions about study outcomes and provide the essential building blocks to craft compelling narratives from your data.

We’ll also unveil Recollective’s innovative AI Questions feature and demonstrate how it will transform the way you engage with your data. Unlike traditional analysis tools, AI Questions empower you to interact with data in a natural, human manner: by asking questions and receiving insightful answers along with crucial context.

Recollective AI is more than just a tool—it’s a partner in your research endeavours, aiding you in uncovering meaningful insights, gathering supportive context and ultimately, helping you Research Happy. Don’t miss this opportunity to reimagine your approach to market research. Reserve your spot now!

Sign up ONCE to access ALL SESSIONS at the Qualitative Insights Summit

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Learn with Recollective the ways AI can help researchers thrive through daily tasks up to uncovering meaningful insights.

Join us as we delve into Recollective’s vision for expanding Artificial Intelligence into the every day routines of market researchers.

In this illuminating session, we’ll reveal a new AI Themes feature that helps researchers explore large qual data sets. AI Themes quickly confirm or challenge initial assumptions about study outcomes and provide the essential building blocks to craft compelling narratives from your data.

We’ll also unveil Recollective’s innovative AI Questions feature and demonstrate how it will transform the way you engage with your data. Unlike traditional analysis tools, AI Questions empower you to interact with data in a natural, human manner: by asking questions and receiving insightful answers along with crucial context.

Recollective AI is more than just a tool—it’s a partner in your research endeavours, aiding you in uncovering meaningful insights, gathering supportive context and ultimately, helping you Research Happy. Don’t miss this opportunity to reimagine your approach to market research. Reserve your spot now!

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Dana CassadyDana Cassady understands the power of qualitative data and the critical role of customer voice plays in inspiring & enacting change.FIND OUT MORE Dana Cassady

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RecollectiveRecollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.FIND OUT MORE Recollective

On-demand webinar.
How to Use Agile Online Research to Rapidly Meet Goals.
Laura Pulito from Recollective…Learn More Agile Summit Replay – RecollectiveOn-demand Demo of Recollective, the online platform for insight communities and qualitative research projects of…Learn More Platform Demo – RecollectiveLearn how to get deeper insights from product testing research by engaging consumers in online…Learn More Better Product Testing Research with Online CommunitiesPart 2 in the free webinar series about DIY Qualitative Research with Laura Pulito of…Learn More DIY Qualitative Research: Success Tips for In-House Teams Part 2Part 1 in the free webinar series about DIY Qualitative Research with Insight Platforms and…Learn More DIY Qualitative Research: Success Tips for In-House Teams Part 1A free, six-part on-demand training course led by Laura Pulito, VP Research Services at…Learn More Fundamentals of Online Qualitative Research

Insights for Impact Award: Meet the Finalists
2024-05-14 14:00 - 15:00

From Query to Insight: How to Create Effective AI Prompts for Qualitative Research
2024-05-02 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn techniques for writing AI prompts for qualitative research and get to the heart of what you need to extract great insights.

AI excels at processing large amounts of content and generating answers in real-time.

But its effectiveness heavily relies on the quality of the input it gets from you. How you structure your prompts can make or break the quality of your AI-generated responses.

A thoughtful and strategic approach to prompt writing is essential for maximising the capabilities of your AI tool.

In this interactive webinar, Civicom will:

showcase useful tips and best practices in prompt writing

conduct live experiments using AI

explore how different prompt structures can result in widely varying responses.

Attendees will have the chance to suggest prompts and see results produced real-time.

You’ll also see examples of effective AI prompts for qualitative research to help you get the insights you need in a fraction of the time it would take using manual approaches.

Join this session to learn:

How to write prompts that hit the mark on the first try

How to define specific personas for the AI chatbot to emulate

How variations prompt wording can change the output

How adding documents for context can shape AI responses

Strategies for mitigating prompt-writing biases

This is an educational session. Attendees will receive a handout with examples of how to structure prompts that get results

Sign up to join live or watch on-demand afterwards

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By registering you agree to receive marketing emails from the presenting company. You will be able to unsubscribe at any time.*

Register

Learn techniques for writing AI prompts for qualitative research and get to the heart of what you need to extract great insights.

AI excels at processing large amounts of content and generating answers in real-time.

But its effectiveness heavily relies on the quality of the input it gets from you. How you structure your prompts can make or break the quality of your AI-generated responses.

A thoughtful and strategic approach to prompt writing is essential for maximising the capabilities of your AI tool.

In this webinar, Civicom will:

showcase useful tips and best practices in prompt writing

conduct live experiments using AI

explore how different prompt structures can result in widely varying responses.

You’ll also see examples of effective AI prompts for qualitative research to help you get the insights you need in a fraction of the time it would take using manual approaches.

Watch this session to learn:

How to write prompts that hit the mark on the first try

How to define specific personas for the AI chatbot to emulate

How variations prompt wording can change the output

How adding documents for context can shape AI responses

Strategies for mitigating prompt-writing biases

Please login below or register for a free Insight Platforms account to watch videos.

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Speaker

Annie McDannaldAnnie McDannald is the Global VP at Civicom, providing project facilitation, AI capabilities and client support worldwide.FIND OUT MORE Annie McDannald

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Quillit – Powered By CivicomQuillit is a generative ai-driven report generating tool for qualitative marketing researchers.FIND OUT MORE Quillit – Powered By Civicom

Learn how Quillit, Civicom’s AI-based solution for qualitative research, cuts analysis time by 80% and…Learn More Quillit ai Lightning Demo: AI-Powered Report Generating ToolRead this ebook by Civicom and learn AI tools and technologies set to disrupt the…Learn More Picture This: It’s 2025. Discover How You Fit Into the Future of Market Research

How to Prompt Your Way to Qualitative Insight
2024-04-23 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Discover how to get actionable qualitative insights from large amounts of data efficiently using Generative AI.

Qualitative research can be a goldmine of insight for any researcher. But does it leave you feeling overwhelmed by the mountains of data?

Not anymore. Generative AI can be your secret weapon, helping you find qualitative insights at quant scale. But unlocking its true potential requires crafting the perfect prompts.

Join Betsy Nelson, Voxpopme’s Head of Product, and Kasey Klansnic, Market Research Manager at Microsoft, to discover how to transform qualitative data into actionable insights in seconds.

In this webinar, you’ll learn:

Prompt writing basics for market researchers.

How to tailor AI prompts to uncover insights in your qualitative data.

How prompts work when applied to a real-life qualitative research study.

Sign up today to join Betsy and learn how to prompt your way to qualitative insights.

Sign up to join live or watch on-demand afterwards

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Register

Learn about Generative AI prompting for qualitative insight and get actionable learnings from large amounts of data efficiently.

Qualitative research can be a goldmine of insight for any researcher. But does it leave you feeling overwhelmed by the mountains of data?

Not anymore. Generative AI can be your secret weapon, helping you find qualitative insights at quant scale. But unlocking its true potential requires crafting the perfect prompts.

Join Betsy Nelson, Voxpopme’s Head of Product, and Kasey Klansnic, Market Research Manager at Microsoft, to discover how to transform qualitative data into actionable insights in seconds.

In this webinar, you’ll learn:

Prompt writing basics for market researchers.

How to tailor AI prompts to uncover insights in your qualitative data.

How prompts work when applied to a real-life qualitative research study.

Sign up today to join Betsy and learn how to prompt your way to qualitative insights.

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Speaker

Betsy ShaakBetsy Shaak, VP of Product at Voxpopme, leads product development and strategy with her strong background in AI and market research.FIND OUT MORE Betsy ShaakKasey KlansnicKasey Klansnic, Market Research Manager at Microsoft, has over seven years of experience in research, data analysis, and business strategy. FIND OUT MORE Kasey Klansnic

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VoxpopmeVoxpopme’s integrated insights platform uses AI to collect, centralise and analyse qualitative research data from videos. FIND OUT MORE Voxpopme

See how Voxpopme’s AI research tools help you design, run and analyse better qualitative interviews…Learn More Voxpopme Demo: AI tools to plan, moderate and analyse your interviews & focus groupsLearn how Microsoft and Voxpopme combine qualitative video research with ChatGPT for faster, smarter innovation…Learn More Video + ChatGPT: the Future of Qualitative Insights with Microsoft and Voxpopme

The Future of Advertising: Generative AI meets Emotion AI
2024-04-16 15:00 - 16:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Get to grips with the impact of Generative AI and Emotion AI in advertising and how they can improve ad success.

Generative AI has changed the world of advertising.

Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined.

But what about the risks from all this AI-led efficiency?

Can Generative AI really design compelling ads?

Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?

Affectiva is a pioneer using Emotion AI technology to test and optimise advertising creative.

Join this live session to learn how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality.

Join this session to learn:

How emotions in advertising impact consumer engagement

The influence of positive and negative emotions, including phenomena like the uncanny valley effect

What Emotion AI is and how it helps to develop more engaging advertising

How researchers, publishers and brands work with Emotion AI – including real world case studies

Practical tips for researchers and insights teams who want to use Emotion AI in their advertising testing

Register now and get up to speed with actionable takeaways on Emotion AI for advertising research, strategy and planning.

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Sasha MukhanovaSasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast, her mission is to humanise technology with Emotion AI.FIND OUT MORE Sasha Mukhanova

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AffectivaAffectiva Media Analytics helps to optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows.FIND OUT MORE Affectiva

Learn how Affectiva Media Analytics helps optimise content & media spend by measuring consumer emotional…Learn More Affectiva Lightning Demo: Emotion AI for Media AnalyticsRead this ebook by Affectiva to learn about how Generative AI can transform your advertising…Learn More Generative AI meets Emotion AI: AI Disruption in Advertising

The Great Unlock with GenAI: Next-Gen Qualitative Research
2024-03-14 16:00 - 17:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.

Market research is continually evolving, and Generative AI provides a leap forward for qualitative research methodologies.

In this presentation, Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.

New tools developed by Discuss are helping researchers to uncover deeper insights, enhance participant engagement, and streamline their analysis.

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

How AI can help design effective screeners and discussion guides that surface richer insights

How to use generative AI to speed up your analysis and interpretation

Where you can eliminate the roadblocks to scaling qual research

The key ethical implications of using generative AI in qualitative research, and best practices for ensuring responsible and transparent use.

Sign up now to join live or watch on-demand afterwards.

Sign up to join live or watch on-demand afterwards

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Learn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.

Market research is continually evolving, and Generative AI provides a leap forward for qualitative research methodologies.

In this presentation, Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.

New tools developed by Discuss are helping researchers to uncover deeper insights, enhance participant engagement, and streamline their analysis.

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

How AI can help design effective screeners and discussion guides that surface richer insights

How to use generative AI to speed up your analysis and interpretation

Where you can eliminate the roadblocks to scaling qual research

The key ethical implications of using generative AI in qualitative research, and best practices for ensuring responsible and transparent use.

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Speakers

Jim LongoJim Longo is the co-founder and chief strategy officer at Discuss.io, a consumer-connection platform for market research.FIND OUT MORE Jim LongoJulie KatzJulie Katz is Senior Manager Global Consumer Insights for Edgewell Personal Care and a seasoned research pro with over 20 years’ experience.FIND OUT MORE Julie Katz

More from Y2S Consulting

DiscussDiscuss is an end-to-end real-time qualitative video research platform used by the top global brands and their agencies.FIND OUT MORE Discuss

On-demand platform demo of Discuss, the complete, end-to-end platform for real-time qualitative video research.Learn More Platform Demo – DiscussLearn how leading brands innovate with empathy by using the latest digital qualitative techniques developed…Learn More How Next-Gen Qual Helps Leading Brands to Innovate with Empathy

Behavioral Data Made Easy: How to Enhance Your Consumer Insights
2024-03-05 15:00 - 16:00
10:00 am – 11:00 am New York / East Coast

With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how easy it is to use behavioral data to enhance the value of your consumer insights in this live webinar with Qrious Insight.

Behavioral data collected from smartphones is a treasure trove of insights for researchers, strategists, and marketing planners.

When people consent to share their digital activities – the websites they visit, the apps they use, the places they go – they provide rich, accurate and verifiable data about their authentic  behaviors.

In this webinar, Qrious Insight will explain how anyone can use behavioral data to enrich their consumer insights.

Join this session with Lisa Speck, SVP Behavioral Insights, to learn:

How behavioral data has become a vital offering that anyone can leverage – without heavy lifting, timely delays, or data engineering.

How to use this data to enrich your everyday surveys like segmentation, concept testing, AA&U, journey mapping and more…

How it improves the quality of online surveys, overcomes respondent bias, and closes the ‘say-do’ gap.

You’ll also get practical tips for building behavioral into your own consumer insights and research projects.

Sign up now to join this expert session live or watch the recording on-demand afterwards.

Sign up to join live or watch on-demand afterwards

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Learn how easy it is to use behavioral data to enhance the value of your consumer insights in this live webinar with Qrious Insight.

Behavioral data collected from smartphones is a treasure trove of insights for researchers, strategists, and marketing planners.

When people consent to share their digital activities – the websites they visit, the apps they use, the places they go – they provide rich, accurate and verifiable data about their authentic  behaviors.

In this webinar, Qrious Insight will explain how anyone can use behavioral data to enrich their consumer insights.

Join this session with Lisa Speck, SVP Behavioral Insights, to learn:

How behavioral data has become a vital offering that anyone can leverage – without heavy lifting, timely delays, or data engineering.

How to use this data to enrich your everyday surveys like segmentation, concept testing, AA&U, journey mapping and more…

How it improves the quality of online surveys, overcomes respondent bias, and closes the ‘say-do’ gap.

You’ll also get practical tips for building behavioral into your own consumer insights and research projects.

Sign up now to join this expert session live or watch the recording on-demand afterwards.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Lisa SpeckLisa Speck is SVP, Behavioral Insights & Sales for Qrious Insight, and an expert in diverse methodologies including behavioral data analysis.FIND OUT MORE Lisa Speck

Learn more about Y2S Consulting

Qrious InsightQrious insight collects permission-based location and behavioral data from a proprietary mobile panel.FIND OUT MORE Qrious Insight

Supercharge Your Surveys with Conversational AI (using inca SmartProbe and inca AI Coding).
2024-02-29 16:00 - 17:00
With Y2S Consulting

live webinar

Artificial IntelligenceSynthetic RespondentsAI AgentsGenerative AIInsight Transformation

Learn how to get deeper insights from your surveys with AI probing and AI coding of open-ends.

Organisations everywhere are increasingly using AI to gain deeper insights from customer surveys.

In this webinar with inca’s Kathy Cheng and Phil Sutcliffe, you’ll learn how AI can boost the value of surveys by enhancing the depth and breadth of insights.

Learn how inca’s AI technology integrated with surveys can help explain the “why” behind consumers’ opinions and experiences.

SmartProbe AI interacts with respondents in a conversational manner to probe open-ended survey responses and probe for deeper insights.

AI Coding automatically codes large volumes of conversational data into nested themes, summarising the key insights for easy interpretation.

The integration of inca’s AI technology into surveys has been shown to yield more considered responses from participants, providing a greater depth of insight. It also leads to more differentiated findings, with twice as many significant differences emerging when comparing variables such as brand ratings.

SmartProbe AI and AI Coding are easy to integrate, inexpensive to run, and provide an end-to-end solution from AI probing to coding. inca puts the researcher at the centre of the process, making it easy to steer conversations and optimise coded results.

Sign up to join live or watch on-demand afterwards

First Name*

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Company / Organisation*

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By registering you agree to receive marketing emails from the presenting company. You will be able to unsubscribe at any time.*

Register

Learn how to get deeper insights from your surveys with AI probing and AI coding of open-ends.

Organisations everywhere are increasingly using AI to gain deeper insights from customer surveys.

In this webinar with inca’s Kathy Cheng and Phil Sutcliffe, you’ll learn how AI can boost the value of surveys by enhancing the depth and breadth of insights.

Learn how inca’s AI technology integrated with surveys can help explain the “why” behind consumers’ opinions and experiences.

SmartProbe AI interacts with respondents in a conversational manner to probe open-ended survey responses and probe for deeper insights.

AI Coding automatically codes large volumes of conversational data into nested themes, summarising the key insights for easy interpretation.

The integration of inca’s AI technology into surveys has been shown to yield more considered responses from participants, providing a greater depth of insight. It also leads to more differentiated findings, with twice as many significant differences emerging when comparing variables such as brand ratings.

SmartProbe AI and AI Coding are easy to integrate, inexpensive to run, and provide an end-to-end solution from AI probing to coding. inca puts the researcher at the centre of the process, making it easy to steer conversations and optimise coded results.

Please login below or register for a free Insight Platforms account to watch videos.

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Speakers

Phil SutcliffePhil is the Managing Partner of Nexxt Intelligence.FIND OUT MORE Phil SutcliffeKathy ChengDeeply qualitative at heart, Kathy founded Nexxt Intelligence with 20+ years of global market research experience to bring clients the best of both worlds: qual and quant.FIND OUT MORE Kathy Cheng

More from Y2S Consulting

incainca is a Conversational AI solution that delivers deep human understanding by blending qualitative capabilities with quantitative scale.FIND OUT MORE inca

On-demand demo of inca a qualitative-first, AI-powered insight platform to understand consumers in-depth and at-scale.Learn More Platform Demo – incaeBook by inca exploring the benefits of conversational AI for market research: better engagement, higher…Learn More Why Conversational AI is a Game Changer for Market ResearchMasterclass with inca: learn how to use conversational AI and active listening at scale for…Learn More Conversational AI for Deeper & Faster Ad & Brand InsightsWatch inca’s Masterclass to learn about Conversational AI, how it works for the participant and…Learn More Let’s Chat! : Why Conversational AI is the Future for SurveysA free ebook from inca about surveys using Conversational AI. Understand the benefits, learn how…Learn More Let’s Chat – Conversational AI & the Future of Surveys
