June 27 @ 4:00 pm – 5:30 pm BST
- course
- live webinar
- Artificial Intelligence
- Generative AI
- Machine Learning
£99
Part of the AI Essentials Masterclass Series; enrol in this module for £99 or both modules for £150:
Get to Grips with the Basics of AI
This virtual masterclass is designed to demystify AI and equip you with the knowledge and confidence to start using AI in your own business and research processes.
This is the first module in the AI Essentials for Research & Insights masterclass series for people working with market / user research, consumer insights and customer experience data.
Workshop Overview
This foundational masterclass will guide you through the essentials of AI, from understanding the core concepts to drafting a plan for implementing AI in your own business.
Key Topics
Introduction to the Five Domains of AI:
Gain a comprehensive understanding of the five key domains of AI and how they interconnect. We’ll break down complex jargon and concepts to ensure you leave with a solid grasp of AI fundamentals.
AI in the Business Processes
Discover how AI can transform business processes, with a focus on research and insights organisations. We’ll explore practical examples and case studies to illustrate the business impact of AI adoption.
Implementation Framework and AI Game Plan
Learn the basics of a proven implementation framework to kickstart your AI journey. We’ll provide you with actionable steps and an outline game plan to integrate AI into your own business or team.
Learning Outcomes
Who Should Attend
This AI Essentials masterclass is ideal for anyone working with research, insights or CX data who wants to get up to speed on AI and apply it to their work.