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AI Essentials for Research & Insights – Module 1: Foundations & Getting Started

June 27 @ 4:00 pm 5:30 pm BST

  • course
  • live webinar
  • Artificial Intelligence
  • Generative AI
  • Machine Learning

£99

Part of the AI Essentials Masterclass Series; enrol in this module for £99 or both modules for £150:

AI Essentials Module 1 Featured Image - Insight Platforms Academy

Get to Grips with the Basics of AI

This virtual masterclass is designed to demystify AI and equip you with the knowledge and confidence to start using AI in your own business and research processes.

This is the first module in the AI Essentials for Research & Insights masterclass series for people working with market / user research, consumer insights and customer experience data.

Workshop Overview

This foundational masterclass will guide you through the essentials of AI, from understanding the core concepts to drafting a plan for implementing AI in your own business.

Key Topics

Introduction to the Five Domains of AI:

Gain a comprehensive understanding of the five key domains of AI and how they interconnect. We’ll break down complex jargon and concepts to ensure you leave with a solid grasp of AI fundamentals.

AI in the Business Processes

Discover how AI can transform business processes, with a focus on research and insights organisations. We’ll explore practical examples and case studies to illustrate the business impact of AI adoption.

Implementation Framework and AI Game Plan

Learn the basics of a proven implementation framework to kickstart your AI journey. We’ll provide you with actionable steps and an outline game plan to integrate AI into your own business or team.

Learning Outcomes

  • Understand AI Fundamentals: Demystify the language of AI and grasp the basic concepts that form the foundation of AI technologies. By the end of the workshop, you’ll feel confident in your understanding of AI principles.
  • Identify Business Opportunities: Learn to identify and evaluate opportunities within your own business where AI can drive efficiency and add value. We’ll help you pinpoint specific areas where AI can make a significant impact.
  • Practical Implementation: Gain practical insights into getting started with AI using a proven framework. We’ll equip you with the tools and knowledge needed to begin integrating AI into your business operations seamlessly.

Who Should Attend

This AI Essentials masterclass is ideal for anyone working with research, insights or CX data who wants to get up to speed on AI and apply it to their work.

Masterclass Leader

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