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Using AI to Improve Accuracy and Scope of Market Research

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Glimpse AI for Accuracy and Scope - Analytics and Reporting Summit Featured Image

The Glimpse platform leverages AI to create enriched insights that empower researchers to dive deeper into data and make better-informed decisions.

In this exclusive session featuring Glimpse’s Neil Dixit, CEO & founder with interviews conducted by Adam Bai, Chief Strategy Officer, with industry trailblazers Nick Nyhan, Former Chief Digital Officer of Kantar and Radi Hindawi, SVP, InMoment – Delivery & Consulting, we’ll explore how AI-driven solutions can improve the accuracy and scope of market research, with a special focus on audience segmentation and the evolving role of research in modern organizations.

Key Takeaways:

  • Leverage enriched audience data for better insights: Learn how Hubspot reshaped its buyer personas with real-time feedback by creating interactive digital twins allowing them to capture complex audience attitudes and make more dynamic, organization-wide decisions.
  • Interact with all your market discovery data in one place: Use Glimpse’s Interactive Data Repositories to navigate complex datasets more efficiently—such as social media data, customer feedback, survey results, and competitive intelligence—through natural language queries.

Best Practices:

  • Align augmented data with specific goals: Meet research objectives in areas such as marketing, innovation, and content development, ensuring that your research is actionable and aligned with strategic priorities.
  • Reduce time-to-insights through AI-driven reporting: Cut the time required to generate meaningful insights from diverse data sources (social, customer feedback, survey, competitive intelligence).

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Part of the Analytics & Reporting Summit – October 2024:

Analytics Reporting Summit Oct 2024 Featured Image - Insight Platforms

The Glimpse platform leverages AI to create enriched insights that empower researchers to dive deeper into data and make better-informed decisions.

In this exclusive session featuring Glimpse’s Neil Dixit, CEO & founder with interviews conducted by Adam Bai, Chief Strategy Officer, with industry trailblazers Nick Nyhan, Former Chief Digital Officer of Kantar and Radi Hindawi, SVP, InMoment – Delivery & Consulting, we’ll explore how AI-driven solutions can improve the accuracy and scope of market research, with a special focus on audience segmentation and the evolving role of research in modern organizations.

Key Takeaways:

  • Leverage enriched audience data for better insights: Learn how Hubspot reshaped its buyer personas with real-time feedback by creating interactive digital twins allowing them to capture complex audience attitudes and make more dynamic, organization-wide decisions.
  • Interact with all your market discovery data in one place: Use Glimpse’s Interactive Data Repositories to navigate complex datasets more efficiently—such as social media data, customer feedback, survey results, and competitive intelligence—through natural language queries.

Best Practices:

  • Align augmented data with specific goals: Meet research objectives in areas such as marketing, innovation, and content development, ensuring that your research is actionable and aligned with strategic priorities.
  • Reduce time-to-insights through AI-driven reporting: Cut the time required to generate meaningful insights from diverse data sources (social, customer feedback, survey, competitive intelligence).

Please login below or register for a free Insight Platforms account to watch videos.

Speaker

Neil Dixit

Founder of Glimpse, with extensive experience in driving adoption of technology, establishment of innovation strategy, and product creation.
FIND OUT MORE Neil Dixit

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Glimpse

The Glimpse platform uses AI to make it easy for anyone to do rapid, international, qualitative and quantitative research.
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