Focus on high precision – optimizing to success
A mix of behavioral & conventional methods
Tap into the most predictive insights with the proprietary online approach for all communication, e-commerce, and product development research questions.
Context testing in realistic environments
Opt for in-context studies in simulated social media feeds, stores, and websites for agility and cost-effectiveness. These tests predict consumer behavior up to 4 times better than surveys alone.
Global & scalable expertise
Leverage cross-industry know-how of our insights, business, and data experts who conduct studies in 40+ countries worldwide.
A mix of behavioral & conventional methods
Tap into the most predictive insights with the proprietary online approach for all communication, e-commerce, and product development research questions.
Context testing in realistic environments
Opt for in-context studies in simulated social media feeds, stores, and websites for agility and cost-effectiveness. These tests predict consumer behavior up to 4 times better than surveys alone.
Global & scalable expertise
Leverage cross-industry know-how of our insights, business, and data experts who conduct studies in 40+ countries worldwide.
Context drives authentic behavior
Test online with large sample in controlled environment to unlock
the most predictive insights.
- Over 30+ virtual stores to choose from
- Interactive scrolls of all major social media feeds
- Replicas of any website or app
Virtual stores
UX testing
Eye tracking
Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at.
Often combined with: Facial coding, Virtual shopping and RTM+Survey
Facial coding
Facial coding is a process of measuring emotions through facial expressions in order to reveal an unbiased insight into the emotional engagement and connection of the decision-making process of your consumers.
Often combined with: Eye tracking and RTM+Survey
RTM + Survey
Reaction time measurement tells us how quickly information is processed by the consumers and thus, how strong are the subconscious connections between a brand or a product, and a certain attribute or statement. Using RTM ensures 40% higher validity than conventional explicit scale insights.
Often combined with: Eye tracking, Facial coding, Virtual shopping, Navigation, Passive tracking and Conjoint
Virtual shopping
Virtual shopping simulates real store environments and provides a highly realistic shopping experience to the respondents. Virtual shopping boasts a 0.8 correlation with real purchase behavior, in comparison to surveys, which provide only 0.2.
Often combined with: Eye tracking and RTM+Survey
Navigation
Navigation maps out how online shoppers navigate through different websites, platforms or applications pinpointing dropout points and hidden opportunities on the page.
Often combined with Eye Tracking and RTM+Survey
Passive tracking
Passive Tracking captures consumers’ real online browsing behavior over a certain period of time, allowing a deep dive into the key moments where they can be impacted. It can also be leveraged in advertising testing, providing precise data on ad exposure.
Passive Tracking is often combined with Navigation, Eye Tracking and RTM+Survey
Conjoint
Conjoint analysis is a statistical method that determines how consumers value different attributes of products or services. By estimating the psychological tradeoffs that consumers make, it can uncover real or hidden drivers that may not be apparent to the respondents.
Often combined with Virtual Shopping, Eye Tracking, Passive Tracking and RTM+Survey
Use mix method approach for full-picture insights
A unique combination of behavioral and conventional methods for the highest predictive power. Test ad, shopper, digital and innovation.
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Secure success at all crucial touchpoints of development
according to +90% of our clients
Advertising research project Award
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Get insights on 50+ markets with the
support from 150+ global experts
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Tap into the Knowledge Nest
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11 years of growth, 3 lessons for the MR industry The paradox is that I have way more unanswered questions now than I had in 2012, I’m empowered by the knowledge we’ve picked up as a team along the way. Our strategy is clear and still follows our initial compass of combining scalable behavioral methods.
New pricing study: Reduce pack volume or increase price? EyeSee has just wrapped up the second wave of the pricing tracker in the US to identify how consumer behavior is shifting when exposed to different volume and pricing adjustment scenarios.
Experts’ insights to steer to 2022
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