Insights professionals are increasingly using agile research to collect in-context data much earlier in the research process. As such they can build, test and learn faster and gain more insights as a result.
CMNTY Platform is your go-to solution for getting the benefits of an agile approach. We provide a qualitative and quantitative research toolset for a wide range of methodologies that can be used interchangeably. Combined with our goal to achieve cost savings for and add value to our clients, you’ll enjoy the ability to repeat your research process until you (and your client) are satisfied with the results within subscription or project period.
Our solution is flexible enough to support a wide range of methodologies. This without losing context of the given responses while effectively meeting stakeholders needs and increasing respondents willingness (mobile) participation. It supports study iterations and has the flexibility to change research methods (qual/quant) based on new information, either from learning gained during a project or evolving priorities and feedback from stakeholders.
Having your own branded, fully customizable platform with smart templates enable the researcher to leverage on studies and preserve them with a front-end design experience, decreasing production costs and times throughout your organization.
Types of research methodologies supported are Customer Journey Research, Digital Ethnography Studies, Online Focus Groups, iHUTs, IDIs, Co-creation and Innovation, Product & Concept Development, Digital Diary and Journaling, In-the-moment Research, User Experience Testing, Concept & Creative Testing, Insights Communities, Survey Research and with Integrated Recruitment.