Further works with high-growth brands and agencies to help them understand reality, develop new propositions, and grow. Combining research, technology, human behaviour and social psychology, we help our clients unearth the truth behind what people think and do – bridging the gap between what people say and what they actually do.
Our online qual and research communities platform, Together™ puts our clients at the heart of people’s everyday experiences, making it easy to engage with them anywhere anytime.
Designed to be used by anyone, Together™ is used to support exploratory research, contextual insight, consumer co-creation, concept development, product testing and evaluation. The platform puts a range of research and activity tools at your fingertips including diaries, discussions, markup, polls and surveys allowing you to surface insight fast.
Plus, our hyper flexible way of working means you can choose:
to take a self-service; platform-only approach (By you);
benefit from our tailored research services and project support to give you added confidence and flexibility (With you);
or work collaboratively with our experienced insight team to design, deliver and manage your research project For you.
All of our teams are geared to work with you how you want, when you want.
Further is ISO27001 certified and GDPR compliant, and has the same level of security as the best banks. Clients can host their data in the US or EU, and the platform also performs exceptionally well in Asia and behind the Chinese firewall, having pioneered solutions in that region.
Colin MacArthur, Partner at Kantar, explaining why he chose Further for a recent, complex, multi-market research project:
“There are lots of reasons why I choose to work with Further. The platform is intuitive to use, works across lots of different markets and it doesn’t remain static: it’s always evolving and improving. Plus, the team is great to work with. They’re a provider I trust, there’s always someone available to help and the team is really flexible and solution-focused.”