Further is a human insight company with one of the leading online qual platforms for conducting online qual projects, short and long-term research communities and mobile ethnography. The platform is used in anger to support exploratory research, contextual insight, consumer co-creation, concept development, product testing and evaluation.
Designed by researchers, for researchers, the platform is available in over 34 languages, provides access to all capabilities for a single fee (with no annoying bolt-ons!) and is backed up with all the expert support services the modern agile researcher needs, including recruitment and onboarding of the right participants, research design, moderation and analysis.
Clients can opt for a self-service platform and support bundles or benefit access a one-stop shop for speed and efficiency across the project delivery process.
Platform features include Discussions, Diaries, Polls, Surveys, Concept Testing, Heatmaps, Video and Image capture, Vox pops, Text Analytics, Ranking and Rating, Collages.
Further is ISO27001 certified and GDRP compliant, and has the same level of security as the best banks. Clients can host their data in the US or EU, and the platform also performs exceptionally well in Asia and behind the Chinese firewall having pioneered solutions in that region.
“We’ve been working with Further for over 6 years now and the relationship has gone from strength to strength. The platform is very intuitive making it easy to use for both community managers and participants, but what really sets Further apart from other community platform providers is the team.
Yet another way in which the team at Further go “further” is to ensure you can efficiently and effectively run great online research.”