Sago is a leading global research partner that puts the human voice at the center of everything we do. By providing unparalleled access to audiences, comprehensive solutions, and market research expertise, we help clients connect human answers to pressing business questions. Leaning into our nearly 60-year legacy of impact and standing behind our dedicated team of experts, we help clients gain a deeper understanding of what their customers truly want and demand, empowering them to make informed decisions with unwavering confidence.​ At the heart of Sago is a commitment to improving the human experience in research, relentless innovation, and changing the world through our work. Sago is your trusted partner on the journey to customer-centric excellence.

Online Discussions

QualBoard® provides one place for researchers to discover and access Sago’s qualitative technology,  including discussion boards, diaries, quick polls, crowd surveys, and QualMeeting.

Event and question types can be combined creatively in each project to create an engaging research experience for respondents and observers.

Time-saving automation and AI features enable users to save time, focus on the research and jumpstart their analysis to deliver insights to their stakeholders faster. Over 30 languages are supported, and 24/7 support is always available.

Web-Enabled Focus Groups & IDIs

QualMeeting is an event type in QualBoard that is optimized for market research from fieldwork to reporting, including recording, media gallery and smart clip feature, a secure portal and lobby, backroom for observers with private chat, breakout rooms and recording, human or machine transcription and a platform technician if desired.

QualMeeting can be combined with other QualBoard events for flexible research designs.

Mobile Ethnographies

QualMobile is Sago’s mobile ethnography app which is designed to take advantage of the fact that participants’ smartphones are always with them.

The app puts researchers in the pockets and purses of consumers across the globe so that they can share rich insights, from mobile video diaries to real-world product testing.

Users are never more than three taps from sharing their experiences, including text, voice to text, multiple choice, photos, audio recordings, and HD video recordings.

In-Facility Research From Anywhere

When you can’t be there in person, qualitative researchers can now host in-facility research from the comfort of their home or office. Moderate Anywhere™ puts you at the head of the table allowing you to continue your important in-facility research from wherever you are.

Self-Serve Research Solutions

Choose from flexible options for every stage of your agile research process with Methodify, Sago’s automated quantitative research engine.