Touchstone Research Dial Tester
Touchstone Research’s proprietary Dial Tester provides moment-to-moment insights for media and audio content.
Touchstone Research Dial Tester Overview
Level-Up Your Content Insights with Moment-to-Moment Feedback
Touchstone Research’s proprietary Dial Tester technology captures audience reactions in real-time, enabling you to understand engagement and emotional response for every moment of your content. With its dynamic slider interface, participants continuously rate their experience, providing granular feedback on TV shows, advertisements, podcasts, trailers, and more. Designed to engage all age groups, including kids and teens, Dial Tester’s intuitive and visual interface ensures meaningful insights from younger audiences while keeping them actively engaged.
Features include:
- Real-time interactive reporting with dynamic visualizations.
- Segment analysis to compare diverse audience reactions, including hard-to-reach demographics like kids, teens, and young adults.
- Optional integration with Secure Content Testing (SCT) for added media security.
- Compatibility across all device types and demographics.
- Flexible service models, from full-service support to DIY options.
Dial Tester empowers you to create content that resonates with all audiences, from younger viewers to broader consumer segments.