Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top 15 eye tracking platforms here
The Top 15 Eye Tracking Platforms for Market & User Research Read More »
Showing results for eye tracking
Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top 15 eye tracking platforms here
The Top 15 Eye Tracking Platforms for Market & User Research Read More »
Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What is Eye Tracking for Market & User Research? Read More »
Learning resources, supplier directory and virtual events for eye tracking for market / user research & insights
Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and wearables.
Market Map: Eye Tracking Platforms for Market & User Research Read More »
By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Can Automated Eye Tracking Ever Replace Humans? Read More »
Lumen Research employs large-scale eye-tracking to understand what your customers engage with – and what they ignore. Mike Follett, Lumen’s managing director, will discuss the technology and its implications for researchers, as well as some of Lumen’s most recent discoveries about the reality of attention.
How to Win in the Attention Economy with Eye Tracking Read More »
Can Humans Be Replaced by Automated Eye Tracking? Some of our clients have recently inquired as to why we do not employ AI-enabled ‘attention visualization’ systems. Based on what they call “bottom-up” processing, these systems claim to be able to predict what humans will look at in a visual scene.
Can Automated Eye Tracking Ever Replace Humans? Read More »
On-Demand Masterclass with Bob Granito, from IVP Research Labs uncovering the power of leveraging neuro tools to feed your business needs.
FIND OUT MORE ABOUT IVP RESEARCH LABS
Masterclass: Eye Tracking, Biometrics, and Facial Coding Read More »
Want to see the full picture? Go beyond your consumers responses and observe their behavior along with their feedback. In this session, you’ll learn how to leverage the power of integrated behavioural technology solutions to get to the non-conscious half of your consumer story. You’ll walk away with real-life examples of how to seamlessly deliver