In this introductory session you’ll learn about the primary tools for online qualitative research and the benefits of using specialised research platforms. Methodologies include pre-tasking, one-to-one interviews, focus groups, digital ethnography, co-creation and idea testing.
Subsequent sessions will tackle the 'how to' for each method in greater depth.
Laura Pulito, VP Research Services, Recollective
Laura has more than a decade's online research experience on both the client and supplier side.
At Recollective, she helps brands, agencies and researchers to deliver innovative research projects.
She specialises in digital methods, including short and long-term insight communities, and thrives on finding alternative ways to conduct research using emerging technologies.