Predicting Consumer Perception and Creative Effectiveness Leveraging AI
Can AI help predict the impact of an ad or video on consumer behaviour? Or can AI be used to understand what feelings creative assets trigger or whether they fit to a brand's communication? And moreover, is AI able to give us deep insights into consumer perception – without directly talking to them?
The AI and neuromarketing experts Dr Christian Scheier and Julia Saswito show with practical examples how exactly this already works today, incorporating findings from Behavioural Science.
And they explain how brand, creative and insights teams can use AI in the future to achieve particularly effective communication.