All masterclass

Given the current state of the market research industry today, what is zero-party data and why do you need it? Learn how DISQO’s proprietary zero-party data can take your insights to the next level, while maintaining a direct and transparent ... View More …

The insights industry has known for a long time that there is a significant gap between what people say they do and what people actually do, but how much have we done to move beyond our reliance on claimed data? ... View More …

We know from behavioural science that most of our choices are unconscious. Now, with the latest AI-based methods, we can quantify these implicit drivers. Join this session to learn how to neuroscience and survey data combine to provide a holistic ... View More …

Instagram is a critical part of many brand marketing strategies, the transition from text to image based social media by significant demographic segments mean that the ability to analyse Instagram content is a necessity. Given the volume of images generated ... View More …

Predicting Consumer Perception and Creative Effectiveness Leveraging AI Can AI help predict the impact of an ad or video on consumer behaviour? Or can AI be used to understand what feelings creative assets trigger or whether they fit to a ... View More …

The goal of many neuromarketing and consumer neuroscience studies is to predict behavior. Recently, a breakthrough new metric has emerged in this regard: neural synchrony. This refers to the degree to which the brains of different people synch up, sharing the same ... View More …

How in-context ad testing upends the insight industry If you want to know whether your communications attract attention, it is imperative that you test your creative in-context. But why are so few campaigns tested like this? Why do marketers blithely ... View More …

With technological advances, behavioural research is not cost and labor-intensive anymore. Computer-vision algorithms have changed the way deep human insights are captured easily and efficiently. Facial Coding and Eye Tracking technologies have witnessed tremendous accuracy and scale by just using ... View More …

Want to see the full picture? Go beyond your consumers responses and observe their behavior along with their feedback. In this session, you’ll learn how to leverage the power of integrated behavioural technology solutions to get to the non-conscious half ... View More …

From low-cost brain sensors to language models trained on billions of words: we can now choose from thousands of hardware and software tools to research human behaviour. But where do you even start with all this tech? What different types ... View More …

Richard will discuss a handful of behavioural science studies that shed light on what makes a message memorable. He’ll cover the insights from the original studies, his latest research on the topic and how researchers and marketers can apply these findings. ... View More …

Join this session and learn techniques that will inspire participants to share more emotional feedback. Understand how participant psychology can be harnessed in the way you design tasks and frame questions in online qualitative research. The session focuses on asynchronous ... View More …