All masterclass

At Converseon, we transform critical social and conversation data into decision intelligence. Today, measuring brand relevance and reputation in our polarized, value focused world requires new approaches and technologies. This session will review how combining streams of social and conversation ... View More …

In this masterclass from the Co-Founders of revolutionary insights platform Yabble, we’ll explore why AI is such a powerful and necessary tool for insights generation, as well as offer practical and actionable tips on how to effectively implement and leverage ... View More …

Domain-specific machine learning helps create best-in-class predictions. By aggregating large data sets on consumers, products, and preferences, AI systems can predict the outcomes of consumer studies without the need to run surveys, observations or sensory tests. At Gastrograph, we have ... View More …

Artificial Intelligence in UX research has come a long way. For years, qualitative researchers had to hand-code data from transcripts and manually generate reports from the large amount of data they collected. Today, AI-powered tools like transcription, tagging, and translation ... View More …

This masterclass from YouScan will introduce the benefits of using social media intelligence tools for research, with specific focus on: Advanced text analysis – how to analyse unstructured language with the help of AI Intelligent visual analysis – how to ... View More …

It’s probably the AI technology with the longest history of applications in the insights industry. Every researcher has probably heard of it by now. Yet the vast differences of the various flavours of sentiment analysis are understood by very few. ... View More …

If your marketing process is slower than the speed of your market, you’ve got a problem. In this session, we’ll show how AI can get you from insight to execution in just a few hours. Learn how intelligent assistants make the ... View More …

Let’s face it, most surveys are boring and the data quality is often poor. Conversational surveys use qualitative principles and good design to increase participant engagement, which leads to more considered answers and better data. They use AI to probe ... View More …

Have you ever considered that your customers may be more diverse than your messaging and outreach strategies? Driven by an increasingly globalised society, demographic and geographic indicators aren’t as accurate as they were once thought to be when determining market ... View More …

Running a qualitative project takes lots of coordination with recruiters, project managers and moderators — this process can make turnaround times challenging. But now, self-service online qualitative research is here. What tools are available to help, and how can you ... View More …

Given the current state of the market research industry today, what is zero-party data and why do you need it? Learn how DISQO’s proprietary zero-party data can take your insights to the next level, while maintaining a direct and transparent ... View More …

The insights industry has known for a long time that there is a significant gap between what people say they do and what people actually do, but how much have we done to move beyond our reliance on claimed data? ... View More …