Qualitative Research

Qualitative research explores people’s experiences, opinions, and behaviours in-depth using techniques like interviews, observations and other exploratory approaches.

Unlike quantitative research, qualitative research focuses on subjective meanings and social contexts from non-numerical data. Researchers analyse patterns and themes to uncover underlying meanings, enhancing our understanding of human experiences and theory development.

This approach generates rich, contextually grounded insights that contribute to knowledge advancement in various fields.

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Featured Qualitative Research Companies

Recollective is an industry-leading research tool for conducting online qualitative…

Yasna is an AI assistant for conversational research: collect facts,…

Sago is a data collection and research tech company that…

EthOS is a mobile research platform for CX, UX and…

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Knit is an end-to-end Insights Platform combining Quant, Video &…

Suzy is an audience management platform that combines research tools…

Vurvey is a generative AI based software platform that combines…

Voxpopme’s integrated insights platform uses AI to collect, centralise and…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Qualzy is a qualitative research platform that enables communities, focus…

Innovate MR offers is a survey panel company offering online…

Affectiva Media Analytics helps to optimize content and media spend…

quantilope is an agile insights platform that automates advanced research…

Indeemo is the market leader in mobile ethnography, a form…

Field Notes is a platform for capturing and managing high…

incling is a qualitative research platform with expert services for…

My-Take is an insight community platform with advanced features for…

BoltChat AI is an AI-powered qualitative market research tool for…

Discuss is an end-to-end real-time qualitative video research platform used…

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