Qualitative Research

Qualitative research explores people’s experiences, opinions, and behaviours in-depth using techniques like interviews, observations and other exploratory approaches.

Unlike quantitative research, qualitative research focuses on subjective meanings and social contexts from non-numerical data. Researchers analyse patterns and themes to uncover underlying meanings, enhancing our understanding of human experiences and theory development.

This approach generates rich, contextually grounded insights that contribute to knowledge advancement in various fields.

Featured Course

Essentials of Qualitative Research - Course Featured Image - Insight Platforms Academy

Featured Qualitative Research Companies

Recollective is an industry-leading research tool for conducting online qualitative…

Qualzy is a qualitative research platform that enables communities, focus…

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Yasna is an AI assistant for conversational research: collect facts,…

Glaut is a conversational research platform that uses an AI…

Field Notes is a platform for capturing and managing high…

Researchbods provides online insight community software and research services for…

EthOS is a mobile research platform for CX, UX and…

Verve is an Artificial Intelligence, Human Insights and Cultural Understanding…

CoLoop is an accurate, domain-specific AI copilot for transcribing, analysing…

DIG is a tech-enabled insight and strategy consultancy that’s on…

incling is a qualitative research platform with expert services for…

Civicom® Marketing Research Services is the global leader in facilitating…

Discuss is an end-to-end real-time qualitative video research platform used…

My-Take is an insight community platform with advanced features for…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Innovate MR offers is a survey panel company offering online…

Vurvey is a generative AI based software platform that combines…

Sago is a data collection and research tech company that…

Indeemo is the market leader in mobile ethnography, a form…

Affectiva Media Analytics helps to optimize content and media spend…

Focaldata AI uses AI to design research projects, conduct interviews…

BoltChat AI is an AI-powered qualitative market research tool for…

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Popular Resources for Qualitative Research

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All Qualitative Research Resources

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