Brand Research

Brand research covers all the strategy, insights and analytics work involved in brand strategy, understanding brand identity and brand tracking to measure how a brand is perceived by its target audience.

Brand research techniques often include survey research, qualitative research and social media analysis to help businesses make informed decisions about their branding strategies and positioning, from logo design and messaging to product development and marketing campaigns.

Featured Course

Essentials of Brand Research - Course Featured Image - Insight Platforms Academy

Featured Brand Research Companies & Products

Canvs AI analyses open-ended text from virtually any source, including…

Yabble’s Virtual Audiences uses AI-powered Augmented Data to deliver instant…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

OvationMR specializes in providing tailored market research solutions focusing on…

aytm is a fully integrated agile consumer insights platform with…

Focaldata AI uses AI to design research projects, conduct interviews…

aytm Brand Insights help you track brand awareness, consideration &…

YouScan is a listening and intelligence platform that analyses the…

DIG is a tech-enabled insight and strategy consultancy that’s on…

SightX is an automated end-to-end consumer insights platform for efficient…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Kantar BrandSnapshot is a free solution for discovering brand equity…

Displayr is a data analytics, visualisation, and reporting platform to…

Q is analysis software designed that helps market researchers quickly…

Suzy is an audience management platform that combines research tools…

Pollfish is a DIY market research platform that delivers real-time…

Yabble creates AI solutions for all stages of research –…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Delineate connects brands to consumers by delivering live, accurate &…

MarketResponse helps brands to excel by combining technology with expertise…

Glaut is a conversational research platform that uses an AI…

Find more companies for:


Popular Resources for Brand Research

explainer

All Brand Research Resources

Videos, demos, courses, ebooks and articles

Content Type
Topic
Company (ACF)
Scroll to Top