Brand Research - Insight Platforms

Brand Research

Brand research covers all the strategy, insights and analytics work involved in brand strategy, understanding brand identity and brand tracking to measure how a brand is perceived by its target audience.

Brand research techniques often include survey research, qualitative research and social media analysis to help businesses make informed decisions about their branding strategies and positioning, from logo design and messaging to product development and marketing campaigns.

Featured Course

Featured Brand Research Companies & Products

Knit is an end-to-end Insights Platform combining Quant, Video &…

aytm Brand Insights help you track brand awareness, consideration &…

Kantar Marketplace Brand Insights provide solutions for brand tracking, equity…

Pollfish is a DIY market research platform that delivers real-time…

MarketResponse helps brands to excel by combining technology with expertise…

Savanta is a data, market research and advisory company with…

Displayr is a data analytics, visualisation, and reporting platform to…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Delineate connects brands to consumers by delivering live, accurate &…

quantilope is an agile insights platform that automates advanced research…

Savanta BrandVue: your daily source for brand health metrics data…

Kantar BrandSnapshot is a free solution for discovering brand equity…

aytm is a fully integrated agile consumer insights platform with…

Canvs AI analyses open-ended text from virtually any source, including…

YouScan is a listening and intelligence platform that analyses the…

SightX is an automated end-to-end consumer insights platform for efficient…

Suzy is an audience management platform that combines research tools…

Q is analysis software designed that helps market researchers quickly…

BrandEvaluator on Kantar Marketplace gives you the only independently certified…

Infotools Harmoni is a purpose-built data analytics and visualisation solution…

Find more companies for:

Popular Resources for Brand Research

article

How to Use Brand Tracking Research to Grow Brands

A brief explainer on how Brand Tracking Research can be used to improve marketing strategy…

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done,…

All Brand Research Resources

Videos, demos, courses, ebooks and articles

summit

Using AI to Improve Accuracy and Scope of Market Research

Glimpse platform leverages AI to create enriched insights to empower researchers to dive deeper into…

lightning demo

Glimpse Lightning Demo: AI-Powered Global Research Platform

Glimpse uses AI to make great quality synthetic audience for anyone to do rapid, international,…

lightning demo

Delineate Lightning Demo: Real-Time Data, Insight and Intelligence for Brands

Delineate provides real-time data, insight and intelligence to brands using proprietary technology and research experts.

on-demand webinar

Using Automated Implicit Research to Tap Into Consumers’ Subconscious

Learn with quantilope how to integrate implicit methods into your research for actionable insights based…

summit, on-demand webinar

Putting Qual-at-Scale to Test: Unlocking Insights Through Video + AI

Discover the power of Research with Video AI and Knit. Learn how to add scale,…

demo

CMNTY Lightning Demo: Deeper Qualitative Insights from Mixed-Method Research

CMNTY Platform by MarketResponse’s helps streamline insights generation for qualitative research projects.