Shopper Research

Shopper research focuses on understanding how people behave before and during online and offline shopping experiences.

The goal is to gain insights into what influences purchasing decisions, such as product placement, price, promotions, and store layout using methods such as observational studies, surveys, transactional and panel data analysis, interviews and simulations of shopping environments.

Shopper research helps generate the insights for retailers and brands to improve their offerings and activations – for example by re-modelling a retail space, changing the design of e-commerce site or optimising the nature and timing of sales promotions.

Featured Course

Essentials of Market Research - Course Featured Image - Insight Platforms Academy

Featured Shopper Research Companies

Each and every interaction with your brand is an opportunity…

Suzy is an audience management platform that combines research tools…

The Dig Insights Virtual Menu simulates online menus to test…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

The Dig Insights Virtual Market is a solution for simulating…

Find more companies for:

Popular Resources for Shopper Research

article, explainer

All Shopper Research Resources

Videos, demos, courses, ebooks and articles

Content Type
Company (ACF)
article, explainer
Scroll to Top