UX & Product Research

User experience (UX) and product research studies learn about user behaviours, needs, and interactions to improve product or service design.

It involves methods such as observation, interviews, usability tests, product analytics and quantitative UX studies for both generative and evaluative objectives.

UX research helps to develop empathy with users; understand their context and needs; identify pain points and opportunities; and test products at different stages of development.

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