Customer Experience

Customer Experience (CX) research, measurement and analysis involves gathering insights about customers’ perceptions, feelings and interactions with an organisation.

Various methods including as surveys, observations, and data analytics are used to understand customer expectations, satisfaction and loyalty.

Service industries, public sector organisations and business with on-going customer relationships attach great importance to understanding and improving their customer experience.

Common CX research approaches include continuous feedback surveys (such as Customer Satisfaction (CSat) and Net Promoter Score (NPS): feedback analytics (using AI to understand the content of comments in reviews, complaints and other sources); journey mapping & analytics (learning how users interact with different touchpoints over time); and social listening.

Featured Course

Essentials of Customer Experience - Course Featured Image - Insight Platforms Academy

Featured Customer Experience Companies

Yabble’s proprietary AI helps you find insights by analysing, summarising…

Alida helps brands create engaged research communities to gather feedback…

Canvs AI analyses open-ended text from virtually any source, including…

Askia builds survey and reporting technology to help understand and…

SightX is an automated end-to-end consumer insights platform for efficient…

MarketResponse helps brands to excel by combining technology with expertise…

InMoment provides software and services for Experience Improvement that combine…

Discuss is an end-to-end real-time qualitative video research platform used…

Element Human is a customer understanding platform that blends question…

My-Take is an insight community platform with advanced features for…

Forsta is a full suite technology platform for market research,…

DISQO is CX intelligence platform for insights, agile testing and…

QuestionPro is a SaaS platform for Customer and Employee Experience…

Find more companies for:


Popular Resources for Customer Experience


All Customer Experience Resources

Videos, demos, courses, ebooks and articles

Content Type
Topic
Company (ACF)
Scroll to Top