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Directory, learning and events for modern research & analytics

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Upcoming Live Events

Agile research design: how to adapt quickly when things don’t go to plan

Register for the Digital Qualitative Summit to join this session for free Learn to pause, reset, and recalibrate using mixed methodologies to ensure valuable insights and get more sleep at night. Every researcher has been there. You’re halfway through a project when the unexpected hits: You’ve pre-identified personas that aren’t...

How leading brands are bringing qualitative research in-house

Register for the Digital Qualitative Summit to join this session for free Featuring insight leaders from Sky TV, Pinterest and leading consumer goods firms, this panel will explore the benefits and challenges of ‘in-housing’ qualitative research. Join us to learn: why companies are building in-house qualitative research teams how this...

Turning Mountains of Qualitative Data into a Compelling Story

Register for the Digital Qualitative Summit to join this session for free Imagine you are sitting at your computer surrounded by files containing vast amounts of free text verbatims, visual stimulus uploaded on bulletin boards, responses from quick polls from online communities, code frames, transcripts, audio file and sentiment analysis....

Understanding The Modern Digital Qualitative Toolbox

Register for the Digital Qualitative Summit to join this session for free As qualitative research is increasingly digitized, there are exciting new developments in harnessing digital creativity for deeper qualitative insights. In this session, we are going to conduct a comprehensive review on technology/AI-enhanced digital qualitative techniques that help create...

10 Hacks for More Emotional Disclosure in Online Qual

Join this session and learn techniques that will inspire participants to share more emotional feedback. Understand how participant psychology can be harnessed in the way you design tasks and frame questions in online qualitative research. The session focuses on asynchronous and mobile methods but also covers real time webcam qual....

A 5-Step Framework for Designing Accessible Online Qual

One of the great things about digital qual is that it is more accessible than in-person research. It can be difficult for people with accessibility needs, such as those with physical disabilities or neurodiversity, to travel to a focus group facility, for example, and take part in a discussion with...

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Insight Platforms Directory and Learning Materials

Latest Content

The Top 10 Automated Concept Testing Platforms

We selected the top concept testing platforms and we are going to show you how to use them, their main features and differences.

What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse results.

The Top Ten Survey Analysis Platforms

This is a curated list of some of the top specialist Survey Analysis platforms. There’s no ranking implied by the order. If you’d like to know more about Survey Analysis and how to use it, check out our article: What is Survey Analysis? For a complete list of all Survey...

What is Survey Analysis?

An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.

What is Co-Creation?

An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.

What is the Difference Between Co-Creation and Ideation?

Lisa Fuchs of KLC explains the differences and similarities between Co-Creation and Ideation as innovation methods.

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