Blog Articles

Blog articles are produced by the Insight Platforms team and our partners. Here, you will find:

Explainers: quick reference guides for research & analytics methods and technologies
Market Maps: visual landscapes for sub-categories in the research and restech industries
Top Tool Collections: lists of leading solutions in various research & analytics categories
Tips & Guides: learning content to help researchers understand more about specific topic areas

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The Intention-Behaviour Gap And How To Measure Around It

Innovation Intelligence from aytm: discover how to design research around the intention-behaviour gap for more…

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The Top-Line Report is No Longer a Document, It’s an Interface

Quillit explains why traceability, evidence-linked quotes, and governance are essential for AI-assisted qualitative reporting.

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Testing In Context, Where The Real Decision Happens

Innovation Intelligence from aytm: see how testing in context gives you a true read on…

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How Conjoint Shows You Which Features Drive Choice and What People Will Pay

Innovation Intelligence from aytm: discover how choice-based conjoint analysis reveals the features that drive buying…

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“Show Me How You Know”: Why Auditability Is the Real Test for AI in Analysis

Glaut outlines the critical need for AI auditability in research analysis, arguing that defensible systems…

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Early vs Late: Why Concept Testing Isn’t One Thing

Innovation Intelligence from aytm: learn how to optimise early vs late stage concept testing in…

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The Innovation Funnel Starts Earlier Than You Think

aytm reflects on the innovation funnel, recognising that early-stage testing gives teams a structural advantage…

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The Grunt Work Was Never the Job: What AI Should and Shouldn’t Touch in Analysis

Glaut explains how AI analysis tools can be great for operational tasks, but the real…

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Which AI is Actually Best for Market Research?

Yazi compared how 5 AI Assistants analysed and reported qual and quant market research data….

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Five Questions Every Head of Insights Should Ask in a Research Tech Pitch

Paul Albert of Revamp Revenue Consulting shares five questions insight teams should ask research tech…

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From Insight Producers to Insight Activists: Future Roles for Corporate Insight Professionals

James Wycherley, CEO at the IMA, outlines the shift from insight producers to activists who…

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AI for Corporate Insights Teams: Where to Start

AI can help corporate insights teams cut grunt work, unlock hidden knowledge, and give researchers…

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Researchers Ask Qual or Quant. Stakeholders Want Outcomes

Charles Allison, Research Lead at Conveo, finds legacy distinctions between qual and quant less and…

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Why Data Quality Is Not Just One Problem

Lewis Reeves, Founder and CEO at Walr, describes how data quality has multiple dimensions, each…

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Beyond Share of Voice: What Reddit Reveals About Brands and Decision-Making

YouScan explores how treating Reddit with analytical rigour and community-level segmentation unlocks distinct, defensible consumer…

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Cool Story, Bro: ‘Built by Researchers for Researchers’ isn’t The Differentiator You Think It Is

Paul Albert of Revamp Revenue Consulting explores why most research tech sales pitches fail –…

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How We Use AI Agents at Walr

Walr explores how they deploy AI agents, examining the back-end processes, governance frameworks, and the…

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Changing Behaviour by Understanding Beliefs

Behavioural science expert Chris Harvey shows how targeting core beliefs and attitudes can help drive…

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