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How AI Helped a Drinks Manufacturer Uncover a New Beverage Flavour
Understand how Gastrograph AI used their platform for a sensory study to uncover the beverage flavour preferences of women in…
5 Ways AI is Shaping UX ResearchÂ
Speed, Cost, Consistency. Ease of Use and Quality+quantity, Learn how AI is used for UX Research and the most relevant…
Open-End Text Analysis: How to measure quality & compare AIs?
Read this Caplena article to learn the benefits of using AI for text analysis, and the types of artificial intelligence…
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How AI Helped a Drinks Manufacturer Uncover a New Beverage Flavour
Understand how Gastrograph AI used their platform for a sensory study to uncover the beverage flavour preferences of women in…
5 Ways AI is Shaping UX ResearchÂ
Speed, Cost, Consistency. Ease of Use and Quality+quantity, Learn how AI is used for UX Research and the most relevant…
Open-End Text Analysis: How to measure quality & compare AIs?
Read this Caplena article to learn the benefits of using AI for text analysis, and the types of artificial intelligence…
Consumer Segmentation: Maybe You Could Be Doing It Better
Naira Mussallam, Co-Founder of SightX, explains how segmentation and machine learning pair up for better marketing for growth.
Market Landscape: Qualitative Research Software
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile…
What are Research Repositories?
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more…
What is Machine Learning?
This article from Caplena has a straightforward explanation of AI and its various layers: Machine Learning, Deep Learning, NLP and…
Market Landscape: Survey Software
A Market Map by Insight Platforms showing the variety of survey platforms available for research, customer experience and user feedback.
What is Survey Software?
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
Goodbye 2021: A Year in Review
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made…
How Top Insight Communities Engage Members
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.
How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition,…
What can we learn from the psychology of qualitative research via webcam?
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
Lies, Damn Lies and Statistics
Response:AI’s Claire Bierzynski provides tips for detecting survey fraud and getting honest answers from your online research.
47 Years of the Wrong Type of Ad Research
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
Our Favourite Books on Behavioural Insights
A curated list of books and resources for behavioural insights including primers on neuroscience, emotion and consumer psychology.
What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural…