Blog Articles

Blog articles are produced by the Insight Platforms team and our partners. Here, you will find:

Explainers: quick reference guides for research & analytics methods and technologies
Market Maps: visual landscapes for sub-categories in the research and restech industries
Top Tool Collections: lists of leading solutions in various research & analytics categories
Tips & Guides: learning content to help researchers understand more about specific topic areas

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Five Lessons I Learned From Launching Too Early – From a First-Time ResTech Founder

Jorge Lee, founder of Deckr, shares 5 hard-won lessons from launching a ResTech startup early,…

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What Is an Intelligence-Native Organisation?

Refactoring the Insights Industry from Wortya: discover what makes an organisation intelligence-native and why it…

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Designing Your First AI-Moderated Study: A Practical Guide for Research Teams

Cint shares a practical guide to designing your first AI-moderated study, showing why human strategy…

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How to Judge Whether You Can Trust a Synthetic Respondent: 5 Questions to Ask Your Research Provider

Innovation Intelligence from aytm: ensure you can trust your research data with these tips for…

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Client-Side Lessons for AI Adoption: What Thirty Years in Consumer Insight Teaches Me

Robert Kitching, SVP Global Client Partnerships at Bolt, draws on 30 years in consumer insight…

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The Future of the Insight Community is Smaller, Smarter, and Human

Paul Hudson, co-founder and CEO of FlexMR, explores why the future of insight communities relies…

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Developing Your Insight Leader’s Playbook: The 9P Framework You Need to Include

James Wycherley, CEO at the IMA, outlines why insight leaders need a structured playbook and…

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Why Most In-House AI Tools Fail and What To Do Instead

Codeit unpacks why building verbatim coding tools in-house is a costly risk, and how battle-tested…

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The Intention-Behaviour Gap And How To Measure Around It

Innovation Intelligence from aytm: discover how to design research around the intention-behaviour gap for more…

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The Top-Line Report is No Longer a Document, It’s an Interface

Quillit explains why traceability, evidence-linked quotes, and governance are essential for AI-assisted qualitative reporting.

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Testing In Context, Where The Real Decision Happens

Innovation Intelligence from aytm: see how testing in context gives you a true read on…

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How Conjoint Shows You Which Features Drive Choice and What People Will Pay

Innovation Intelligence from aytm: discover how choice-based conjoint analysis reveals the features that drive buying…

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“Show Me How You Know”: Why Auditability Is the Real Test for AI in Analysis

Glaut outlines the critical need for AI auditability in research analysis, arguing that defensible systems…

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Early vs Late: Why Concept Testing Isn’t One Thing

Innovation Intelligence from aytm: learn how to optimise early vs late stage concept testing in…

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The Innovation Funnel Starts Earlier Than You Think

aytm reflects on the innovation funnel, recognising that early-stage testing gives teams a structural advantage…

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The Grunt Work Was Never the Job: What AI Should and Shouldn’t Touch in Analysis

Glaut explains how AI analysis tools can be great for operational tasks, but the real…

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Which AI is Actually Best for Market Research?

Yazi compared how 5 AI Assistants analysed and reported qual and quant market research data….

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Five Questions Every Head of Insights Should Ask in a Research Tech Pitch

Paul Albert of Revamp Revenue Consulting shares five questions insight teams should ask research tech…

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