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How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition,…
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How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition,…
What can we learn from the psychology of qualitative research via webcam?
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
Lies, Damn Lies and Statistics
Response:AI’s Claire Bierzynski provides tips for detecting survey fraud and getting honest answers from your online research.
3 Critical Factors for Advertising Effectiveness Today
Read this article from Response-ai for an overview of the importance of effectiveness in advertising, to prevent losing time and…
47 Years of the Wrong Type of Ad Research
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
Our Favourite Books on Behavioural Insights
A curated list of books and resources for behavioural insights including primers on neuroscience, emotion and consumer psychology.
What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural…
How Insight Professionals Can Tell the Right Stories
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
15 Tools & Platforms for Brand Tracking
An overview of Tools and Suppliers, illustrating features and differences for doing a killer Brand Tracking.
What is Brand Tracking?
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and…
The Top 10 Automated Concept Testing Platforms
We selected the top concept testing platforms and we are going to show you how to use them, their main…
What is a Concept Test?
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…
The Top Ten Survey Analysis Platforms
This is a curated list of some of the top specialist Survey Analysis platforms. There’s no ranking implied by the…
What is Survey Analysis?
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Co-Creation?
An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.