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What is Behavioural Concept Testing?
Learn about behavioural concept testing: understand authentic consumer shopping behaviour by testing concepts in realistic environments.
Market Landscape: Remote User Testing Solutions
Market Landscape featuring technology solutions that support remote user testing, usability research and video-based user interviews.
Quick 5-step checklist for multi-market studies
Read this article by Savanta’s Nikki Lavoie for 5 crucial tips to avoid pitfalls and improve quality of multi-market studies!
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What is Behavioural Concept Testing?
Learn about behavioural concept testing: understand authentic consumer shopping behaviour by testing concepts in realistic environments.
Market Landscape: Remote User Testing Solutions
Market Landscape featuring technology solutions that support remote user testing, usability research and video-based user interviews.
Quick 5-step checklist for multi-market studies
Read this article by Savanta’s Nikki Lavoie for 5 crucial tips to avoid pitfalls and improve quality of multi-market studies!
Leveraging co-creation in global research
Read article by Savanta’s Nikki Lavoie for expert tips to leverage co-creation in global research: tools, tasks, stakeholder management &…
Interviews with Fraudsters
Compelling video interviews from InnovateMR and OpinionRoute with survey panel fraudsters around the world.
How to Analyse and Simplify Complex Consumer Data
Complex data is intimidating. This article from FlexMR illustrates the available tools for insights’ teams to unlock data potential.
How AI Helped a Drinks Manufacturer Uncover a New Beverage Flavour
Understand how Gastrograph AI used their platform for a sensory study to uncover the beverage flavour preferences of women in…
5 Ways AI is Shaping UX Research
Speed, Cost, Consistency. Ease of Use and Quality+quantity, Learn how AI is used for UX Research and the most relevant…
Open-End Text Analysis: How to measure quality & compare AIs?
Read this Caplena article to learn the benefits of using AI for text analysis, and the types of artificial intelligence…
Consumer Segmentation: Maybe You Could Be Doing It Better
Naira Mussallam, Co-Founder of SightX, explains how segmentation and machine learning pair up for better marketing for growth.
Market Landscape: Qualitative Research Software
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile…
What are Research Repositories?
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more…
Market Landscape: Survey Software
A Market Map by Insight Platforms showing the variety of survey platforms available for research, customer experience and user feedback.
What is Survey Software?
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
Goodbye 2021: A Year in Review
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made…
How Top Insight Communities Engage Members
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.
How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition,…