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What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…


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article, explainer

What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…

explainer

What is Survey Analysis?

An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.

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What is Co-Creation?

An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.

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What is Video Research?

Video research enables you to have conversations with people across the world. This is an intro to video research &…

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What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.

article

Top Platforms for User Feedback

User feedback lets you understand how users interact with your site. Here’s the top user feedback platforms for websites, apps…

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Market Map: User Feedback Platforms

Market Map of user feedback solutions for understanding the customer experience on websites, smartphone apps and other digital environments.

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Market Map: Text Analytics

Market Map of text analytics platforms for research, including general text analytics, verbatim coding, emotion analytics and CX analytics.


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