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What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural…
How Insight Professionals Can Tell the Right Stories
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
What is Brand Tracking?
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and…
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What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural…
How Insight Professionals Can Tell the Right Stories
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
What is Brand Tracking?
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and…
The Top 10 Automated Concept Testing Platforms
We selected the top concept testing platforms and we are going to show you how to use them, their main…
What is a Concept Test?
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…
The Top Ten Survey Analysis Platforms
This is a curated list of some of the top specialist Survey Analysis platforms. There’s no ranking implied by the…
What is Survey Analysis?
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Co-Creation?
An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.
What is the Difference Between Co-Creation and Ideation?
Lisa Fuchs of KLC explains the differences and similarities between Co-Creation and Ideation as innovation methods.
This is What a Killer ResTech Proposition Looks Like
ResTech Propositions are a long way behind MarTech and AdTech. Here’s a 10-Point Case Study that shows how to close…
What is Video Research?
Video research enables you to have conversations with people across the world. This is an intro to video research &…
The Top Platforms for Video Focus Groups
Video focus groups gives access to participants across the world providing rich insights. Here are the top platforms for video…
Market Map: Automated Advertising Testing Platforms
Market Map of automated advertising testing platforms, from ready to go surveys, to customised surveys and mobile only solutions
The Top Automated Advertising Testing Platforms
Advertising testing provides feedback on your creatives before launch. Here are the top automated advertising testing platforms.
Was Napoleon right? – 4 tips for succeeding with DIY research
In recent years market research has been transformed by automation. Here are 4 tips for how to succeed with DIY…
What is Advertising Testing?
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
Myth Busting: 6 Ways to Transform the Impact of DIY Research
DIY research can add a lot of value, while saving time and cost. Neil Gupta from Glow explains how to…
Top Platforms for User Feedback
User feedback lets you understand how users interact with your site. Here’s the top user feedback platforms for websites, apps…