Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

Featured Course

Essentials of Innovation Research - Course Featured Image - Insight Platforms Academy

Featured Innovation Research Companies

aytm is a fully integrated agile consumer insights platform with…

Yabble creates AI solutions for all stages of research –…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Fastuna is an automated survey research tool for validating product…

SightX is an automated end-to-end consumer insights platform for efficient…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Pollfish is a DIY market research platform that delivers real-time…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Zappi is an automated consumer insights platform for testing concepts,…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Innovate MR offers is a survey panel company offering online…

CoLoop is an accurate, domain-specific AI copilot for transcribing, analysing…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

MarketResponse helps brands to excel by combining technology with expertise…

Recollective is an industry-leading research tool for conducting online qualitative…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

incling is a qualitative research platform with expert services for…

My-Take is an insight community platform with advanced features for…

Cambri is the product development platform for innovators. Advanced consumer…

Vurvey is a generative AI based software platform that combines…

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Popular Resources for Innovation Research


All Innovation Research Resources

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