Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

Cambri is the product development platform for innovators. Advanced consumer…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

aytm is a fully integrated agile consumer insights platform with…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

incling is a qualitative research platform with expert services for…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Conveo’s AI designs expert studies, interviews real people, and analyzes…

SightX is an automated end-to-end consumer insights platform for efficient…

My-Take is an insight community platform with advanced features for…

Vurvey is a generative AI based software platform that combines…

Fastuna is an automated survey research tool for validating product…

Zappi is an automated consumer insights platform for testing concepts,…

Innovate MR offers is a survey panel company offering online…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Knit is an end-to-end Insights Platform combining Quant, Video &…

DIG is a tech-enabled insight and strategy consultancy that’s on…

CoLoop is an AI-powered analysis platform for recording, analysing and…

Recollective is an industry-leading research tool for conducting online qualitative…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

Motives is an AI-powered qualitative research platform that automates interviews,…

Qrious insight collects permission-based location and behavioral data from a…

Pollfish is a DIY market research platform that delivers real-time…

Yabble creates AI solutions for all stages of research –…

Find more companies for:

Concept Testing
Innovation Research
Co-creation

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