Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

MarketResponse helps brands to excel by combining technology with expertise…

Innovate MR offers is a survey panel company offering online…

aytm is a fully integrated agile consumer insights platform with…

Zappi is an automated consumer insights platform for testing concepts,…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Cambri is the product development platform for innovators. Advanced consumer…

Discuss is an end-to-end real-time qualitative video research platform used…

incling is a qualitative research platform with expert services for…

Fastuna is an automated survey research tool for validating product…

SightX is an automated end-to-end consumer insights platform for efficient…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Bulbshare is a customer collaboration technology platform for insight communities…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Recollective is an industry-leading research tool for conducting online qualitative…

Vurvey is a generative AI based software platform that combines…

Upsiide allows researchers and marketers to test ideas, concepts, and…

My-Take is an insight community platform with advanced features for…

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