Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

Featured Course

Featured Innovation Research Companies

DIG is a tech-enabled insight and strategy consultancy that’s on…

Harris QuestDIY is a self-service survey tool with survey templates…

Dig One brings together Upsiide for agile innovation testing and…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Qrious insight collects permission-based location and behavioral data from a…

SightX is an automated end-to-end consumer insights platform for efficient…

Recollective is an industry-leading research tool for conducting online qualitative…

Kantar Marketplace is an automated research platform available in 70+…

CoLoop is an AI-powered analysis platform for recording, analysing and…

Motives is an AI-powered qualitative research platform that automates interviews,…

Cambri is the product development platform for innovators. Advanced consumer…

aytm is a fully integrated agile consumer insights platform with…

Human Made Machine applies technology and data science for creative…

Conveo’s AI designs expert studies, interviews real people, and analyzes…

One Strategy Studio uses Generative AI automation to deliver insights…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

My-Take is an insight community platform with advanced features for…

Bolt Insight is a global insight and market research company…

Yabble creates AI solutions for all stages of research –…

Fastuna is an automated survey research tool for validating product…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Zappi is an automated consumer insights platform for testing concepts,…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

Vurvey is a generative AI based software platform that combines…

Touchstone Research is a consumer insights firm with expert services…

incling is a qualitative research platform with expert services for…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Innovate MR offers is a survey panel company offering online…

C Space is the world’s leading online community, customer strategy…

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Popular Resources for Innovation Research

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5 Ways to Use AI for Innovation Research

Learn about five ways you can use AI for innovation research from predicting trends with…

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The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

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The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

Videos, demos, courses, ebooks and articles

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