Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

Featured Course

Essentials of Innovation Research - Course Featured Image - Insight Platforms Academy

Featured Innovation Research Companies

DIG is a tech-enabled insight and strategy consultancy that’s on…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Bulbshare is a customer collaboration technology platform for insight communities…

aytm is a fully integrated agile consumer insights platform with…

Fastuna is an automated survey research tool for validating product…

Recollective is an industry-leading research tool for conducting online qualitative…

incling is a qualitative research platform with expert services for…

Discuss is an end-to-end real-time qualitative video research platform used…

Upsiide allows researchers and marketers to test ideas, concepts, and…

SightX is an automated end-to-end consumer insights platform for efficient…

Innovate MR offers is a survey panel company offering online…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

My-Take is an insight community platform with advanced features for…

MarketResponse helps brands to excel by combining technology with expertise…

Vurvey is a generative AI based software platform that combines…

Zappi is an automated consumer insights platform for testing concepts,…

Find more companies for:

Concept Testing
Innovation Research
Co-creation

Popular Resources for Innovation Research

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