Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Recollective is an industry-leading research tool for conducting online qualitative…

Upsiide allows researchers and marketers to test ideas, concepts, and…

aytm is a fully integrated agile consumer insights platform with…

Innovate MR offers is a survey panel company offering online…

My-Take is an insight community platform with advanced features for…

SightX is an automated end-to-end consumer insights platform for efficient…

Yabble creates AI solutions for all stages of research –…

MarketResponse helps brands to excel by combining technology with expertise…

Cambri is the product development platform for innovators. Advanced consumer…

Zappi is an automated consumer insights platform for testing concepts,…

CoLoop is an accurate, domain-specific AI copilot for transcribing, analysing…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Pollfish is a DIY market research platform that delivers real-time…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

incling is a qualitative research platform with expert services for…

Fastuna is an automated survey research tool for validating product…

Vurvey is a generative AI based software platform that combines…

Knit is an end-to-end Insights Platform combining Quant, Video &…

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