Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

CoLoop is an AI-powered analysis platform for recording, analysing and…

Innovate MR offers is a survey panel company offering online…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Yabble creates AI solutions for all stages of research –…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Fastuna is an automated survey research tool for validating product…

Vurvey is a generative AI based software platform that combines…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

Qrious insight collects permission-based location and behavioral data from a…

Pollfish is a DIY market research platform that delivers real-time…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

My-Take is an insight community platform with advanced features for…

Harris QuestDIY is a self-service survey tool with survey templates…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

incling is a qualitative research platform with expert services for…

Conveo uses AI to conduct hundreds of in-depth voice interviews,…

One Strategy Studio uses Generative AI automation to deliver insights…

Zappi is an automated consumer insights platform for testing concepts,…

Touchstone Research is a consumer insights firm with expert services…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Motives is an AI-powered qualitative research platform that automates interviews,…

Cambri is the product development platform for innovators. Advanced consumer…

SightX is an automated end-to-end consumer insights platform for efficient…

MarketResponse helps brands to excel by combining technology with expertise…

aytm is a fully integrated agile consumer insights platform with…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Recollective is an industry-leading research tool for conducting online qualitative…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Kantar Marketplace is an automated research platform available in 70+…

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Popular Resources for Innovation Research

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5 Ways to Use AI for Innovation Research

Learn about five ways you can use AI for innovation research from predicting trends with…

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The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

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The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

Videos, demos, courses, ebooks and articles

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