Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

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Featured Innovation Research Companies

Innovate MR offers is a survey panel company offering online…

Knit is an end-to-end Insights Platform combining Quant, Video &…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Yabble creates AI solutions for all stages of research –…

MarketResponse helps brands to excel by combining technology with expertise…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Zappi is an automated consumer insights platform for testing concepts,…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Pollfish is a DIY market research platform that delivers real-time…

Recollective is an industry-leading research tool for conducting online qualitative…

aytm is a fully integrated agile consumer insights platform with…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Upsiide allows researchers and marketers to test ideas, concepts, and…

CoLoop is an accurate, domain-specific AI copilot for transcribing, analysing…

SightX is an automated end-to-end consumer insights platform for efficient…

incling is a qualitative research platform with expert services for…

Fastuna is an automated survey research tool for validating product…

Vurvey is a generative AI based software platform that combines…

My-Take is an insight community platform with advanced features for…

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