Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

Featured Course

Essentials of Innovation Research - Course Featured Image - Insight Platforms Academy

Featured Innovation Research Companies

Recollective is an industry-leading research tool for conducting online qualitative…

Vurvey is a generative AI based software platform that combines…

CoLoop is an accurate, domain-specific AI copilot for transcribing, analysing…

incling is a qualitative research platform with expert services for…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Pollfish is a DIY market research platform that delivers real-time…

Knit is an end-to-end Insights Platform combining Quant, Video &…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

SightX is an automated end-to-end consumer insights platform for efficient…

Innovate MR offers is a survey panel company offering online…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

Fastuna is an automated survey research tool for validating product…

DIG is a tech-enabled insight and strategy consultancy that’s on…

aytm is a fully integrated agile consumer insights platform with…

Zappi is an automated consumer insights platform for testing concepts,…

Upsiide allows researchers and marketers to test ideas, concepts, and…

My-Take is an insight community platform with advanced features for…

Yabble creates AI solutions for all stages of research –…

MarketResponse helps brands to excel by combining technology with expertise…

Find more companies for:

Concept Testing
Innovation Research
Co-creation

Popular Resources for Innovation Research

All Innovation Research Resources

Videos, demos, courses, ebooks and articles

Content Type
Topic
Company (ACF)
ebook

Hyperscaling Insights Impact

Hyperscaling Insights Impact reveals how marketing and product leaders use data, highlighting barriers and opportunities…

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