Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

Featured Course

Essentials of Advertising Research - Course Featured Image - Insight Platforms Academy

Featured Advertising Research Companies

Zappi is an automated consumer insights platform for testing concepts,…

Kantar Ad Testing and Development includes rapid, automated ad testing…

Delineate connects brands to consumers by delivering live, accurate &…

Affectiva Media Analytics helps to optimize content and media spend…

aytm Advertising and Messaging Insights helps you test communications, capture…

Methodify is an automated, agile research solution for every step…

aytm is a fully integrated agile consumer insights platform with…

Fastuna is an automated survey research tool for validating product…

Savanta’s services and tools to focus digital media activity, develop…

DISQO is CX intelligence platform for insights, agile testing and…

Suzy is an audience management platform that combines research tools…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Savanta is a data, market research and advisory company with…

quantilope is an agile insights platform that automates advanced research…

Sago is a data collection and research tech company that…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Find more companies for:


Popular Resources for Advertising Research

explainer

All Advertising Research Resources

Videos, demos, courses, ebooks and articles

Content Type
Topic
Company (ACF)
Scroll to Top