Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

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Featured Advertising Research Companies

Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform,…

Fastuna is an automated survey research tool for validating product…

Delineate connects brands to consumers by delivering live, accurate &…

Glaut is the full operating system from data collection with…

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

Dynata is the world’s largest and ​highest-quality​​ first-party data company,…

Researchbods provides online insight community software and research services for…

aytm is a fully integrated agile consumer insights platform with…

Zappi is an automated consumer insights platform for testing concepts,…

Sago is a data collection and research tech company that…

Focaldata AI uses AI to design research projects, conduct interviews…

Cint provides research and measurement technology with a network of…

Motives is an AI-powered qualitative research platform that automates interviews,…

Affectiva Media Analytics helps to optimize content and media spend…

Find more companies for:

Advertising Testing
Advertising/Campaign Effectiveness
Creative Testing

Popular Resources for Advertising Research

explainer

What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and…

All Advertising Research Resources

Videos, demos, courses, ebooks and articles

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