Advertising Research

Advertising research is a form of market research that helps to develop, test and improve the efficacy of advertising campaigns.

Advertising research techniques may include surveys, qualitative research, behavioural research, A/B testing and other observational and analytics based methods.

Research can be used to help generate and refine create ideas, concepts or advertising scripts; to assess the effectiveness of ad copy, imagery, to placement; and to measure advertising performance by modelling the relationship between ad impact and sales or long term brand performance.

Featured Course

Essentials of Advertising Research - Course Featured Image - Insight Platforms Academy

Featured Advertising Research Companies

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

aytm is a fully integrated agile consumer insights platform with…

quantilope’s end-to-end Consumer Intelligence Platform features automated brand tracking and…

Pollfish is a DIY market research platform that delivers real-time…

Suzy is an audience management platform that combines research tools…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Kantar Ad Testing and Development includes rapid, automated ad testing…

Affectiva Media Analytics helps to optimize content and media spend…

Sago is a data collection and research tech company that…

Fastuna is an automated survey research tool for validating product…

Delineate connects brands to consumers by delivering live, accurate &…

Glaut is a conversational research platform that uses an AI…

aytm Advertising and Messaging Insights helps you test communications, capture…

Methodify is an automated, agile research solution for every step…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Focaldata AI uses AI to design research projects, conduct interviews…

Zappi is an automated consumer insights platform for testing concepts,…

Find more companies for:

Advertising Testing
Advertising/Campaign Effectiveness
Creative Testing

Popular Resources for Advertising Research

explainer

What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and…

All Advertising Research Resources

Videos, demos, courses, ebooks and articles

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Company (ACF)
explainer

What is Advertising Testing?

An introduction to advertising testing, the different methods, key metrics, and tips for successful and…

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