Behavioural Research

Behavioural research brings together a range of techniques variously known as Behavioural Economics, Behavioural Science, Consumer Psychology, System 1 Insights and Implicit Research.

Behavioural research approaches are grounded in observation and question techniques that access sub-conscious needs, attitudes and biases to uncover deeper insights for brand building, marketing communications or product design.

The methods used include experiments, observational studies, biometric measurement and emotion analytics – as well as surveys and qualitative approaches that are designed to elicit implicit feedback.

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Featured Behavioural Research Companies

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

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DISQO is CX intelligence platform for insights, agile testing and…

Element Human is a customer understanding platform that blends question…

InMoment provides software and services for Experience Improvement that combine…

DIG is a tech-enabled insight and strategy consultancy that’s on…

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