Behavioural Research

Behavioural research brings together a range of techniques variously known as Behavioural Economics, Behavioural Science, Consumer Psychology, System 1 Insights and Implicit Research.

Behavioural research approaches are grounded in observation and question techniques that access sub-conscious needs, attitudes and biases to uncover deeper insights for brand building, marketing communications or product design.

The methods used include experiments, observational studies, biometric measurement and emotion analytics – as well as surveys and qualitative approaches that are designed to elicit implicit feedback.

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Featured Behavioural Research Companies

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Affectiva Media Analytics helps to optimize content and media spend…

DISQO is CX intelligence platform for insights, agile testing and…

Element Human is a customer understanding platform that blends question…

InMoment provides software and services for Experience Improvement that combine…

DIG is a tech-enabled insight and strategy consultancy that’s on…

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